SACRAMENTO HOME TO THE 100TH COMCAST LIFT ZONE IN CALIFORNIA Comcast also Provides $100,000 to Four Organizations and Donates 1,000 Laptops and 1,000 School Supply Kits to Support Sacramento Youth in Need for Back-to-School
Sacramento, California
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August 31, 2021 10:45 AM Pacific Daylight Time
At an event today with Sacramento Mayor Darrell Steinberg, Comcast announced its 100th WiFi-connected “Lift Zone” at the La Familia Counseling Center, as well as plans to create a total of 10 Lift Zones at various other Sacramento locations. Lift Zones are part of a new initiative from Comcast designed to help ensure Sacramento youth in need have access to robust WiFi coverage at local neighborhood community centers where thousands of low-income students can get online, participate in distance learning, and do their homework.
Comcast also announced a total donation of $100,000 to four digital equity partners. La Familia Counseling Center, Asian Resources Inc, Reimagine Mack Road Foundation, and Greater Sacramento United Way will each receive $25,000 to provide digital literacy training, homework assistance and a safe space for Sacramento youth to learn and grow. In addition to providing free WiFi service at the 10 Lift Zone locations, Comcast will also provide 1,000 youth with a laptop computer, free Internet at home for 12 months (to eligible families) through its Internet Essentials program and grade-appropriate school supplies.
“Achieving digital equity is crucial as we work to make sure children growing up in all of our neighborhoods have access to the tools and training needed to succeed in the 21st Century,” said Mayor Darrell Steinberg. “Comcast has repeatedly stepped up to help with this effort, and the City of Sacramento is pleased to partner with them on using Lift Zones to create learning hubs for our young people and giving them the tools to learn at home as well.”
“The COVID-19 crisis continues to put many students at risk of being left behind. This Comcast commitment will accelerate a solution for comprehensive, digital equity and Internet adoption programs to support them and their families,” said Rachel Rios, Executive Director of La Familia Counseling Center. “Our organization is proud to be the 100th Lift Zone in California. Offering these Lift Zones from Comcast is providing a safe location for students who are unable to stay at home and work on their school assignments.”
“The pandemic has shed light on many inequities in our society including the digital divide. Parents who are essential workers or those who don’t have internet at home have been questioning how to handle distance learning or homework assignments for their children,” said Stephanie Nguyen, Executive Director, Asian Resources Inc. “That's why we are grateful that Comcast has partnered with Asian Resources Inc to provide these crucial technology and digital training resources and stepping in to fill an important need in the community.”
In March, Comcast announced a $1 billion commitment over ten years in continued support of digital equity, including its Lift Zones initiative, which aims to establish 1,000+ WiFi-connected community centers nationwide for students and adults by the end of 2021.
The Comcast Lift Zones program complements Comcast’s Internet Essentials program, which, since 2011, has helped connect more than 10 million low-income people to the Internet at home. This includes more than 1 million residents across California, which is the number one state in terms of overall participation in the Internet Essentials program.
“For nearly a decade, Comcast has been at the forefront of creating digital equity and impacting the lives of millions of people by providing low-income families with Internet access at home through our Internet Essentials program,” said John Gauder, Regional Senior Vice President of Comcast California. “These Lift Zones, which are being installed in community centers in local neighborhoods are safe places where students and families can get online and access the resources they need, especially while so many schools and workplaces continue to be virtual.”
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