Pro League Network, NBA Legend Kevin Garnett and Big Ticket Sports to Launch “str33t,” 3x3 Pro Streetball League Pro League Network and Big Ticket Sports Form Joint Venture, Kevin Garnett Joins PLN as an Investor and Advisor
New York, NY
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October 05, 2023 08:00 AM Eastern Daylight Time
Pro League Network (PLN), the leading sports entertainment company producing fun, bettable sports, and Kevin Garnett’s sports venture arm Big Ticket Sports announced today a joint-venture to launch str33t, a new 3x3 professional streetball-style basketball league.
The first str33t series is expected to launch in early 2024 and will feature teams competing over 4 weeks from some of the best streetball cities. Players will compete as men, women and co-ed teams and play under FIBA 3x3 rules with daily and season-long prize pools. Teams will square off in a round robin format culminating in a final championship. 3x3 basketball debuted as an Olympic sport at the Tokyo Olympics.
“HoopItUp is the leader in 3x3 and I’m excited to work with the PLN team to create a professional series with str33t that gives the incredible 3x3 players a major platform to show what they can do to fans across the country,” said Garnett.
With the partnership, Kevin Garnett, and Big Ticket Sports become investors in PLN, which recently announced its seed funding from IA Ventures and Eberg Capital. Garnett will also advise on the strategic direction of the str33t league. Big Ticket Sports owns and operates HoopItUp, the grassroots 3x3 basketball tour which has had millions of participants in city-based events since 1989.
“The fast-paced 3x3 games along with the raw and organic energy of streetball is going to be so exciting for these co-ed professional ballers,” said PLN co-founders Bill Yucatonis and Mike Salvaris. “And to build it with an NBA legend and leader like KG is at a whole other level."
With roots in urban areas in the U.S. since the 1980s, 3x3 has become one of the most popular forms of basketball worldwide in recent years. The Olympics introduced 3x3 basketball to its basketball program at the Tokyo 2020 Summer Olympics.
“With the average 3x3 basketball game taking less than 20 minutes, we believe str33t is tailormade for digital consumption and sports betting. We are thrilled to be collaborating with Bill, Mike and the PLN team on this dynamic venture,” said George Daniel, CEO of Big Ticket Sports and HoopItUp.
The str33t brand was created with Cannes Lions-winning Director and Producer, Wayne Holloway, whose experience spans sports, music, film and television, including his role as Director of the famous Adidas House Party Originals starring Garnett, David Beckham, Young Jeezy, Missy Elliott and more.
Launched in Dec. 2022, PLN creates a new type of sports entertainment that combines its unique sports portfolio with established creator audiences and the team’s deep expertise in regulated wagering markets. The result is the creation of compelling watch’n’wager content that is fun for sports fans and allows sportsbooks to better monetize their peaks and valleys of schedule with compliant, regulated and professional sports content. The company recently announced its seed funding round, led by Roger Ehrenberg via IA Ventures and Eberg Capital, and named gaming industry veterans Chris Grove (Acies Capital, Eilers & Krejcik) and Jeff Ma (ESPN, Microsoft) as Advisors.
PLN’s portfolio of over 16 brands and growing includes sports like viral sensations World Putting League, CarJitsu Championship and SlapFIGHT Championship, as well as emerging sports like XTreme Long Drive, Pro Footgolf, National Carrom League, Strongman, T3 TouchTennis, Beastball and more.
PLN sports are carried by some of the nation’s largest sportsbooks including DraftKings, Bet365 and Betfred and are available for wagering in over a dozen states including New Jersey, Tennessee, Arizona, Maryland, Pennsylvania, Illinois, and more, plus in several countries including Canada, UK and Australia.
PLN streams its sports and programming live via its social channels and owned and operated sites. PLN sports have aired via several distribution partners, including live streaming on The Action Network and The Hammer and customized social media content on Betr Media and Dimers. The company recently created PLN Studios in Branson, Missouri, and signed a platform deal with BrinxTV and Trilith Studios in Atlanta to create live and recorded made-for-wagering and shoulder content to expand the audience of its sports brands and athletes.
For more information, please visit www.ProLeagueNetwork.com and www.str33t.com.
About Pro League Network
Pro League Network (www.ProLeagueNetwork.com) is a sports entertainment company headquartered in New York City that is focused on creating, fun, exclusive niche sports brands developed for broadcast audiences and betting. PLN readies and monitors each sport for wagering, as well as produces, distributes and monetizes each sport through wagering, sponsorship and affiliate. PLN’s portfolio of 16 sports includes the viral sensations World Putting League Championship and CarJitsu Championship, among others. PLN has raised funding from IA Ventures and EBerg Capital, and counts Chris Grove, Jeff Ma and Kevin Garnett, among others, as Advisors.
About Big Ticket Sports
Owned by NBA MVP and Hall of Famer Kevin Garnett, Big Ticket Sports (www.bigticketsportsllc.com) is dedicated to creating dynamic sports and experiential events. Big Ticket Sports owns and operates the iconic HoopItUp 3x3 basketball (www.hoopitup.com) and KickIt Soccer 3v3 soccer as well as providing event activation for clients such as the NBA.
Since its inception 30 years ago, Hoop It Up has been the largest 3x3 basketball tour, recognized as the most prolific grassroots basketball tour with millions of worldwide participants. Big Ticket Sports is managed by former National Lacrosse League Commissioner George Daniel.
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Str33t Media
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