Spiceology and Over-The-Fire-Cooking Expert Derek Wolf Expand Line of Beer-Infused Spice Blends The innovative spice company and the social media phenomenon have teamed up to create four new beer-infused blends, just in time for grilling season
Spokane, WA
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June 26, 2023 08:00 AM Eastern Daylight Time
Spiceology, the fast-growing spice company known for its innovative signature blends, has once again teamed up with over-the-fire-cooking expert and social media phenomenon, Derek Wolf (@overthefirecooking), to create new beer-infused barbeque blends. Packaged in the fan-favorite resealable beer cans, the Spiceology x Derek Wolf Beer-Infused Rub Collection now includes a total of ten flavor-packed rubs, all infused with perfectly paired beers.
Now available for purchase, this new four-pack takes consumers on a road trip around the United States to celebrate some of Wolf’s favorite styles of barbeque, including odes to Memphis, East Carolina and West Texas.
“Since first launching the beer-infused six-pack with Spiceology back in 2020, we both knew we wanted to expand the beer can line,” said Derek Wolf, Over The Fire Cooking. “Beer and barbeque have always gone together, and these blends offer new ways to experiment with those flavors. For these new blends, we specifically formulated each one with a protein in mind.”
These beer-infused blends can be purchased as a four-pack or as individual cans, with plastic lids included:
Sticky Bourbon Brown Ale ($14.95): Memphis-style with burnt sugar sweetness, bourbon notes, and a tiny amount of heat for balance. The blend is designed for pork but is also ideal for baked beans, sauces, grilled veggies, and compound butter.
Sweet Carolina Blonde ($14.95): Inspired by eastern Carolina’s Mop Sauce, this beer-infused blend packs tang, sweet and heat all in one. Designed for pork and poultry, this blend also works for chicken, seafood, pasta, rice, and marinades.
Smoked Garlic Jalapeño Lager ($14.95): Inspired by West Texas’ love of chile-based heat. This beer-infused flavor twist on a classic salt and pepper blend is made for beef, but works perfectly with pasta salad, dressings, marinades, roasted veggies, and more.
Big Bad BBQ Ale ($14.95): An all-purpose BBQ blend with all of Derek’s favorite flavor profiles. This blend is made for anything and everything, especially smash burgers, beef, chicken, pork, vegetables, and seafood.
“The original six-pack of beer-infused blends we formulated with Derek quickly became one of our most popular products and gift sets,” said Chef Tony Reed, Executive Director of Culinary. “For this round, Derek wanted classic BBQ rubs with his personal twist, and the addition of ingredients like cinnamon, cocoa, and of course, beer, brought these classic-style blends to the next level.”
The blends can be found on Spiceology.com and are available in individual beer cans or as a set of all four. For more information, see here.
ABOUT SPICEOLOGY
Founded in 2013, Spiceology is on a mission to inspire experimentation and share in the joy of cooking and eating. The chef-owned and operated spice company’s ‘Periodic Table of Flavor’ spotlights innovative blends and over 300 ingredients that are ground fresh and shipped fresh. With Signature Blends like Greek Freak and Smoky Honey Habanero that have become pantry and counter staples in both professional and home cook kitchens around the world, Spiceology is at the heart of the kitchen for all who love food. Spiceology‘s ingredients and blends can be found in the aisles of retailers large and small, in the pantries of hundreds of thousands of home cooks, and in the kitchens of some of the world’s greatest chefs.
Contact Details
Spiceology
Cassidy Levine
+1 908-770-7880
Company Website
