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Steven Canals to Keynote 2021 NALIP Latino Media Fest – October 13th – 14th

NALIP

The National Association of Latino Independent Producers (NALIP) announced the second virtual edition of their annual Latino Media Fest, a 2-day celebration of Latinx industry talent taking place on their virtual platform LatinoMediaFest.com from October 13th-14th, 2021. The Latino Media Fest will feature exclusive screenings, panel discussions with industry leaders, mentorship sessions, and the star-studded Latino Media Fest Awards – which aims to recognize and celebrate the work that Latinx creatives have done this past year. The annual Latino Media Fest brings together filmmakers and industry professionals to celebrate the best U.S based Latinx content across all media platforms: narrative short films, TV/streaming pilots, digital content, and documentary shorts. In one of the most exciting events of the year for the Latinx creative community, NALIP hopes to showcase the best U.S.-based Latinx content and uplift the Latinx creatives within the industry. Some of this year’s speakers include Gloria Calderon Kellett, Steven Canals, Al Madrigal, Anjelah Johnson-Reyes, Carla Hool, and many more. “NALIP is thrilled to showcase and celebrate the next wave of Latine content creators and their breakthrough work at this 2-day virtually-held festival,” said NALIP’s Executive Director, Benjamin Lopez. “This year, we will position content that has been incubated by NALIP with said creatives, provide attendees a great selection of impactful conversations, and ultimately, bring together a community of passionate professionals who are committed to building sustainable BIPOC inclusion in the industry.” Comcast NBCUniversal Telemundo will serve as the Presenting Sponsor of the 2021 Latino Media Fest with additional sponsors including Sony Pictures Entertainment, A+E Networks, Endeavor, 3Pas Studios and more. Through coming together with industry leaders, NALIP hopes to achieve long-lasting change and bring upon higher visibility to the talent present within the Latinx community. “Comcast NBCUniversal Telemundo has a long history of supporting platforms like the Latino Media Fest, which gives visibility, resources and opportunities to Latina and Latino creatives on the rise. It truly is a celebration and showcase of inclusion for the community and the allies who collaborate to advance the pipeline of Latina and Latino storytellers in our industry,” said Sal Mendoza, Vice President, Diversity, Equity & Inclusion, NBCUniversal Media, LLC. Fest passes are now available at www.LatinoMediaFest.com. The latest programming details are announced via NALIP’s social media: Twitter (@nalip_org), Instagram (@nalip_org), and Facebook (Nalip Org). ABOUT NALIP The National Association of Latino Independent Producers (NALIP) is an established nonprofit organization that addresses the professional needs of Latinx content creators and industry professionals. NALIP stands as the premier Latino media organization, addressing for 20 years the most underrepresented and the largest ethnic minority in the country. NALIP’s mission is to discover, promote and inspire Latino content creators and diverse voices across all media platforms. NALIP serves the needs of diverse content creators including producers, performers, writers, directors, and industry professionals through events and programs such as the NALIP Media Summit, Latino Media Market, Latino Media Fest, Diverse Women in Media Forum, and Latino Lens Incubators. To learn more, visit nalip.org. Contact Details Paulette Kam pk@initiativepr.com Company Website https://www.nalip.org/

October 11, 2021 12:21 PM Eastern Daylight Time

Harrods enters the limited-edition sneaker market welcoming The Edit LDN

Stockwood Strategy

The UK’s leading online store for limited edition sneakers and high-end streetwear The Edit LDN, today announced the opening of its first ever UK boutique store in Harrods, one of London’s most famous department stores. Harrods visitors will be able to see, experience and buy the latest limited-edition sneakers from The Edit LDN. Already popular with royalty, celebrities and footballers, The Edit LDN is a leading online destination that sells the hottest and hardest to get sneakers and streetwear from brands including Yeezy, Jordan, Off-White and collaborations through to Supreme, among others to a wide community of fashionistas, collectors and investors. Just as premium sites like Farfetch address the fashion world, The Edit LDN showcases the latest sneakers and high-end streetwear. They connect premium resellers with a highly engaged, price agnostic and eager audience. Moses Rashid, Founder and CEO of The Edit LDN commented: “We want to expand and increase accessibility for people who want to own limited edition sneakers around the world. Being the first sneaker reseller in Harrods is a proud and milestone moment for the company and its great to see such a global mega brand engaging with the sneaker market, moreover, that we're the catalyst to make that happen. Harrods offers an amazing customer journey to their global customer base and this aligns completely with our approach, to offer the best in class service. In 18 months, we have expanded our community of buyers from avid sneaker fans to TV and film celebrities as well as professional footballers and royal families around the world. Opening in Harrods is a logical next step as we bring our unique proposition to their customer base”. The Edit LDN has established itself as a trusted source of authenticated and high quality new and pre-loved streetwear and sneakers. Their unabating focus on speed (to deliver purchased goods), customer service engagement and ensuring all goods are authenticated has been testament to the growth of the platform and community. Simon Longland, Head of Menswear at Harrods commented: “Over the past three years, menswear at Harrods has undertaken a huge transformation, that has been visible through our brand curation as well as the physical shop floor. Our goal has been to transform the menswear experience at Harrods and embrace the most important and desirable trends on the market, and the launch of The Edit LDN continues that strategy. Bringing The Edit LDN’s industry expertise to Harrods ensures that our customers have access to the latest and most exclusive styles on the market through a service level which is unmistakably Harrods.” Helen David, Chief Merchant at Kurt Geiger added: “We’ve been at the forefront of embracing the latest trends serving a wide and diverse range of customers. What used to be considered sportswear is now considered luxury, and the shoes that are the most wanted and the hottest tickets are now sneakers. Without this as part of our matrix at Harrods, we wouldn’t have a proper 360 luxury offer. Hosting The Edit LDN at Harrods is testament to our commitment of meeting our customer needs with the market-leader in the premium sneaker business. Our shared objective with The Edit LDN is to ensure that Harrods’ customers have access to the latest and best on the market to meet their lifestyle needs.” Looking ahead, Moses said: “This is a marketplace worth $6b a year globally and will grow 5x by 2030. The demand for sneakers is growing every day and we are at the heart of servicing this trend. It’s been a remarkable 18 months since we launched to now opening in Harrods, the world’s most iconic department store. We are in hyper growth and headed in the right trajectory as we scale the business globally. Our on-going funding round will enable us to move faster and achieve our goals“. About The Edit LDN Founded in 2020, The Edit LDN has quickly become the UK’s leading online consignment store for limited edition sneakers and high end streetwear, both new and pre-loved items. Their innovative platform connects premium resellers to a global audience offering a deluxe experience from discovery, packaging and delivery. Brands include Jordan, Yeezy, Louis Vuitton, Dior, Off-White, Supreme, Fear of God among others. The platform is fast becoming synonymous with speed of service, authenticity, diverse selection of secure payment methods, and first class customer service. The Edit LDN is the leading destination for resellers and their premium sneakers and streetwear. Through partnerships with styling services such as Thread.com and various concierge companies, The Edit LDN has a community of buyers celebrities to professional footballers and royal families around the world. Further information visit: www.theeditldn.com. You are welcome to follow us on LinkedIn, Facebook or Instagram About Harrods Harrods began as a wholesale grocer and tea merchant in east London, first opening its doors in 1834. Since then, it has grown to become the world’s most famous department store, known for its unrivalled range of luxury merchandise. As well as exclusive brands and myriad departments, one of Harrods’ most renowned attributes is its unparalleled service. Harrods continues to be guided by its philosophy of “anything is possible” and, to this day, our customers remain at the heart of everything we do. Harrods.com About Kurt Geiger Kurt Geiger is a premium footwear brand operating across the UK. It first opened its doors on Bond Street in 1963. Kurt Geiger's own brands for women, men and children include Kurt Geiger London, KG, Carvela and Miss KG. Kurt Geiger has operated the Harrods and Selfridges footwear departments for the past 25 years. This unique positioning sets Kurt Geiger apart as a distinctive and unparalleled multi-channel business selling third-party and owned brands through department store concessions. The brand has over 80 stores worldwide, kurtgeiger.com, as well as e-commerce concession sites and wholesale partners. Selling over four million pairs of shoes a year this makes Kurt Geiger the largest luxury footwear retailer in Europe. Contact Details The Edit LDN Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.theeditldn.com/

October 11, 2021 09:00 AM Eastern Daylight Time

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Osmo’s Halloween Sale Turns Learning Into A Fun Treat!

Osmo

Palo Alto-- Osmo announces a Halloween sale that turns learning into a fun treat for kids ages 3 to 10+. From 10/10 through 10/16, save 25% off select kits, games and bundles at PlayOsmo.com, Amazon, Target, BestBuy & other retailers. Kits and games on sale through PlayOsmo.com and multiple retailers include: Little Genius Starter Kit (base included) Genius Starter Kit (base included) Coding Starter Kit (base included) Creative Starter Kit (base included) Pizza Co. (base required) Detective Agency (base required) Super Studio Disney Mickey Mouse & Friends (base required) Super Studio Disney Princess (base required) Super Studio Disney Frozen 2 (base required) Math Wizard and the Secrets of the Dragons (base required) Math Wizard and the Magical Workshop (base required) Kits and games on sale through Amazon include: Little Genius Starter Kit for Fire Tablet (base included) Little Genius Starter Kit + Early Math Adventure for iPad + Case for iPad (base included) Math Wizard and the Secrets of the Dragons (iPad base included) Math Wizard and the Secrets of the Dragons (Fire base included) Math Wizard and the Magical Workshop (iPad base included) Math Wizard and the Magical Workshop (Fire base included) Math Wizard and the Amazing Airships (iPad base included) Math Wizard and the Amazing Airships (Fire base included) Math Wizard and the Enchanted World Games (iPad base included) Math Wizard and the Enchanted World Games (Fire base included) Super Studio Disney Mickey Mouse & Friends for iPad & Fire Tablet (base required) Super Studio Disney Princess for iPad & Fire Tablet (base required) Super Studio Disney Frozen 2 for iPad & Fire Tablet (base required) Pizza Co. for iPad (base included) Detective Agency for Fire Tablet (base included) Monster for iPad & Fire Tablet (base required) Genius Tangram for iPad & Fire Tablet (base required) Genius Words for iPad & Fire Tablet (base required) Genius Numbers for iPad & Fire Tablet (base required) Little Genius Sticks & Rings for iPad & Fire Tablet (base required) Little Genius Costume Pieces for iPad & Fire Tablet (base required) A full list of deals, including Amazon exclusives, can be viewed at Osmo’s Amazon store. Bundles on sales exclusively at PlayOsmo include: Math Wizard Bundle Pretend Play Bundle (Digital) Literacy Bundle Super Studio Artist Bundle A full list of deals at PlayOsmo.com can be viewed here. A full list of Osmo deals at Target can be viewed here. About Osmo Osmo is an award-winning STEAM brand whose products are used in over 50,000 classrooms and 2.5 million homes. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Osmo is headquartered in Palo Alto, California, and is part of BYJU’S, a global leader in online learning. Learn more at PlayOsmo.com. For information about its educational division, Osmo for Schools, visit schools.playosmo.com. Contact Details Carolyn Kamii PR Carolyn Kamii +1 310-251-0550 carolynkpr@gmail.com Company Website http://www.playosmo.com

October 10, 2021 06:00 AM Pacific Daylight Time

STARTING TODAY, SMALL BUSINESSES IN KING AND PIERCE COUNTIES MAY APPLY FOR $10,000 GRANTS FROM COMCAST RISE

Comcast Washington

Comcast today announced that small businesses owned by people of color in King and Pierce Counties, may now apply for a $10,000 grant from the Comcast RISE Investment Fund. Comcast will award $1 million in grants to 100 eligible businesses in these two counties, as well as technology and marketing resources to eligible businesses statewide. Comcast RISE Investment Fund Starting today, October 1, and through October 14, eligible businesses can apply for Comcast RISE monetary grants, and, or marketing and technology services at www.ComcastRISE.com. Winners will be notified in November. Local small businesses seeking more information about the $10,000 grants, may learn more about the Comcast RISE Investment Fund, eligibility requirements, and how to apply by watching this video: https://www.youtube.com/watch?v=QXVAf3-Mxys&t=21s The Investment Fund is an extension of Comcast RISE, the multi-year, multi-faceted initiative launched in October 2020 to support small businesses owned by people of color and provide the resources and tools they need to thrive for years to come. The Comcast RISE Investment Fund is focused on small businesses that have been in business for three or more years with 1-25 employees. Comcast RISE Marketing and Technology Services In addition to the Investment Fund, Comcast RISE, which stands for “Representation, Investment, Strength, and Empowerment,” provides the opportunity for small businesses owned by people of color nationwide to apply for one or more of the following support focus areas with the opportunity to receive one. Marketing Services: The following services from Effectv, the advertising sales division of Comcast Cable, and its creative agency, Mnemonic, are designed to help recipients with their marketing and media campaigns, including: Media: A linear TV media campaign to run over a 90-day period. Creative Production: Turnkey:30 TV commercial production, plus a media strategy consultation and 90-day media placement schedule. Consulting: Advertising and marketing consultations with local Effectv marketing, research, and creative teams to gain insights on how to drive business. Technology Makeovers: The state-of-the-art equipment and technology upgrade from Comcast Business includes computer equipment as well as Internet, Voice, and Cybersecurity services for up to a 12-month period. (Taxes and other fees may still apply for technology makeover services.) Monetary Grants: In round one, which was announced in April of 2021, the Comcast RISE Investment Fund provided $5 million in grants to 500 small businesses owned by people of color in five cities: Philadelphia/Chester, Houston, Atlanta, Chicago, and Detroit. The Comcast RISE Investment Fund will now provide an additional $6 million in grants to 600 small businesses owned by people of color in six cities: Miami, Houston, Oakland, Seattle, the Twin Cities, and Washington, D.C. All eligible applicants will receive a monthly Comcast RISE newsletter with educational content, and all small business owners can visit the Comcast RISE destination on the X1 platform featuring aggregated small business news, tips, insights, and more. Just say “Comcast RISE” into the X1 voice remote. To help drive awareness about the program and provide additional support and training in King and Pierce Counties, Comcast is partnering with the Seattle Metropolitan Chamber of Commerce, Seattle Latino Chamber of Commerce, Seattle Southside Chamber of Commerce, Tacoma-Pierce County Chamber of Commerce, and Greater Seattle Business Association (GSBA). Comcast’s Ongoing Commitment to Advancing Digital Equity Comcast RISE is part of an expanded Diversity, Equity, and Inclusion (DE&I) commitment that Comcast announced in June 2020, as well as an ongoing cross-company effort to address digital inequities. Over the next 10 years, Comcast is pledging $1 billion to programs and partnerships that will connect an estimated 50 million people with the skills, opportunities, and resources they need to succeed in an increasingly digital world. More information and the applications to apply for either the grant program or marketing and technology services are available at www.ComcastRISE.com. About Comcast Business Comcast Business offers Ethernet, Internet, Wi-Fi, Voice, TV and Managed Enterprise Solutions to help organizations of all sizes transform their business. Powered by an advanced network, and backed by 24/7 customer support, Comcast Business is one of the largest contributors to the growth of Comcast Cable. Comcast Business is the nation’s largest cable provider to small and mid-size businesses and has emerged as a force in the Enterprise market; recognized over the last two years by leading industry associations as one of the fastest-growing providers of Ethernet services. For more information, visit www.business.comcast.com or call 866- 429-3085. Follow on Twitter @ComcastBusiness and on other social media networks at http://business.comcast.com/social. About Effectv Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. For more information, visit www.effectv.com. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Andy Colley Andy_Colley@Comcast.com Company Website https://washington.comcast.com/

October 01, 2021 08:25 AM Pacific Daylight Time

Virgin Money London Marathon using Restrata technology to help keep elite athletes COVID-Safe

Restrata

As the Virgin Money London Marathon returns to the city’s streets this Sunday, Restrata, a global contact tracing specialist, will be helping to keep the elite runners COVID-Safe with their cutting-edge technology. Already adopted by businesses and venues, as well as being used at international sporting tournaments, Restrata Platform is now being used to help ensure the world’s top marathoners arrive at the starting line in Greenwich for the 41 st London Marathon. In addition to daily Covid testing, the 100 elite athletes scheduled to take part in the Virgin Money London Marathon, including defending champion and world record holder, Brigid Kosgei, as well as their support staff, are wearing a Restrata tag in the elite hotel. This device means that if a positive case of Covid is recorded, it’s fast and simple to identify who else has shared the same space, at the same time, so that the necessary safety measures can be put in place to prevent any spread of the virus. Restrata Platform was initially designed to protect workers in the energy and industrial sector and ensure their safety. Having been further developed and successfully implemented at cricket tournaments for the Pakistan Super League (PSL), Indian Premier League (IPL) and the English Cricket Board (ECB), Restrata is proud to be part of bringing back large-scale sporting events in a safe, controlled way. Botan Osman, CEO, Restrata, comments: “Supporting the Virgin Money London Marathon this year is incredibly exciting for Restrata. As an international business much of our work is carried out overseas, so with the final stage of the race just a short sprint from our London office, and being a Londoner myself, this project is close to our hearts. “Helping to keep the elite team and their support staff safe with Restrata Platform and our contact tracing technology will ensure that the runners enter the race in top form and with 100% confidence. We're delighted to be able to support Hugh Brasher and his team in staging such a prestigious sporting event.” Hugh Brasher, Event Director of London Marathon Events, adds: “London Marathon Events is delighted to be working with Restrata to ensure we have accurate data to keep our elite athletes safe and healthy as they prepare for the Virgin Money London Marathon. “In this uncertain world, the Restrata technology gives us certainty in planning for some incredible racing between our elite athletes and para-athletes on Sunday 3 October at the 41st London Marathon.” About Restrata Founded in 2006, Restrata has been a pioneer in smart tech solutions that help multi-nationals safeguard their people, strategic assets, and physical infrastructure in some of the most challenging operating environments in the world. Restrata Platform is an integrated safety, security, and mobility cloud-based software. It is designed to manage the safety of people across sites, offices, and countries around the globe. In response to the pandemic, Restrata developed a COVID-Safe module within the Platform, creating a technology-enabled bio-secure environment for the safe return to operations in any industry. The Restrata Platform is already operational across offices, companies, venues, and international tournaments around the world. And in our uncertain world, The Restrata Platform can flex to address most safety and security concerns, leaving you and your workforce as protected and resilient as possible. restrata.com About the London Marathon The London Marathon was first held on 29 March 1981 and the millionth finisher in the history of the event crossed the line in 2016. The 40th Race took place on Sunday 4 October 2020 with elite races on a biosecure closed-loop circuit around St James's Park and 37,966 runners around the world running the virtual Virgin Money London Marathon on the course of their choice any time from 00:00:00 to 23:59:59 BST. Participants were able to download the Virgin Money London Marathon app powered by TCS to record their run. All finishers received a New Balance finisher's t-shirt and medal. In 2019 the Virgin Money London Marathon raised £66.4 million for charity, setting a new Guinness World Record for an annual one-day charity fundraising event for a 13th successive year. This brought the total raised for charity since 1981 to more than £1 billion. London Marathon Events gifts its surplus each year to The London Marathon Charitable Trust. Since 1981, The London Marathon Charitable Trust has awarded grants totalling in excess of £93 million to more than 1,490 projects in London and across the UK. Contact Details Fox Agency Chloe Murray +44 7961 116568 chloe@fox.agency Company Website https://www.restrata.com

October 01, 2021 05:47 AM Eastern Daylight Time

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Why Women Are Driving Mobile Gaming’s Popularity and Competition Worldwide

YourUpdateTV

Mobile gaming has shot to the top of the video game industry, now representing 60% of the market, and growing. While the traditional video games industry still remains a male-dominated category, one of the fastest growing segments in mobile gaming is growth largely being driven by women, who love to compete. According to Skillz, the leading mobile games platform that powers over two billion tournaments every year, nearly 60% of players on its platform are female. What’s more, 64% of women today say they prefer mobile games over other platforms. Skillz mobile games platform that’s accessible to everyone, connects players in fair, fun and meaningful competition, with the chance to win world-class prizes in the games they love to play. Skillz offers hundreds of FREE casual mobile games across a variety of genres such as puzzle, board, word games, and more. The company recently introduced Big Buck Hunter: Marksman, a new competitive mobile game based on an iconic arcade franchise that women have been playing and competing on for over two decades. In celebration of its release, a two-day live and virtual Skillz-powered Mobile Division Tournament featuring the Big Buck Hunter: Marksma n game will debut at this year’s 14th Annual Big Buck Hunter World Championship being held October 1-2, 2021 in Chicago. Players of all skill levels around the world can compete for a chance to win a $5,000 grand prize. The Big Buck Hunter World Championship draws the best Big Buck Hunter arcade game players competing in an epic two-day double-elimination tournament for a piece of the $100,000 prize. Over 20,000 Big Buck Hunter players attempted to qualify for the tournament this year. During a nationwide media tour on September 29 th, in conjunction with YourUpdate TV and D S Simon Media, Sara Erlandson, a four-time Big Buck Hunter World Champion and George Petro, Founder of Play Mechanix and developer of one of the most popular games women love to compete and play discussed: How mobile gaming is evolving as a major growth category. What is the motivation driving women like Sara Erlandson to become avid mobile gamers and more importantly, inspiring them to compete professionally. What makes mobile gaming so appealing, especially for women, and how can players compete with free apps like Skillz competitive mobile games platform. The thriving social community and camaraderie behind the Big Buck Hunter video game franchise, comprising millions of fans around the world who travel far and wide every year to compete. What’s happening both live and virtually at this year’s 14th annual Big Buck Hunter World Championship October 1-2. How can gamers participate, get involved, and find out more information. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 30, 2021 10:35 AM Eastern Daylight Time

Joe Belliotti Appointed as CEO of MassiveMusic North America

Songtradr

MassiveMusic announced today the appointment of Joe Belliotti, former Head of Global Music at The Coca-Cola Company, as CEO of MassiveMusic North America. The leading global creative music agency, which helps the world’s most renowned brands become more strategic and effective with the emotional power of music and sound, gains a highly-skilled music industry and marketing leader. The hire of Belliotti comes after the recent acquisition of MassiveMusic by Songtradr, the largest B2B music licensing platform in the world. The deal, which has had MassiveMusic leading Songtradr’s B2B Music Services division since June 2021, brought together state-of-the-art music licensing technologies with best-in-class creation of bespoke music and strategy for brands and agencies. With more than 20 years of experience helping brands drive business value and shape culture, Belliotti will further strengthen MassiveMusic’s leadership team. The music agency of record also looks to tap into the growing demand of US brands that want to stand out in the current crowded marketplace. Belliotti has vast experience in architecting and leading global scalable strategies, partnerships and initiatives. During his time at The Coca-Cola Company, he was responsible for working on global campaigns including the FIFA World Cup, the Olympic Games, Share a Coke and a Song, Product (RED) and the American Music Awards. While leading both the New York and the Los Angeles offices, Belliotti will be focusing on maximizing MassiveMusic’s potential in North America. Together with his team, he will support and partner with brands by: Amplifying brand content and experiences through bespoke music Driving brand strategies through music partnerships Building equity through sonic branding and voice design Providing global music licensing services Speaking of his appointment, Joe Belliotti, now CEO of MassiveMusic North America, says: “Brands today see that having a data-informed strategic approach to music and sound gives them a competitive advantage in building relationships with audiences, driving business and shaping culture – and rightly so. There is no other music agency in the world like MassiveMusic: I first saw their unique offering, reach and expertise while in my role at Coca-Cola. That’s why I am beyond excited to lead a team of undeniably talented music experts and brand builders. Our ultimate goal is to continue to simplify the complexities of music and sound for CMOs, brand teams and their agency partners, and help them create impact.” Hans Brouwer, CEO and Founder of MassiveMusic, adds: “MassiveMusic’s growth has been driven by our mission to help brands and agencies elevate their stories through the power of music and sound but, most importantly, by the employees themselves. Call me biased but I’ve never seen such a committed group of people. With Joe Belliotti now officially on board as CEO of MassiveMusic North America, I am confident that we will continue to expand our track record as the leading music and sound partner for the world’s most innovative and iconic brands and agencies.” Throughout his impressive career, Belliotti has worked with hundreds of artists, from emerging talent to renowned music icons such as Queen, Drake and Janelle Monae to name a few. He has also been recognized by Billboard magazine multiple times on the ‘Power 100’ and ‘Branding Power Players’ lists, respectively the most influential people in music and branding. Most recently, he co-founded The Music Division, an outsourced music department working with emerging and established brands. Since 2000, MassiveMusic has been developing a strong, international footprint with seven offices around the world – with MassiveMusic New York opening in 2005 and Los Angeles opening in 2008 – supporting each other in an open and collaborative way. MassiveMusic continues its plan for international growth by expanding its team and partnering with additional brands in the US, after working for brands such as Apple, Colgate, Oreo, Dr Pepper, Visible, Nike and Heineken. Images: https://we.tl/t-KYaXbVjxXy MassiveMusic is the agency of record for some of the most famous brands in the world. As a trusted partner, MassiveMusic delivers everything a brand needs in the field of music, voice and sound. Impactful strategies, sonic brand identities and best-in-class compositions – the agency creates this and much more thanks to its fervent passion for music combined with craftsmanship and scientific research. The ultimate goal? To make the world sound better, while helping brands and agencies be more effective through the emotional power of sound. The nifty creators and strategic thinkers behind MassiveMusic can be found in offices and studios around the world. Rumour has it they also throw a massive party every once in a while. Contact Details Jive PR + Digital Maya Sarin +1 818-422-2248 maya@jiveprdigital.com Company Website https://massivemusic.com/

September 29, 2021 11:01 AM Eastern Daylight Time

J Alvarez Headlines NuestroFest Hispanic Heritage Month Broadcast and Livestream Event Hosted by Natti Natasha this Saturday

Brilla Media

-- NuestroFest is collaborating with the Rhythm Foundation to broadcast the Virtual Festival Live on stage of the North Beach Bandshell on 73rd and Collins Avenue from 8 -11 pm free -- -- Los Wizzards will Debut New Album ‘Spanglish Love’ at the In-Person Live Event -- Organizers of NuestroFest today announced that J Alvarez will headline the stellar music lineup of its Oct. 2nd Hispanic Heritage Month broadcast TV and live stream event that is being hosted by Reggaeton superstar Natti Natasha. Presented by the Greater Miami Convention and Visitors Bureau, the virtual event will also feature a free, in-person viewing party and concert from 8 to 11 pm EST in the North Beach Bandshell featuring Latin Funk sensation Los Wizzards, who will launch their new album, “Spanglish Love”. Produced by Atlantino and Brilla Media, the virtual part of the event features a jam-packed line-up of iconic and emerging Latin music artists, mixology segments, comedy, and other creative surprises. “We’re honored to have Natti Natasha, the pride of Santo Domingo, as the host of this inaugural Hispanic Heritage Month show,” said NuestroFest co-executive producer Ralph Paniagua. “Natti is the first female Reggaeton superstar to host one of our national pop culture festivals and her presence alone elevates the line-up.” Natti’s appearance coincides with the launch of her brand-new album, Nattividad. Other talent performing at the event include: Latin Legend Richie Ray; Anna Dominguez; Artefacto; Bryanne; Hemir; Chrissie-I-EECE; David Kada; Guillermo Roude; Isairis; JawnDarko; Soleil; Julito Alvarado; Leo Aether; Luis Gonzalez; Solo Fernández; and William Cepeda. Sponsored in part by the upcoming film “Dune” (in theaters and on HBO Max October 22), NuestroFest will also include mixology segments from Hey Bartender’s Gustavo Rojas and Spirit & Spoon’s Karl Steuck. Award-winning director Efrain Gonzalez is producing a series of historic music segments about how Miami has given the world many grooves ranging from the Miami Sound Machine and Marc Anthony to Willy Chirino and the Bee Gees. In addition, NuestroFest is collaborating with the Rhythm Foundation to broadcast the Virtual Festival Live on the 25’ Stage Screen at the North Beach Bandshell on 73rd and Collins Avenue on Miami Beach from 8-10 pm free for all music lovers. Los Wizzards are performing from 10 to 11 p.m. Atlantino and Brilla Media have already produced five of the pandemic’s most prominent U.S. Hispanic virtual festivals, including the recent Cinco de Mayo LA Virtual Festival, Altísimo Live, which was a PRWeek 2021 finalist for the Best Multicultural Marketing Campaign of the Year, the 116th Street Fest and last year’s Calle Ocho Live. Where to View the Broadcast and Livestream NuestroFest will enjoy major national and regional media, digital and OTT views thanks to distribution partnerships with VME TV Network, VivaLive TV, Tarima TV Network, Bronx Net, MEGA TV Miami, Maria Marin Live, and the Bean & Chisme Show. In - Person Viewing and Live Performance NuestroFest is collaborating with the City of Miami Beach Hispanic Affairs Committee and the Rhythm Foundation to broadcast the Virtual Festival Live on the 25’ Stage Screen at the North Beach Bandshell on 73rd and Collins Avenue in Miami Beach from 8-10 pm on Saturday October 2. Admission to the Bandshell is free with the support of Miami Dade County Commissioner Eileen Higgins. RSVP can be done at www.northbeachbandshell.com Other Production Partners Additional media and production partners of NuestroFest include Latinx Newswire; Dustelli Music; Eddie Lopez; Heather Lopez, and Lynda Thorn. Award-winning broadcaster and producers Richy Miranda-Cortese and Ralph Paniagua will direct the broadcast with Efrain Gonzalez as the Master Editor. About Atlantino LLC Over the past 35 years, Ralph and Joseph Paniagua have built Atlantino, a minority-owned company, into a powerhouse sponsorship and activations organization for Latino sports, entertainment, experiential, and digital. Through Atlantino, they have spearheaded Fortune 100 brand activations with Major League Baseball programs, the Roberto Clemente Brand, and more recently Golden Boy. In 2020, with the Covid-19 pandemic canceling many major Latino events, Atlantino pivoted to co-produce the 116 Street Festival, Calle Ocho Festival, and the Dominican Days at the Ballpark at 18 MLB stadiums reaching millions of viewers. And through 2022, Atlantino will produce a series of Virtual content promoting the Baseball Icon Roberto Clemente. About Brilla Media Latina-owned and operated, Brilla Media provides brand marketers with premium Latinx branded storytelling, distribution, and guaranteed media. Created by Angela and Manny Ruiz, the innovative entertainment company features five pillars: Brilla Media (digital and social distribution), Brilla Creative (original storytelling), Brilla Social (influencer marketing with social media amplification), Brilla Live (festivals and livestreams), and Brilla Purpose (social good). Source ( LATINX NEWSWIRE ) Contact Details Angela Sustaita-Ruiz +1 305-321-5002 angela.sustaitaruiz@brillamedia.com Company Website https://www.nuestrofest.com/

September 29, 2021 10:15 AM Eastern Daylight Time

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Agile Therapeutics Partners with Carli Lloyd, U.S. Women’s Soccer Star and Four-Time Olympian, to Bring Awareness to Women’s Health Topics

Agile Therapeutics

Agile Therapeutics, Inc. (Nasdaq: AGRX ), a women's healthcare company, announced today a partnership with U.S. Women’s Soccer legend, Carli Lloyd. The partnership with Agile will focus on bringing awareness to women’s health topics, and Agile’s commitment to elevating women’s healthcare. Lloyd, who will play her final game for the U.S. Women’s National Team on October 26 th against South Korea, was attracted to the company’s mission of addressing the healthcare needs of today’s women. “I’m excited to be partnering with a company solely dedicated to women’s health,” said Lloyd. “I aim to work with organizations that focus on things I care about, and staying healthy has been a priority for my career on the field and will continue to be so as I look ahead to my next chapter. Agile’s focus on bringing women options and knowledge when it comes to their healthcare decisions is a mission I’m proud to be part of. And the fact that I’m a Jersey girl, representing a New Jersey company makes it even better.” Agile has built its brand around a commitment to addressing women’s health needs. It received approval from the U.S. Food and Drug Administration (FDA) in February 2020 for its first product, Twirla ® (levonorgestrel and ethinyl estradiol) transdermal system, a weekly contraceptive patch. It currently has four additional contraceptive products in its pipeline. “Carli’s ‘ always believe and never quit ’ attitude fits what Agile Therapeutics believes as a company,” said Al Altomari, CEO of Agile Therapeutics. “We’ve been selective about aligning with the right partners at the right time, and Carli is someone who seamlessly fits our corporate culture, aligns with our values, and understands the importance of empowering women, especially young women, to reach beyond their limits, believe in themselves, and never compromise, especially with their healthcare.” As a growing company, Agile sees this partnership as an opportunity to help further develop its culture and corporate brand by partnering with leaders who share the company’s values and mission.. “Our short-term goal is to establish Twirla in the contraceptive market, and our long-term mission remains the same: Build a robust women’s health franchise, and Carli is a critical piece of that puzzle,” said Altomari. “She’s been a vocal advocate for women, and her voice is an important one in the national conversation about women’s health and healthcare needs. We want to be sure we communicate our message and commitment to women’s health in an authentic and relatable way. This is a mission we share with Carli, and we are proud to welcome her to our team.” About Agile Therapeutics, Inc. Agile Therapeutics is a women's healthcare company dedicated to fulfilling the unmet health needs of today’s women. Our product and product candidates are designed to provide women with contraceptive options that offer freedom from taking a daily pill, without committing to a longer-acting method. Our initial product, Twirla®, (levonorgestrel and ethinyl estradiol), a transdermal system, is a non-daily prescription contraceptive. Twirla is based on our proprietary transdermal patch technology, called Skinfusion®, which is designed to allow drug delivery through the skin. For more information, please visit the company website at www.agiletherapeutics.com. The Company may occasionally disseminate material, nonpublic information on the Company’s website. About Twirla® Twirla (levonorgestrel and ethinyl estradiol) transdermal system is a once-weekly combined hormonal contraceptive (CHC) patch that contains the active ingredients levonorgestrel (LNG), a type of progestin, and ethinyl estradiol (EE), a type of estrogen. Twirla is indicated for use as a method of contraception by women of reproductive potential with a body mass index (BMI) < 30 kg/m2 for whom a combined hormonal contraceptive is appropriate. Healthcare providers (HCPs) are encouraged to consider Twirla’s reduced efficacy in women with a BMI ≥ 25 to <30 kg/m2 before prescribing. Twirla is contraindicated in women with a BMI ≥ 30 kg/m2. Twirla is contraindicated in women over 35 years old who smoke. Cigarette smoking increases the risk of serious cardiovascular events from CHC use. Twirla is designed to be applied once weekly for three weeks, followed by a week without a patch. Contact Details Matt Riley, Head of Investor Relations and Corporate Communications mriley@agiletherapeutics.com Company Website https://agiletherapeutics.com

September 28, 2021 02:52 PM Eastern Daylight Time

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