AWARD-WINNING BEAUTY BRAND THE LIP BAR EXPANDS RETAIL SPACE WITH NEW FLAGSHIP STORE IN DETROIT Detroit Based Black and Women-Owned Beauty Brand Opens New Flagship Store Expanding Detroit’s Cultural Scene and Experiential Shopping Experience
DETROIT, MICHIGAN
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October 18, 2023 08:57 AM Eastern Daylight Time
Expanding its retail footprint in Detroit’s thriving city of Motown’s urban-renaissance, The Lip Bar, the innovative beauty brand with inclusive and impactful cosmetics, is opening a new flagship store in the heart of Downtown Detroit in October, tripling its first store’s physical space with over 800-square feet.
Since opening the first retail location in Parker’s Alley, Detroit in 2019, TLB has established a prominent authority within the Detroit community, providing a hub for women to be represented and celebrated, with a broad range of inclusive cosmetics including over 40 lipsticks for women of all backgrounds. Powered by intentionally safe formulations, high-performance, and quality products, the brand has exceeded customer expectations, leading to its continuous expansions to meet the demands of their consumers.
“We are excited to expand our space in my hometown of Detroit because I owe everything to this city. Growing up here inspired my grit and relentless pursuit of excellence and equality. There are very few beauty destinations in the city and to build something beautiful in the heart of the city is a dream come true. Our new flagship store will reflect the creativity and beauty that Detroit has given so many. We plan on continuing to grow the TLB brand and servicing the needs of our consumers at the highest level.” Said TLB Founder Melissa Butler
The Lip Bar’s flagship store will feature an experiential shopping experience with a beauty bar for makeup services, along with its first ever brow bar, helping to fill the gap of professional treatments available in the Detroit area.
Since launching in 2012, TLB has pioneered maximum impact cosmetics, and trailblazed into multiple retail doors including Target, Walmart, and recently launched in 3,000 CVS stores nationwide. Founder Melissa Butler strives to deliberately cater to women who like her, write their own story, and live their unfiltered truth to achieve success.
In September 2022, TLB’s parent company, The Lip Bar Inc. announced that it had raised an oversubscribed $6.7M fundraising round to further grow its house of brands including TLB. The funding positioned The Lip Bar for growth in its existing and new retail channels, leading to the expansion of its flagship store as a place for the brand’s community to trial products in real time. Butler plans to scale and grow her business while continuing to disrupt the beauty industry, challenge societal norms of the past continuously and engage with TLB’s core consumer.
About The Lip Bar
TLB is a beauty brand started in the kitchen of Founder and CEO, Melissa Butler while working on Wall Street. Since her early days of developing formulations, The Lip Bar has become a pioneer on clean beauty and inclusion, proudly founded and owned by a self-made Woman of Color. Since its launch in 2012, Butler has been on a mission to change the way people think about beauty. Believing that all beauty brands have the capacity to represent all beauty lovers, while creating clean and exciting products.
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