BEVEL, THE PIONEERING MEN’S PERSONAL CARE BRAND, NAMED OVERTIME ELITE’S OFFICIAL GROOMING PARTNER The Award-winning Men’s Head-to-Toe Grooming Brand, That is Approved By The Best Barbers, Will Now Be Available for Top Rising Athletes
ATLANTA, Georgia
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December 01, 2023 08:04 AM Eastern Standard Time
Leading men’s head-to-toe grooming brand Bevel, is proud to announce the brand’s partnership with Overtime Elite, (OTE), as the official grooming partner starting with the new season.
OTE is a eight-team basketball league that offers a unique pathway to the next level for elite 17-19 year-old players from around the world. While playing in the league, players receive cutting-edge training and academics, as well as unparalleled resources both on and off the court to prepare them for college and professional basketball.
Putting the needs and priorities of OTE players at the forefront of the partnership, Bevel will be unveiling the new Bevel Shop, an OTE Player’s Only Barbershop inside OTE Arena in the heart of Atlanta, providing head-to-toe grooming and personal care to the athletes. Furthermore, Bevel products will be provided to all players to use on and, especially, off the court.
Bevel’s partnership with OTE is a continuation of the brand’s track record of ensuring the authentic voice of Black culture and community are heard, served, strengthened, and uplifted. The partnership will include an educational grooming workshop for the OTE players with an elite Bevel Barber. The workshops will aim to inform the next generation of hoopers, how to start and maintain their head-to-toe grooming routines with the best products created specifically for their needs, on the road and at home.
“Being the official grooming partner of Overtime Elite (OTE) allows us to introduce Bevel’s award-winning, barber-approved line of head-to-toe grooming products to this rising generation of hoopers and their fans,” said Damon Frost, CEO, Walker & Company Brands (makers of BEVEL). "We’ve partnered with Overtime several times before and the entire Bevel team is profoundly excited to run it back.”
"We are thrilled that Bevel has joined the league as our official grooming partner,” said Jack Jenkins, VP, League Partnerships, Overtime. “The Bevel Shop at OTE Arena features carefully designed products and provides players with an elevated grooming experience, allowing them to feel their best on and off the court. We couldn't be more excited to tip off season three with Bevel on board."
The Bevel x OTE partnership kicks off with the first game of the new season at the OTE Arena, Atlanta - and will be live streamed on Amazon Prime - on Friday, December 1st, 2023, starting at 5:45pm ET, which will also feature a performance by Veeze.
Renowned for delivering premium hair, beard, shave, skin, and body care that prioritizes the needs of Black and brown men since its launch in 2013, the Black-founded and led brand has revolutionized grooming industry standards and is on a mission to make their innovative and solution-oriented products and tools accessible to all men with curly, textured hair, and melanin-rich skin. Some of the Bevel products that will be used by OTE players throughout the season and in the Bevel shop include:
Bevel 3-in-1 Hair Oil ($11.95; 3.4oz): This award-winning hair oil is a nourishing infusion of natural oils formulated with Jojoba, Avocado, Castor and Tea Tree Oil to provide scalp moisturization, hair strengthening and strand thickening.
Bevel 2-in-1 Pomade ($11.95; 3.4oz): From unruly beards to messy hair, this lightweight, butter-based pomade is a solution to unwanted frizz and flyaways while locking in moisture for all-day hold.
Bevel Face & Beard Wash ($11.95; 4oz): This face and beard wash cleanses, unclogs pores and revitalizes tired-looking skin to reveal a healthier glow.
Bevel 2-in-1 Exfoliating Toner Pads ($13.95; 45 pads): Formulated with 10% Glycolic Acid, these toner pads reduce the look of dark spots and the occurrence of ingrown hairs to give skin the perfect balance of tone and texture.
Bevel Body Wash in Supreme Oak ($9.95; 16oz): Featuring a warm and rich blend of sweet almond, layered with luxurious notes of bourbon and birch, this body wash exfoliates for a deep cleanse, leaving skin feeling moisturized and renewed.
Bevel products can be found on GetBevel.com, Amazon.com, Target.com, Target stores, Walmart.com, Walmart stores, UltaBeauty.com, and Ulta stores.
About Walker & Company Brands
Walker & Company Brands, recently acquired by Procter & Gamble, is a family of brands designing health and beauty solutions for people of color. Our vision is to build the world's most consumer-centric health and beauty products company, inspiring unprecedented customer loyalty. With the introduction of the first brand Bevel, Walker & Company launched in 2013. Bevel provides grooming products for Black men, including a full Skin Care regimen, a Shave System, and the Bevel Trimmer, and services designed to help reduce skin irritation and razor bumps. To learn more about Walker & Company Brands, visit www.walkerandcompany.com.
About Overtime Elite
Overtime Elite is an eight-team league with teams based in Atlanta and other cities around the country. The teams feature some of the top 17-19 year old basketball players globally, both professional and amateur. OTE, owned and operated by Overtime, brings fans as close as possible to the action through broad digital distribution on social accounts with nearly 100 million followers and a streaming deal on Amazon Prime Video. OTE provides two paths - a professional, salaried path and a scholarship path for amateurs, and every player gets the same access to world-class coaching, state-of-the-art training facilities and integrated data and analytics, in addition to a rigorous and customized academic program at OTE Academy.
OTE is sponsored by adidas, Bevel, Gatorade, GMC, State Farm and Topps.
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