News Direct And Pop Culture Newswire Enter Into Exclusive Reciprocal Distribution Relationship

News Direct has entered into an exclusive reciprocal distribution agreement with Pop Culture Newswire, a niche service that targets traditional entertainment media, digital influencers, and the agenda-setting 'geek' press covering everything from toys and gaming to concerts and collectibles.

News Direct clients will be able to leverage the specialized distribution channels of Pop Culture Newswire to connect with media and bloggers in the following categories: Collectible/Toys, Comics/Graphic Novels, Editorial Features, Fashion, Festivals/Conventions, Gaming, General Entertainment, Multicultural News, Movies/TV/Stream, Music/Concerts, and Sports/Recreation.

Conversely, Pop Culture clients seeking to amplify their message to a broader audience will be able to leverage the global reach offered by News Direct to promote products and events, as well as launch branding initiatives.

"We are thrilled to partner with Pop Culture Newswire and offer our clients the added benefit of this targeted reach," noted Gregg Castano, founder, and CEO of News Direct. "The entertainment media and influencers are among the most elusive, so this new partnership offers our clients a real advantage to break through and get their relevant news and multimedia content noticed."