How Super League Enterprise (NASDAQ: SLE) Is Pioneering 3D Immersive Platforms As The Marketing Channel Of The Future
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June 12, 2024 08:30 AM Eastern Daylight Time
By James Blacker, Benzinga
Welcome To The 3D Web
Digital advertising is undergoing a profound shift toward immersive engagement. Platforms such as Roblox have shown the huge potential for engagement through the 3D Web, where digital environments are highly immersive and interactive. The average Roblox user, for instance, spends more than 156 minutes a day on the platform, compared to an average of 95 minutes per day spent by TikTok users.
As the metaverse continues to capture global attention, Super League Enterprise (NASDAQ: SLE) stands at the forefront of a digital frontier, effectively offering brands an operating system for the 3D Web. The suite of development, distribution, monetization and optimization tools it has developed are giving brands the ability to engage users through dynamic content experiences across the largest immersive platforms, such as Roblox (NYSE: RBLX), Microsoft’s (NASDAQ: MSFT) Minecraft and Fortnite Creative.
Brands have turned to end-to-end activation partners to gain a foothold in the new environments where massive audiences are gathering to socialize, play, explore, collaborate, shop, learn and create, said Ann Hand, CEO of Super League.
“The secular shift in advertising is unstoppable,” Hand said. “Immersive engagement, new experiences and consistent digital presence are enabling brands to connect with young consumers in highly customized and personalized ways.”
In 2021 alone, more than $10 bn was raised by metaverse-related companies, while the global value creation opportunity from the metaverse is expected to be in the trillions by 2030.
Super League recognized this trend early and positioned itself as a leader in creating immersive experiences that resonate with Generation Z and Alpha. This strategic positioning has also translated into financial growth, with Q1 2024 revenue reaching $4.2 million, a 27% year-over-year increase following record revenue in the previous quarter and full-year 2023.
The company also managed to cut operating expenses by 22% in the first quarter of 2024 thanks to significant cost reduction initiatives, representing a saving of $1.5 million compared to the same period of 2023 and narrowing the net loss by 26%
Strategic Partnerships And Major Collaborations
Imagine stepping into a virtual store operated by Skechers (NYSE: SKX). In May, Super League announced a partnership with Skechers to open the company’s first virtual store through an immersive experience in Roblox. In the first five weeks, there have been 3.4 million visits to the store, 4 million try-ons and nearly 45 million impressions generated.
A couple of weeks later, fans could have front-row seats for Post Malone’s Live at Le Louvre event as it streamed live on Roblox. In the last 30 days, Super League made those things possible and its tools for immersive products and experiences continue to put brands where an emerging generation of online consumers are spending significant time.
In 2023, Super League served almost 100 brands through bespoke worlds, custom integrations into Roblox, Minecraft and Fortnite, as well as seven-figure media campaigns on these platforms.
In March this year, Super League announced a partnership with Chartis, which offers a suite of tools for creators to build original games and experiences within Fortnite Creative. The partnership allows the company to develop end-to-end integrations into more than 100 Fortnite maps, tapping into the Chartis Network, a coalition of developers with more than 157 million monthly plays and nearly one billion monthly impressions.
In the same month, Super League announced that it has partnered with GSTV to integrate gaming content into GSTV’s video network at fuel retailers across the U.S., which reaches 115 million unique adults a month across more than 29,000 locations. Super League’s Metaburst gaming news will be featured on GSTV, keeping viewers informed about the latest in the 3D web, virtual worlds and platforms like Roblox and Fortnite. The partnership also aims to blend physical and digital retail engagement, offering brands innovative ways to engage consumers.
The Future Of Brand Engagement
The metaverse is here to stay, creating an opportunity for marketers to innovate and engage with consumers in previously unimaginable ways.
Super League Entertainment's pioneering efforts are setting the stage to enable forward looking brands to create sizable, immersive marketing channels to connect with an emerging generation of consumers.
Featured photo by Alex Haney on Unsplash.
Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders.
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