Technology

Artificial Intelligence Big Data Cloud Computing Cyber Security Data Management Electronics Enterprise & Network Technology Financial Technology Hardware Mobile & Wireless Nanotechnology Semiconductor Software Telecommunications
News Release Digital Asset Direct

CMS Awards Medicare Pricing and Coding Services Contract to Bellese Technologies

Bellese Technologies, LLC

The Centers for Medicare & Medicaid Services (CMS) recently awarded Bellese Technologies the Medicare Payment System Modernization (MPSM) Pricing and Coding Services (PCS) contract. For the past three years, Bellese has worked with CMS, the United States Digital Service (USDS), and stakeholders in the MPSM ecosystem to incrementally modernize the decades-old, mainframe-based legacy payment systems. The Pricing and Coding Services contract is a continuation of the claims pricing modernization work that Bellese accomplished on the preceding contract and includes new work for claims grouping and coding services. Medicare claims payment determination takes numerous variables into consideration, such as fee schedules, price calculations, geographic location, provider type, and payment model participation. The Pricing and Coding Services contract is part of CMS’ holistic approach to give responsive, correct, and accessible services to providers and vendors who support the claims submission process. The modern services will support CMS’ ability to quickly accommodate policy changes and initiatives that determine claims prices. “We’ve been fortunate to be an MPSM pioneer in the application of user research, product management, service design, and the build-out of a cloud-based architectural runway required to support the modern pricer tools,” said Pam Offutt, Bellese Partner and CEO. “Our goal is to give CMS the flexibility they need to quickly provide accurate pricing and coding services to the Medicare community.” John duClos, Bellese Partner and CTO, added that, “the use of a global API specification and a common component strategy contributed to the progressive conversion and modernization of the pricer product. We are excited to build on our success and grateful to continue this important legacy system modernization work with CMS.” ABOUT BELLESE TECHNOLOGIES: Founded in 2009, Bellese Technologies is a human-centered service design company in the Baltimore metro area. Bellese partners with health and human services clients in the public and private sectors. The firm leverages modern technology, human-centered design, and silo-busting collaboration to help its clients expand and accelerate the positive impact they have on society. Currently, Bellese works with the Centers for Medicare & Medicaid Services, supporting price transparency, Medicare payment system modernization, and quality of care initiatives. Bellese holds the GSA IT 70 Schedule and two CMS agile blanket purchase agreements (BPA) — the Medicare Payment System Modernization (MPSM) BPA and the Agile Delivery to Execute Legislative Endeavors-Quality Related Initiatives (ADELE-QRI) BPA. Bellese has been recognized numerous times as a “Top Workplace” by the Baltimore Sun. Visit bellese.io/careers for information on open positions at Bellese. Contact Details Bellese Technologies Shelley Gold, Vice President Client Relations & Growth Strategy +1 410-486-6800 press@bellese.io Company Website https://bellese.io/

September 28, 2021 09:00 AM Eastern Daylight Time

Atlys Survey Finds New and Emerging Travel Patterns Amongst Americans Showing Increases in Travel Expenses; Non-Vaccinated Travelers on the Rise

Atlys

Eighteen months after the start of the coronavirus pandemic, countries have reopened borders to travelers. A recent survey conducted by Atlys found new and emerging travel trends, with travel becoming more expensive and uncertain than ever. The survey analyzed data from more than 3,500 travelers who used Atlys to travel abroad to understand these new travel patterns amongst Americans. Travel expenditure increased by a whopping $330 per trip due to COVID-19-related entry requirements, and so has the uncertainty, with 41% of travelers actively involved in travel communities related to their journeys. Additionally, 58% of American travelers were unvaccinated, with the most common destinations being Mexico (37%), Greece (19%), Dominican Republic (12%), Bahamas (11%), and Aruba (13%), and Costa Rica (8%). Major Survey Results Other significant results from the Atlys survey conducted over the summer include: 58% of Americans that traveled abroad this summer were not vaccinated. As countries reopened their borders, non-vaccinated travelers returned to the same travel patterns as before COVID-19. Old travelers are on the rise with a quarter being 50+. Amongst other demographic shifts, 47% of millennials refused to travel because of high costs, while 25% were scared to travel with unvaccinated children. Florida is the hub for unvaccinated travelers: 20% of unvaccinated American travelers live in Florida. The top 4 U.S. states by active COVID-19 cases also led the pack for most outbound travel amongst unvaccinated Americans. Florida accounted for most outbound unvaccinated tourists, followed by Texas, New York, and California. Traveling is inefficient: Each traveler spends more than 5 hours determining entry requirements and filling out paperwork. In addition, 23% of travelers saying they contacted either their airline, hotel,” or travel platform to understand the entry requirements with airlines call waiting times running into hours. The New Normal The current process is highly confusing for travelers. Mohak Nahta, CEO and founder of Atlys, said, “This survey highlights the inefficient processes set in place by governments. While it’s understandable that requirements exist to keep COVID-19 at bay, countries must streamline the process. As countries look to revamp tourism, they underestimate the impact of fast, efficient systems and clear, easy-to-understand processes have.” Countries have introduced a range of requirements to enter, making it more expensive to travel than ever. On average, the extra cost adds up to $330 per traveler and constitutes COVID-19 visas, travel insurance, and COVID-19 tests. In addition, 79% of travelers expressed frustration at the lack of disclosure by hotels & airlines on the added costs of traveling, only to discover them much later when the cancellation was not an option. A COVID-19 visa, also known as a health visa, is a new visa that travelers need to get. While they’re electronic, the approval is not instant. Authorities review each application; they can only be submitted a few days before the trip and are not free. “I wanted to travel to the United Kingdom, but I need to get a test within three days and then once I reach on the second and eighth days, and in between too? I am confused. I just decided not to go," said Sid, a 26-year-old Software Engineer based out of New York City. Many other travelers echo this sentiment, and the survey brings to light the importance of building systems to guide and educate travelers in the post-Covid world. About The Survey Atlys conducted the survey based on data from 3500 Atlys users between May 15, 2021, and September 5, 2021, for U.S. adults ages 18 and older. The Atlys app makes it fast & easy for travelers to get their visas. Contact Details Atlys Media Relations +1 650-550-1417 pr@atlys.com Company Website https://www.atlys.com/

September 28, 2021 08:03 AM Eastern Daylight Time

Image

Marquee investors rally into Coinrule funding round as auto crypto trading takes off

Coinrule

Fintech startup Coinrule which provides individual and retail cryptocurrency investors an automated crypto trading platform for their assets, has today announced a $2.2m seed funding round. A range of decorated tech founders and investors participated in the round including Fitbit founder James Park, Twitch founder Kevin Lin, Kayak founder Paul English and a fund in which Naval Ravikant is an investor among others*. Coinrule has also joined the YCombinator S21 cohort. Founded in 2018, by Gabriele Musella, Oleg Giberstein and Zdeněk Höfler, Coinrule enables cryptocurrency investors to create and test automated trading strategies for their assets to benefit from market opportunities but also to protect them against adverse events. It was created with the mission to increase the accessibility of trading strategies and models, typically the preserve of investment banks and hedge funds, for anyone. In effect, Coinrule provides algorithmic trading without having to learn a single line of code. Users can access one of 4 plans: one is free, the others charge a tiered fee for Hobbyist, Trader and Pro plans. Gabriele Musella, co-founder of Coinrule commented: “Coinrule is perfectly placed between two super trends, hyper financialization and the growth of automation in the world. We are bridging these trends to bring everyday crypto currency holders the opportunity to seize market opportunities. This funding and joining the YCombinator programme has put us in a good place to deliver our mission for financial inclusion by giving people the tools to compete in a new world of trading.” Coinrule has grown rapidly over the last 12 months and now has over 80,000 users trading assets worth £100m every month. In any given month, users are creating over 100,000 strategies on the platform as they seek greater ownership of their assets. “Crypto trading volumes account for over 10% of US equity trading and there are more than 60m active crypto traders worldwide. Moreover, our insights tell us there are some 360m people owning crypto assets worldwide with 82% who are keen to act quickly to market changes but feel constrained by the lack of means to do so. The opportunity is clear and present for Coinrule to help a range of people with crypto assets to generate value and protect their assets. Over the next 5 years, we plan to expand our user base to over 2 million and automate $100 billion in crypto trading volume” added Gabriele Musella. “The world of finance is changing. Up to 90% of global markets are managed by bots and run by investment banks and hedge funds, leaving the average investor with few tools to compete. Learning to trade manually is difficult and time consuming and the relative knowledge of professional and hobbyist investors is very different, and so is their access to opportunities.” Coinrule's vision is to become an investment ecosystem that allows users to backtest strategies, copy trades from expert investors in the marketplace, find arbitrage opportunities and automatically find the best prices across exchanges. Coinrule has already integrated it’s offering with global crypto exchanges including Coinbase, Binance, Kraken, Bitstamp among others. Gabriele Musella concluded: “The new world of finance requires levelling the playing field between regular traders and hedge funds. Until that point is reached, we will continue to innovate and increase accessibility of the Coinrule platform to all. Long term, we intend to expand into traditional assets such as stocks as well as the new field of Decentralised Finance. Adding decentralised apps to Coinrule strategies would open endless opportunities like staking coins, smart routing and trading synthetic assets. All of this will be possible from one single interface enhanced with the power of automation.” Coinrule is uniquely positioned to become the link between the old world of finance and the new, offering an automated SaaS trading solution across all assets and platforms, * Other investors include: Matteo Franceschetti’s Superfund (Founder of Eight Sleeps), Zilliqa Capital (a blockchain crypto fund), YC Alums Fund, Urban Innovation Fund (a Silicon Valley fund), NZVC, Startup Leadership Program (SLP Angels), CV VC, Kube VC, NV Ventures, Christophe Lassuyt, Robin Bade, Justin Hamilton, Stelios Gerogiannakis and Dan Scarfe. About Coinrule Coinrule enables retail investors with crypto assets to automate their investments across multiple platforms to protect your funds and catch the next great market opportunity - algorithmic trading without having to learn a single line of code. Coinrule was founded by Gabriele, Oleg and Zdenek in 2018 to help more people take control of their cryptocurrency assets. In doing so, this will inspire normal people to learn more about investing and access trading tools that are currently only available to professional traders. Contact Details Coinrule Bilal Mahmood +44 7714 007257 press@coinrule.com

September 27, 2021 09:00 AM Eastern Daylight Time

Image

D8.co to Launch 1-Hour Delivery for Delta-8 THC Products

D8 Holdings, Inc.

D8.co the market leader in hemp-derived Delta-8 THC —today announced it is launching 1-hour delivery for consumer orders throughout the United States. D8.co will deliver their award winning Delta-8 carts, Delta-8 disposables, and Delta-8 gummies to any customer within 1-hour in a 25-mile radius of any professional NFL team. Outside that radius customers will receive next day packages at the latest. “The largest problem we have is fulfillment and delivery,” said Chris Duffield, CEO of D8.co. “Anyone shipping consumer goods knows that all the carriers are a current nightmare. We have shipped thousands of packages priority and the majority show up two or three days late, with far too many getting lost or stolen. If a customer places an order after cutoff on Friday, they have to wait an additional three days. Customers want our products, and they want them immediately.” The first six states D8.co will integrate into their program are Texas, Georgia, Florida, Minnesota, Ohio, and North Carolina. The company will expand into the rest of the U.S immediately, with full integration expected to take approximately 45 days. “We have more than 50 major fulfillment centers locked in that are centrally managed from our cloud technology. Once an order is placed, our customers will receive an email and text where they can track our drivers all the way to delivery,” said Hugh McPherson, EVP of D8.co. D8.co expects to immediately double online sales with the new integration. “We are extremely excited to launch 1-hour delivery,” said Duffield. “We just became the largest cannabis company in the United States, which makes us a prime acquisition target. I’m very proud of our core team and all the hard work everyone has put in to make D8 the number one brand in the market.” About D8.co D8.co is based in Colorado and Miami with satellite offices in Las Vegas and Los Angeles. The company is an assembly of the top hemp and cannabis minds in the country. With backgrounds in extraction, chemistry, manufacturing, marketing, distribution, and legal, the D8 team came together organically around this elusive, but extremely powerful molecule to create a new category of products. More info at www.d8.co. Contact Details D8.co Chris Duffield +1 424-333-2112 chris@d8.co Company Website https://d8.co/

September 23, 2021 12:26 PM Eastern Daylight Time

Game-Changing New Feature, SimpliFi™, Changes the Way IR Pros Issue Market-Moving News

News Direct

Contact Details Kevin Pryor +1 212-334-9753 newsdirect@n6a.com Company Website http://www.newsdirect.com

September 23, 2021 11:07 AM Eastern Daylight Time

Video

BEASY, a Blockchain-as-a-Service technology company, selects Texture Capital’s online marketplace for digital security offering

Texture Capital

Texture Capital Inc., the Institutional Marketplace for Private Capital, today announced that BEASY, a startup formed to make the benefits of blockchain easy to achieve throughout the consumer and enterprise value chains, has selected Texture’s online marketplace for their digital security offering. Texture Capital will support capital raising and secondary market trading of the BEASY digital tokens, enabling BEASY to reach a broader network of investors and enable potential secondary market liquidity opportunities in the future. BEASY—a.k.a. Blockchain Made Easy - is a Blockchain-as-a-Service technology company focused on developing blockchain solutions that enable a broader range of stakeholders, from consumer to the enterprise, to participate in the blockchain economy. Significant growth of blockchain adoption is expected, from digital currencies to non-fungible tokens (NFTs), to supply chain management at the global enterprise-level, with t he global Blockchain Market expected to grow by US$ 15.1 Billion by 2024 at a CAGR of 69.3% in the given forecast period 1. However, many organizations continue to face challenges when implementing blockchain at the technical, strategic, and organizational levels. BEASY makes blockchain easy for customers. Through a user-friendly, comprehensive approach, BEASY develops products and services that aim to offer best-in-class pricing, functionality, compliance and customer support. “The first application of BEASY technology, AthleteChain, provides a turnkey business management platform to enable professional and college athletes to create, issue and manage NFTs”, said Richard Johnson, CEO of Texture Capital. “We believe BEASY is well positioned to benefit from continued growth in NFTs and the blockchain economy overall 1.” “As developers of self-service NFT tools and capabilities for artists and athletes, it makes sense for BEASY to issue equity via Digital Securities”, said Bob Kramich, CEO of BEASY. “We have been impressed by Texture Capital’s expertise, track record, and holistic approach to issuance and secondary trading via blockchain technology which aligns closely with BEASY’s commitment to serve creators and their supporters in modern, flexible ways.” [1] https://www.marketwatch.com/press-release/blockchain-market-report-2021-global-industry-size-competition-trends-and-growth-opportunities-to-2028-2021-07-02 About Texture Capital Texture Capital, the institutional marketplace for private capital, is a technology-driven marketplace for institutions and issuers to more efficiently and directly participate in the private markets, improving liquidity, transparency, and access. We leverage blockchain technology and smart contracts to streamline the current market structure for private placements; supporting the primary issuance and secondary trading of digital securities through a regulated broker- dealer and a registered ATS. Please visit https://texture.capital for more information and to stay informed of future updates. About BEASY Blockchain Made Easy, LLC, dba BEASY, was formed to make the benefits of blockchain easy to achieve throughout the consumer and enterprise value chains. Our initial focus is on the multi-billion-dollar annual North American Sports & Entertainment markets, through the commercialization of a scalable blockchain platform designed to meet the demands of small, mid-sized, and large businesses. BEASY leverages advanced, proprietary blockchain technology to deliver business applications that enable our individual and enterprise customers to curate their complex and fluid professional, philanthropic, and business activities. Important: An investment in BEASY is speculative, involves a high degree of risk and that investors must be prepared to bear the economic risk of their investment for an indefinite period of time and be able to withstand a total loss of their investment. BEASY has a limited operating history, which makes it difficult to predict future operating results. Failure to manage our growth may adversely affect their business or operations. BEASY has a history of losses. Failure to achieve profitability or generate positive cash flow from operations in the near future, may impact their ability to raise additional capital, obtain financing or monetize significant assets. BEASY or its technology may be the subject of cyber-attacks, which may result in security breaches and the loss or theft of assets, which could expose BEASY to liability and reputational harm and could seriously curtail the utilization of BEASY’s services or technology and could result in claims against BEASY. BEASY's success will be dependent on its ability to hire, retain or motivate qualified personnel. Blockchain is a new technology and unproven in financial markets. There is no guarantee that tokenization will enable any secondary market liquidity in the future and your investment may remain illiquid. Contact Details Texture Capital CJ Lengua +1 347-524-1100 cj@texture.capital Company Website https://www.texture.capital

September 23, 2021 10:02 AM Eastern Daylight Time

MOVE Network announces strategic investment and cooperation agreement with AVATAR (Avalanche Asia Star Fund)

MOVE Network

HONG KONG SAR - Media OutReach - 23 September 2021 - MOVE Network is thrilled to announce a strategic investment and cooperation agreement with AVATAR（Avalanche Asia Star Fund). MOVE Network will work with AVATAR to deploy NFT, DeFi, GameFi and metaverse functions on the Avalanche (AVAX) eco-system. “ We see NFTs as the gateway to creating a multilayered metaverse. DeFi + NFT creates a new NFTFi industry. We aim to pioneer this trend and believe that Avalanche with one of the fastest smart contracts platform in the blockchain industry will help us bring this mainstream. We are very excited to have the opportunity to work with Avalanche and AVATAR ” said Bernard Lee, CTO at MOVE Network. About MOVE Network MOVE Network is a leading NFT aggregator covering a wide range of NFT products. MOVE Network allows enterprises and start-ups to obtain value by using blockchain technology to trade, pledge, create and auction NFT assets. Users will be able to use MOVE Network to access NFTS from different industries including entertainment, music, art, and e-sports. Learn more about MOVE Network Website: https://www.movenetwork.io Twitter: https://twitter.com/movemovenetwork Facebook: https://www.facebook.com/movenetworkofficial Instagram: https://www.instagram.com/movenetwork_official/ Medium: https://medium.com/move-network About Avalanche (AVAX) Avalanche is an open, programmable smart contracts platform for decentralized applications. Avalanche is the fastest smart contracts platform in the blockchain industry, as measured by time-to-finality, and has the most validators securing its activity of any proof-of-stake protocol. About Avalanche Asia Star Fund (AVATAR) Avalanche Asia Star Fund is an independent venture fund formed by leading Asia VCs, dedicated to funding development of Avalanche’s ecosystem in Asia. AVATAR intends to invest in DeFi, NFT, industry infrastructure, and ecosystem development projects. AVATAR is composed of an experienced team of leaders from Goldman Sachs, JPMorgan Chase, Tsinghua University, Peking University, and Carnegie Mellon. Contact Details MOVE Network Media Contact marketing@MOVEnetwork.io

September 23, 2021 09:00 AM Eastern Daylight Time

Image

News Direct Launches SimpliFi™, An Industry-First Feature To Streamline Earnings Release Distribution

News Direct

News Direct, the state-of-the-art news and content distribution service designed to meet the demands of modern media outreach, today introduced SimpliFi, an innovative feature that streamlines the process of creating and distributing financial content, including earnings releases, mitigating security risks and maximizing cost savings in the process. This first-of-its-kind software will allow issuers to save countless hours of wasted productivity, and potentially thousands of dollars in distribution costs. SimpliFi enables IR professionals to copy and paste their earnings content – including tabular data – directly into the News Direct Content Studio. From there, secure sharing capabilities allow key stakeholders to comment on drafts in a protected environment where changes can be made and tracked within the Content Studio with automated version history - minimizing any risk of issuing an incorrect version. "Earnings periods are often a stressful time for IROs," observed Gregg Castano, CEO and founder of News Direct. "SimpliFi puts an end to the tedious workflow that has long defined the process. The endless back-and-forth with newswire editors, often including multiple revisions, resubmissions, and waiting anxiously as deadlines approach, are now a thing of the past. We are finally bringing the disclosure process into the 21st century, with proprietary technology to ease the major pain points that have plagued investor relations professionals for decades." IR professionals have no room for error when it comes to disclosing financial information, for this reason, format retention is a key feature of SimpliFi – from bullets to footnotes, the original document format is preserved when migrated into the New Direct Content Studio. SimpliFi also allows for effortless editing of financial tables; its inclusive editing tools enable issuers to easily adjust cell content or table structure so all numerical values and data are optimized for distribution. The workflow advantages of SimpliFi are coupled with industry-leading security safeguards that protect information integrity on multiple levels. News Direct's platform eliminates the role – and potential risk – of human newswire editors, many working from home, from having access to highly sensitive information prior to market disclosure. With News Direct, issuers retain total control of their most sensitive information, exercising discretion as to the timing of their release to the investment community, without the involvement of intermediaries. Additionally, the innovative News Direct platform is built with cloud isolation technology and advanced encryption protocols, providing the industry's highest level of protection. And lastly, News Direct solves another major issue for publicly traded companies – the often exorbitant cost of earnings releases, which can total thousands of dollars. News Direct's flat-rate pricing model, regardless of word count, is both cost-efficient and completely transparent. To learn more about News Direct, please visit https://newsdirect.com. About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely-reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. Contact Details Kevin Pryor +1 212-334-9753 newsdirect@n6a.com Company Website http://www.newsdirect.com

September 22, 2021 11:07 AM Eastern Daylight Time

Image

Self Esteem Brands Expands Digital Agency of Record Partnership with Goodway Group

Goodway Group

Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has expanded its Digital Agency of Record partnership with Self Esteem Brands. The growing relationship builds on Goodway Group’s success with Self Esteem Brands’ Anytime Fitness and Waxing the City. Self Esteem Brands is now bringing on Goodway Group - a recognized leader in multi-location and digital marketing - to manage local marketing efforts for franchisee owners of The Bar Method and Basecamp Fitness. Self Esteem Brands chose Goodway Group for its deep expertise in the multi-location space as well as its proven knowledge to successfully strategize and execute on local and national campaigns. Goodway Group’s holistic approach to digital media strategy - which includes multiple channels such as Search, Social, Programmatic Display, Video, Advanced TV, Audio, Broadcast TV - along with previously demonstrated success in the areas of performance and service through innovative methods secured Goodway Group the local marketing business for all four Self Esteem Brands: Anytime Fitness, Waxing the City, Basecamp Fitness and The Bar Method. The partnership is focused on growing brand awareness and driving new customer acquisition in the US. Internationally, Goodway Group will support Self Esteem Brands via its U.K.-based sister company CvE, with a specialty in global consultative services, to drive franchise development efforts to acquire master franchisees and introduce the fitness brands to new regions. “Throughout our relationship, Goodway Group has been an invaluable resource. Using their deep understanding of the complexities of franchise marketing they’ve supported our corporate marketing team and thousands of franchisees from strategic guidance to media execution and optimization,” said April Anslinger, Global Chief Marketing Officer at Self Esteem Brands, LLC. “They continued to be a strong partner to us during the pandemic, offering transparency and trust, and demonstrating their value through deep insights and innovative, forward-thinking marketing guidance. We are happy to enter into this new phase of our partnership, and capitalize on the energy of consumers, who are more fitness-minded than ever before.” In addition to media buying services, Goodway Group is providing data and analytics capabilities. Its custom-built tech stack offers access to award-winning dashboards that demonstrate campaign performance at the franchisee level. Layered in with machine learning and proprietary algorithms, the Realvalue® suite of algorithms optimize campaign performance to create maximum efficiency with more marketing investment going directly to working media. Goodway Group’s award winning tech stack also provides insights that uncover cross-channel analytics that lead to further campaign effectiveness and efficiencies. “We are honored to engage with Self Esteem brands as their Digital Agency of Record for Anytime Fitness and Wax in the City brands and guide their business to new heights,” said Jay Friedman, President at Goodway Group. “Our multi-location experience is a perfect fit for their needs. We have the right team, technology and strategic understanding of both franchisee and brand needs at the corporate level to create digital strategy and execute campaign management that moves customer acquisition and franchisee growth. Two important factors that directly tie to revenue.” Goodway Group’s previous work with Anytime Fitness has been recognized for several awards including The Drum’s Digital Advertising Awards US 2020 for Most Effective Programmatic Media Partnership, as well as a Finalist in the AdExchanger Awards 2020 for Best Programmatic Capabilities by an Agency and New Membership Campaign. Goodway Group worked with Anytime Fitness for their 2021 New Year’s campaign to bring new members to their gyms. From late December through the end of January, Goodway executed a lead generation campaign by boosting the company’s share of voice (SOV) and creating actionable data through paid social and search as well as cross-device display and connected TV. This allowed Goodway to identify potential prospects, optimize retargeting and use forecasting models to modify their ad spend week to week based on current targets within the pipeline. The campaign surpassed its lead generation goal and attracted 127% of its new member goal. Goodway worked with Self Esteem Brands on a number of other campaigns as well, including a boost in digital awareness for the Anytime Fitness brand, which resulted in an 11.7% lift in awareness. About Goodway Group Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients' needs – and no one else's. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Find Goodway Group online at goodwaygroup.com. Goodway Group. Honestly Smart Digital. Contact Details Kite Hill PR for Goodway Group Bridget Callahan +1 631-338-7248 bridget@kitehillpr.com Company Website https://www.goodwaygroup.com/

September 22, 2021 10:00 AM Eastern Daylight Time

1 ... 547 548 549 550 551 ... 643