Litesport Partners with Xponential Fitness to Build, ‘Xponential+’, the Ultimate Mixed Reality Experience for Oculus Quest
BOSTON, MA
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November 02, 2023 10:00 AM Eastern Daylight Time
Litesport is thrilled to announce the launch of Xponential+, a groundbreaking virtual reality fitness app that redefines the at-home fitness experience. Litesport joined forces with Xponential Fitness to develop Xponential studio workouts, available today on the Oculus Quest platform. With Xponential+, fitness enthusiasts can now access renowned Xponential Fitness brands - Club Pilates, Pure Barre, and StretchLab - all in one immersive platform, making it easier than ever to achieve their fitness goals.
"Partnering with Xponential Fitness has been a pivotal moment for Litesport. Together, we are bringing the future of fitness into millions of homes around the world. A first of its kind experience bringing well-known brick-and-mortar fitness studios into the virtual world. We are diving headfirst into an unsaturated and high-potential space. Our collaboration will revolutionize the way people engage with their health and wellness, making it more accessible and inspiring than ever before." - Jeff Morin, CEO of Litesport
Xponential+ is not just another fitness app; it's a one-stop solution for anyone looking to elevate their fitness journey. This cutting-edge app harnesses the power of virtual and mixed reality to deliver an unparalleled workout experience. Users can work out in stunning, photo-realistic virtual studios with their favorite instructors right from their own living room through MR technology.
Xponential+ bridges the gap between in-studio and at-home fitness by using cutting-edge technology to bring real instructors directly into your living space.
Experience controller-less workouts with hand tracking technology, allowing for increased workout diversity and a more natural, engaging exercise experience. No controllers allows users to interact with 3rd party hardware like dumbbells, mats, and even bikes/rowers.
Xponential+ is the first app to bring Barre and Pilates modalities into virtual reality. What sets this experience apart is our unique Surface Sync IP, which has the power to transform a simple dining chair into a virtual Barre, bridging the gap between the real and virtual world. But our innovation doesn't stop here; we have plans to expand this technology to other fitness modalities, such as bikes and rowing. With surface syncing and mixed reality we can take an old exercise bike and turn it into a smart bike that now tracks all kinds of stats as you workout - it's a game changer. We're breathing new life into outdated equipment and giving people new reasons to workout.
In early Q1, look for more Xponential Fitness brands to be available on the app, including Rumble Boxing and CycleBar, making Xponential+ the go-to platform for an extensive range of fitness options. BFT, STRIDE Fitness, Row House, and AKT will be available by the end of 2024.
"We are thrilled to partner with Litesport to introduce Xponential+ to our fitness community," said Garrett Marshall, CEO of Xponential Fitness. "This app represents a new era in fitness technology, offering our users a truly immersive and dynamic workout experience. We are excited to see our members achieve their fitness goals in this innovative way."
Xponential+ is available now in 20 countries and can be downloaded in the Meta Quest store.
About Litesport
Litesport is a leading developer of innovative fitness and wellness solutions that leverage virtual reality and mixed reality technologies to enhance the way people exercise and stay active. With a passion for redefining fitness experiences, Litesport is committed to making fitness more accessible and engaging for everyone.
About Xponential Fitness, Inc.
Xponential Fitness, Inc. (NYSE: XPOF) is the largest global franchisor of boutique fitness brands. Through its mission to make boutique fitness accessible to everyone, the Company operates a diversified platform of ten brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, functional training and yoga. In partnership with its franchisees, Xponential offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states and Canada, and through master franchise or international expansion agreements in 19 additional countries. Xponential Fitness' portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; CycleBar, the largest indoor cycling brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; Row House, the largest franchised indoor rowing brand in the United States; AKT, a dance-based cardio workout combining toning, interval and circuit training; YogaSix, the largest franchised yoga brand in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and the largest Barre brand in the United States; STRIDE, a treadmill-based cardio and strength training concept; Rumble, a boxing-inspired full-body workout; and BFT, a functional training and strength-based program. For more information, please visit the Company’s website at xponential.com.
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Victoria Scott
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