Embracing the ‘Long Drink’ Boston Beer Company Introduces a Refreshing New Take on Finland’s Best Kept Secret, “Lonkero,” with All-New Bevy Long Drink
New York, New York
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December 14, 2021 05:00 PM Eastern Standard Time
Long Drink – or “lonkero” – is a traditional Finnish cocktail that typically consists of gin, grapefruit soda, and tonic. Inspired by the Long Drink, The Boston Beer Company is launching all-new ‘Bevy Long Drink.’ Recently, Annette Fritsch, Senior Director of Product Development at The Boston Beer Company, participated in a satellite media tour to discuss the inspiration of the ‘Bevy Long Drink’ and much more.
A video accompanying this announcement is available at: https://youtu.be/IZOxmeqyGkk
The Long Drink was first created when the Finnish government commissioned a refreshing cocktail to serve guests attending the 1952 Summer Olympics in Helsinki.
While inspired by the traditional cocktail, Bevy Long Drink will be the first Long Drink inspired beverage available in the U.S. without spirits. Bevy Long Drink is made with an original malt base containing natural flavors and wild juniper berries and is currently available in two styles, Hard Citrus Refresher and Hard Berry Refresher.
Bevy's new hard citrus refresher is made from a delicious and easy-drinking blend of citrus flavors and wild juniper berries for an exceptionally thirst-quenching beverage that's perfect for any occasion. Bevy Long Drink is slightly sweet, tart, refreshing, and packed with flavor, all at 5.8% ABV.
Boston Beer, maker of other industry leading alcohol beverages Samuel Adams beer, Twisted Tea, Truly Hard Seltzer, Angry Orchard, and Dogfish Head beer plans to continue its proven track record of innovation to bring Finland's best kept secret to US drinkers.
For more information and to find Bevy Long Drink near you, visit bevylongdrink.com
About Annette Fritsch:
Annette is director of new product development for Boston Beer Company. She loves beer, and yet she was inspired by the great opportunities she envisioned in the rapidly expanding “Beyond Beer” category. She oversaw the development of Truly which attracted an immediate following and was the biggest industry innovation since the introduction of light beers in the 1970s. Always up for a new challenge and anticipating the next big thing, Annette’s most recent project is the development of the first malt-based long drink – or “lonkero” called Bevy, a refreshing and flavorful innovation inspired by the national beverage of Finland.
About The Boston Beer Company:
The Boston Beer Company, Inc began in 1984 brewing Samuel Adams beer and the Samuel Adams brand is currently recognized as one of the largest and most respected craft beer brands. Our portfolio of brands also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider and Dogfish Head Brewery as well as other craft beer brands such as Angel City Brewery and Coney Island Brewing. For more information, please visit our investor relations website at www.bostonbeer.com, which includes links to all of our respective brand websites.
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