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Appier's AI solution empowers Nexon, yielding remarkable results in attracting valuable game users

Appier

SEOUL, SOUTH KOREA - Media OutReach - 1 December 2023 - Appier, a software-as-a-service (SaaS) company that uses artificial intelligence (AI), has announced significant results from its partnership with Nexon, the leading South Korean gaming company, to help the brand acquire high-value game users. KartRider Rush+ Marking a solid six-year partnership between Appier and Nexon, Appier's AI solution, AIBID, has played a pivotal role in achieving this milestone. AIBID, a proprietary AI audience model, meticulously identifies and targets high-value users, tailoring the approach to suit each unique game. Leveraging intricate analysis of user interactions within gaming applications, contextual data, and marketing graphics, AIBID excels not only in driving game installations but also in delivering an exceptional return on ad spend (ROAS), all while maintaining an outstanding user retention record. Dungeon & Fighter Mobile Nexon has adopted AIBID for the successful launches and high retention rates of its flagship titles, including Dungeon & Fighter Mobile and KartRider Rush+. "Witnessing AIBID's impact on our ROAS targets was truly exceptional. It's no wonder AIBID has seamlessly integrated into our user acquisition strategy, propelling our success to new heights," exclaimed WooChang Lee, Deputy Department Manager of Nexon. "Since adopting Appier's AIBID solution, our app's growth skyrocketed, generating impressive installs from day one. Notably, it consistently drew in high-quality users with remarkable retention rates. Appier's AI expertise is more than a solution; it's a catalyst for unparalleled growth and sustained excellence." In a standout campaign for Dungeon & Fighter Mobile last year, Nexon masterfully employed AIBID, securing high-value users from the very inception of the game's release. This strategic move led to an impressive 6.9% increase in level completion rates and a 1.4x surge in in-app purchases, witnessed from the first week to the fourth week. AIBID's re-engagement facet has proven equally impressive. Following a dip in installations for Nexon's popular game, KartRider Rush+, after 45 days post-launch, Nexon integrated AIBID's re-engagement tool, undertaking a strategic user retargeting effort. The outcome was nothing short of remarkable, with a striking 55% increase in user conversion rates (CVR) and a notable 16% upswing in in-app purchases. The re-engagement feature of AIBID effectively identifies users worth retargeting by analyzing recent user behavior patterns, including but not limited to in-app purchases within the last three days, reaching level 25 within five days, or logging into the game five or more times a day. The collaboration between Nexon and Appier shows no signs of waning, as Nexon unveils plans to introduce new features, including Appier's captivating 3D banners and in-banner videos. These innovative creative assets have not only garnered heightened user attention but have been successfully implemented in Nexon's new and time-honored games, such as KartRider: Drift and MapleStory M, resulting in a substantial increase in click-through rates (CTR). https://www.appier.com/en/ https://www.linkedin.com/company/appier/ About Appier Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe, and US, and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more information about Appier and its applications of generative AI. About NEXON Founded in 1994, NEXON Co., Ltd. (Nexon) (3659.TO) is a company engaged in the production, development and operation of online games and Virtual Worlds. First listed on the Tokyo Stock Exchange in December 2011, Nexon was placed on JPX400 in 2015 and added to the Nikkei Stock Index 300 in 2017. In 2020, Nexon was added to the Nikkei 225. Nexon currently has more than 50 live games in more than 190 countries on PC, console, and mobile. Major game franchises include MapleStory, KartRider and Dungeon&Fighter. In 2021, Nexon completed the acquisition of Embark Studios AB, a company based in Stockholm, Sweden, developing multiple projects for global release. Contact Details Lara Sampara lara.sampara@appier.com

December 01, 2023 02:15 AM Eastern Standard Time

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Exploring New Trends in the Digital Economy: Meet HTX at NFT Taipei 2023

HTX

December 1, 2023 - The founder of TRON and a member of HTX's Global Advisory Board, Justin Sun, received an invitation to attend NFT Taipei 2023, a prominent NFT event in Asia. Taking the virtual stage, he delivered a captivating speech titled "The Intersection of Digital, Humanity, and Art," sharing unique insights into the NFT market. Sun, a cryptocurrency mogul, emphasized that HTX, as one of the leading global cryptocurrency exchanges, is actively monitoring the NFT market’s evolution. The exchange aims to foster innovative growth in the digital economy and provide users with a diverse digital asset trading experience. During his speech, Sun introduced his own NFT avatars, such as Tpunk#3442 and BAYC Tron NFT. He expressed the view that the digital era, comparable to the settlement of Mars, signifies a trend that the crypto world can spearhead. NFT avatars represent a novel form of digital art, showcasing a more universal punk style that embodies a fusion of individual talent and artistic inspiration from traditional art. This, coupled with widespread recognition and appreciation, symbolizes a new era in the digital art landscape. According to Sun, each generation defines its era through unique artistic forms and expressions. To us, NFTs and unique on-chain digital art represent the creativity and vision of our generation in today's era driven by blockchain and artificial intelligence. They not only serve as mediums for our exploration and self-expression but also act as our virtual galleries. NFTs enable us to both create art and achieve decentralized and global interaction within the art world. This interaction transcends physical boundaries, providing a real-time space for global creators to create and participate. Regarding the integration of traditional art and NFTs, Sun emphasized that NFTs in the digital age demonstrate profound human interest and imbue digital art with genuine value and identity, ensuring that creators receive the deserved respect and rewards for their intellectual labor. Through NFTs, artists can directly communicate with their audience, eliminating the need for intermediaries, and explore more possibilities for creation and interaction. Furthermore, Sun mentioned that the APENFT Foundation was established in 2021 to promote the integration of the metaverse, finance, and art. It houses collections with a total value exceeding 1 billion RMB, including Picasso's "Femme nue couchée avec collier," Andy Warhol's "Three Self-Portraits," Chinese artist Zeng Fanzhi's "Portrait" for Justin Sun, Beeple's "Ocean's Front" and "ABUNBANCE," as well as the "Cube" NFT collection by the digital artist Pak and "Digital Zones" by Mitchel Chen. Sun expressed his pride in embracing new opportunities brought by digital art, as a member of HTX's Global Advisory Board and the founder of TRON. He also mentioned that HTX and TRON are dedicated to building a secure and reliable platform that allows more people to access NFTs and understand their value. He believes that NFTs will play a crucial role in connecting the digital world with the real world and exploring something more in human art and culture. NFT Taipei, known as the largest NFT art and blockchain forum in Asia, took place from November 30 to December 3 this year at the Songshan Cultural & Creative Park in Taipei. It brought together dozens of top leaders in the Web3 space to decode how to create new opportunities in blockchain and NFTs in the next bull run and discuss diverse topics such as AAA game firms engaging in blockchain games and DeFi's ability to meet market demands. Additionally, the OneOffs Fair during the NFT Taipei 2023 attracted hundreds of artists and over 100,000 participants around the world, featuring famous NFT projects including BAYC, the largest blue chip NFT community. As a steadfast advocate for the digital economy, HTX looks forward to leveraging the NFT Taipei event to establish closer connections with digital asset practitioners worldwide, jointly driving NFTs growth, exploring new trends and opportunities in the digital age, and creating new peaks in the digital economy. About HTX Founded in 2013, HTX has evolved from a crypto exchange into a comprehensive ecosystem of blockchain businesses that span digital asset trading, financial derivatives, wallets, research, investment, incubation and other areas. HTX serves millions of users worldwide, with a business presence covering over 160 countries and regions across five continents. Its three development strategies - "global development, technology drives development, and technology for good" underpin its commitment to providing comprehensive services and values to global cryptocurrency enthusiasts. Contact Details Michael Wang glo-media@htx-inc.com Company Website https://www.htx.com/

December 01, 2023 01:16 AM Eastern Standard Time

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Pizzeria Uno Celebrates its 80th Anniversary as the Birthplace of Chicago’s beloved Deep Dish Pizza

UNO Pizzeria & Grill

This December, Pizzeria Uno (known informally as Uno’s) will celebrate its 80 th anniversary which also commemorates the 80 th birthday of the introduction of Chicago Deep Dish Pizza. Pizzeria Uno and its iconic location at the corner of Ohio and Wabash in downtown Chicago are universally regarded as the birthplace of Deep Dish pizza which has become a staple of the Chicago and American food landscape. To mark the occasion, Pizzeria Uno will host an 80 th Anniversary party at its downtown Chicago location on December 4 th at 6PM. The invite-only party will include entertainment, giveaways, pizza-making demonstrations and, of course, plenty of deep dish pizza for sampling. Included on the guest list is former Chicago Bear player and current sports radio host Tom Waddle. “I have been a long-time fan of Pizzeria Uno. It started back in my days at Boston College in Boston where I used to frequent the locations there with my then girlfriend who is now my wife. It’s such an iconic brand and the deep dish pizza has always been amazing. To think that it all started in this small brownstone building here in Chicago 80 years ago is amazing”. The deep dish story is an integral part of the rich Chicago food scene. In 1943, former University of Texas football star Ike Sewell and his friend WWII G.I. Ric Ricardo opened the flagship Pizzeria Uno Restaurant at its current location in the River North neighborhood of Chicago, Illinois. As legend has it, the deep-dish pizza was born when the two experimented in the kitchen creating a “pizza pie” or the thick upside-down pizza that became known as the Chicago deep dish pizza. It wasn’t long before people were lining up at the door, so Sewell opened a second restaurant in response to Pizzeria Uno’s popularity, Pizzeria Due, which is one block away. In 1963, Ike then opened the historically relevant Su Casa, a Mexican restaurant, as a passion project. The legend of Pizzeria Uno was introduced to the rest of the US and the world starting in 1978 when entrepreneur Aaron Spencer, a Massachusetts resident and prominent businessman, purchased the franchise rights to the restaurant and brand. Spencer opened the first franchise location in Boston with an expanded menu to attract an even broader crowd. The restaurant added locations to as many as 20 states and multiple countries. Pizzeria Uno deep dish pizza is currently enjoyed in over 80 locations worldwide. Pizzeria Uno General Manager, Robert Komar, is proud of the mark that Pizzeria Uno has left on the food scene in Chicago. “To come to work each day knowing that this building here on the corner of Ohio and Wabash is the birthplace of deep dish pizza is an incredible feeling. Deep dish pizza, which is woven into the fabric of the Chicago and American food culture, is such an iconic part of this city. People come from all over the world to experience it here in this beautiful building. We are so proud to be part of the legacy here and will continue to serve up deep dish for another 80 years.” About UNO Pizzeria & Grill Based in Boston, Massachusetts, Uno Restaurant Holdings Corporation includes approximately 80 company-owned and franchised UNO Pizzeria & Grill restaurants located in 18 states, and the District of Columbia, India, and Saudi Arabia. UNO is all about connecting people over pizza – from its famous Chicago Deep Dish, which UNO invented in 1943, to its Chicago Thin Crust, to its gluten-free and vegan pizzas. Contact Details Chris Dellamarggio +1 339-613-7641 cdellamarggio@unos.com Company Website https://www.unos.com/

November 30, 2023 02:05 PM Eastern Standard Time

Claravine Achieves the new AWS Advertising and Marketing Technology Competency

Claravine

Claravine, The Data Standards Company TM, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Audience and Customer Data Management. Achieving the AWS Advertising and Marketing Technology Competency recognizes Claravine for its expertise in providing customers with a software that empowers advertisers and marketers to reinvent workloads with solutions that offer improved ability to deliver on the promise of modern marketing by consistently creating and applying data standards. As advertisers and marketers look to leverage the cloud to innovate and lean into digital transformation, they are increasingly looking for partners with services and solutions purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide customers such as advertising agencies, marketers, publishers, advertising or marketing technology providers, and analytics service providers with AWS validated solutions and services that help accelerate their advertising and marketing transformation. An added benefit for customers migrating or building advertising and marketing workloads on AWS is the number of integrations and distribution channels connecting shared data with flexibility and interoperability. Claravine is powered by AWS to support use cases in this industry. Claravine’s platform, The Data Standards Cloud, powered by AWS, lets customers take a proactive approach, addressing the root of data problems by activating unique standards across people and technology. Its collaborative user interface moves customers beyond engineered spreadsheets and slow, costly data cleanup. Used by Fortune 1000 companies, Claravine’s strategic integrations with top marketing and advertising platforms allow global organizations to define, apply and connect standards across their ecosystems for faster decisions, greater agility and increased return-on-investment (ROI) for their digital advertising dollars. Some of The Data Standards Cloud’s offerings include: Define standards in one shared platform: Put data standards in one accessible place, bringing taxonomy to life and helping customers quickly adapt to changing data needs. Standardize taxonomies, naming conventions, and metadata across all digital experiences. Improve measurement of digital campaigns and ROI. Achieving the AWS Advertising and Marketing Technology Competency differentiates Claravine as an AWS Partner Network (APN) member with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry. This program showcases advertising and marketing technology consulting and software AWS Partners who have domain knowledge and are providing cloud services powered by AWS. To receive the AWS Advertising and Marketing Technology Competency designation, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references. “Our team is dedicated to helping brands and agencies by leveraging the agility, breath of services, and pace of innovation that AWS provides. By achieving the AWS Advertising and Marketing Technology Competency, we can now provide data management processes to even more customers.” said Verl Allen, CEO of Claravine. “Our intuitive interface and varied list of top platform integrations make implementing increasingly needed data standards a seamless process.” AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the AWS Competency Program helps customers identify which AWS Partner solutions and services are powered by AWS for specific industry use cases. For a specific industry solution to meet a need, explore the AWS Partner solutions offered in AWS Data Exchange, AWS Marketplace, or APN Partners, including Claravine. About Claravine Claravine is The Data Standards Company aiming to give people, teams and technology a shared understanding of their data. Claravine helps brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation, supercharged by AI. The Data Standards Cloud empowers a proactive approach to marketing metadata naming conventions and taxonomy for fast, accurate and rich business insights that help deliver the experiences customers want. Claravine partners with a quarter of the Fortune 100 to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. For more information, visit www.claravine.com. Contact Details Kite Hill PR Michael Kocher michael@kitehillpr.com Company Website https://www.claravine.com/

November 30, 2023 09:00 AM Eastern Standard Time

TECH THE HALLS WITH SMART GADGETS

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/KS8odvozlYQ Holiday shoppers are back in the spirit of spending. A record 95% of consumers plan to shop for the holiday season this year, up from 92% in 2022 and 88% in 2021. Though most consumers expect higher prices, those surveyed plan to budget and spend an average of just over $1,600. Close to 200 million consumers plan to buy tech products and services as presents during the holiday season. High-definition headsets and earbuds top tech gadget wish lists, followed by smartphones, smart speakers, video game consoles, smart portable projectors, and watches. Humphrey has compiled a list of her favorite holiday tech upgrades. EARBUDS: Humphrey highlights how technology is always at the top of holiday wish lists and one of the most popular gifts this year is a set earbuds. “A clear standout is 1MORE,” says Humphrey, adding, “What I love about these earbuds is how the S30 and S50 produce remarkably well-balanced sound with exquisite attention to even the most subtle of details.” Whether walking, running, or biking, the S50 is designed with the user’s safety in mind. Its open-air design does not block the surrounding environmental sound, allowing the user to hear peripheral sounds of cars and crowds. Both of these sports earbuds do not compromise on quality at a fraction of the cost compared to competitors. Direct links: S50： https://tinyurl.com/6z9k8vur S30： https://tinyurl.com/4xnefhfj Amazon S50: https://www.amazon.com/dp/B0CCS51B91?maas=maas_adg_777D26015056852418238427A96BE730_afap_abs&ref_=aa_maas&tag=maas S30: https://www.amazon.com/dp/B0CCS6P45V?maas=maas_adg_600BB059CAAF7F6F8DC3E9E03470220A_afap_abs&ref_=aa_maas&tag=maas Social media handles: Facebook: https://www.facebook.com/1MOREGlobal Instagram: https://www.instagram.com/1moreglobal/ X (Twitter): https://twitter.com/1MoreGlobal PROTECTIVE CASES: Protecting tech gadgets is a necessity says Humphrey, adding, “I always turn to OtterBox.” The Symmetry Series for MagSafe and Defender Series Pro XT are the perfect accessories for new iPhone 15 devices. Both of these cases are slim, protective and MagSafe compatible. “For stylish protection, you can also pair both of these with the OtterBox MagSafe Foli,” Humphrey highlights. The Symmetry Series for MagSafe and Defender Series Pro XT are the perfect gift for anyone looking for an iPhone upgrade.” Direct links: tmobile.com Social media handles: @otterbox SMART DEVICES & DEALS: A record 95% of consumers plan to shop for the holiday season this year. The majority are seeking out the best deals. T-Mobile is bringing back one of its most popular deals this holiday! Consumers can get four lines for only $100 a month on Essentials w ith AutoPay discount using eligible payment method. Plus taxes & fees. T-Mobile customers can save $480/year compared to AT&T and $240/year compared to Verizon. Humphrey says shoppers should check out their tech bundle, “You can get a free smartphone, watch, and qualifying accessory from leading brands like Samsung to Google and more when you combine T-Mobile’s holiday promotions, all via 24 monthly bill credits, plus tax. That could save a customer more than $1,000. Plus, T-Mobile has even more deals for both new and existing customers on the latest tech for the whole family this holiday season!” Major perks come with being a T-Mobile customer like free streaming services, free in-flight wi-fi and more on their best plans that add up to over $270 in added value each month for families. Shoppers can also take advantage of deals on the latest tech, including free smartphones from Samsung, Google and Motorola including the Samsung Galaxy S23, Google Pixel 8, Motorola Razr+, and the newly refreshed SyncUP KIDS Watch on Us with three free watch bands when you add a new watch line and pick up in store, all with 24 monthly bill credits, plus tax. Direct link: t-mobile.com/offers Social media handles: Facebook: Facebook Instagram: Instagram X (Twitter): X Hashtags: #TMobile #HolidayMode HEATERS: Now that the colder months are upon us, Humphrey says there is a way to heat things up at home or the office. “I really like the GoveeLife Smart Space Heater Lite, say goodbye to physical controllers! Users can enjoy smart control of their heaters in the Govee app, as well as voice control compatibility with Alexa and Google Assistant,” adds Humphrey. It's updated heatbooster design warms up quickly in 2 seconds, delivering almost immediate warmth for users. This heater is designed with safety at the forefront, optimizing stability in the event of unit tip-over, as well as overcurrent and high temperature protection. Direct link: https://www.amazon.com/dp/B0BZ79ZLMP Social media handles: Facebook Address: @Govee Instagram Handle: @goveeofficial Twitter Handle: @GoveeOfficial Hashtags: #GoveeLifeSmartHeater #Heater #SmartAppliances #SmartHeater REWARDS DEALS: One in four people say they plan to wait to buy a gift until they find the best sale or offer. Humphrey says people can leverage rewards and cashback to become a smart holiday shopper. “This holiday season you can shop smarter and stretch a gifting budget by maximizing rewards and earning cashback with PayPal,” Humphrey points out, adding, “Discover cashback offers in the PayPal app that you can easily save and automatically apply when you checkout.” Additionally, consumers can earn more rewards by installing the PayPal Honey shopping extension which automatically discovers coupons and cashback deals online to help save for the holidays. Direct link: https://www.paypal.com/us/digital-wallet/ways-to-pay/rewards-points Social media handles: @PayPal Hashtag: #PayPal Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 29, 2023 04:03 PM Eastern Standard Time

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THE HOLIDAY GIFT SHOP IS NOW OPEN!

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/4vOaYmrzCQs U.S. online holiday spending is expected to surge to more than $220 billion this year. That puts spending up by almost 5% year over year from about $210 billion in 2022. Adobe holiday spending forecast predicts more than half of online spending will be made via mobile devices. Industry analysts predict electronics, toys, and apparel will see the highest demand and discounts now through December 31 st. Cyber Week will drive $37 billion in online holiday spending. Overall, most shoppers plan on spending just over $800 on holiday gifts this year, totaling more than $180 billion. Braun-Silva has compiled her 2023 list of family gifting ideas. BIG DEALS & UNIQUE GIFTS: Braun-Silva says the majority of consumers are looking for big deals and Big Lots, one of America’s largest home discount retailers, offers extreme bargains on gifts for everyone on your holiday shopping list. The lifestyle expert admits, “I absolutely love their cozy Broyhill reversible knit throw blanket – a dupe for the popular Barefoot Dreams blanket that is all the rage – it’s the perfect gift for a best friend, parents or even yourself at a fraction of the price.” Big Lots truly carries some of the most unique gift items, including a popcorn maker. It’s perfect for a movie night in. She also says shoppers can find top toy brands and save on gifts for the kiddos, adding, “I love the Barbie Groom ‘n Care Horse playset. It’s 32% less at Big Lots than elsewhere!” Direct links: Biglots.com/gifts Social media handles: Facebook: @ biglots Instagram: @ biglots FOR THE GAMER: For the gamers out there, Braun-Silva says Bluey: The Videogame and PAW Patrol World are two recently released kids video games available now on all consoles and PC. “My two boys absolutely love playing them and as both have couch co-op they can play together, so I would highly recommend this as a Christmas gift this year.” In Bluey: The Videogame, gamers can become immersed in the world of Bluey in this interactive adventure game that faithfully recreates iconic locations from the show. With up to 4 players in couch co-op it's the perfect game for all the family. Everyone’s favorite pups have returned in the open-world adventure game PAW Patrol World. Explore Adventure Bay and beyond with up to 2 players in couch co-op in Outright Game’s biggest PAW Patrol game yet! Direct links: Outright Games Social media handles: Facebook: Outright Games Ltd Instagram: O utright_games X (Twitter): @Outright_Games COZY & WARM: Braun-Silva says the holidays are all about those warm and cozy moments. One of her favorite brands is Bedsure. “It’s a budget-friendly and stylish brand where shoppers can find everything cozy this holiday season, whether inside or outdoors, I love their Wearable Blanket Hoodies— Bedsure’s Sherpa Fleece Tall Wearable Blanket Hoodie, Sherpa Fleece, Shaggy Sherpa and Feather Yarn Poncho.” Available in multiple sizes, colors, materials—and matching family sets—these hooded blankets keep consumers and their loved ones snuggly and warm. The super-soft Bedsure Wearable Blanket Hoodie, with nearly 4,000 ratings, is available at Bedsure’s store on Amazon and 20% off for Black Friday. Direct links: Bedsure Sherpa Fleece Tall Wearable Blanket Hoodie Bedsure Sherpa Fleece Wearable Blanket Hoodie Bedsure Shaggy Sherpa Wearable Blanket Hoodie Bedsure Feather Yarn Poncho Wearable Blanket Hoodie Social media handles: Facebook: https://www.facebook.com/bedsurehome Instagram: https://www.instagram.com/bedsurehome Pinterest: https://www.pinterest.com/bedsurehome/ X (Twitter): https://twitter.com/bedsurehome YouTube: https://www.youtube.com/@bedsurehome STYLE & COMFORT: As a New York City woman, Braun-Silva says, “Style is not lost on me.” Duluth Trading has flannel for the whole family. The brand’s Free Swingin’ Flannel is 100% cotton that’s double-brushed for superior softness and comfort. “They call it ‘Free Swingin’’ for a reason too, due to its Reach Gussets at the underarms and deep shoulder pleats that allow you to stretch, reach, move and swing without any restriction,” adds the lifestyle expert. Duluth’s Free Swingin’ Flannels are offered in over 15 different patterns and colors, so there’s one to match everyone’s personal style. Direct link: https://www.duluthtrading.com/gifts/ Social media handle: Instagram: @DuluthTradingCompany HEALTH & HAPPINESS: Braun-Silva says a truly unique family gift idea is associated with health and happiness! “You probably know 23andMe for its DNA test that reveals where in the world your ancestors came from. What you might not know is that it has provided health reports for years. They’re the only company that offers direct-to-consumer health reports authorized by the FDA.” 23andMe provides personalized and actionable genetic insights on health conditions such as type 2 diabetes, celiac disease, high cholesterol, and many more. “This is health information you may not know without a 23andMe test,” adds Braun-Silva, “It’s the perfect gift for those looking to live their best lives.” Direct link: https://www.23andme.com/dna-health-ancestry/ Social media handles: Facebook: https://www.instagram.com/23andMe/ Instagram: https://www.instagram.com/23andMe/ LinkedIn: https://www.linkedin.com/company/23andme/ Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 29, 2023 01:55 PM Eastern Standard Time

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WAYS TO SPREAD A LITTLE HOLI-YAY CHEER THIS HOLIDAY SEASON

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/uy0-Sh1cx1o Holiday spending is expected to rebound to pre-pandemic levels. The Deloitte Holiday Retail Survey found shoppers are ready for retail therapy, including gifts for family, friends, and even themselves. Consumers are expected to spend about $1,600 on holiday-related purchases, up 14% from last year. The most popular gifting categories should come as no surprise, with tech gadgets topping the list, followed by footwear, clothing, and experiences. Spending time with friends and family has continued to grow in popularity ever since 2020. Experiences also include holiday gatherings. For those taking on a hosting gig, there are creative ways to set a cheerful ambience, including festive lighting designs, holiday decor, and sweet treats that make a perfect snack or dessert. Murphy will provide viewers with tips to help enrich any holiday festivities. CHOCOLATES: Murphy says, “It’s such a sweet and indulgent time of year. Everybody wants to eat chocolate!” Whether gift giving, hosting parties, or sharing with family and friends, Sanders is iconic and tastes amazing. The brands famous slow-kettle cooked, small-batch caramel is made with real cream and butter that is enveloped in high-quality chocolate and topped with a sprinkle of sea salt. “It's pure magic and I always have Sanders at my house for holiday gatherings,” adds Murphy, “Sanders Sea Salt Caramels come in Dark or Mild Chocolate, as well as pecan and peppermint varieties decked in festive packaging in two sizes – 7 oz. pounch or 18 oz. tub.” Direct links: Sanders Candy - Indulgent Caramels, Chocolates, Toppings and Gifts Social media handles: Facebook: (20+) Facebook Instagram: SandersCandy (@sanderscandy) • Instagram photos and videos Hashtags: #SandersCandy #Sanders #SandersCaramel #SandersChocolate #SandersCaramels #SeaSaltCaramels #SmallBatch #NoArtificialColors #TreatYourself #Treats #Sweets #MilkChocolateLover #PremiumChocolate #ChocolateLover #MilkChocolate #MilkChocolateCaramel #DarkChocolate #DarkChocolateLover PROTECTED TECH: Murphy says tech gadgets are more popular than ever, but it’s important to keep it protected, “Opening up a tech gift is a big “YAY” for most people, but it’s an even bigger “NAY,” if you drop it, crack it, or even break it.” OtterBox is the best option, these protective cases are ultra-sleek, pocket-friendly, built rigid with a silky soft-touch finish that looks and feels good, “It protects your tech, but still looks cool,” adds Murphy, continuing, “I love the OtterBox 3-in-1 Charging Station and OtterBox MagSafe Wallet. These have built in magnets so you can seamlessly use MagSafe accessories.” These items are available available at Verizon, verizon.com. Direct links: Verizon.com Social media handles: @otterbox HOLIDAY LIGHTING: The lifestyle expert recommends unique gift ideas, especially something the entire family can enjoy together. So many of us want our house to sparkle and shine during the holiday season,” says Murphy, adding, “I love adding a little ‘yay’ by brightening up our festivities without the yearly tangle and hassle.” Govee Permanent Outdoor Lights are the industry's first self-installation permanent outdoor light, offering a premium experience with unparalleled price advantage and weather-proofing. With one-time installation, users can enjoy the ultimate lighting experience for years. Users can choose from over 16 million colors to adorn their home’s facade with white and blue for Hanukkah, red and green for Christmas, or a warm white for year-round – giving users the ability to achieve the perfect ambience throughout the year. Govee Permanent Outdoor Lights have an effortless installation process thanks to its user-friendly design and hassle-free setup. Murphy highlights how these lights are built to brave rain, snow, and extreme temperatures, ensuring they shine brightly every season. Direct link: Govee Permanent Outdoor Lights Social media handles: Facebook: @Govee Instagram: @goveeofficial X (Twitter): @GoveeOfficial Hashtags: #holidaylighting, #holidaydecor, #Govee, #DIY, #Christmasdecorations, #ChristmasLights #Goveeutdoorlights #OutdoorChristmasdecoration PAYMENT OPTIONS: This year, consumers are expected to spend about $1,600 on holiday-related purchases, but it does not have to be a nay, says Murphy, “Giving is a big “YAY,” but so is staying within your budget.” From gifts and travel to hosting, the holidays look a little different for everyone. No matter how consumers celebrate, Afterpay helps unlock their festive rituals and holiday their way by helping shopper find everything they need this season and letting them choose how to pay. “As a valuable budgeting tool, Afterpay offers more ways to buy now and pay later. You get to shop with its suite of flexible payment solutions and not fall into debt,” adds Murphy, “From curated gift guides to exclusive top brands, the Afterpay app is a shopping destination where consumers can get inspired for everything they need. I love it!” Consumers can access discounts of up to 80% in the app throughout the season. Whether shopping in-person or online, customers can select one of Afterpay’s flexible payment solutions at checkout. Direct link: https://apps.apple.com/us/app/afterpay-buy-now-pay-later/id1401019110 https://play.google.com/store/apps/details?id=com.afterpaymobile.us&hl=en_US&gl=US&pli=1 Social media handles: Instagram Handle: @afterpayusa TikTok: https://www.tiktok.com/@afterpayusa Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 29, 2023 01:37 PM Eastern Standard Time

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Pending $400 Million Purchase Agreement To Advance Sharps Into Large Prefillable Syringe Market With Differentiated Copolymer Syringe Systems

Benzinga

By Meg Flippin, Benzinga Sharps Technology Inc. (NASDAQ: STSS) is an innovative medical device and pharmaceutical packaging company that seems positioned for growth through its commercial-ready, patented copolymer syringe products. The company recently announced a pending asset purchase agreement to acquire the InjectEZ specialty copolymer syringe manufacturing facility and a 10-Year purchase agreement for over $400 million from Nephron Pharmaceuticals, a privately held healthcare company. Sharps Technology has a stated mission to be a leader in the copolymer prefillable syringe system segment as the pharmaceutical industry shifts toward using these applications. The market opportunity that Sharps has identified, through target customers in the large-cap pharmaceutical and specialty biotech segments of the market, represents a significant opportunity for the company with opportunities for growth and profitability. The company says its advanced syringe offerings are easy to use and have built-in features to protect a person from needle stick injuries, blood-borne infections like hepatitis B and C and HIV. Vaccinations, medicine delivery and newly approved drug administration via the biotech industry are leading applications for Sharps’ syringes, and it’s a market growing at a CAGR of 11.95% from 2022 to 2030. Sharps’ Differentiated Products Are Stronger Than Glass When it comes to prefilled syringes, not all of them are created equal. Glass syringes have been the de facto standard but they have deficiencies that need to be overcome whether in a hospital setting or at home. For starters, glass syringes are prone to breakage as compared to Sharps’ COC (cyclic olefin copolymer) based prefilled syringes. Sharps’ copolymer products address many of the other historic deficiencies that glass-based syringes experience in the field. At present, COC syringes are comparable to glass in terms of barrier quality, long term drug stability and imperviousness to oxygen and water vapor contamination. They can exceed glass syringes in breakage rates, drug shelf life, cold chain storage, and cost to manufacture. Sharps’ product pipeline and market strategy will include a broad range of sizes, silicon free systems that address contamination issues for the healthcare market, dual chamber systems that improve drug shelf life while reducing unnecessary packaging and customized solutions for systems that serve the growing autoinjector segment. To further the market, Sharps recently inked a deal with Nephron Pharmaceuticals Corp. to make these advanced syringe systems. Nephron is a leader in contract manufacturing of generic medications and 503B outsourcing that includes extensive use of prefillable sterile syringes. Under the terms of the deal, Sharps will acquire Nephron’s InjectEZ specialty syringe manufacturing facility for $50 million. This includes a 10-year purchase agreement for over $400 million from Nephron Pharmaceuticals for Sharps’ next-generation copolymer prefillable syringe systems. Understanding The Prefillable Syringe Market The prefillable syringe market is a sub-industry within the healthcare sector that is growing faster than GDP at a 4x multiple of GDP. The U.S. market has seen growth over the past few years, driven by reducing hospital errors and administration injuries, increased use of biologics and biosimilars that require administration by injection, and need for more efficient drug delivery systems. Injectables were 37% of the global drug delivery market in 2017 and increased to 44% by 2021, even before COVID vaccines further increased syringe demand. Prefillable syringe capacity is at a premium, due to the global lack of capacity, increasing demand and technical challenges in production. Specifically, prefillable COC syringe demand growth is outstripping industry capacity. Additionally, these products are increasingly being used in the delivery of biologic drugs, biosimilars and in the development of new formulations of existing drugs. Larger molecules are becoming more complex and require exceptional delivery mechanisms. Copolymer Prefillable Syringes: A Niche Market That Seems To Be Taking Off The prefilled syringe market has growth prospects within the healthcare sector and Sharps will serve both Nephron and other pharmaceutical and healthcare customers within the copolymer segment of the market. With a lack of available capacity for these products and the technical challenges in producing them, Sharps says that it is at an advantage in the marketplace. The company has assembled a management team with a wealth of experience in developing copolymer syringes, which many rivals can’t claim. That’s evident with its Nexent line of syringes made of advanced polymer material for improved long-term drug stability and preserved efficacy. The material is also break-resistant and includes a robust container closure system utilizing common, industry standard rubber formulations, making it easier to pass regulatory scrutiny. Sharps sees a big market opportunity with its copolymer prefillable syringes including biologics and cold chain vaccines, serving potential customers in Japan, Europe, and North America, three regions with increasing demand through their rapidly aging populations. “With this landmark purchase agreement in place for our copolymer prefillable syringes, we will accelerate the realization of our shared goals, transition the company to revenue, and propel Sharps into a new phase of growth and sustainability,” commented Robert Hayes, Sharps CEO. “At the forefront of our growth trajectory are our copolymer-based prefillable syringe systems, a sector that is experiencing escalating market demand and is poised to shape the future of Sharps Technology.” To review the corporate website, CLICK HERE. To review the investors section for the website, CLICK HERE. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

November 29, 2023 09:25 AM Eastern Standard Time

Realbricks Is Unlocking High-Value Real Estate Investments For The Masses Through Fractional Ownership

Benzinga

By Faith Ashmore, Benzinga Begin your real estate investing journey on the Realbricks website! The world of real estate has long captivated investors looking for secure and profitable ventures. However, a new and exciting trend has emerged that appeals to a broader pool of investors with its promise of accessibility and diversification: fractional real estate. Fractional real estate fundamentally transforms the very notion of property ownership. Gone are the days when investors had to dedicate substantial resources to buy entire properties or rely solely on real estate investment trusts (REITs) for indirect exposure. Fractional ownership offers a unique solution, enabling individuals to own a fraction or share of a property, typically through digital platforms. This innovative model allows investors to purchase small portions of high-value properties, such as luxury vacation homes, commercial buildings or even residential complexes. The appeal lies in the opportunity for investors to gain exposure to previously inaccessible real estate markets, diverse property types and high-value assets that may have otherwise remained out of reach. In many ways, fractional ownership is democratizing the world of real estate. Historically, investing in real estate demanded significant financial resources, limiting this asset class mostly to the affluent. Fractional ownership now enables investors to participate in high-profile real estate ventures for a fraction of the price, opening doors to a wider investor base. The advent of online platforms and digital marketplaces has also streamlined the process, making investing in real estate as easy as a few clicks. With millennials increasingly disillusioned with traditional investment avenues, fractional real estate offers a fresh and exciting opportunity for them to diversify their portfolios and engage with tangible assets that resonate with their aspirations for financial growth. Not to mention, in an era marked by market volatility and an ever-changing economic landscape, fractional real estate provides a compelling solution to mitigate risk and enhance portfolio diversification. By diversifying their holdings across multiple properties, locations and asset classes, investors can minimize exposure to any single property or market downturn. Fractional ownership oftentimes eliminates the burden of day-to-day operations because it is typically accompanied by professional property management services. Fractional real estate investments can also generate consistent cash flow through rental income or profit-sharing models, providing stability and reducing dependence on the ebbs and flows of traditional financial markets. Among the companies that are facilitating this revolution is Realbricks, a proptech company that has recognized the increased opportunities that fractional real estate provides. The company created a platform that makes real estate investment accessible to anyone, anywhere – empowering all manner of investors to participate in the market. The company enables people to invest in vacation rentals like Airbnbs, long-term rentals, and multifamily properties without ever having to talk to a realtor. Its fractionalized approach to real estate investing means investors can gain access to properties that they would otherwise not have access to – with the ability to sell their shares at any time. The company’s platform integrates secondary markets and AI to provide investors with a comprehensive and efficient investment experience. With secondary markets, Realbricks allows investors to sell their ownership shares and access funds faster, providing liquidity to historically illiquid real estate assets. This integration enables investors to adjust their investments easily in response to changing circumstances, offering flexibility and adaptability. Realbricks also leverages AI to enhance the platform's capabilities. Through sophisticated algorithms, AI technology analyzes historical data, market trends and investor preferences to generate valuable insights. This integration of AI empowers investors with data-driven analysis, enabling them to gain a competitive edge in the competitive real estate market. Realbricks is also on the verge of expanding its offerings to include international investing, enabling investors to diversify their portfolios with properties from various continents without leaving their homes. This global perspective not only broadens investment options but also provides a layer of protection against localized economic challenges. A planned app launch in 2024 means the company – and potential real estate investors – have a lot to look forward to. At the heart of Realbricks' philosophy is a commitment to simplicity and security. Fractional real estate represents a revolutionary shift in the way investors engage with the real estate market. Its accessibility, diversification potential and ability to captivate younger generations make it one of the most intriguing investment avenues in recent times. By making real estate investment more accessible and convenient, Realbricks could be poised to revolutionize the industry and present a unique investment opportunity for individuals of all financial backgrounds. To learn more about Realbricks, click here. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

November 29, 2023 09:25 AM Eastern Standard Time

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