Innersense Organic Beauty Launches Bright Balance Collection
Concord, CA
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October 03, 2022 12:00 PM Eastern Daylight Time
Award winning hair care brand Innersense Organic Beauty is expanding their range with two new products, Bright Balance Hairbath and Bright Balance Conditioner. This collection is a clean, deeply hydrating, silicone-free alternative to traditional purple toning shampoos and conditioners on the market. Each product is specifically formulated with Certified Organic Ingredients to nourish blonde, gray and bleached hair while neutralizing brass and yellow tones in all hair textures.
Bright Balance Hairbath thoroughly but gently cleanses hair without stripping natural oils, while working to tone and brighten hair. Bright Balance Conditioner works to deeply hydrate and moisturize strands. Both products are packed with vitamins, minerals, antioxidants and fatty acids and work synergistically to cool color without drying or damaging hair. Formulated with a custom crafted pigment blend, Bright Balance Hairbath and Conditioner provides the perfect amount of color correction for the most neutral tone possible. This collection also utilizes more effective natural carriers that help pigment adhere to hair for better color saturation and wearability.
Key ingredients in the Bright Balance Hairbath include:
Monoi Oil: extracted from the petals of the Tahitian Gardenia, this Vitamin-E rich oil moisturizes and helps shield hair from environmental damage
Apple Extract: a natural nourisher, this humectant helps attract and retain moisture for softer and smoother hair
Witch Hazel: the bark and leaves of this ancient medicinal plant include anti-inflammatory properties that gently cleanse hair and remove any color-dulling residue
Organic Rice Syrup: known for its concentration of fortifying amino acids, this natural extract promotes hair elasticity
Key Ingredients in the Bright Balance Conditioner include:
Organic Rice Bran Oil: extracted from the rice kernel’s outer shell, this highly emollient, antioxidant oil bolsters color longevity and overall hair health
Organic Pumpkin Seed Oil: a unique blend of minerals, vitamins and fatty acids to aid with hair thickness, softness and resilience
Organic Coconut Oil: full of antioxidants to promote hair longevity while moisturizing strands deeply
Avocado Oil: high in fat, minerals and antioxidants to help repair dry and damaged hair
“We wanted to formulate a collection specifically to nourish and tone gray, blonde and bleached hair without silicones or other common cosmetic ingredients that build up over time and compromise overall hair health,” says Greg Starkman, Founder of Innersense Organic Beauty, “we are always looking for cleaner, healthier solutions using Certified Organic Ingredients to keep hair healthy and balanced.”
Bright Balance Hairbath and Conditioner formulations are vegan, gluten-free, non-GMO and cruelty free. Bottles are created using 100% Post Consumer Recycled Plastic. Innersense Organic Beauty is a certified B-Corp organization and received their Climate Neutral Certification, to measure and offset its carbon footprint, while also reducing its emissions over time.
Bright Balance Hairbath retails for $30 (10 oz) and $80 (32 oz) and Bright Balance Conditioner retails for $32 (10 oz) and $90 (32 oz) . The collection will be available on October 3rd at innersensebeauty.com and in-store at specialty retailers such as Credo Beauty, The Detox Market, Beauty Heroes, and Aillea.
About Innersense Organic Beauty
Beauty professionals Greg and Joanne Starkman founded Innersense Organic Beauty to bring clean, pure, toxin-free, and salon-quality hair care made with Certified Organic Ingredients to salons, stylists and consumers. The clean, sustainable hair care brand’s products include shampoo, conditioner, scalp scrubs, styling and treatment products for all hair types. For more information, visit innersensebeauty.com.
Contact Details
BPCM
Archita Patel
+1 281-725-2121
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