Introducing Biebs Brew! The much-anticipated next collab between Justin Bieber and Tim Hortons is a co-created French Vanilla-flavored Cold Brew coffee
New York, NY
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May 17, 2022 04:02 AM Eastern Daylight Time
The wait is almost over – starting June 6, Tim Hortons guests across Canada and the United States can try Justin Bieber’s next Tims-inspired creation!
The first part of the Tims x Justin Bieber collab was focused on Justin putting his own spin on his favorite treats at Tim Hortons: bite-sized Timbits donuts.
This time, Justin and Tims developed a new twist on what the iconic brand is best known for: brewing the perfect cup of coffee.
In product brainstorms with the Tims team for the second collab, Justin shared that he prefers his coffee on ice, which led to working on a new flavor of Tim Hortons Cold Brew, which is made with 100 percent premium Arabica beans and is steeped for 16 hours to enhance the bold and smooth flavor.
Also inspired by a slight sweet tooth and his love for hints of delicious vanilla flavoring in his coffee, Justin and our beverage innovation team developed a creamy French Vanilla flavor to go with our Cold Brew. Biebs Brew is the perfect blend of those two beloved Tims flavors.
"We couldn't stop at Timbiebs, we needed a Biebs Brew too. And we are bringing both to Tims next month,” said Justin. "Doing a Tim Hortons collab had always been a dream of mine. I grew up on Tim Hortons and it's always been something close to my heart."
All three Timbiebs flavors – Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle flavors – will return to Tims restaurants in Canada and the United States along with Biebs Brew on June 6. Guests in the US can get a $5 Biebs Bundle*: a large Biebs Brew and a 10-pack of Timbiebs for $5 when ordered through the Tims app. In the US, Tims restaurants will also be bringing back limited quantities of Timbiebs merchandise for guests, including the beanie, fanny pack, and tote bag that were developed in collaboration with Justin. When guests buy any Tims x Justin Bieber merch they get 50% off a second item**.
“Timbiebs was a huge success – truly beyond all of our expectations – and what made it so great was the authenticity of the partnership,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons.
“Even before the Timbiebs collaboration, Justin had often shared with fans how he’d grown up with Tim Hortons and was obsessed with the brand. His commitment to working with us to develop a natural and authentic twist on the Tims experience is what made Timbiebs a hit and we know guests are going to love Biebs Brew and his take on Tims Cold Brew.”
* No substitutions. Valid on bundle only, if items are added à la carte, promotional price will not apply. Ends 7/5/22. Add'l terms apply: timhortons.com/offer-terms.
** Buy 1 item at reg. price, get 1 for 50% off, while supplies last. No substitutions. Tax extra. Cannot be combined w/ any other offer, including food & beverage offers. Not valid on digital orders. “Justin Bieber” and “Biebs” are trademarks of Bieber Time Holdings, LLC. TM & © Tim Hortons, 2022.
About Tim Hortons
Tim Hortons® is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos, espresso, teas and our famous Iced Capp® beverages), fresh baked goods, hot breakfast sandwiches, breakfast snacking items, and other food products. Tim Hortons has more than 4,800 system wide restaurants located in Canada, the United States and around the world. More information about the company is available at www.timhortons.com.
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