News Hub | News Direct

BettorEdge Selects Quarter4 as Data Supplier

BettorEdge

BettorEdge, an online no-fee sports betting exchange and social platform connecting sports fans, today announced it has partnered with Quarter4, an AI-driven predictive sports data and analytics provider, as its data supplier. The analytics provided will give BettorEdge users the best pre-bet analysis available on the market. “Our users are looking for any strategic advantage to give them a stronger leg-up with their bets,” said BettorEdge co-founder Greg Kajewski. “This partnership with Quarter4 is a huge value-add for our extremely engaged community of bettors. Quarter4’s data is independent, accurate and verified and the seamless integration into our platform means our users can leverage this data in a fast and efficient manner.” Quarter4’s predictions are automatically generated by a validated deep learning neural network. Combined are the historical statistics of yesterday with the big data of today to generate a predictive data point for every player and team in select college or professional sports. With up to 2M predictions produced daily, and updated no less than every 15 minutes, the non-biased insights deliver an intimate viewpoint for the bettor or fan. “Quarter4 provides millions of data points that are transparent and easy-to-use. Whether they are a casual bettor or a seasoned study, we provide as many meaningful forecasts as possible, so that anyone who uses them gains an advantage,” said Danijela Covic, co-founder and CSO of Quarter4. “Our integration with BettorEdge helps give the power back to the bettor by helping them make the most informed bet.” BettorEdge will integrate Quarter4's unique data so users are equipped with the best analysis in price comparison, player and game outcomes. These predictions will be displayed on social feeds as well as via game projections in the app and when comparing lines at different sportsbooks. “The future of sports betting depends on providing bettors with an educated journey. This can be delivered by qualified big data that is personalized for individual experience levels,” said Kelly Brooks, co-founder and CEO of Quarter4. “Through this partnership, we’re placing data at the literal fingertips of bettors for their use, helping them make the most informed bet. Through BettorEdge’s social feeds, we will also help spread this guidance as far as possible.” About BettorEdge BettorEdge was founded in 2019 following a University of Minnesota Sportradar Innovation Challenge. Iowa native founders, now Minnesota residents, had a vision of creating a more efficient sports betting marketplace that offered a better fan experience at no fee to the consumer within the US. BettorEdge has a strong emphasis on giving the edge to the bettor through offering a fair market, providing data and analytics and creating a seamless social community. Access to their web app can be found at app.bettoredge.com and additional information at BettorEdge.com. About Quarter4 Quarter4 is a revolutionary artificial intelligence platform that generates 2 million daily pregame and in game predictions for multiple professional and college sports. The easy-to-use sports technology delivers proprietary insights, related to team and player performance, via multiple delivery methods. Sportsbooks, data providers, media agencies and affiliates are empowered with predictive analysis that is unique, personalized and non-biased. The data is available via robust API, custom dashboard and most recently, via embeddable products such as brackets, player affect simulators and seeding probability widgets. Contact Details Hot Paper Lantern Bailey Irelan +1 614-795-3308 birelan@hotpaperlantern.com

March 22, 2022 09:01 AM Eastern Daylight Time

Breeze Airways Joins NACA

National Air Carrier Association

The National Air Carrier Association is pleased to announce that Breeze Airways, Inc. (“Breeze”), has joined as NACA’s 20th airline member. “NACA is delighted to welcome Breeze as a full member,” said NACA President and CEO George Novak. “David Neeleman and his team present the flying public with affordable, eco-friendly flight options, with 77 routes between 28 cities in 18 states. With Breeze onboard, we now provide a more unified voice in Washington, D.C., for the nation’s low-cost and ultra-low-cost carriers, the fastest growing segment of the U.S. airline industry. Our continued growth demonstrates the strength of our advocacy on behalf of our members.” “The National Air Carrier Association provides their airline members with a valuable opportunity for discussions of consumer, economic, safety and security regulations with Members of Congress, and DOT, FAA, and TSA staff,” said Breeze CEO David Neeleman. “We look forward to working with NACA on addressing key issues facing the air transportation industry.” NACA’s low-cost and ultra-low-cost airline members include Allegiant Air, Avelo Airlines, Breeze, Frontier Airlines, Spirit Airlines and Sun Country Airlines. This segment is leading the airline industry recovery from the Covid-19 pandemic, as leisure travel quickly returned to pre-pandemic levels. About NACA Founded in 1962, NACA is the leading voice for airlines that provide affordable transportation of passengers and cargo, with its 20 U.S. airlines serving six continents. NACA members fill a unique niche in the air carrier industry, providing scheduled and non-scheduled passenger and cargo services to meet the ever-changing demands of the traveling public, businesses, and the U.S. military. For more information, please visit https://NACA.aero. About Breeze Airways Breeze is a U.S. Part 121 domestic flag airline flying a mix of Embraer 190, 195 and Airbus A220 aircraft. The airline provides scheduled nonstop passenger service between 28 cities across 18 states. Founded by aviation entrepreneur David Neeleman, Breeze is a low fare carrier offering “new, nice and nonstop flights” between secondary airports, bypassing hubs for shorter travel times. Breeze’s mission is to make the world of travel simple, affordable and convenient, using technology, ingenuity and kindness to improve the travel experience. For more information, please visit www.flybreeze.com. Contact Details National Air Carrier Association Dan Stohr +1 703-517-8173 dnstohr@naca.aero Company Website https://naca.aero/

March 21, 2022 11:29 AM Eastern Daylight Time

EVERY BITE COUNTS

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/ag0S9pD2VB8 March is National Nutrition Month, a perfect time to highlight the food, meals, and behaviors that impact our overall health and wellness. According to the U.S. Food and Drug Administration (FDA), a healthy dietary pattern can help people achieve and maintain good health while reducing the risk of chronic diseases—like cardiovascular disease, type 2 diabetes, obesity, and some types of cancer—throughout their lifetimes. Regardless of age, race, or ethnicity, a proper nutrition and wellness plan often requires different food and beverage choices during the various stages of life. Some changes are accomplished by making simple substitutions, while others require more thought and effort to achieve significant benefits. Whether creating a plan for an individual or family, it’s important to consider foods and beverages that are nutrient-dense, rich in plants, and contain few added sugars. Syn has a few tips to help enhance any nutrition and wellness plan throughout 2022. GET PERSONAL: When it comes to customizing a nutrition and wellness plan, it’s important to understand our body’s unique needs. Syn admits, “Food is confusing, and everyone has an opinion.” That’s why she recommends eliminating uncertainty with a personalized nutrition program that helps people understand exactly how to eat for their own body and gut bacteria— so they can feel healthier, lose weight, and have more energy without dieting or counting calories. Syn likes ZOE’s personalized program. The ZOE journey starts with an at-home test created by top scientists as a part of the largest nutrition study in the world. The results power the ZOE app and show members which foods are best for them and how to combine foods to reach their health goals. ZOE members learn to stop restricting foods and eat abundantly. For more information, go to joinzoe.com. Direct link: https://joinzoe.com/how-it-works Facebook: https://www.facebook.com/joinzoe1/ Instagram: https://www.instagram.com/zoe/ Twitter: https://twitter.com/Join_ZOE SNACK SMART: According to the USDA—over the last 30 years, the average number of snacks consumed per day doubled. As a registered dietician nutritionist, Syn is on the lookout for ways to snack without feeling guilty, adding, “We’re a nation that loves snacking, it’s important for me to help people make heathier choices when it comes to eating and drinking.” One brand she turns to is Lundberg Family Farms. Their Organic Rice Cake Minis are an ideal bite-sized snack. They are made from organic whole grain brown rice and are perfectly thin, with a subtle crunch. “Variety and taste are two things I consider when snacking, and these come in five standout flavors—Ginger Seaweed, White Cheddar, Sea Salt, Apple Pie, and Buffalo Ranch,” says Syn, “They’re a better-for-you snack option with ample nutritional value. You can also pair them with a light dressing, your favorite cheese, or cut up some fresh Roma tomatoes as a topping.” The Rice Cake Minis are USDA Organic, Non-GMO Certified, 100% Whole Grain, and Certified Gluten Free. For more information, go to Shop.Lundberg.com. Direct link: https://shop.lundberg.com/ Social media handles: Facebook: @lundbergfamilyfarms Instagram: @lundbergfarms Twitter: @lundbergfarms CUSTOMIZE & GO: When customizing a plan, it’s important to consider foods and beverages that are nutrient rich, low in fat, and contain little added sugars. Syn says it’s important to search for foods and drinks that are packed with nutrients. Another brand that she recommends is Almond Breeze Almondmilk—a nutritious plant-based milk that’s a good source of vitamin A and an excellent source of calcium and vitamins D and E. Almond Breeze’s Unsweetened Vanilla and Unsweetened Original Almondmilk flavors are ideal for those looking for delicious sugar-free options, and the new Almond Breeze Extra Creamy Almondmilk has a rich, creamy mouthfeel at only 80 calories per cup that is a perfect swap for dairy milk in any recipe. Syn also likes the convenience of almonds, adding, “They’re easy to grab and go, and pair perfectly with vegetables and dips.” Blue Diamond Almonds are packed with five grams of plant protein per serving (28 almonds) and are an excellent source of antioxidants, Vitamin E and magnesium—making them the perfect, healthy, super-flavored superfood snack. For more information, visit bluediamond.com. Direct link: https://www.bluediamond.com/ Social media handles: Facebook Blue Diamond Almonds Blue Diamond Almond Breeze Instagram @bluediamond @almondbreeze Twitter @bluediamond @almondbreeze Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 18, 2022 12:14 PM Eastern Daylight Time

Video

The Silent, Undetected Cause of Early Heart Disease

YourUpdateTV

One in 5 people worldwide have high Lipoprotein(a) – sometimes referred to as “L-P-little a” – an important genetic risk factor for premature heart disease and stroke. If you have a family history of early heart disease or have been told that heart disease “runs in your family,” but you’ve never been told why, it’s important to know if you have high Lp(a). Recently, founder and CEO Katherine Wilemon and chief medical officer Dr. Mary McGowan from the Family Heart Foundation, participated in a nationwide satellite media tour to discuss this silent, undetected cause of early heart disease. A video accompanying this announcement is available at: https://youtu.be/Tl08nDPSy9k Genetic disorders driving early cardiovascular disease are very common, but almost never diagnosed. Elevated levels of Lp(a) increase the risk of inflammation, blood clotting and clogging — or plaque buildup — inside your blood vessels, which can block the flow of blood and oxygen to your heart or brain and cause a heart attack or stroke. Almost everyone gets tested for high cholesterol, but in the U.S. fewer than 1% are screened for Lp(a). It’s important to know that Lp(a) levels are inherited — they’re unrelated to diet, exercise, obesity, and lifestyle. To find out if you’re affected, ask for a simple blood test to check your Lipoprotein(a). An Lp(a) test measures the level of Lipoprotein(a) in your blood. People might be surprised to know that this test is not part of a standard blood test that provides your cholesterol levels, so their doctor will need to order it directly. In order to create awareness worldwide of Lp(a), the Family Heart Foundation established the first annual Lp(a) Awareness Day on March 24. People can join the movement by following the Family Heart Foundation on Twitter, Facebook, and Instagram and sharing our messages about Lp(a) with friends and family. We aim to make a difference for those who have never heard of this common genetic condition. The Family Heart Foundation is addressing gaps in care through research, advocacy and awareness. The Family Heart Foundation aims to save generations of families from early heart disease by helping those at risk get the information they need to protect themselves and their family. For more information, visit MoreFamiliesMoreHearts.org About Katherine Wilemon: A decade ago, founder and CEO Katherine Wilemon created the Family Heart Foundation (formerly the FH Foundation) to improve early diagnosis and treatment of familial hypercholesterolemia (FH). Katherine had a heart attack at the age of 39, a diagnosis of familial hypercholesterolemia at 41, and, years later, she found out she also had elevated levels of lipoprotein(a). At the time of her diagnosis, Katherine realized that genetic disorders driving early cardiovascular disease were very common, but almost never diagnosed, leaving 9 out of those affected at high risk for the number one cause of death and illness. She resolved to bridge this enormous gap in diagnosis, because with early and accurate diagnosis, individuals can live decades longer without debilitating cardiovascular disease. She has led the Family Heart Foundation as it became a national catalyst for the research, education, awareness and support needed at every level of healthcare and public policy to prevent the early and devasting impact of genetic causes of heart disease and strokes including Familial Hypercholesterolemia (FH) and elevated Lipoprotein(a). Her vision and the mission of the Family Heart Foundation is to transform the lives of millions of families by assuring that everyone has the knowledge required to fight the early onset of heart attacks and strokes About Dr. Mary McGowan: Dr. Mary P. McGowan is the Chief Medical Officer of the Family Heart Foundation and the Co-Director of the Lipid Clinic at Dartmouth Hitchcock Heart and Vascular Center. Dr. McGowan received her medical degree from the University of Massachusetts and remained at the University of Massachusetts Medical Center for both internship and residency. She completed her fellowship at Johns Hopkins Hospital, and is the author of numerous articles and five books. She has been the principal investigator on more than 30 national and international clinical trials and has lectured widely in the United States, Canada, Europe, and Asia on cholesterol metabolism. Dr. McGowan has previously served on the alumni board at the University of Massachusetts Medical Center, the National Lipid Association Board of Directors and the NH Affiliate of the American Heart Association Board. Dr. McGowan lives in Bedford, NH with her husband, and they have three children. About the Family Heart Foundation: The Family Heart Foundation is a non-profit research and advocacy organization. The Foundation is a pioneer in the application of real-world evidence, patient-driven advocacy, and multi-stakeholder education to help prevent heart attacks and strokes caused by familial hypercholesterolemia and elevated lipoprotein(a), two common genetic disorders that have an impact across generations. The Family Heart Foundation conducts innovative research to break down barriers to diagnosis and management of inherited lipid disorders; educates patients, providers, and policy makers; advocates for change; and provides hope and support for families impacted by heart disease and stroke caused by FH, HoFH, and high Lp(a). The organization was founded in 2011 as the FH Foundation. For more information, visit FamilyHeart.org and follow us on Twitter, Facebook, Instagram and LinkedIn. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 17, 2022 04:00 PM Eastern Daylight Time

Video

San Diego Zoo Wildlife Alliance Opens Wildlife Explorers Basecamp at the San Diego Zoo

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/O343OcgruC0 There is excitement in the Southern California air as the San Diego for the opening of its newest and most anticipated area of the Zoo – the Denny Sanford Wildlife Explorers Basecamp. Built on the site of the former Children’s Zoo, Wildlife Explorers Basecamp is a 3.2-acre state-of-the-art, multi-ecosystem experience designed to provide guests of all ages with an up-close look at nature and offer fresh, high-tech interactive opportunities that nurture empathy for wildlife and encourage future caretakers of the planet. Inside Basecamp, Zoo guests will visit with a variety of fascinating species and engage on a deeper level by utilizing full sensory and multifaceted elements, including “parallel play” opportunities from climbing and crawling around a massive tree house, to exploring through amazing water play elements; experiencing interactive touch screen games, using microscopes to reveal natural wonders, and specialized animation that utilizes artificial-intelligence (AI), dynamic lighting and whole-room scented environments. Wildlife Explorers Basecamp encompasses eight buildings and habitats dispersed throughout four zones, featuring wildlife that live in these ecosystems: Rainforest, Wild Woods, Marsh Meadows and Desert Dunes. The Rainforest zone is centered around the 10,000-square-foot McKinney Family Spineless Marvels building, where guests will experience invertebrates—including crustaceans, arachnids and insects—such as leafcutter ants, spiders, scorpions, stick insects and more. Inside, there is a pollinator experience with giant beeswax-fragrant honeycombs and an observation pane that gives guests the chance to see the workings of a real-life beehive. The projected migration flyover encounter showcases various insects, including migrating monarch butterflies, grasshoppers and dragonflies as part of a large meadow scene that curves along walls and encompasses a domed ceiling. The Wild Woods area offers guests the chance to visit with unusual wildlife species, such as coatis and squirrel monkeys, which are both native to Central and South America. The space features the striking Prebys Foundation Discovery Bridge and a 20-foot-tall Tree of Dreams—a tree house designed as an ancient oak. This dynamic and detailed nature-play tree provides multiple points of access for guests—from a suspension bridge and net tunnel to a spiral staircase—and a parallel play experience to the squirrel monkeys that live in the adjacent habitat. Water play is another focus of this woodland-themed zone, which includes a waterfall that flows into a gentle meandering stream, an exhilarating splash pad, unpredictable water jets, and a bluff area with a boulder scramble made to encourage exploration. Marsh Meadows aims to evoke a sense of visiting marsh-like habitats, including swamps and estuaries. The pathway through this area was designed to help convey a sense that guests are inhabiting the marsh along with frogs, fish and other wildlife that lives there. The central hub of Marsh Meadows is the Art and Danielle Engel-funded Jake’s Cool Critters building—a two-story herpetology and ichthyology structure with more than 7,000 square feet of immersive environments, digital media, learning opportunities and educational classroom spaces, created to engage wildlife explorers of all ages. The wildlife here includes snakes, amphibians, crocodilians, turtles and lizards, including endangered Fijian iguanas. At the nearby Rady Ambassadors Headquarters, guests will meet wildlife from all over the planet, including a two-toed sloth and a prehensile-tailed porcupine, and learn more about how everyone can help conserve them in their native habitats. Finally, Desert Dunes, a dry desert wash-themed area, offers fun boulder play prospects for climbing, scrambling, hopping and more. Reptile sculptures and petroglyphs can be found among the rocks, while cool caves provide shaded areas where guests can beat the heat, like their desert wildlife counterparts—including the fennec fox, prairie dog and burrowing owl. Conservation is at the forefront in the design of Wildlife Explorers Basecamp, as builders worked to incorporate advanced sustainable materials throughout. A portion of the Spineless Marvels building was made with ethylene tetrafluoroethylene (ETFE)—a fluorine-based plastic that is created to be more resistant to corrosion. The system is 100% recyclable, and consists of a series of custom-sized Teflon multilayered “air pillows”—which, when filled with air, provide solar insulation while also reducing the need for artificial lighting. The Zoo’s talented horticulture team worked to identify more than 100 trees from the previous habitat to preserve and replant within Basecamp. For more information about Wildlife Explorers Basecamp, its many features, the wildlife that lives there and how you can help San Diego Zoo Wildlife Alliance conserve wildlife and build a world where all live thrives, visit the Wildlife Explorers Basecamp webpage. Wildlife Explorers Basecamp is included with admission to the San Diego Zoo. About San Diego Zoo Wildlife Alliance: San Diego Zoo Wildlife Alliance is a nonprofit international conservation leader committed to inspiring a passion for nature and creating a world where all life thrives. Empowering people from around the globe to support our mission to conserve wildlife through innovation and partnerships, San Diego Zoo Wildlife Alliance supports cutting-edge conservation and brings the stories of their work back to two world-famous wildlife sanctuaries at the San Diego Zoo and San Diego Zoo Safari Park—giving millions of guests in person and virtually the opportunity to experience conservation in action. The work of San Diego Zoo Wildlife Alliance extends from San Diego to strategic and regional conservation “hubs” across the globe, where their strengths, via their “Conservation Toolbox,” including the renowned Wildlife Biodiversity Bank, are able to effectively align with hundreds of partners in regions to improve outcomes for wildlife in more coordinated efforts. By leveraging these tools in wildlife care and conservation science, and through collaboration with hundreds of partners, San Diego Zoo Wildlife Alliance has reintroduced more than 44 endangered species to their native habitats. Each year, San Diego Zoo Wildlife Alliance’s work reaches over 1 billion people in 150 countries via news media, social media, its websites, educational resources and the San Diego Zoo Kids channel, which is in children’s hospitals in 13 countries. Success is made possible by the support of members, donors and guests to the San Diego Zoo and San Diego Zoo Safari Park, who are Wildlife Allies committed to ensuring All Life Thrives. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 17, 2022 12:00 PM Eastern Daylight Time

Video

How To Bet Podcast Back and Better Than Ever

HowToBet.com

Have you learned about How To Bet yet? With well over six-figure views, so many people have already been a part of the How To Bet phenomenon, as show hosts Daryl Fein and Sean “The Genius” Miller took the National Football League and NCAA College Football by storm in the second half of 2021 and into 2022. But football is over (well, the USFL is back, but more on that in later releases), and now is the most exciting time of the year for college hoops fans. March Madness is upon us! As hot as the dynamic duo were during football season, helping bettors pick winners at an almost absurd rate, there was no way they were going to let fans and bettors down by NOT showing up for this frenetic three-week run of games. So, the How To Bet podcast is back, and it is better than ever. There will be two shows weekly: one to pick the Thursday-Friday games in the first round and Sweet 16, and another to pick the Saturday-Sunday contests in the Round of 32 and Elite Eight, plus one for the Final Four and one for the NCAA Championship Game, which will be played April 4 at at Caesars Superdome in New Orleans, LA. There are a few changes, though, to the format: there is a new face that will be on your screen–Nery Rodriguez– and the second show each week is going to be LIVE. That is correct: How To Bet is going live once a week, to help get bettors up-to-date information in their quest to beat the bookies. To say that the hosts are excited might be an understatement. “The fall and winter were great,” Miller said. “I thought the format was good for the NFL games. But this is different: you obviously need to see which teams win on Thursday and Friday to be able to pick games on the weekend. You can’t project. “Some of these other shows are taping one show for the week, and that is good for the first two nights–the First Round and the Sweet 16, as well as the Final Four semifinals–but what about those other games? They offer value to bettors, and we thought about how we could make it better for them. Live shows seemed to be the way to go, and now, we get to talk about March Madness twice a week. “I think it also gives us an opportunity to test some things out for the future. When this works, we know we can go live for UEFA Champions League games, MLB, the NBA playoffs, and down the line. I think this opens up unlimited opportunities for us to get bettors more information.” Miller also spoke about Rodriguez joining the show as both a contributor and director. “I think this new How To Bet revamp might have the best lineup since the Wu Tang Clan last graced the stage,” Miller joked. “Of course, I know Nery from the New Jersey sports betting scene.We both have covered sports in the Garden State for years. I think he will be good to have as a third voice, but his work behind the scenes is where he will shine brightest. Nery has the skills to get the information out there to the bettors very quickly, and that is something that is obviously important during a time-sensitive tournament. “As someone who has been to two Final Fours–2008 in San Antonio, and 2009 in Detroit to see my North Carolina Tarheels win it all–I am very excited to help bettors win some money. I think we were very successful during football, and I expect the same here. I can also see the possibilities down the line, and that is even more exciting. “The How To Bet podcast is ready to take over, and I love that I am a part of it.” You can watch all the shows on the How to Bet YouTube channel. Check out the First Round show now on the channel, and the Sweet 16 episode on Tuesday, March 22. Tune in on Saturday, March 19 and Saturday, March 26, at 9 a.m. for the Round of 32 and Elite Eight live shows. About HowToBet.com HowToBet.com offers one of the world’s most comprehensive betting guides that can be accessed via a user-friendly web app. Its mission is to help make online betting safe, fun and as easy as performing a search on the web. There are already more than 400+ how-to guides freely available, all written by seasoned betting professionals. More guides are being added on a weekly basis in a continued effort to educate anyone interested in what is now a $199 billion betting industry. For more details, visit: https://www.howtobet.com/about-us/. Contact Details HowToBet.com Cristian Campan +45 50 30 42 66 cristian.campan@raketech.com Company Website https://www.howtobet.com

March 17, 2022 07:45 AM Eastern Daylight Time

LEVI’S® AND TEQUILA DON JULIO PRESENT NEON CARNIVAL IN ASSOCIATION WITH LIQUID I.V.

Full Scope PR

Neon Carnival will make its triumphant return and descend upon the desert night sky to illuminate once again on Saturday, April 16. The coveted after-party is back to celebrate its 11-year anniversary exclusively on weekend one of the highly-anticipated desert festival. With continued involvement from the biggest names in entertainment and consumer lifestyle, including the return of iconic denim brand Levi's®, back to headline the event alongside Mexico’s original luxury tequila, Tequila Don Julio. This year’s exclusive invite-only fête welcomes new brand additions, including Liquid I.V., DIRECTV, Monster Energy, new Smirnoff Neon Lemonades and PathWater to the festivities. And for the first time this year, Neon Carnival is also going digital with two exciting opportunities. Levi’s® and Neon Carnival regular, Paris Hilton, will host the Neon Carnival experience in the metaverse in “Paris World” on Roblox. Additionally, our longtime partner Tequila Don Julio is getting in on the digital action with a unique update that will drop the week before the party (and might even get you a ticket in), so be sure to stay tuned! Returning to its permanent home located at the Desert International Horse Park, the sprawling equestrian center welcomes back festival-goers to its all grass knoll spanning three football fields, featuring carnival-style games and exhilarating amusement park thrills. No strangers to Neon Carnival, world-renowned DJs Ruckus and Kayper, return to the scene to keep the party going late into the night along with newcomer Mel DeBarge, reining from New York City and a staple in the international party arena. Conceptualized by LA’s original nightlife maven, Brent Bolthouse, and produced by Best Events, the duo has created the unrivaled outdoor dance party that is widely recognized as one of the most sought-after parties on the planet, attracting the entertainment industry’s elite year after year. “We can’t wait to return back to the desert and celebrate our 11-year anniversary of Neon Carnival. It's been a long two years and we are excited to catch up with some old friends and meet new ones,” said Brent Bolthouse. “ We’ve added international party scene Mel DeBarge along with Kayper and DJ Ruckus to round out the evening and keep partygoers dancing all night long.” Levi’s®, the brand that revolutionized American fashion with their iconic 501® blue jean, returns for their fourth consecutive year as a co-presenting sponsor, and will light up the sky with their Levi’s® branded Ferris Wheel. Co-presenting sponsor, Tequila Don Julio, is back for their sixth consecutive year as well, serving up craft cocktails from the Airstream Speakeasy and celebrating with Don Julio 1942 bottle service in VIP. Wristband pick-up will be hosted by Liquid I.V. while also kicking off their on-site Neon Carnival presence with a fully branded bumper car installation emblazoned with neon signs and a steady supply of their exclusive festival-flavored Hydration Multiplier. In addition, DIRECTV, offering the best of live TV and On Demand on all your favorite screens, will transport partygoers to new dimensions and take over the VIP tent. GUESTS MUST BE 21+ TO ATTEND, AND WE REMIND ALL ATTENDEES TO PLEASE DRINK RESPONSIBLY. PLEASE NOTE THAT NEON CARNIVAL IS NOT ASSOCIATED WITH THE COACHELLA MUSIC FESTIVAL.PLEASE DO NOT INCLUDE ANY MENTION OF COACHELLA WHEN COVERING NEON CARNIVAL. About the Levi’s® Brand The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the world’s most recognizable garments of clothing – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories is available in more than 110 countries, allowing individuals worldwide to express their personal style. For more information about the Levi’s® brand, its products, and stores, please visit levi.com. ABOUT TEQUILA DON JULIO Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. The original luxury tequila of choice in Mexico, Tequila Don Julio uses only the highest caliber, fully matured and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70, Tequila Don Julio 1942, and the limited-edition Tequila Don Julio Primavera. For more information on Tequila Don Julio, please visit www.DonJulio.com. About Liquid I.V. Fuel life’s adventures with Liquid I.V.’s great-tasting, non-GMO electrolyte drink mixes. Liquid I.V. products utilize the science of Cellular Transport Technology (CTT) to enhance rapid absorption of water and other key ingredients into the bloodstream—helping consumers feel better, faster. Their hero product, Hydration Multiplier, is now available in 9 refreshing flavors. In addition to hydration, the expanded product line now includes Energy Multiplier, Sleep Multiplier, and Hydration Multiplier+ Immune Support. Liquid I.V. has donated over 20 million servings globally through their one-to-one giveback program. Founded in 2012, the company is based in El Segundo, CA, and all products are made in the USA. About DIRECTV Since its launch in 1994, DIRECTV has continually evolved its product, best-in-class content, service and user experience to provide customers with an industry-leading video offering. DIRECTV offers the industry's best picture format and exciting content in 4K HDR. It is the undisputed leader in sports, bringing NFL Sunday Ticket customers to every live out-of-market NFL game, every Sunday during the NFL season. DIRECTV also gives customers the choice of watching movies and TV shows from virtually anywhere – on their TVs at home or their favorite mobile devices via the DIRECTV app. DIRECTV STREAM, the streaming video service, is designed for the household that wants the best of live TV and on-demand, compelling live TV packages, sports and, when using a DIRECTV STREAM device, access to more than 7,000 apps on the Google Play Store. For more info, head to directv.com/stream. Neon Carnival was created by Brent Bolthouse and continues annually during music's biggest festival weekend. For more information, please visit http://neon-carnival.com. Suggested Social Post: @Neon_Carnival returns with @levis @donjuliotequila @liquidiv on April 16, 2022 MEDIA CONTACTS LEVI’S ®: Molly Hayes | Levi’s PR | mhayes@levi.com TEQUILA DON JULIO: Samantha Turtle | Hunter PR | sturtle@hunterpr.com LIQUID IV: Victoria Kwan | Edelman | victoria.kwan@edelman.com Contact Details Full Scope PR Johnny Gines johnny@fullscopepr.com

March 16, 2022 01:12 PM Eastern Daylight Time

Image

SUPER73® unveils groundbreaking C1X moto concept, new kid’s e-bike, updated SUPER73-Z e-bike, and more

SUPER73

Since its inception, California-based SUPER73® has challenged the conventions within the emerging e-bike community and helped expand the perception of personal transportation. The founders never wanted to limit their horizons, establishing the company as an American lifestyle adventure brand specializing in electric motorbikes. And with this mindset, a range of increasingly sophisticated products have emerged from the SUPER73 headquarters in Irvine, CA. Each new model brought a stepped improvement in terms of technology and rider enjoyment, and 2022 will herald a new chapter in the fast-paced SUPER73 story when the biggest expansion plans to date are revealed. SUPER73 is simultaneously announcing the groundbreaking C1X Concept, new entry-level model in the SUPER73-Z Miami, a brand new kid’s bike in the SUPER73 Youth Model, an updated SUPER73-R Brooklyn, plus new colorways for its entire 2022 range. SUPER73-C1X CONCEPT Designed to reformat and redefine the line between e-bike and motorcycle conventions, the C1X is a street-legal concept that will provide a “step-up” vehicle from the current SUPER73 e-bike offerings, elevating adventures by achieving motorcycle performance with dramatically reduced size and weight. Development of the C1X is the direct result of feedback from existing SUPER73 riders, a large percentage of whom expressed interest in graduating to a street-legal motorcycle. The radical SUPER73-C1X Concept represents a significant leap forward in the company’s development program to enable its worldwide band of loyal followers to make a logical transition from the existing SUPER73-RX flagship model. With a targeted top speed of more than 75mph, the production version of the C1X will require a rider to possess a motorcycle endorsement to their driver’s license, vehicle registration and full insurance. However, its 31” seat height and minimal footprint make it highly maneuverable and lightweight, providing an ideal platform for riders wishing to pass the DMV riding test. The SUPER73 design team began its research by studying the current crop of production motorcycles and addressing what prevented them from being accessible to core SUPER73 customers. Among its priorities was a reduction in the overall footprint of a typical motorcycle. This was accomplished with the introduction of 15” wheels versus the 17” motorcycle counterparts. The team also took a revolutionary approach to mounting the motor rearward of the swingarm pivot point. This innovative architecture permitted an ultra-agile 51” wheelbase and removed the chain slack issues experienced with conventional motorcycles. Further enhancing the Concept’s agility is a mass-centralized chassis/battery configuration. The SUPER73-C1X Concept will introduce a fast charging solution that will enable an 80% charge in less than an hour, providing a city range of approximately 100 miles*. The Concept will also have a top speed in excess of 75mph, allowing it to bridge the gap between urban exploration and highway connectivity. With two wheels and its small footprint, C1X leaves the headache of parking to others. Development of the C1X is well underway and SUPER73 is accepting reservations for a late 2023 production date. Reservations for the groundbreaking electric motorbike can be placed for $73. SUPER73 YOUTH SERIES The SUPER73 Youth Series came about because research revealed that a large percentage of existing SUPER73 riders had young families and were looking at ways to transform their riding experience into a family activity. This was particularly apparent during the COVID-19 lock downs, where families were spending extended time together and needed regular “screen breaks” to keep the learning process fresh by creating real world adventures. This model will be a great way for children to get outdoors with the whole family. Forging a new path, the ergonomics of the SUPER73 Youth Series are optimized for children aged from 4-8 years old. A moto-inspired seat and modular foot controls bring a new level of ride comfort and performance for children**. SUPER73 advocates safety gear for all riders, no matter their age. Styling cues for the Youth Series pull from both existing SUPER73 DNA as well as nostalgic BMX frame elements, like the gooseneck and loop tail design. The lightweight aluminum frame provides agility, performance, and can be easily carried by parents. The junior e-bike features stylish fat tires, a removable battery for charging convenience, and in place of pedals, a red twist throttle to clearly communicate the control input to novice riders. "We’re excited to create a new market that will allow families to spend more time together. We know the experience children gain will give them more confidence and independence, helping them to develop and explore their environment. The Youth Series is the first in a number of new products aimed at younger riders, and we hope they will enjoy the freedom our products can bring throughout their lives, no matter what age,” said Michael Cannavo, Co-founder and CMO. The SUPER73 Youth Series is definitely not a toy. It is equipped with a high-quality drivetrain and components that will ensure reliable performance throughout its life. The Youth Series is more than just a kid’s bike; it's their first step into the two-wheeled world of fun and discovery. The SUPER73 Youth Series will be available for reservation from super73.com. Customers can pre-order and secure their place in line with a $100 deposit at the introductory price of $995. SUPER73-Z Miami This new model is an evolution of the iconic Z1, one of SUPER73’s original products. The new SUPER73-Z Miami features an extensive list of significant improvements to refresh the entry-level model, including a lightweight aircraft-grade aluminum-alloy frame with improved ergonomics. Additionally, the Z Miami has been upgraded with a convenient removable battery, allowing more charging options. The model also comes with a new motor that will provide greater performance and the option of pedal assist. The SUPER73-Z Miami has even gained Bluetooth connectivity via the flexible SUPER73 phone app, which enables the user to change rider settings and more. The internally geared brushless DC hub motor is capable of 1200 watts of peak power. Coupled to a durable 615 watt-hour removable battery, the SUPER73-Z Miami is capable of providing more than 30 miles* of range at 20mph under throttle-only operation, or approximately 50 miles* of range using ECO pedal assist mode via the selectable riding modes in the SUPER73 phone app. Additionally, it will be supplied pre-wired for easy installation of optional accessory lighting. The 28” seat height will comfortably accommodate riders between 4’6” - 5’11”. This will allow the vast majority of people to enjoy the new SUPER73-Z Miami, which is a fun and accessible entry point into the world of SUPER73. When it arrives in Spring of 2022, the Z Miami will be available in a fresh range of colors, including Powder Gray, Panthro Blue, Sriracha Red and Prickly Pink. The new model will also be compatible with a wide range of SUPER73 accessories, allowing riders to fully personalize it. SUPER73-R Brooklyn Launched in 2020, the flagship SUPER73-R and RX models have proved hugely popular with riders looking for a versatile electric motorbike that offers full suspension, high-performance disc brakes, a lightweight aluminum frame, and one of the most powerful motors in its class. The two models were very similar, which led the SUPER73 design and engineering teams to provide greater clarity between the two products. For the 2022 Model Year, the SUPER73-RX will continue to offer a more overt off-road vibe, while the SUPER73-R Brooklyn will be focused on “street performance.” As such, it gains new street-specific SUPER73 LZRD tires for extended commuter rides. Other refinements include a new SUPER73 mid-rise “Drago” Chromoly handlebar and Speedster Low Profile seat. The SUPER73-R Brooklyn now includes a front and rear lighting package plus a horn as well as air assist for its inverted coil spring fork to enhance comfort and control. As before, the SUPER73-R Brooklyn has a powerful internally geared brushless DC hub motor capable of 2300 watts peak output. Powered by a state-of-the-art 960 watt-hour battery, the R can deliver more than 40 miles* of range at 20mph under throttle activation, or in excess of 75 miles* using ECO pedal assist mode, selected via the SUPER73 phone app. As part of the 2022 MY update program, the SUPER73-R Brooklyn and RX models will be available in three colors: Obsidian, Blu Tang, and Dark Earth. The SUPER73-R Brooklyn and RX models will be available from Spring 2022 and can be ordered via super73.com. *Battery range estimates depend on conditions such as rider weight, speed, temperature, wind, tire pressure, terrain, incline, etc. Mileage may vary. **SUPER73 strongly encourages certified safety gear to be worn by all riders, particularly children, to help protect against or reduce the severity of injuries. Helmets are especially important to protect the head but other safety gear should not be overlooked. EDITOR’S NOTE High-resolution images and video are available here: dropbox.com/sh/114a0w30bf3tzbr/AADWOYZ4VPwCo5Z_WSrBicaQa?dl=0 Editors wishing to interview senior members of the SUPER73 team or review a SUPER73 electric motorbike for editorial purposes should use the Media Contacts below. Please note, the SUPER73-C1X will not be available for appraisal at this time. ABOUT SUPER73® SUPER73® is an American lifestyle adventure brand based in Orange County, CA that develops products to help fuse motorcycle heritage with youth culture. Founded in 2016, SUPER73 has quickly grown into one of the most recognizable electric vehicle brands in the world with a passionate customer base including A-list celebrities, professional athletes, and many more. For more information, visit super73.com or @super73 on social media Contact Details Christiana Mullen +1 714-659-4883 christiana@super73.com Greg Emmerson greg@theidagency.com Company Website https://super73.com

March 15, 2022 11:55 AM Pacific Daylight Time

Image

Aver launches its Beta platform, the most sophisticated in the prediction market space

Aver

Aver, a decentralized peer-to-peer prediction exchange built on the Solana blockchain, announced today the release of its beta platform and developer network. The beta platform includes a prediction exchange built on of the Aver protocol - which allows developers and other third-parties to build innovative applications, such as new interfaces and markets - and supports the growth of the Aver ecosystem. This milestone is a major move for Aver on its mission to revolutionize the prediction and betting industry landscape by bringing it onto the blockchain and into “Web3”. This news comes in the wake of many recent initiatives and accomplishments of the company, including: Raising its $7.5m seed round from top names in both the sports betting and crypto trading domains and connections and some of the world’s largest crypto exchanges. Launching a community rewards NFT program, which entitles members to early access to the coming $AVER token launch amongst other benefits. Launching a simplified application on top of the protocol. To learn more about the launch of the Aver beta, you can visit https://aver.exchange/. About Aver: Founded in 2021, Aver is a decentralized peer-to-peer prediction exchange built on the Solana blockchain and the world’s first decentralized Web3 betting platform. Contact Details Aver Press Contact press@aver.exchange Company Website https://aver.exchange

March 15, 2022 01:10 PM Eastern Daylight Time

Lifestyle

BettorEdge Selects Quarter4 as Data Supplier

Breeze Airways Joins NACA

EVERY BITE COUNTS

The Silent, Undetected Cause of Early Heart Disease

San Diego Zoo Wildlife Alliance Opens Wildlife Explorers Basecamp at the San Diego Zoo

How To Bet Podcast Back and Better Than Ever

LEVI’S® AND TEQUILA DON JULIO PRESENT NEON CARNIVAL IN ASSOCIATION WITH LIQUID I.V.

SUPER73® unveils groundbreaking C1X moto concept, new kid’s e-bike, updated SUPER73-Z e-bike, and more

Aver launches its Beta platform, the most sophisticated in the prediction market space