NORTH SIXTH GROUP ANNOUNCES STRATEGIC INVESTMENT IN NEWS DIRECT CORP.
NEW YORK
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June 07, 2021 09:00 AM Eastern Daylight Time
North Sixth Group, a family office operating company with a vision to invest in Passion, Purpose and Progress, today announced a strategic investment in News Direct, the future of news distribution.
Founded by former Business Wire President, Gregg Castano, News Direct is the first SaaS-based content and news distribution platform purpose-built for modern media outreach. News Direct was created to address the $1.5 billion dollar opportunity in the newswire technology sector. While traditional wire services have become antiquated and lack the efficiency, control, security and transparency that comms professionals today require, News Direct has addressed each of these through its game-changing offering.
News Direct provides a suite of industry-first, proprietary solutions, including a self-guided platform for optimal efficiency and control; standalone multimedia distribution capabilities; a collaborative content studio with task automation, AI-assisted editing and secure sharing; meaningful measurement; and unparalleled security protocols.
Castano previously led Business Wire as President and was part of the leadership team that took the company through its historic acquisition by Berkshire Hathaway in 2006.
“We are thrilled to welcome North Sixth Group as an investment partner in News Direct,” said Gregg Castano, CEO of News Direct. “Through its holdings, North Sixth Group has a unique understanding of the media and content landscape. This investment is further validation of our vision and the market opportunity that exists within the news distribution category.”
North Sixth Group is a family office operating company with wholly owned and minority interests in a variety of investments across multiple sectors all sharing a common vision of Passion, Purpose and Progress. Among the holdings in North Sixth Group’s portfolio of companies are businesses across media, marketing, technology, sports and entertainment.
“The news distribution landscape is changing drastically, and News Direct is uniquely positioned at the intersection of technology, content and analytics,” said Matt Rizzetta, Chairman of North Sixth Group. “I have had the privilege of getting to know Gregg and the leadership team at News Direct, and it is clear that they have the combination of products, people and market knowledge to change the future of news distribution as we know it.”
ABOUT NEWS DIRECT:
News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our platform delivers a completely reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovations including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube.
ABOUT NORTH SIXTH GROUP:
North Sixth Group LLC is a family office operating company. The company has wholly owned and minority interests in a variety of investments across multiple sectors all sharing a common vision of Passion, Purpose and Progress. Included in the North Sixth Group family of companies are leading public relations firm N6A; modern marketing and content house Studios; professional European football club SS Campobasso; and other holdings across media, marketing, technology, sports and entertainment, and emerging markets. Additionally, North Sixth Group dedicates financial, networking and human capital resources to community-based and philanthropic initiatives geared toward Passion, Purpose and Progress.
Contact Details
North 6th Agency
Carrie Booze
+1 619-450-3743
