Introducing The Aeromotive Group and its portfolio of leading Automotive Brands The Aeromotive Group comprises nine leading automotive brands and celebrates several landmark anniversaries
San Dimas, CA
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August 03, 2023 06:12 AM Pacific Daylight Time
Uniting nine automotive brands under one parent company, The Aeromotive Group represents some of the best American automotive innovation and tradition. The brands represented include the following:
· Aeromotive Fuel Systems
· PerTronix Ignition Products
· Taylor Cable
· JBA Performance Exhaust
· Doug’s Headers
· Patriot Exhaust
· Waterman Racing Components
· Compu-Fire
· Spyke
Among the brands, Aeromotive has been synonymous with innovation, passion and performance at the highest levels. As the Company embarks on the next chapter of growth, innovation and disruption, it felt natural to unite all the brands under the values that have driven Aeromotive for the past 30 years.
Over the coming months, brands within The Aeromotive Group will launch new products that will debut to the industry and public at the 2023 SEMA and PRI shows and beyond. All new products are designed to provide racers and grassroots enthusiasts alike with rugged, dependable equipment to keep their vehicles running efficiently and in most cases with greater performance.
“We’re putting a sharp focus on product innovation, branding and partnerships for the remainder of 2023 and moving forward,” said Laurent Potdevin, CEO, The Aeromotive Group. “All our effort is being directed to delivering what our customers want and have come to expect from our trusted brands.”
As part of its wider activation plans, Aeromotive has been appointed the Official Fuel System for Roadkill Nights and is a partner of the RKN Direct Connection Grudge Match 2023. Not only will Aeromotive fuel systems be represented among the professionally built cars competing on the drag strip, but The Aeromotive Group is supplying parts to Grudge Match participants to help complete their project vehicles.
“Roadkill Nights and the 2023 Direct Connection Grudge Match are the ideal platforms to showcase our market-leading fuel delivery systems as well as some of our JBA Performance Exhaust products,” said Sarah Lassek, Chief Brand Officer of The Aeromotive Group. “Many people have grown up using and trusting our brands and Grudge Match is the perfect way to demonstrate the power and performance available from Aeromotive fuel systems. We were delighted that the majority of teams in the competition decided to use our parts in their builds and we’re looking forward to seeing the final results on the big day.”
Roadkill Nights takes place on Woodward Avenue in downtown Pontiac, MI on August 12, 2023. Tickets and information are available online here.
ABOUT THE AEROMOTIVE GROUP
The Aeromotive Group houses the automotive aftermarket’s top shelf manufacturers of performance products including Aeromotive Fuel Systems, Waterman Racing Components, PerTronix Ignition Products, Taylor Cable Products, JBA Performance Exhaust, Doug’s Headers, Patriot Exhaust, Compu-Fire performance products and Spyke motorcycle products. From hot rods to muscle cars, late-model cars, trucks, motorcycles and professional race teams, The Aeromotive Group’s industry savvy and product expertise provide spark, horsepower, sound, and unrivaled performance for enthusiasts of classic to modern vehicles. For more information please visit Aeromotiveinc.com and Pertronixbrands.com
EDITOR’S NOTE
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Contact Details
Greg Emmerson
Company Website
