Swagger Becomes Newest Member of HPL Digital Sport and Cardinal Sports Capital Accelerator Program After highly successful NFL season launch, Swagger to use inclusion in the Accelerator Program to help springboard its next fundraising round
NEW YORK AND PITTSBURGH
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March 02, 2023 10:01 AM Eastern Standard Time
Swagger, a daily fantasy sports 2.0 platform giving the edge back to the casual player, announced today its appointment into the HPL Digital Sport and Cardinal Sports Capital Accelerator Program. In addition to a capital investment into Swagger, the Accelerator Program will help Swagger raise capital for its next funding round, with a goal of securing upwards of $2 million.
Founded in 2021 by esteemed industry veteran and former CEO of YouBet.com and president of Xpressbet.com, Ron Luniewski, Swagger initially raised more than $1 million in an Angel round. Since the official launch of its real-money game in August of 2022 for the NFL season, Swagger has exceeded growth expectations and been revenue positive. With minimal marketing spend, Swagger secured and retained thousands of users while growing its handle 380% throughout the NFL season.
“At Swagger, our user base continues to grow because we found a true white space in the market for the casual player. We built our platform with the sole purpose of leveraging prop and parlay gameplay and making the experience easy, entertaining and fun for the end user, where they have a much better chance of winning something every time they play,” said Luniewski. “Our inclusion in the Accelerator Program is the first in a series of future strategic investments we’re excited to share in the coming months. By leveraging the Accelerator Program we’ll be able to better amplify our story and fasttrack the momentum we’ve built for ourselves.”
The vision behind the Accelerator Program is to help streamline a company’s access to essential tools needed for entrepreneurs to obtain capital, network in the right channels, effectively articulate their value proposition and get their products and services into the hands of the right audiences.
“2022 was not an easy year for any company in the igaming industry, or entrepreneurs looking to raise capital. However, the tightening of the market provided an opportunity for smart founders to sharpen their positioning by providing a refreshed focus on how their products will retain users, drive revenue and why users will want to play on their platform again and again,” said Ed Moed, CEO of HPL Digital Sport. “We’ve seen Swagger’s success out of the gate in generating revenue and retaining users as a model for how startups should approach this market: smart, strategic and methodical. It’s a true testament to Ron’s previous iGaming experience and exits, as well as the exceptional team he’s put around him as to why Swagger is progressing while many startups are stalling out. A lot of strategic partners and investors are already excited to see how Swagger continues this momentum and helps lead this evolution of DFS 2.0.”
For more information please visit: https://playwithswagger.com/
ABOUT SWAGGER
Swagger is taking a fresh approach to fantasy sports by combining the excitement of Daily Fantasy and the stickiness of slots into a completely unique platform tailored towards sports fans who simply want a real shot at winning. The key is its proprietary payout structure called Prize Boards. Users combine 2-10 player props into a personalized ticket with several cash prizes all at play. Users score points for the picks they hit, winning an instant cash prize based on their scores, not the perfect ticket. This allows the everyday sports fan to play with their gut, knowing that it’s not an all-or-nothing proposition, resulting in higher retention and satisfaction.
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Mike Adorno
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