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Leaders from Retail and Facilities Management Industries Converge on Las Vegas for First Annual NEST Summit

NEST

NEST, the pioneers of integrated facilities management (IFM), hosted its first annual NEST IFM Summit in Las Vegas this week. Leaders in facilities management, retail, and operators of multi-site organizations attended the summit to discuss the state of retail, the future of the skilled trades, today’s work environment, finance, and supply chain management. It concluded with a NEST Nurtures charitable event that supported the local Ronald McDonald House. “Our first annual NEST IFM Summit was an incredible mix of networking, education, philanthropy, and inspiration,” said Rob Almond, CEO of NEST. “In-person collaboration is critical in our industry, and I’m thankful to our team, partners, and speakers who made the event a success. We look forward to building on the energy of the summit throughout 2023 and making it an annual event for years to come.” The NEST IFM Summit featured keynote speakers from multiple industries, including UFC Champion Miesha Tate, female fighter pilot Michelle “MACE” Curran, and retail industry expert Lee Peterson of WD Partners. Lee discussed the current state of retail and how the physical retail space is evolving. Tate and Curran revealed stories about overcoming obstacles and succeeding in male-dominated industries. They drew parallels between trends in mixed martial arts and fighter pilots to the skilled trades and construction, where women make up roughly 10% of the workforce. “I appreciated the opportunity to collaborate with so many amazing minds from our industries,” said Peterson. “Retail is quickly evolving following the pandemic, and organizing this summit to share ideas and strategies will only help the industry as a whole.” Also in attendance were Kate Cinnamo of the nonprofit Explore the Trades and Sarah Hammond from Women in HVACR. They represent two organizations doing vital work to grow the skilled trades in America. During the summit, NEST Nurtures donated $5,000 to each organization to help them continue their efforts to inspire the next generation of skilled tradespeople. Top-tiered sponsors of the first NEST IFM Summit included Sunbelt Rentals, Facility Plus, and Lightserve Corporation. The events took place at the Cosmopolitan in Las Vegas. About NEST Nurtures As the charitable arm of NEST, NEST Nurtures focuses on supporting nonprofits and improving communities throughout North America. Founded in 2020, NEST Nurtures aims to expand the company’s longtime philanthropic endeavors that have been part of NEST’s core values since its inception in 1994. Employees and partners often nominate NEST Nurtures’ beneficiaries. To learn more, go to enternest.com/our-company/nest-nurtures. About NEST NEST is the pioneer of the Integrated Facilities Management (IFM) industry in the United States and Canada. Founded in 1994, NEST delivers day-to-day tactical management of facilities, financial consulting, analytics, project management, and construction for major multi-site brands across North America. NEST provides 360° support 24 hours a day through one comprehensive facilities management solution that drives cost savings while maintaining an exceptional customer experience. To learn more about NEST, visit enterNEST.com or follow NEST on LinkedIn. Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://www.enternest.com/

February 13, 2023 08:57 AM Eastern Standard Time

FINISH, Green Bay Packer AJ Dillon and Gabrielle Dillon Help You Clean Up After the Big Game

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/aVgKV8xLI6A It’s the most hard-pressed 24 hours of the year – Monday the 13th. It’s the one day between the Big Game and Valentine’s Day. It’s between friends and lovers. It’s the war between helmets and teddy bears. It’s the day of clean up. To address the insight that consumers loath the pile of dishes after the big game, Finish is continuing its 24-hour consumer promotion challenge by leveraging the special Monday between the Big Game and Valentine’s Day in order to elevate a key benefit of Finish Quantum. If Finish Quantum doesn’t remove dried-on stains from your game day chicken wings, artichoke dip or nachos, the meal is on Finish! Finish will refund up to $20 of the meal. Visit Finish24HourChallenge.com. Because, those dishes must get done before Valentine’s Day. Green Bay Packer, AJ Dillon and his wife, Gabrielle Dillon, partnered with Finish on a nationwide media tour to discuss the Finish24HourChallenge. Topics that AJ and Gabrielle discussed included: Their go to party dishes and best ways to enjoy the big game. Tips to tackle Monday the 13 th to make sure the pile of dishes gets cleaned after the big game in time for Valentine’s Day How to take part in the Finish 24 Hour Challenge For more information, visit finish24hrchallenge.com FINISH is not affiliated, associated, authorized, endorsed by or in any way officially connected with the NFL or the Super Bowl. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 10, 2023 03:05 PM Eastern Standard Time

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Award-Winning Beauty Company, The Lip Bar, Expands Footprint By 700% In Target Stores Nationwide

The Lip Bar

Pioneering vegan cosmetics and skincare brand TLB announces its expansion with long-standing retail partner Target. TLB’s expansion in Target will see the beauty disruptor leap from 3 shelves to 24 - increasing its footprint by 700%. Additionally, for the first time ever, TLB will offer its new TLB Skincare collection, the award-winning Just a Tint 3-in-1 Tinted Skin Conditioner, the Quick Conceal Liquid Caffeine Concealer and the Set The Tone Finishing Powder, alongside existing cosmetics lines. Customers will now be able to purchase everything they need for a show stopping ‘Fast Face’, to ultra-hydrated and nourished skin. Frustrated with the beauty industry’s lack of diversity, excessive chemicals and high price points, TLB ’s CEO and Founder, Melissa Butler began trialing and testing lipsticks in her kitchen, developing her own formulations while working on Wall Street. Butler launched TLB in 2012 as a maximum impact, minimal effort vegan and non-toxic beauty brand. Since its development, TLB has become a pioneer in clean beauty and inclusion, proudly founded and owned by self-made Women of Color. “ TLB is about celebrating, encouraging, and providing effortless solutions to women to bring ease to their routines, without compromise. Every product developed by TLB is thoughtfully designed and developed to give women effective products with safe, gentle formulas.” said TLB Founder and CEO Melissa Butler. Since the brand’s launch, Butler has been on a mission to change the way people think about beauty, believing that all beauty brands have the capacity to represent all beauty lovers, while creating innovative, clean, and exciting products. Aligned on tapping into their customer needs, and created solution-orientated products for all, TLB launched in select Target stores in 2018. Since its launch in stores, TLB’s matte liquid lipstick Bawse Lady has grown to be the retailer’s #1 red lipstick across all multicultural color cosmetics brands, and TLB has consistently remained the #1 independent, black-owned beauty brand amongst all multicultural color cosmetics. In September 2022, TLB’s parent company, The Lip Bar Inc. announced that it had raised an oversubscribed $6.7M fundraising round to further grow its house of brands including TLB. The funding positioned TLB for growth in both existing and new retail channels over the next few years. Butler plans to scale and grow her business while continuing to disrupt the beauty industry, challenge societal norms of the past continuously and engage with TLB’s core consumer. For all TLB media inquiries, please contact thelipbar@firstandlastpr.com About The Lip Bar TLB is a beauty brand started in the kitchen of Founder and CEO, Melissa Butler while working on Wall Street. Since her early days of developing formulations, The Lip Bar has become a pioneer on clean beauty and inclusion, proudly founded and owned by a self-made Woman of Color. Since its launch in 2012, Butler has been on a mission to change the way people think about beauty. Believing that all beauty brands have the capacity to represent all beauty lovers, while creating clean and exciting products. Instagram: @thelipbar Website: www.thelipbar.com Contact Details The Lip Bar First and Last PR +1 201-569-2080 thelipbar@firstandlastpr.com Company Website http://www.thelipbar.com

February 10, 2023 08:03 AM Eastern Standard Time

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Nextech AR Solutions lands major contract with top 10 US e-commerce retailer

Nextech AR Solutions Corp.

Nextech AR Solutions CEO Evan Gappelberg joined Steve Darling from Proactive to share news the company has signed another contract with a top-tier company. Gappelberg told Proactive the contract with the top 10 US e-commerce retailer is for over 10,000+ 3D models in 2023, with significant expansion possibilities in 3Q/4Q of 2023. Contact Details Proactive Investors Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

February 10, 2023 08:01 AM Eastern Standard Time

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AMERICAN DIVERSIFIED HOLDINGS CORP (OTC: "ADHC") TO EXHIBIT ROLLSCHOICE ™ ADHESIVE PENS AT CHAMPS TRADE SHOW

American Diversified Holdings Corp.

McapMediaWire -- American Diversified Holdings Corporation (OTC: ADHC ) announced today that the Company has been invited to attend the CHAMPS TRADE SHOW by Green Globe International (OTC: GGII ) and Hempacco (NASDAQ: HPCO ). At the show, Hempacco management team will be formally launching its New Partnership with Hip Hop Icon Snoop Dogg Brands. HPDG, Inc. a newly formed California LLC, co-owned by Snoop Dogg and Hempacco will develop, manufacture and market a line of smokable hemp products including blunts, papers, vapes and edibles. Click here for more information on the Hempacco/Snoop Dogg Partnership "ADHC has presented the Rolls Choice™ adhesive pen to the Hempacco Product Development team and has been invited to display the product at the CHAMP show. We believe the Rolls Choice™ Pen could be a perfect fit to the Hempacco/Snoop Dogg partnership. We anticipate showing the product to leading distributors, retails and marketers in the cannabis arena," commented ADHC Management. "This is a tremendous opportunity for Rolls Choice™ and ADHC to be introduced to leaders in the Cannabis sector, The extensive platform of GREEN GLOBE, HEMPACCO and SNOOP DOGG could be a game changer for our brand," commented Allan Staines, of ADHC/Rolls Choice™. ABOUT Champs Trade Shows – CHAMPS TRADE SHOWS is widely recognized as the largest and most trusted counter-culture trade show in the world. Since 1999, CHAMPS has hosted the premier exhibitors in the industry and draws buyers in the thousands from all over the world to attend. Please join our network of friends and be part of our ever-growing family by signing up for our newsletter or registering as a buyer or exhibitor. ADHC has recently agreed to acquire Rolls Choice™ as a wholly owned subsidiary and provide additional funding to Rolls Choice™for inventory and marketing. Shareholders, customers and other interested parties can find product offerings by searching AMAZON under these UPC codes B0B1BTNW4Q and B0B2R3D2TS or clicking this link: Amazon.com: RollsChoice Adhesive Pen (25, 1ml): Office Products Rolls Choice™has a pending trademark with the USPTO under the application number 972978083. SOCIAL MEDIA STRATEGY: Rolls Choice™ has over 80,000 social media followers which will be introduced to ADHC social media platforms on Twitter, Instagram, Facebook, and TikTok. This relationship will establish a very strong presence, providing brand awareness to potential customers and shareholders as the Universal Wellness/Rolls Choice™ business relationship develops and revenues grow. About Rolls Choice™: Website: www.Rollsschoiceadhesive.com Email: rollschoicerepresentative619@gmail.com Twitter: https://www.twitter.com/rollschoice Instagram: https://www.instagram/rollschoicadhesivepen Tel: 619-678-6657 Rolls Choice™ is a Southern California based manufacturer, distributer and ecommerce company selling an all-natural Adhesive Glue and application device. The Pens come in 1 ml, 2 ml and 100 pen packs. Rolls Choice™ has significant brand awareness in the cannabis industry and boasts over 80,000 followers on Twitter and Instagram. Over 12,000 adhesive pens have been manufactured and sold. The adhesive is made of Food Grade Premium ingredients. Rolls Choice Adhesive Pen is Flavorless, Colorless, Tasteless and Stainless. It is used to seal cannabis and tobacco rolled products including blunts, joints, cigars and hand rolled cigarettes in a sterile manner allowing for long lasting adhesive qualities. The proprietary brush tip pen is recommended for precision. RC sells direct to smoke shops, dispensaries and direct to consumers through its e-commerce site. Through the companies multi year history sales over 12,000 adhesive pens and been manufactured and sold by Rolls Choice. see (USPTO ROLLS CHOICE 97278083). In addition to the adhesive pen, RC has numerous other cannabis related products being developed that will be introduced as a result of this Acquisition agreement. About ADHC: American Diversified Holdings Corporation (OTC: ADHC) is a publicly traded holding company trading under the ticker symbol (OTC: ADHC). ADHC is currently developing three web-based businesses. http://www.UniversalWellnessHC.com ("UWHC") UWHC is a wellness and lifestyle e-commerce site focused on providing innovative products, news, and the latest healthcare developments. Investor Contact: Ernest Remo Chairman/CEO EMAIL: ernestremo@san.rr.com Tel: 858-259-4534 TWITTER: @ADHCManagement. This Twitter page is the only official Twitter page for ADHC. Information contained herein includes forward-looking statements. These statements relate to future events or future financial performance, involving known and unknown risks and uncertainties that may cause our actual results to be materially different from the performance or achievements expressed. You should not place undue reliance on these statements since they involve known and unknown risks, in some cases, beyond our control. Contact Details American Diversified Holdings Corporation Ernest Remo +1 858-259-4534 ernestremo@san.rr.com Company Website https://rollschoiceadhesive.com/

February 09, 2023 06:00 AM Eastern Standard Time

Introducing Astraverse: Black-Led Startup Building The First Play-to-Wear Fashion Metaverse

G2M Digital

Led by a team of energetic, innovative, black designers and digital artists, Astraverse.xyz is on a mission to revolutionise digital fashion experience. By building a virtual world where physical and digital (tech folks call it ‘phygital’) fashion blend perfectly, Astraverse reinvents the way we will stay fashionable in the near future with their 'play-to-wear’ concept where one can win fashion pieces, delivered to their door steps, through their proprietary games. If you were ever hooked on Sims or other games with fashion at its core, you will be familiar with what Astraverse is building. In this universe that the team has created, the possibilities are endless. This gamified retail experience in the metaverse, or what the team has coined “Play-To-Wear'', is here to stay. “We are adding a ‘meta-commerce’ backend to the gaming front to create a global, sustainable fashion platform for the next generation of retail shoppers,” commented Delz Erinle, Founder of Astraverse.xyz. The team is now on a mission to build the first virtual world for gamified retail. Everything happens by jumping into a virtual world with your avatar - with Astraverse, you can now interact with the brands close to your heart, collecting digital coins or landing your hands on mystery boxes from these brands through games and fashion quests found on the metaverse. "It’s the perfect time to things different, almost 10 years since Amazon came online and introduced a new way of shopping; the stars have aligned to reinvent fashion retail and gaming gives us the tools to achieve this," mentioned Niyi Okeowo, Art Direction Lead and Co-founder of Astraverse.xyz at the Astraverse2050 launch party last month in Lagos, Nigeria. New Data from Roblox has also illustrated just how big 2022 was for digital fashion on the virtual world platform. In September, on the heels of its New York Fashion Week show, Carolina Herrera worked with model Karlie Kloss and creator Lovespun to turn one of its runway gowns into a Roblox dress. The digital dress, which was released for 500 Robux (approximately $5), sold out within hours and were resold for over $5,000 in the following weeks on secondary markets. Industrywide, there is also a sustained interest in gamified digital fashion. Some of the notable collaborations include Ralph Lauren on Fortnite; Burberry on Minecraft; and Blankos Block Party and Dior in Gran Turismo 7. More recently, Calvin Klein opened an online gaming experience with avatar company Ready Player Me — a fitting choice for the brand to begin their phygital offering to their customers. Building since 2020 before the metaverse hype cycle began, the Astraverse.xyz team has made great progress. The Astraverse team has since received grants from Epic Games & Meta, and garnered over 1000 demo testers for the 3 iterations they had conducted at Dcentral Austin, Zebu Live London & NFT London. They also managed to attract a 100+ brand waitlist and have grown their community to 20k members, while being accelerated by University of Cambridge I4SF, Nvidia Inception Programme, DeFine, Technation, KPMG. The team believes strongly in a common goal - to add “metacommerce” in a futuristic-yet-familiar way that brings a level of physicality to the e-commerce experience. The Astraverse team has since planned for a lot of partnerships in the upcoming years, including a launch with a global retailer that has everyone excited on how gaming and web3 to create a new experience that makes fashion retail more gamified and sustainable. When asked about the next milestone, the team commented to look out for the upcoming release of their 1st Play-to-Wear event - the Astra Mystery Box Challenge, scheduled to launch in February at NFT Paris. For this challenge, Astraverse has partnered with several brands for their players to win their apparels through games on Astraverse. For a more personal touch with the team at Astraverse, tune in to this exclusive executive interview with the core team at Astraverse.xyz and G2M Digital to find out more on what they are building on the ground. Stay updated with the upcoming news from Astraverse.xyz by following their Twitter or Instagram. Contact Details Delz +44 7423 506633 team@thrill.digital Company Website https://www.astraverse.xyz/

February 08, 2023 12:00 PM Eastern Standard Time

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ROYALE DE MONTE CARLO VODKA “The World’s Most Prestigious Vodka” Announces US Trademark

Luminar Media Group, Inc.

McapMediaWire -- Luminar Media Group, Inc. (OTC: LRGR ) is proud to announce that Brand Volt a wholly owned subsidiary of LRGR and owner of the intellectual property for Royale de Monte Carlo Vodka has been successful in obtaining the US Trademark for the Royale de Monte Carlo Vodka class of spirits and “The World’s Most Prestigious Vodka” Company CEO Robert Rico stated: “Having the US trademark for Royale de Monte Carlo Vodka brand is very important.” “USA is the second-largest purchaser of Vodka in the world, with 622.8 million liters consumed annually. The combined USA and European trademarks have established Royale de Monte Carlo as a global brand.” “We trademarked “The World’s Most Prestigious Vodka” for our plans to roll out a national campaign that has already launched in Miami and New York.” Royale de Monte Carlos Corp’s mission is to be the market leader in the ultra-premium segment of Vodka, to achieve such goals we are forming strategic alliances with distributors, hospitality groups, and retailers nationwide. ABOUT US: Royale de Monte Carlo headquartered in Miami, Florida, is a an ultra premium, icy cool, and deliciously smooth vodka sure to give long lasting euphoric pleasure to any palate it graces. Created and produced by fifth generation master distillers located in the heart of the world-famous Cognac region of France, Royale de Monte Carlo was voted as the "World's Most Prestigious Vodka” TM. The superior qualities of Royale de Monte Carlo Vodka stem from its utilization of the finest ingredients and a unique alkaline purification process, which takes full advantage of the wisdom of the distillers of Charente and the traditions of the region to ensure a perfected recipe. It comes bottled at 40% ABV and is fermented scrupulously using the highest quality cereals from the Champagne Belt. The use of champagne limestone during the filtration process of seven times, coupled with a certified distillation technique, provides an unrivaled aroma and exotic touch sure to be felt upon first sip. Investor Relations Contact: Robert Rico info@royaledemontecarlo.com Phone: +1 (305) 283-9237 www.royaledemontecarlo.com INSTAGRAM: @royaledemontecarlovodka Facebook: https://fb.com/royaledemontecarlovodka Twitter: https://twitter.com/montecarlovodka Safe Harbor: This press release contains forward-looking statements, particularly as related to, among other things, the business plan of Royale De Monte Carlo Vodka statements relating to goals, plans, and projections regarding the Vodka Brands Corp.'s financial position and business strategy. The words or phrases 'would be,' 'will allow,' 'intends to,' 'may result,' 'are expected to,' 'will continue,' 'anticipates,' 'expects,' 'estimate,' 'project,' 'indicate,' 'could,' 'potentially,' 'should,' 'believe,' 'think,' 'considers,' or similar expressions, are intended to identify 'forward-looking statements.' These forward-looking statements fall within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 and are subject to the safe harbor created by these sections. Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. Such forward-looking statements are based on current expectations, involve known and unknown risks, a reliance on third parties for information, transactions or orders that may be cancelled, and other factors that may cause our actual results, performance or achievements, or developments in our industry, to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from anticipated results include risks and uncertainties related to the fluctuation of global economic conditions, the performance of management and our employees, our ability to obtain financing, competition, general economic conditions, and other factors that are detailed in our periodic reports and on documents we file from time to time with the Securities and Exchange Commission. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. Royale De Monte Carlo Vodka. cautions readers not to place undue reliance on such statements. Royale De Monte Carlo does not undertake, and Royale De Monte Carlo specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement. Actual results may differ materially from Royale De Monte Carlo Vodka expectations and estimates. For more information about Royale De Monte Carlo Vodka and the risks related to an investment in the Company, investors should review the Company's filings at www.otcmarkets.com with their tax and financial advisor. Contact Details Royale de Monte Carlo Investor Relations Contact: +1 305-283-9237 info@royaledemontecarlo.com Company Website http://www.royaledemontecarlo.com/

February 08, 2023 09:00 AM Eastern Standard Time

Splash Beverage Group Adds Florida’s J.J. Taylor Distributing Company to Assist with TapouT Performance Drink Rollout

Splash Beverage Group Inc.

McapMediaWire -- Splash Beverage Group, Inc. (NYSE American: SBEV ) (“Splash” or the “Company”), a portfolio company of leading beverage brands, today announced that its TapouT performance drink will now be more widely distributed across the state of Florida with the addition of J.J. Taylor Distributing Company of Florida. J.J. Taylor, headquartered in Jupiter, Florida, was founded in 1958 and operates out of a 360,000 square foot, state-of-the-art facility in Tampa with an additional warehouse in Fort Myers and offices in Fort Pierce and Sebring. J.J. Taylor will become TapouT’s largest distributor in Florida by geography, with distribution to the counties of Charlotte, Citrus, Collier, DeSoto, Glades, Hendry, Hernando, Hillsborough, Indian River, Lee, Manatee, Martin, Pasco, Pinellas, Sarasota and St. Lucie and greatly assist with the Publix grocery store chain rollout. Robert Nistico, Splash Beverage Group’s Chairman and CEO commented: “Our agreement with J.J. Taylor gives us distribution across 16 Florida counties, essentially the entire west coast of Florida, from north of Tampa to south of Naples. They are a very strong organization with a highly motivated sales force. In fact, the company has been honored with a Glassdoor Employees’ Choice Award in the U.S. small and medium company category, recognizing the Best Places to Work in 2023, so we know that TapouT will be in good hands. Our strategy to reach the broadest possible distribution takes a giant leap forward with our agreement with Taylor and adds to our list of A+ distribution partners.“ Follow Splash Beverage Group on Twitter: www.twitter.com/SplashBev About Splash Beverage Group, Inc. Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria, and TapouT performance hydration and recovery drink. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution. For more information visit: www.SplashBeverageGroup.com www.copadivino.com www.drinksalttequila.com www.pulpo-loco.com www.tapoutdrinks.com Forward-Looking Statement This press release includes “forward-looking statements” within the meaning of U.S. federal securities laws. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation, the risks disclosed in the Company’s Annual Report on Form 10-K filed with the SEC on March 8, 2021, and in the Company’s other filings with the SEC. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Except as required by law, the Company disclaims any obligation to update or publicly announce any revisions to any of the forward-looking statements contained in this press release. Contact Information: Splash Beverage Group Info@SplashBeverageGroup.com 954-745-5815 Contact Details Splash Beverage Group Info@SplashBeverageGroup.com Company Website http://www.splashbeveragegroup.com/

February 07, 2023 09:16 AM Eastern Standard Time

SIGMA Updates fp & fp L Cameras Appealing to Cinematographers by Adding New Color Mode, 4TB SSD Compatibility, Atomos Cloud Support and More

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce major firmware updates for the SIGMA fp series cameras: Version 5.0 for the 24-megapixel SIGMA fp, and Version 3.0 for the 61-megapixel fp L. Key updates include the addition of a "Warm Gold" color mode, support for 4TB SSDs, and Atomos Cloud support. With these firmware updates, the fp and fp L are also now the first mirrorless still/cine cameras to incorporate the EL ZONE metering system created by cinematographer Ed Lachman, ASC. EL ZONE is a false-color exposure tool where standard exposure (18% reflectivity) is displayed in gray, with up to six steps of both highlights and shadows displayed in an intuitive, standardized, color-coded format to allow creators to utilize the dynamic range of the cameras to its fullest. Additionally, Open Gate with Anamorphic Desqueeze for the ARRI ALEXA LF / ALEXA Mini LF has been added to the camera and settings registered in Director’s Viewfinder Mode; which will be a benefit to high-end filmmakers utilizing the popular ARRI line of cine products. "The introduction of the EL ZONE metering system, along with the full roster of additional features and functions provided in the latest firmware, demonstrates SIGMA's commitment to the fp camera series." reports Mark Amir-Hamzeh, SIGMA America President. "With each major firmware update, the fp cameras become ever more important tools catering to the needs of the creative community." The firmware updates for both cameras will be available on February 8, 2023, on the sigma-global.com website. The full description of the firmware update follows below. ##### Major firmware update for the SIGMA fp for Ver. 5.00 and fp L for Ver. 3.00 The SIGMA fp and fp L cameras both gain added functionality with the new major firmware update Thank you for purchasing and using our products. We are pleased to announce that firmware update Ver. 5.00 is now available for the SIGMA fp and Ver. 3.00 is available for the SIGMA fp L full-frame mirrorless camera. #SIGMfp #SIGMAfpL #SIGMA [Applicable product] SIGMA fp / SIGMA fp L [Benefits of the update] SIGMA fp Ver. 5.00 / SIGMA fp L Ver. 3.00 A new color mode "Warm Gold" is added. This Color mode creates a mellow atmosphere with subdued tones and warm colors. The "EL ZONE" option has been added to the "False Color" function, which displays the exposure status of any part of the screen in a color-coded manner, allowing you to monitor the exposure status of any part of the screen. "Focus frame only" *has been added to the information display menu in the |▢| (Display) mode setting * "Focus Frame Only" appears in the menu only when the shooting style in STILL mode or CINE mode is set to STILL-like. The camera can now be switched off even during long exposures. The camera is now compatible with a 4TB (terabyte) external SSD. Open Gate (x1.25 / x1.3 / x1.5 / x1.65 / x1.8 / x2) for ARRI ALEXA LF / ALEXA Mini LF has been added to the camera and setting information registered in the Director's Viewfinder. ATOMOS Cloud is now supported. * * Firmware update of ATOMOS devices is required to use the cloud solution provided by ATOMOS. Please wait for the announcement from ATOMOS for information on compatible devices and the release date of the firmware. To update the firmware, please refer to the following links: SIGMA fp Ver. 5.00 https://www.sigma-global.com/en/cameras/fp/?tab=support&local=firmware SIGMA fp L Ver. 3.00 https://www.sigma-global.com/en/cameras/fpl/?tab=support&local=firmware [Learn more] About SIGMA fp: https://www.sigma-global.com/en/cameras/fp-series/ About SIGMA fp Ver. 5.00 / SIGMA fp L Ver. 3.00: https://www.youtube.com/user/sigmaglobalvision About SIGMA's color modes: https://www.sigma-global.com/en/magazine/m_series/cameras/sigma_color_mode_library/ [About instruction manual] The latest versions of the instruction manuals (PDF format) that support this firmware update can be downloaded from the following URLs: https://www.sigma-global.com/en/cameras/fp/#catalog https://www.sigma-global.com/en/cameras/fpl/#catalog [Contact] For further information, please contact your local authorized SIGMA Service Station listed at the link below: https://www.sigma-global.com/en/world-network/ We appreciate your continued support for SIGMA products. About SIGMA Corporation Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Leica, Nikon, Olympus, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with over 30 award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. ### For information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog for helpful information about our products. Follow SIGMA America on social media! SIGMA Photo: Facebook, Twitter and Instagram SIGMA Cine: Facebook, Twitter and Instagram Contact Details SIGMA Corporation of America Jack Howard +1 631-201-7381 sigma.pr@sigmaphoto.com Company Website https://www.sigma-global.com/en/

February 07, 2023 07:30 AM Eastern Standard Time

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