Elevate Brands Raises $55 Million in Equity Funding From Leading Institutional Investors to Fuel Global Acquisition of Amazon Marketplace Sellers The Amazon aggregator has raised a total of $372 Million in 2021 alone
New York and Austin, TX
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November 08, 2021 02:02 PM Eastern Standard Time
Elevate Brands, a leader in acquiring and operating Amazon third party businesses, announced today that it has secured an additional $55M in equity funding led by Soroban Capital, with support from Upper90 and funds managed by Oaktree Capital Management, L.P. (“Oaktree”). This comes on the heels of their recent Series B $250 million debt and equity round in July 2021 led by Upper90.
Elevate plans to use this latest funding to accelerate its M&A strategy, expand its sales channels globally, and invest in its technology platform. The company currently boasts a robust portfolio of 30 Amazon Marketplace brands with a revenue run rate greater than $100M. Recent acquisitions include Will’s Wine, Essential Values and Active Chews, which are leaders in the Home & Kitchen or Pet Supply categories.
“We are operators first and foremost and will continue to build our global team of world class brand builders,” said Ryan Gnesin, CEO of Elevate Brands. “This latest round of funding confirms our investors' confidence in our operating team, quality of existing brand portfolio, and deep pipeline of M&A targets.”
Elevate recently opened its second headquarters in Austin and has grown its global team of marketers and operators more than 600% since January 2021 and continues to expand.
About Elevate Brands:
Founded in 2016, Elevate Brands specializes in acquiring, launching and operating leading consumer brands in Amazon’s Third Party Seller Marketplace, a $300 billion platform that is expected to double over the next five years. A broad network of resources paired with a global team of industry leaders headquartered in NYC and Austin provides Elevate with the unique ability to scale brands quickly. The company structures its underwriting process to prioritize a seller’s needs and execute a trustworthy exit within 30 days.
About Soroban Capital:
Founded in 2010, Soroban Capital is a $10 billion investment firm led by Eric Mandelblatt which is focused on public and private companies in the Technology, “Old Economy”, Consumer, and Payments & Information Services industries.
About Upper90:
Founded in 2018, Upper90 is a hybrid investment firm that provides founder-friendly credit and equity to top disruptors in e-commerce and fintech. The firm is backed by 300 leading entrepreneurs and has originated over $1.5Bn of growth capital to market-leading businesses that secured their initial credit facilities and equity investments from Upper90, including Thrasio, ClearCo, Crusoe Energy, Clutch, and Octane Lending.
About Oaktree:
Oaktree is a leader among global investment managers specializing in alternative investments, with $158 billion in assets under management as of September 30, 2021. The firm emphasizes an opportunistic, value-oriented and risk-controlled approach to investments in credit, private equity, real assets and listed equities. The firm has over 1,000 employees and offices in 19 cities worldwide. For additional information, please visit Oaktree’s website at http://www.oaktreecapital.com/.
Contact Details
Elevate Brands
Rachel Hartz
+1 708-825-6677
Company Website
