Locality Appoints Rebecca Wisniakowski as SVP, Agency Relationships Wisniakowski joins Locality team as specialist dedicated to amplifying agency success in local video
NEW YORK, NY
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August 17, 2023 09:14 AM Eastern Daylight Time
Locality, the industry’s preeminent local television solutions provider, today announced the appointment of Rebecca Wisniakowski as SVP, Agency Relationships. Wisniakowski brings 20 years of experience overseeing all aspects of sales management, and business development across digital, linear, political and addressable advertising sales. She will report to Ann Hailer, President of Broadcast, and Keith Kazerman, President of Streaming at Locality.
Wisniakowski is one of a number of new executives to join Locality’s growing group of specialized senior sales professionals, dedicated to working with agency holding companies and affiliates. Bringing strong industry connections, Wisniakowski joins Locality from The Walt Disney Company, where she was Vice President of Disney’s Local and Political Ad Sales responsible for driving revenue across multiple media streams. Prior to that, Wisniakowski was a Director of Local Advertising Sales at Hulu.
Wisniakowski is focusing on strengthening and cultivating new and existing relationships with agency partners. She will tailor Locality's offerings to align with the specific goals and needs of each agency's clients. Committed to customization, she will develop bespoke advertising solutions that enhance campaign effectiveness and ROI for agency clients.
“This is an exciting strategic addition to our team,” said Hailer. “Rebecca’s insight into the needs of agencies, and her ability to craft impactful solutions, is unmatched. She is a key asset as we continue to innovate and grow local video advertising at Locality.”
“I’m thrilled to join Locality on its mission to unlock the full potential of local TV advertising,” said Wisniakowski. “This is a pivotal time for the space, and for the company. Locality offers the best premium inventory that the industry has to offer, and I look forward to enabling brands to make more authentic connections to viewers, at scale, through our solutions.”
“Rebecca's arrival is a key moment for Locality. We're focused on seamlessly integrating local broadcast and streaming, providing our agency partners with the means to execute more effective campaigns for their clients,” said Kazerman. “With Rebecca's expertise in the mix, we are well-positioned to help our partners navigate the evolving landscape of local advertising and achieve notable success.”
Locality is the industry’s preeminent local television solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace. Locality brings together the best talent in both broadcast and streaming helping brands tap into the mindset of the local consumer and precisely reach optimal markets, nationally. Having served more than 1,500 ad agencies and 4,500 advertisers, to date, Locality offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale. Our team resides in 11 office locations across the U.S. designed to strategically service 100% of DMAs. For more information, please visit www.locality.com.
Contact Details
Kerriann Becker
+1 631-235-7796
