Suzy Survey Says: Consumers Are Getting Spooky This Halloween By Celebrating at Home and on Virtual Zoom Parties “The State of the Consumer: Halloween In AHaunted Year” Reveals Watching Halloween Movies(43%) is Considered More Important in 2020 ThanDressing Up in Costumes (38%)



Suzy, a leading real-time consumer insights platform, announced today 82% of Americans surveyed plan to celebrate Halloween at home this year due to the pandemic and 45% of respondents are considering Zoom Halloween parties, according to its latest report. “The State of the Consumer: Halloween in a Haunted Year,” based on responses from 1,000 U.S. consumers, found that watching Halloween-themed movies (43%) is considered more important this year than dressing up in costumes (38%).



The report also revealed 80% of consumers plan to purchase the same amount of Halloween candy this year, if not more, although half (50%) will be surprised to get trick-or-treaters. This finding is further supported by candy industry sales, which are up 13% this Halloween season, over the last four weeks, compared to this time last year.



In addition, Suzy’s report found 74% of young parents feel Halloween is more important this year than ever.



The top three Halloween activities people plan to do in 2020 are:



1. Decorate their house/yard (63%)
2. Watch a Halloween-themed movie (62%)
3. Make Halloween-themed foods or drinks (58%)



“Given that this year has significantly changed how we socially gather to celebrate events, consumers are now set on making this Halloween the best they can, to create a sense of normalcy for their children,” said Suzy President Avi Savar. “These are valuable insights about how the world around us is changing in the wake of the pandemic, and how Americans are creatively adapting to the ‘new normal.’”



A complete State of the Consumer: Halloween in a Haunted Year report is available here.





Does your media outlet have a burning question it would like Suzy to field? Please let us know by contacting Suzy Senior Marketing Manager Abel Flint at abel.flint@suzy.com.



About The State of the Consumer: Halloween in a Haunted Year:



The study was conducted on September 8, 2020, with a sample size of 1,000 Americans (inclusive of 500 parents). The sample is directionally representative of U.S. consumers and censusweighted across age, gender, ethnicity, and region.





About Suzy



Founded in 2017, Suzy is an enterprise software platform that puts the voice of the consumer at your fingertips. Whether you’re a novice or an expert researcher, Suzy delivers advanced tools combined with the highest-quality audience to deliver insights in minutes. Many of the biggest brands in the world use Suzy to deliver breakthrough products and experiences backed by datadriven decisions. To date, Suzy has raised over $35MM in venture capital funding from investors that include Bertelsmann Digital Media Investments, Foundry Group, Tribeca Venture Partners, Triangle Peak Partners, and Kevin Durant’s 35 Ventures. Learn more at www.suzy.com.