New Research Shows Positive Sentiment for Ron DeSantis Steady, No Fluke Tremendous Support Growing as Draft Committee Expands Efforts
Miami, FL
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July 22, 2022 09:30 AM Eastern Daylight Time
Today, Ready for Ron, a draft committee encouraging Florida Governor Ron DeSantis to run for President, released research it commissioned from Impact Social showing positive sentiment amongst critical “floating voters” towards Governor DeSantis remains steady. Previous reports showed positive sentiment for Governor Ron DeSantis growing by more than 8 points from earlier analysis reports, indicating the gain is no fluke, but part of steady momentum.
“It’s great to see positive sentiment towards Governor DeSantis staying high in these reports – despite an increasing drumbeat of attacks from the left,” stated Lilian Rodriguez-Baz, Chief Legal Counsel for Ready for Ron. “The response from our work to build grassroots support is impressive, and this research confirms the tremendous support we see on the ground. The positive feedback and engagement are significant and continue growing exponentially.”
Ready for Ron launched an advertising and grassroots mobilization effort in late May to help convince Ron DeSantis he has the support to win the Presidency in 2024. The PAC also filed an official Advisory Opinion Request with the Federal Election Commission to ask if it may share its supporter list with Governor DeSantis to convince him to run and when – not if - he becomes a candidate.
To generate the report released today, Impact Social researchers analyzed the publicly available social media discussion in relation to Ron DeSantis and Donald Trump among swing voters from June 29, 2022 to July 13, 2022. Additional reports are expected to continue every two weeks. Previous reports are available here.
“We carried out detailed language analysis of US social media discussions back to May 2016 to capture social media users into a database of 40,000 swing voters,” explained Phil Snape, Director at Impact Social. “With 40,000 participants, we are operating what is likely the world’s largest focus group – as big as a Football stadium.”
The summary of Impact Social’s second report states:
This has been a difficult period for Donald Trump with net sentiment falling 11pts (-30 to -41) over the last two weeks.
This should set off alarm bells in Mar-a-Largo. It has long been believed that Jan 6 divides people into two camps. Those who love Trump think his involvement in events that day are a nonsense, a witch hunt cooked up by his enemies desperate to bring him down and ensure he never runs again. Whereas those on the left are convinced of his guilt regardless of any evidence to the contrary. However this analysis shows that floating voters, particularly those on the right, are increasingly siding against him as new revelations of what happened on Jan 6 take their toll.
This has resulted in an increase in the amount of posts stating that they are against Trump (+15pt- 31 to 46).
Worryingly for team Trump are the low number of people on the right who are prepared to defend his actions. When discussing Jan 6 right leaning voters tend to pivot away from events and try to draw attention to other Trump ‘successes’ such as low unemployment or relative global peace. It is therefore fair to conclude that many on the right seem uncomfortable talking about the events of that day. It is also interesting to note how few floating voters speak about the ‘stolen election’. This conversation has been almost non-existent within this 40K panel since this analysis began six weeks ago, which begs the question of how many floating voters side with Trump and believe the Democrats stole the presidency?
For his part Ron DeSantis seems to be coasting along. Despite being in the middle of a re-election campaign - which by design means that the candidate is duty bound to upset some voters in order to attract others - his net sentiment among floating voters remains consistent at -6. In fact, in contrast to Trump, the conversation over the period has remained largely the same with those in favor of his politics and style seeing him as a good governor, with a solid track record in office and their preferred candidate ahead of Trump for 2024.
“We are excited to see our efforts paying off. Support for Ron DeSantis continues to grow, despite increasing attacks from the Left, and his base is solid,” Rodríguez-Baz continued. “We are building the biggest grassroots movements ever, and with support growing like this, it will happen even quicker than anticipated.”
Ready for Ron continues its TV and online advertising efforts to engage Americans to sign the petition at www.ReadyForRon.com to Draft Ron DeSantis to run in 2024.
“Despite reports to the contrary, the only war on former President Donald Trump, is coming from the radical left. All of us at Ready for Ron appreciate his leadership and effective policies that led to a booming economy, lower crime, and affordable gas prices. We are #ReadyforRon to carry these policies and the America First agenda forward,” Rodríguez-Baz said.
Impact Social is a specialist social media, online monitoring, and analysis company. Its unique methodology ensures unrivalled accuracy to show what has been said and its impact. Impact Social is the only company in the world providing this high level of analysis.
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For more information or to schedule an interview with ‘Ready for Ron’ legal counsel, Lilian Rodríguez-Baz, or an Impact Social spokesperson, please contact Dan Rene at 202-329-8357 or dan@readyforron.com
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