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OYO USA’s per hotel revenue surpasses pre-pandemic levels in 2022, outpaces industry with 18% growth

OYO

Global travel technology company, OYO’s USA operation announced that it has outpaced the budget hotel segment’s growth in per available room revenue (RevPar) with an 18% rise in 2022 vs pre-covid year, 2019. The budget hotel segment in the meanwhile, grew by only 6% in the US, according to STR reports. OYO has seen significant growth in its priority markets of Miami, Houston and Phoenix, where it has sizable concentration of hotels. According to STR Miami Sub Market report, the budget segment in the region saw a 21% jump in RevPar in 2022 vs 2019 while OYO hotels in the region saw a 28% uplift in RevPar in 2022 vs 2019, which translated to ~1.3x higher growth than the other budget hotels in the region. Overall, the region has witnessed a shift in demand pattern with majority of bookings coming from domestic tourists. OYO saw a 13% jump in RevPar in Houston region while the budget hotel segment here saw a meagre 0.16% growth in RevPar, according to STR Sub Market report. For OYO, the increase in demand in the region can be attributed to uptick in business travel, given the region’s proximity to the oil & gas hub. A popular leisure market, Phoenix saw a 32% jump in RevPar in 2022 vs 2019 whereas OYO’s hotels in the region saw 41% jump in RevPars, again, ~1.3x higher than industry revenue per available room. Talking about the recovery, Gautam Swaroop, CEO OYO International said, “OYO’s US hotels have seen a significant improvement in per available room revenue in 2022, surpassing industry average. Domestic tourism has spearheaded this uplift with leisure and revival of business travel in 2022, leading the way. After two years of travel constraints, the US government easing restrictions in summer 2022 has played an important role in opening up domestic travel in the country and paving way to creating newer tourist pockets across the country.” OYO offers hotels access to a large base of regular customers through its app and website, and also lists hotels on multiple Online Travel Agents (OTAs) to boost booking demand and, therefore, revenue. OYO’s best-in-class Artificial Intelligence-enabled pricing software automatically drives the best booking prices across all channels, based on room type, seasonality and other factors, therefore, enabling such doubling of revenues. The company also helps ensure great experience for customers, with ease of search and quick booking experience, highly competitive room prices, automated tools such as Artificial Intelligence powered chatbots to quickly resolve customer queries, loyalty programmes and easy refund, if needed. OYO US recently announced that it witnessed a 46% increase in per room revenue (RevPar) for its hotels since COVID (2020) with the strongest uplift at 64%, recorded during the peak season months of June, July, August vs the same period in 2020. For OYO US, coastal Oregon, Miami, Myrtle beach, Houston and San Antonio emerged as the destinations with highest RevPar in 2022. Travel recovery was largely led by domestic travel in the US. Disclaimer: Oravel Stays Limited is proposing, subject to applicable statutory and regulatory requirements, receipt of requisite approvals, market conditions and other considerations, to make an initial public offering of its equity shares (the “Equity Shares”) and has filed the Draft Red Herring Prospectus (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of SEBI at www.sebi.gov.in, websites of the Stock Exchanges, i.e., BSE Limited and National Stock Exchange of India Limited at www.bseindia.com and www.nseindia.com, respectively, and is available on the websites of the Global Coordinators and Book Running Lead Managers, i.e., Kotak Mahindra Capital Company Limited, J.P. Morgan India Private Limited and Citigroup Global Markets India Private Limited at www.investmentbank.kotak.com, www.jpmipl.com and www.online.citibank.co.in/rhtm/citigroupglobalscreen1.htm; the websites of the Book Running Lead Managers, i.e., ICICI Securities Limited, Nomura Financial Advisory and Securities (India) Private Limited, JM Financial Limited and Deutsche Equities India Private Limited at www.icicisecurities.com, www.nomuraholdings.com/company/group/asia/india/index.html, www.jmfl.com and www.db.com/India, respectively. Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, refer to the Red Herring Prospectus which may be filed with the Registrar of Companies in the future, including the section titled “Risk Factors”. Potential investors should not rely on the DRHP filed with SEBI for making any investment decision. The Equity Shares offered in the Fresh Issue (as defined in the DRHP) and the Offer for Sale (as defined in the DRHP) have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the “Securities Act”) and, may not be offered or sold within the United States except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act and applicable state securities laws. Accordingly, the Equity Shares are only being offered and sold (i) within the United States only to “qualified institutional buyers” (as defined in Rule 144A under the Securities Act) in transactions exempt from, or not subject to, the registration requirements under the Securities Act, and (ii) outside the United States in offshore transactions in reliance on Regulation S under the Securities Act and pursuant to the applicable laws of the jurisdictions where those offers and sales are made. There will be no public offering of the Equity Shares in the United States. Contact Details Anupriya +91 97911 63065 anupriya.d@oyorooms.com Company Website https://www.oyorooms.com/

February 13, 2023 06:50 AM Eastern Standard Time

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How To Bet On The Super Bowl New York - NY Super Bowl Betting Guide

Acroud US

Create an account with BetMGM Deposit $1000 through the cashier Place your first bet on the BetMGM Sportsbook Receive up to $1,000 back if your first bet loses. Bet again for free thanks to the risk-free welcome offer. How To Place A Bet On The Super Bowl At BetMGM When you've reached the BetMGM homepage, just click either “ Join Now” or “Sign Up ” and supply your own details as directed. After creating and signing into your account, submit your funds and hit the NFL tab to kick off a Risk-Free Super Bowl bet up to $1000. With BetMGM, you have endless options when it comes to betting on Super Bowl 57 Philadelphia Eagles vs Kansas City Chiefs! Their selection ranges from standard money line, spread, and winning margin markets, to their popular parlay bets and an abundance of prop bets. Plus they offer boosted odds that are hard to match anywhere else - making BetMGM your ideal destination for all your Super Bowl needs! Find the ‘NFL or American Football’ section. Click on the Super Bowl markets and make a selection Place your Super Bowl bets BetMGM Super Bowl Offer - $1000 Risk-Free Bet For New Customers BetMGM offers an impressive breadth of markets, making it the perfect website to get ready for Sunday's Super Bowl between the Eagles and Chiefs! As if that weren't enough incentive already, they'll even furnish you with a risk-free bet up to $1000 on your initial wager. This means regardless of whether or not you win or lose your first bet - either way, you're still coming out ahead. BetMGM offers an extensive selection of prop bets for the Super Bowl, ranging from the hue of Gatorade poured on the victorious coach to how long it will take for the national anthem to be sung. US residents from every corner of the nation can leverage BetMGM's Super Bowl promotion, as it is available in each US state. Additionally, with its renowned speed for payouts and exceptional customer service, there are numerous reasons why you should trust BetMGM when betting on Sunday's big game. BetMGM Super Bowl Offer Terms and Conditions: Bonus amount: Up to $1,000 Risk-Free Bet Deposits: The bet after the first deposit is risk-free, up to $1,000 Bonus code: N/A Rollover: 1x Min deposit: $10 Bonus expiry: 7 days after receiving free bets Super Bowl 2023 – Game Info: 🏈 Teams:Philadelphia Eagles vs Kansas City Chiefs 📅 Date: February 12, 2023 🕡 Kickoff Time: 6:30 pm EST 📺 TV: NBC / NBC Sports App 🏟 Stadium: State Farm Stadium, Glendale, Arizona 🎲 Odds: Eagles -2.5 | KC +2.5 Super Bowl Odds With Super Bowl 2023 right around the corner, more Americans than ever before are gearing up to place their bets. If you're an NFL fan who wants to maximize your profits, BetMGM has got you covered. They offer unbeatable Super Bowl odds in New York - take a look at the numbers from BetOnline below. Don't miss out on this opportunity and start placing your bets today with BetMGM for maximum rewards. Super Bowl Point Spread Odds Although the Super Bowl point spread is set precisely, NFL fans in New York can still observe slight variations between sportsbooks. Here we will explain BetMGM's Super Bowl betting lines, which offer the most favorable Super Bowl point spread throughout New York. Super Bowl Moneyline Odds For NFL fans looking to maximize their returns for Super Bowl Sunday, securing the best moneyline odds is key. Since this type of wager does not involve covering a spread, you can still bet on your favorite team winning without any added stress. Super Bowl MVP Odds Over the years, NFL quarterbacks have been overwhelmingly crowned with Super Bowl MVPs and Jalen Hurts is likely to uphold that legacy as this year's +115 favorite. Nevertheless, Patrick Mahomes is not far behind at a close second at +135 odds. Before you make your pick, be sure to consult BetMGM for the full list of both quarterback's Super Bowl MVP odds Contact Details Acroud US acroudus@gmail.com

February 12, 2023 06:22 PM Eastern Standard Time

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FINISH, Green Bay Packer AJ Dillon and Gabrielle Dillon Help You Clean Up After the Big Game

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/aVgKV8xLI6A It’s the most hard-pressed 24 hours of the year – Monday the 13th. It’s the one day between the Big Game and Valentine’s Day. It’s between friends and lovers. It’s the war between helmets and teddy bears. It’s the day of clean up. To address the insight that consumers loath the pile of dishes after the big game, Finish is continuing its 24-hour consumer promotion challenge by leveraging the special Monday between the Big Game and Valentine’s Day in order to elevate a key benefit of Finish Quantum. If Finish Quantum doesn’t remove dried-on stains from your game day chicken wings, artichoke dip or nachos, the meal is on Finish! Finish will refund up to $20 of the meal. Visit Finish24HourChallenge.com. Because, those dishes must get done before Valentine’s Day. Green Bay Packer, AJ Dillon and his wife, Gabrielle Dillon, partnered with Finish on a nationwide media tour to discuss the Finish24HourChallenge. Topics that AJ and Gabrielle discussed included: Their go to party dishes and best ways to enjoy the big game. Tips to tackle Monday the 13 th to make sure the pile of dishes gets cleaned after the big game in time for Valentine’s Day How to take part in the Finish 24 Hour Challenge For more information, visit finish24hrchallenge.com FINISH is not affiliated, associated, authorized, endorsed by or in any way officially connected with the NFL or the Super Bowl. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 10, 2023 03:05 PM Eastern Standard Time

Video
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Denzel Ward's Make Them Know Your Name Foundation making an impact during Heart Month

Full Scope PR

Cleveland Browns’ cornerback Denzel Ward's heart health foundation, Make Them Know Your Name (MTKYN), is stepping up during the month of February while CPR awareness and education is at the forefront of the public mind following the Damar Hamlin sudden cardiac arrest situation. On February 7 th, Denzel joined his mother Nicole and brother PJ (Directors of the MTKYN Foundation) at the American Heart Association ‘Go Red for Women’ event. The family joined a handful of Cleveland ‘Superstars’ and Dr Medhi Shishehbor, Director of University Hospitals Harrington Heart and Vascular Center- on stage to teach hands-only CPR to the 600+ people in attendance. On February 14th, MTKYN will be doing a CPR training for approximately 40 children that are part of the S.H.I.N.E. Girls & S.H.I.N.E Boys mentorship program. The program, created by Danita Harris – WEWS News5 anchor and Emmy-Award Winning journalist, provides an outlet for children to focus on their individual needs, to understand how risk factors have shaped their development and to address issues that arise in their relationships with others. Josh Cribbs, 10 year NFL veteran, television host and motivational speakers – oversees the young men in the program and will be in attendance with Danita for the MTKYN presentation and CPR demonstration. For more information on the S.H.I.N.E. organization, visit www.shine-now.org. The MTKYN Foundation continues to address the heart disease epidemic and issues of healthcare inequity by providing resources and education to Cleveland and surrounding areas. One of the events that helps to fund their initiatives is the Cleveland All-Star Fitness Expo and Comedy Bash. The 2nd annual event will take place at First Energy Stadium on March 11th. The high energy event features a morning slate of workout classes by guest instructors, vendor tables throughout the venue, celebrity guest visits including Denzel Ward, and an opportunity for FREE blood pressure screenings and CPR and AED hands on demonstrations. The night evening features a comedy show that will give attendees a dose of the best medicine – LAUGHTER! Tickets can be purchased at www.MTYKN.org/events. For more information on becoming a sponsor or vendor, contact info@mtkyn.org. ABOUT MAKE THEM KNOW YOUR NAME FOUNDATION: Make Them Know Your Name (MTKYN) is a heart health foundation propelled by individuals and organizations willing to act to positively impact the heart disease epidemic. Denzel Ward and his family experienced first-hand the unexpected loss of their patriarch, Paul G. Ward Jr., to cardiac arrest while he participated in a spin class. He was 46 years old. His premature death left behind a purpose and a legacy to carry on. Contact Details A&A Management Group Sarah Edenfield +1 440-476-6330 sedenfield@aamanagementgroup.com

February 10, 2023 09:00 AM Eastern Standard Time

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Les Canadiens Devraient Consommer 82 Millions D'ailes de Poulet pour le Super Bowl

Chicken Farmers of Canada

Ce dimanche, les Canadiens d’un océan à l’autre se réuniront autour de leur télévision, de leur ordinateur portable et de leur tablette, animés par l’esprit d’équipe et accompagnés de la collation préférée des amateurs de sport à l’écran: les ailes de poulet. Les Producteurs de poulet canadiens sont là pour assurer aux Canadiens qu’il y aura effectivement assez d’ailes de poulet pour célébrer la fameuse partie - 82 millions d’ailes vous attendent! Le poulet est la protéine de viande de premier choix au Canada. Il n’est donc pas surprenant que les ailes, les pilons et les trempettes au poulet Buffalo soient les collations favorites lorsqu’il est temps de choisir la nourriture que l’on dégustera au Super Bowl. « Les ailes de poulet sont un excellent choix pour tout rassemblement - que ce soit pour un événement sportif, en famille ou pour se retrouver après le travail », a déclaré Tim Klompmaker, président des Producteurs de poulet du Canada. « Les Canadiens veulent du poulet canadien et les 2 800 producteurs de poulet du Canada travaillent fort afin de s’assurer qu’il y ait suffisamment de poulet frais, salubre, de première qualité et élevé avec soin, disponible dans l’ensemble des restaurants et des magasins. » Lors d’un récent sondage en ligne mené par Abacus Data, plus de 80 % des Canadiens préfèrent le poulet élevé au Canada et sont certains que le poulet produit ici est salubre et sécuritaire. Il n’est donc pas surprenant que les Canadiens aient envie de déguster des ailes de poulet cette fin de semaine. En faisant vos courses dans votre épicerie préférée ou en commandant dans un restaurant local cette fin de semaine, et en tout temps, n’oubliez pas de rechercher le logo Élevé par un producteur canadien. Profitez bien du Super Bowl et surtout, des ailes! Pour de superbes recettes d’ailes de poulet et d’autres amuse-gueules qui épateront vos invités, consultez le www.poulet.ca! ### Pour plus de renseignements, veuillez communiquer avec: Lauren Kennedy, directrice, Affaires publiques et communications 613-566-5928 ou lkennedy@chicken.ca www.poulet.ca | www.producteursdepoulet.ca Contact Details Producteurs de poulet du Canada Lauren Kennedy, directrice, Affaires publiques et communications +1 613-566-5928 lkennedy@chicken.ca Company Website https://www.poulet.ca/

February 09, 2023 04:21 PM Eastern Standard Time

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Canadians Projected to Consume 82 Million Chicken Wings for Super Bowl

Chicken Farmers of Canada

This Sunday, Canadians from coast to coast will gather around their televisions, laptops and tablets armed with team spirit, and a handful of a popular sports game snack: the chicken wing. Canadian chicken farmers are here to assure Canadians that indeed, there will be enough wings to celebrate the big game—82 million in fact! Chicken is Canada’s number one meat protein, so it’s no surprise that wings, drumsticks and buffalo chicken dips will be the preferred snacks of choice when it comes to Super Bowl food. “Chicken wings are a great choice for any gathering—whether it’s for a sporting event, with family, or getting together after work,” said Tim Klompmaker, Chair of Chicken Farmers of Canada. “Canadians want Canadian chicken and Canada’s 2,800 chicken farmers work hard to ensure there is enough fresh, safe, high-quality chicken raised with care available in restaurants and in stores.” In a recent online survey conducted by Abacus Data, over 80% of Canadians prefer chicken that is raised in Canada and are confident in the health and safety of chicken produced here. It’s no wonder Canadians will be reaching for wings this weekend. While shopping at a favourite grocery store or ordering from a local restaurant this weekend and always, consumers are reminded to look for the Raised by a Canadian Farmer logo. Enjoy the game – and most importantly, enjoy the wings! For great wing recipes and other appetizers that will wow your guests, visit www.chicken.ca! ### For more information, please contact: Lauren Kennedy, Director of Public Affairs and Communications 613-566-5928 or lkennedy@chicken.ca www.chicken.ca | www.chickenfarmers.ca Contact Details Chicken Farmers of Canada Lauren Kennedy, Director of Public Affairs and Communications +1 613-566-5928 lkennedy@chicken.ca Company Website https://www.chicken.ca/

February 09, 2023 04:20 PM Eastern Standard Time

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AMERICAN DIVERSIFIED HOLDINGS CORP (OTC: "ADHC") TO EXHIBIT ROLLSCHOICE ™ ADHESIVE PENS AT CHAMPS TRADE SHOW

American Diversified Holdings Corp.

McapMediaWire -- American Diversified Holdings Corporation (OTC: ADHC ) announced today that the Company has been invited to attend the CHAMPS TRADE SHOW by Green Globe International (OTC: GGII ) and Hempacco (NASDAQ: HPCO ). At the show, Hempacco management team will be formally launching its New Partnership with Hip Hop Icon Snoop Dogg Brands. HPDG, Inc. a newly formed California LLC, co-owned by Snoop Dogg and Hempacco will develop, manufacture and market a line of smokable hemp products including blunts, papers, vapes and edibles. Click here for more information on the Hempacco/Snoop Dogg Partnership "ADHC has presented the Rolls Choice™ adhesive pen to the Hempacco Product Development team and has been invited to display the product at the CHAMP show. We believe the Rolls Choice™ Pen could be a perfect fit to the Hempacco/Snoop Dogg partnership. We anticipate showing the product to leading distributors, retails and marketers in the cannabis arena," commented ADHC Management. "This is a tremendous opportunity for Rolls Choice™ and ADHC to be introduced to leaders in the Cannabis sector, The extensive platform of GREEN GLOBE, HEMPACCO and SNOOP DOGG could be a game changer for our brand," commented Allan Staines, of ADHC/Rolls Choice™. ABOUT Champs Trade Shows – CHAMPS TRADE SHOWS is widely recognized as the largest and most trusted counter-culture trade show in the world. Since 1999, CHAMPS has hosted the premier exhibitors in the industry and draws buyers in the thousands from all over the world to attend. Please join our network of friends and be part of our ever-growing family by signing up for our newsletter or registering as a buyer or exhibitor. ADHC has recently agreed to acquire Rolls Choice™ as a wholly owned subsidiary and provide additional funding to Rolls Choice™for inventory and marketing. Shareholders, customers and other interested parties can find product offerings by searching AMAZON under these UPC codes B0B1BTNW4Q and B0B2R3D2TS or clicking this link: Amazon.com: RollsChoice Adhesive Pen (25, 1ml): Office Products Rolls Choice™has a pending trademark with the USPTO under the application number 972978083. SOCIAL MEDIA STRATEGY: Rolls Choice™ has over 80,000 social media followers which will be introduced to ADHC social media platforms on Twitter, Instagram, Facebook, and TikTok. This relationship will establish a very strong presence, providing brand awareness to potential customers and shareholders as the Universal Wellness/Rolls Choice™ business relationship develops and revenues grow. About Rolls Choice™: Website: www.Rollsschoiceadhesive.com Email: rollschoicerepresentative619@gmail.com Twitter: https://www.twitter.com/rollschoice Instagram: https://www.instagram/rollschoicadhesivepen Tel: 619-678-6657 Rolls Choice™ is a Southern California based manufacturer, distributer and ecommerce company selling an all-natural Adhesive Glue and application device. The Pens come in 1 ml, 2 ml and 100 pen packs. Rolls Choice™ has significant brand awareness in the cannabis industry and boasts over 80,000 followers on Twitter and Instagram. Over 12,000 adhesive pens have been manufactured and sold. The adhesive is made of Food Grade Premium ingredients. Rolls Choice Adhesive Pen is Flavorless, Colorless, Tasteless and Stainless. It is used to seal cannabis and tobacco rolled products including blunts, joints, cigars and hand rolled cigarettes in a sterile manner allowing for long lasting adhesive qualities. The proprietary brush tip pen is recommended for precision. RC sells direct to smoke shops, dispensaries and direct to consumers through its e-commerce site. Through the companies multi year history sales over 12,000 adhesive pens and been manufactured and sold by Rolls Choice. see (USPTO ROLLS CHOICE 97278083). In addition to the adhesive pen, RC has numerous other cannabis related products being developed that will be introduced as a result of this Acquisition agreement. About ADHC: American Diversified Holdings Corporation (OTC: ADHC) is a publicly traded holding company trading under the ticker symbol (OTC: ADHC). ADHC is currently developing three web-based businesses. http://www.UniversalWellnessHC.com ("UWHC") UWHC is a wellness and lifestyle e-commerce site focused on providing innovative products, news, and the latest healthcare developments. Investor Contact: Ernest Remo Chairman/CEO EMAIL: ernestremo@san.rr.com Tel: 858-259-4534 TWITTER: @ADHCManagement. This Twitter page is the only official Twitter page for ADHC. Information contained herein includes forward-looking statements. These statements relate to future events or future financial performance, involving known and unknown risks and uncertainties that may cause our actual results to be materially different from the performance or achievements expressed. You should not place undue reliance on these statements since they involve known and unknown risks, in some cases, beyond our control. Contact Details American Diversified Holdings Corporation Ernest Remo +1 858-259-4534 ernestremo@san.rr.com Company Website https://rollschoiceadhesive.com/

February 09, 2023 06:00 AM Eastern Standard Time

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North Star Boys Announce 2023 North American Headline Tour and New EP

North Star Boys

North Star Boys (NSB), a leading Asian-American creator group and pop band, is proud to announce their 28-city North American headline tour, kicking off in San Antonio, Texas, the home state of three band members. The tour will take the 7-member group from coast to coast, beginning March 22, and culminating the last week of April, offering a chance for fans nationwide to see their dynamic live performance in person. With their unique sound and style, NSB has quickly become one of the hottest rising acts in the music industry. In anticipation of the tour, NSB is also excited to announce the release of their debut EP, "PANIC". Written by NSB Co-Founder, Oliver Moy, the EP showcases NSB's fresh sound and lyrical style, pulling from the group’s personal experiences with a positive and relatable twist. "From starting North Star Boys with my brother, Sebastian Moy, in August 2021 to embarking on our first North American headline tour with our best friends, sharing our music with fans across the country is surreal," said Oliver Moy. "We can't wait to hit the road and bring our new EP to life on stage!" Following the success of their Fall 2022 tour, bringing together thousands of fans in Asia and select cities in the U.S., NSB's North American headline tour is set to exceed expectations. Tickets are available Friday 2/10 by visiting https://www.northstarboys.com/tour/ You can follow NSB on TikTok, Instagram, YouTube, and Twitter Tour Dates Weds, Mar 22 - San Antonio, TX Thurs, Mar 23 - Dallas, TX Sat, Mar 25 - Austin, TX Sun, Mar 26 - Houston, TX Weds, Mar 29 - Orlando, FL Thurs, Mar 30 - Tampa, FL Sat, Apr 1 - Atlanta, GA Sun, Apr 2 - Nashville, TN Mon, Apr 3 - Charlotte, NC Tues, Apr 4 - Washington, DC Thurs, Apr 6 - Philadelphia, PA Fri, Apr 7 - New York, NY Mon, Apr 10 - Boston, MA Tues, Apr 11 - Asbury Park, NJ Thurs, Apr 13 - Toronto, ON Sat, Apr 15 - Chicago, IL Sun, Apr 16 - Minneapolis, MN Mon, Apr 17 - Kansas City, MO Thurs, Apr 20 - Denver, CO Fri, Apr 21 - Salt Lake City, UT Mon, Apr 24 - Seattle, WA Tues, Apr 25 - Portland, OR Thurs, Apr 27 - San Francisco, CA Fri, Apr 28 - Los Angeles, CA Sat, Apr 29 - San Diego, CA About the North Star Boys North Star Boys (NSB) is a leading Asian-American creator group and pop band, founded in August 2021 by brothers Oliver Moy and Sebastian Moy, joined by members, Regie Macalino, Ryan Nguyen, Justin Phan, Darren Liang, and Kane Ratan. Lacking Asian-American representation in the media growing up, NSB yearns to fill that void and inspire the younger generation of minorities and dreamers. Amassing over 55 million followers combined on social media platforms, NSB has cultivated a loyal audience, having released their first fan track “you are my star” and debut single, “SUNSHINE” in 2022. Along with thriving in social media and music, NSB has accumulated over 20 million monthly views on their syndicated Snapchat shows and plans to release 4 additional shows on the platform this year. Through their strong ties with the community and emphasis on culture, NSB will continue to expand their reach across various verticals by advancing their ongoing relationships with major fashion and lifestyle brands. Contact Details North Star Boys Juliana Martins juliana@eleven11mediarelations.com Company Website https://www.northstarboys.com/tour/

February 08, 2023 03:01 PM Pacific Standard Time

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Introducing Astraverse: Black-Led Startup Building The First Play-to-Wear Fashion Metaverse

G2M Digital

Led by a team of energetic, innovative, black designers and digital artists, Astraverse.xyz is on a mission to revolutionise digital fashion experience. By building a virtual world where physical and digital (tech folks call it ‘phygital’) fashion blend perfectly, Astraverse reinvents the way we will stay fashionable in the near future with their 'play-to-wear’ concept where one can win fashion pieces, delivered to their door steps, through their proprietary games. If you were ever hooked on Sims or other games with fashion at its core, you will be familiar with what Astraverse is building. In this universe that the team has created, the possibilities are endless. This gamified retail experience in the metaverse, or what the team has coined “Play-To-Wear'', is here to stay. “We are adding a ‘meta-commerce’ backend to the gaming front to create a global, sustainable fashion platform for the next generation of retail shoppers,” commented Delz Erinle, Founder of Astraverse.xyz. The team is now on a mission to build the first virtual world for gamified retail. Everything happens by jumping into a virtual world with your avatar - with Astraverse, you can now interact with the brands close to your heart, collecting digital coins or landing your hands on mystery boxes from these brands through games and fashion quests found on the metaverse. "It’s the perfect time to things different, almost 10 years since Amazon came online and introduced a new way of shopping; the stars have aligned to reinvent fashion retail and gaming gives us the tools to achieve this," mentioned Niyi Okeowo, Art Direction Lead and Co-founder of Astraverse.xyz at the Astraverse2050 launch party last month in Lagos, Nigeria. New Data from Roblox has also illustrated just how big 2022 was for digital fashion on the virtual world platform. In September, on the heels of its New York Fashion Week show, Carolina Herrera worked with model Karlie Kloss and creator Lovespun to turn one of its runway gowns into a Roblox dress. The digital dress, which was released for 500 Robux (approximately $5), sold out within hours and were resold for over $5,000 in the following weeks on secondary markets. Industrywide, there is also a sustained interest in gamified digital fashion. Some of the notable collaborations include Ralph Lauren on Fortnite; Burberry on Minecraft; and Blankos Block Party and Dior in Gran Turismo 7. More recently, Calvin Klein opened an online gaming experience with avatar company Ready Player Me — a fitting choice for the brand to begin their phygital offering to their customers. Building since 2020 before the metaverse hype cycle began, the Astraverse.xyz team has made great progress. The Astraverse team has since received grants from Epic Games & Meta, and garnered over 1000 demo testers for the 3 iterations they had conducted at Dcentral Austin, Zebu Live London & NFT London. They also managed to attract a 100+ brand waitlist and have grown their community to 20k members, while being accelerated by University of Cambridge I4SF, Nvidia Inception Programme, DeFine, Technation, KPMG. The team believes strongly in a common goal - to add “metacommerce” in a futuristic-yet-familiar way that brings a level of physicality to the e-commerce experience. The Astraverse team has since planned for a lot of partnerships in the upcoming years, including a launch with a global retailer that has everyone excited on how gaming and web3 to create a new experience that makes fashion retail more gamified and sustainable. When asked about the next milestone, the team commented to look out for the upcoming release of their 1st Play-to-Wear event - the Astra Mystery Box Challenge, scheduled to launch in February at NFT Paris. For this challenge, Astraverse has partnered with several brands for their players to win their apparels through games on Astraverse. For a more personal touch with the team at Astraverse, tune in to this exclusive executive interview with the core team at Astraverse.xyz and G2M Digital to find out more on what they are building on the ground. Stay updated with the upcoming news from Astraverse.xyz by following their Twitter or Instagram. Contact Details Delz +44 7423 506633 team@thrill.digital Company Website https://www.astraverse.xyz/

February 08, 2023 12:00 PM Eastern Standard Time

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