Ojos Locos Sports Cantina y Casino at Hotel Jefe, First Gaming and Hospitality Property Catering to Latino Market, Breaks Ground Located at the Site of the Former Lucky Club Casino and Hotel, Brand Marks Occasion with Official Ground Breaking Ceremony
North Las Vegas, NV
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September 21, 2022 09:00 AM Eastern Daylight Time
JefeBet, the premier gambling and multimedia company for bilingual and Spanish-speaking Americans, operated by Fifth Street Gaming (FSG), today announced the renovation and rebrand of the Lucky Club Casino and Hotel in North Las Vegas. The brand officially broke ground in at what will now be known as the Ojos Locos Sports Cantina y Casino at Hotel Jefe. Distinguished guests such as FSG’s CEO Seth Schorr, as well as North Las Vegas Councilwoman Pamela Goynes-Brown and representatives from the Las Vegas Latino Chamber of Commerce and dining partner Ojos Locos were in attendance.
FSG is a full-service hospitality and casino management company that has catered to the Latino market for more than 15 years.
“It’s estimated that 28 percent of the state of Nevada and 18.7 percent of the United States identify as Latino,” said Seth Schorr, CEO of Fifth Street Gaming. “This one-of-a-kind property will be the first time a company has opened a space for this massive, yet underserved population. The other unique feature of this property is that the sportsbook, sports bar and restaurant will all be in one layout and won’t be separate entities.”
Visitors to this renovated property can expect food, beverages, entertainment, betting and gaming for the Latino and Hispanic communities. The makeover will also include room renovations, an interior upgrade for the casino — adding more than 200 new gaming machines — an addition of a nightclub, and a sports bar with food provided by Ojos Locos. The casino will be powered by JefeBet, managing all rewards benefits and casino materials.
“Bringing our services to this new property and combining forces with JefeBet is an extension of what we formed our business foundation on,” said Rich Hicks, Ojos Locos CEO. “The concept of Ojos Locos was built around catering to the Latino community by bringing a comfortable, laid-back sports cantina where you can sit back and relax, watch your favorite team play, party with friends, dine with family and enjoy outgoing and friendly service by one of our chicas coquetas y bonitas. We can’t wait to get to work.”
“With 44 percent of our city’s population identifying as Latino, we’re thrilled to see an already established business providing entertainment created with such a large portion of our residents in mind,” said John Jay Lee, Mayor of North Las Vegas. “We anticipate the JefeBet Casino and Hotel to be a wonderful addition to our community.”
Operations at 3227 Civic Center Dr. in North Las Vegas, Nevada, will aim to commence by the end of the year. This will be the second casino owned and operated by Fifth Street Gaming, the other being the Silver Nugget Casino.
ABOUT FSG Digital
FSG Digital, operating its flagship brand JefeBet, traces its roots in interactive gaming back to the year 2000 when CEO Seth Schorr developed Wynn Resortsâ first interactive casino. Today he is joined by his Fifth Street Gaming partner Jeffrey Fine and experienced iGaming entrepreneur Seth Young.
FSG Digital focuses on providing compelling, authentic gambling related content and products to the Latino and Hispanic communities in the USA and beyond. JefeBet.com is a multimedia web portal, featuring proprietary written gambling and lifestyle content, numerous podcasts via the JefeBet Podcast Network, sports trivia prediction games via the JefeBet Pronosticos y Deportivos app on iOS and Android, and more.
ABOUT FIFTH STREET GAMING
Fifth Street Gaming (FSG) is a full-service hospitality and casino management company based in Las Vegas. Recognized as one of the gaming industryâs top local independent management companies, FSG delivers excellence in guest experience, leadership and profitability. With a diverse portfolio of thriving Las Vegas casinos and gaming taverns, innovative restaurants and bar concepts and a revolutionary new eSports platform, FSG remains grounded in its foundation of entrepreneurial spirit and integrity. The company has catered to the Latino market since 2006, most notably through the operations of the Lucky Club Hotel & Casino and Silver Nugget Casino. For more than 15 years, FSG has served the Latino community and produced hundreds of concerts with Mexican and Colombian artists, Mexican rodeos and food festivals.
Contact Details
Alex Shapiro
+1 732-770-9395
