AI Digital Invests in and Partners with Sightly to Infuse High-Value Programmatic Campaigns with Brand Mentality® Alliance Empowers Brands & Agencies to Run the Most Authentic, Profitable Programmatic Media in Real Time
NEW YORK – July 18, 2023
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July 18, 2023 09:00 AM Eastern Daylight Time
AI Digital, an advanced analytics-driven organization which leverages AI to optimize and drive better business outcomes across programmatic technology, has announced a strategic partnership with real-time marketing and intelligence leader, Sightly.
The partnership is a win-win for both companies and their customers. Brands and agencies can now leverage the powerful combination of AI Digital’s programmatic expertise and AI-optimized outcomes with Sightly’s Brand Mentality® platform-driven moments intelligence and Anticipation Software®.
“We are excited to form this partnership with Sightly and integrate our key strengths for the benefit of brands and marketers. AI Digital’s expertise in extracting value through programmatic technology is invaluable to brands, who want to derive the most out of their advertising spend,” said Stephen Magli, CEO and founder, AI Digital. “By partnering with Sightly, we are able to use the intelligence and insights from their platform to enhance our performance, and provide our brand customers with increased data management, precision audience targeting and greater effectiveness on digital channels such as CTV, video and display.”
In addition to making a strategic investment in Sightly for continued innovation, AI Digital is acquiring an Enterprise license for Brand Mentality, which includes recently patented technology that codifies a brand’s unique DNA to respond instantly and authentically to breaking news, viral trends and emerging media moments. By using the platform to drive media activations and marketing intelligence, brands and agencies can combine speed and values without sacrificing ROI.
“AI Digital has continued to demonstrate its growth and programmatic prowess within the industry, and we’re excited to collaborate closely with them,” said Adam Katz, CEO, Sightly. “We caught their eye because they saw how Brand Mentality adds value to their offerings. They are data and analytics-driven like us, and we complement each other incredibly well to deliver rich, precise, real-time brand insights at the speed and cadence needed to fuel today's dynamic media campaigns and strategy.”
About Sightly
Sightly is the leader in real-time marketing and intelligence, as driven by each brand's unique perspective, opinions and outcomes. Our revolutionary Brand Mentality® platform combines speed with values, so companies can make decisions instantly and authentically without sacrificing ROI. Learn more and master the mayhem at http://www.sightly.com.
About AI Digital
AI Digital is a programmatic consultancy that enables an advanced analytics based and AI optimized approach to programmatic technology which leads to better business outcomes for marketers. Leading with an audience-first approach, the company helps agencies and advertisers navigate the digital ecosystem by delivering hands-on, unrivaled data and technology access, outcome-based audience strategy, advanced analytics driven campaign optimization and advanced measurement including detailed, real-time transparent campaign reporting. AI Digital is a priority Amazon Partner with access to over 150+ people-based data sources and in-platform optimization expertise to maximize value of all walled gardens including Google and Amazon's data and tech stack, along with 10+ DSPs. AI Digital leverages technology through its proprietary platform ELEVATE and the expertise of its world-class, global team to drive a more ELEVATED consumer experience, measurable action, and brand and sales lift for more accountable results. Learn more about AI Digital at www.aidigital.io.
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Veronica Ruth
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