H Code Secures Strategic Partnership with Sports Streaming Leader Fanatiz to Lead U.S. CTV Advertising Initiatives
SANTA MONICA, Calif.
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October 07, 2021 09:00 AM Eastern Daylight Time
H Code, the largest Hispanic digital media company in the U.S., today announces a strategic partnership with Fanatiz, the high-value sports streaming platform. Through this partnership, H Code will serve as Fanatiz’s preferred partner for Connected TV (CTV) advertising in the U.S. and will provide them with priority access to all CTV demand in the market.
“We’re excited to be partnering with fast growth companies like Fanatiz that are making huge strides in improving access to global sports programming. We’re eager to help support their initiatives in engaging with the U.S. market and combining our efforts to create compelling experiences for soccer fans,” says Parker Morse, CEO and Founder of H Code.
Fanatiz is one of the world’s fastest-growing sports content streaming platforms, bringing soccer live and on demand to any device. It is the only platform that customizes the entire online customer experience, allowing viewers to select their favorite team and receive direct access to their games, as well as ongoing data from each of their favorite teams. Fanatiz provides sports fans access to the most exciting games from La Liga, top-flight Argentinian and Colombian soccer leagues, premier South American tournaments such as Copa Libertadores and Copa Sudamericana, as well as other marquee sports programming.
Through the partnership, Fanatiz will give H Code priority access to all their inventory in the U.S. and collaborate with them to provide high quality content and advertising solutions to agencies and brands eager to engage with soccer fans.
“H Code’s strong expertise in the CTV space is going to be pivotal in our next stage of expansion as sports streaming continues to gain popularity. We’re looking forward to building our partnership and delivering more engaging experiences to our customers,” says Ignacio Moreno, General Manager at Fanatiz.
The partnership with Fanatiz bolsters H Code’s position as a leader in multicultural digital media and allows H Code to utilize lengaged U.S. multicultural audiences and maximize campaigns for brand partners. Fanatiz adds to H Code’s growing roster of streaming partnerships and adds even more engagement opportunities within emerging media formats.
“Fanatiz has established itself as the global leader in sports streaming and has incredible potential for our advertising partners within this format. We’re looking forward to tapping into their audience and helping them bolster their leadership as opportunities in CTV continue to become more prolific ,” says Pablo Rivera, VP of Publisher Development for H Code.
About H Code
Founded in 2015, H Code has solidified its place as the largest Hispanic digital media company in the United States. Committed to reaching Hispanic audiences at scale, H Code strives to leverage its learnings, brand equity, and expertise to shape the future of media by unlocking diverse audiences through data and authentic creative and content. Today, H Code’s employee base is 84% multicultural, 65% Hispanic/Latinx, and 49% female across its offices in the U.S. and Latin America.
Named one of the fastest-growing private companies in the nation by multiple outlets, H Code strategically brings together targetable data, exclusive inventory, authentic creative and custom content, and more to influence powerful Hispanic consumers every day through digital and integrated campaigns. Backed by its proprietary intelligence platform that derives insights from a robust influencer network and the largest Hispanic digital panel, H Code delivers the most impactful, data-driven strategies to effectively reach and influence multicultural audiences online with unmatched authenticity.
About Fanatiz
Fanatiz is a high value sports streaming platform that offers fans and viewers the ability to watch matches live or on demand (VOD) from their preferred sports networks and leagues, including beIN SPORTS, GOL TV, TyC Sports and RCN Nuestra Tele. Fanatiz is the only platform available today that customizes the entire online customer experience, allowing viewers to select their favorite team and be fed unique details and updates ongoing (match times, player stats, and highlights, to name a few). The platform is available on all screens including PC by logging onto www.fanatiz.com, by downloading the app on iOS and Android smartphones or watching on TV using a streaming device such as Roku, Amazon Fire TV, Chromecast and Apple TV.
Contact Details
North 6th Agency for H Code
Paolo Ramos
+1 212-334-9753
Company Website
