Evite Launches Parenthood Journey Category with Invitation Templates for Celebrating Different Paths to Starting a Family With the launch comes a partnership with Kellee Stewart, actress and fertility advocate, to bring awareness to the variety of fertility celebrations
LOS ANGELES, Calif.
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April 06, 2023 09:00 AM Eastern Daylight Time
Evite, the world’s leading digital invitation platform, today announced the launch of its Parenthood Journey category, an expansion of its Baby & Kids offerings that includes invitations around IVF showers, Egg Showers, “Rainbow Baby” showers and additional invitations for adoption celebrations. Evite, which is now the only digital invitation company with a family building-focused category, kicked off the launch with 24 invitation templates that include both free and Premium options.
According to Pew Research Center, a third of all U.S. adults have used fertility treatments or know someone who has, and according to the Adoption Network, one out of every 25 families with children have an adopted child, all highlighting the major shift in the way people plan for and build their families. Additionally, 1 in 5 pregnancies end in a pregnancy loss, yet, there are limited options on the market for people who want to celebrate or honor their IVF treatments, adoption journeys, or their “Rainbow Baby,” which is the birth of a baby after a pregnancy loss. Evite is acknowledging this gap in invitation offerings for this category and worked to provide a solution.
As part of the launch, Evite partnered with Kellee Stewart, actress, writer, producer, and fertility advocate who often shares her own experience with egg freezing and IVF in an effort to bring awareness to a topic that’s not regularly discussed. Kellee spent years attending baby showers and supporting new mothers, when she ultimately decided to throw herself an Egg Shower. She encourages others to celebrate their journey to parenthood by bringing support systems together to assist with the costs of fertility treatments, which are not covered by insurance. As part of the partnership, Kellee helped design the artwork for an Egg Shower invitation, now available on Evite’s site.
“Although millions of people experience infertility and choose to build families in different ways, their journeys are not yet recognized in the traditional sense we’re accustomed to,” said Stewart. “This Parenthood Journey category empowers those challenged by infertility to be seen, heard, and celebrated. I’m excited to work with Evite to support the various journeys to pregnancy and parenthood.”
This launch comes ahead of National Infertility Awareness Week® taking place April 23–29, which aims to raise awareness about infertility and the barriers that too many face when trying to build a family. Evite aims to break ground with parenthood journey celebrations by encouraging users to explore this exciting new category and expand the traditional baby shower.
“We’re always listening to our users and incorporating their feedback into platform updates to ensure a great experience for anyone who wants to throw a party,” said David Yeom, CEO of Evite. “We acknowledge that there are no longer just traditional pregnancy events, so we worked to provide modern, inclusive invitation templates that empower the different types of family planning and make sure that each unique journey has an invitation to match.”
Following its rebrand last year, 25-year-old Evite has been focusing on its user experience, its commerce offerings, and strategic partnerships to modernize and evolve the brand. Over the past year, Evite removed 90% of its display advertisements to enhance the user experience, expanded into facilitating gifts, now being recognized as Amazon’s biggest gift affiliate, and announced a partnership with Disney for themed invitation templates, with additional partnerships in the works.
To check out Evite’s latest Parenthood Journey category invitations, please visit: https://www.evite.com/gallery/category/parenthood_journey/
About Evite
Evite is the world's leading digital invitation platform focused on bringing people together face-to-face. With thousands of free and Premium customizable designs which can be sent by email or text message, Evite makes celebrating face-to-face easier and more memorable for its 120+ million annual users. Launched in 1998, the company has sent nearly three billion invitations over its history, sends over 6M+ invitations each year, and touches billions of dollars in party-related purchases. Evite is headquartered in Los Angeles. Visit www.evite.com to start planning, get inspired or download the Evite app.
Contact Details
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Julia Calabrese
+1 215-460-6327
