The Game Day Hits Record Video Traffic, Passing A Quarter Billion Views Year-to-Date
NEW YORK, NY
|
June 15, 2023 02:52 PM Eastern Daylight Time
NEW YORK, NY - The Game Day, a leading North American digital sports network, has announced record growth in its online video channels, registering over a quarter of a billion views so far in 2023. According to its most recent figures, this represents a growth of 257% compared to the same period last year.
"The Game Day's exceptional growth in video views reflects our commitment to delivering high-quality sports content that resonates with fans," said Steve Carey, COO and Co-Founder of The Game Day. "We’re thrilled to pass this growth landmark so far ahead of expectations, and we look forward to enhancing our content portfolio as we expand our reach in the sports media landscape into 2024 and beyond."
According to Carey, the growth can be partly attributed to a surge in followers to its flagship TikTok account which — having started from just 21,000 followers at the beginning of 2023 — has now successfully surpassed 100,000+ followers, marking a growth rate of 376% year-to-date. Across all of its operated TikTok channels, the company now boasts over 236,000 followers on the platform.
“The Game Day’s monumental growth on TikTok — among other social media platforms like Instagram and YouTube Shorts — shows our commitment to a young millennial and Gen Z audience,” said Olivia Witherite, VP of Digital at The Game Day. “We are creating sports entertainment and sports betting-adjacent content that hits the algorithm and engages our young audience in authentic conversations around sports moments, sports betting and pop culture.”
In 2022, The Game Day reached 1.8B social impressions across its network, which includes TikTok, Instagram, YouTube, Twitter, Facebook and Discord. Of note, 92% of the impressions were organic, including 100% of Q4 impressions.
Founded in 2020, the New York-based media company now delivers a wide range of sports specific news and entertainment across the NFL, NBA, MLB and NCAA, including game highlights, player analysis, news, interviews, and fan on the street interviews. Media partners include Major League Soccer and Big3, as well as sportsbooks such as Drafktings, FanDuel and BetMGM.
The Game Day is a sports entertainment and media company geared toward millennials and Gen Z. Launched in 2020, The Game Day bridges the gap between casual sports fans and sports bettors, creating and promoting original digital- and social-first content. Fans can follow all of The Game Day’s social content: TikTok, Twitter, Facebook, and Instagram.
Contact Details
The Game Day
Lauren Polkey
+356 9916 0849
The Game Day
Olivia Witherite
+1 443-617-8028
oliviawitherite@thegameday.com
Company Website
