Goodway Group Becomes Two Time Winner for Ad Age Best Places to Work The award highlights Goodway Group’s long-standing expertise in fostering a progressive work culture
NEW YORK
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January 24, 2022 12:30 PM Eastern Standard Time
Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has been awarded Ad Age’s Best Places to Work. This marks the second consecutive year that the agency’s commitment to enhancing the workplace experience and supporting employee wellbeing has earned a place on the esteemed list.
Ad Age recognized Goodway Group for its unique remote workforce model – having supported a fully remote team for nearly 14 years – and history of putting its employees first. The last year has been one of monumental change and business acceleration for Goodway Group. Covid-19 has continued to impact the agency’s families, approach to doing business, and staffing levels, in addition to increasing stress and the potential for burnout among employees. As such, the digital agency pivoted, shifting its focus to building upon the post-pandemic realities of marketing and simultaneously launching new initiatives to help employees cope with their own evolving realities.
Goodway is special because there's a level of true awareness and concern for our employees, a commitment to improvement, and transparency from leadership that is atypical of private organizations. From implementing Summer Fridays to offering bonuses for those taking a minimum of 15 days of MyTime, our unlimited PTO program, Goodway is always seeking ways to afford better work/life integration. This includes implementing GoodTalks, a program and open dialogue on how we can better communicate across our different positions, ethnicities, genders and viewpoints at a time where that is so needed in the world is unique.
Additionally, the digital agency is building teams with diverse skillsets to distribute workloads better. To further meet various needs across teams, Goodway Group has modified its biannual all-company trip to include in-person and virtual attendance options.
“At Goodway Group we are committed to creating a supportive workplace that fosters growth, connection, and balance. It is an honor to be recognized by Ad Age for our continued investment in people and culture, validating our principles for the future of work, ” said Kandi Gongora, Chief Transformation & People Officer of Goodway Group. “As a fully-remote company for over a decade, we are passionate about continuing to pave the way for others to evolve the employee experience at a time when the way we work is constantly changing.”
Goodway ranked 11th among top companies with more than 200 employees, based on an analysis of questionnaires submitted by employers and survey responses from employees. Ad Age’s scoring system factors in the importance of six key satisfaction areas: company culture, company environment, employee benefits, employee development, employee engagement, and employee perks.
In addition to being a two-time recipient of Ad Age’s Best Places to Work Award, Goodway Group has also been recognized by Digiday’s Work-Life Awards. The agency has implemented a number of new initiatives to further improve the employee experience and fight burnout, in recent years, including dedicated development days, expanding Goodway Cares – which offers pro-bono strategy and consulting to nonprofit organizations, The Goods, a bi-weekly newsletter featuring employee stories, and more.
Moving forward, Goodway Group will continue to emphasize professional and personal wellbeing through clubs, activities and resources, including an internal book club, yearly wellness stipend, and per annum development budget. The agency is also creating an internal role dedicated to team health through facilitation and playbook creation.
See this year’s list of Best Places to Work here.
About Goodway Group
Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients’ needs – and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Find Goodway Group online at goodwaygroup.com.
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Kite Hill PR for Goodway Group
Patrice Gamble
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