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Goodway Group Promotes Susan Kirksey to VP of Media Solutions; Amanda Martin to lead Centers of Excellence as SVP, Corporate Development & Strategic Partnerships

Goodway Group

Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, announced today the appointment of Susan Kirksey to Vice President of Media Solutions following two and half years serving as Media Center of Excellence Director. Amid her promotion, Amanda Martin will expand her role within the senior leadership team as SVP, Corporate Development & Strategic Partnerships, to bring the company’s expertise and partnerships into alignment through the agency’s innovative Centers of Excellence. Established in October 2019, Goodway Group’s Center of Excellence aims to standardize best practices and benchmarks across the agency to deliver clients world-class performance and value. Unlike other organizations, Goodway Group’s Center of Excellence consists of four unique Centers focused on specific disciplines such as Programmatic, Search, Social, and Ad Operations. Cross-channel integration is the key to successful media strategy and execution for sophisticated brands looking to create a personalized experience that customers expect across the buyer’s journey. Knowing media strategy cannot live in silos by channel, it was imperative that the Centers of Excellence be connected. Each Center is helmed by an expert in the field to outline best practices, steer innovation, maintain the highest quality standards and drive media efficiencies throughout the company. Since launching, the Center of Excellence has provided significant value to Goodway Group and its clients, establishing formal standards and commitments, and ensuring 100% of standards are met. “There is a common belief that if you only focus on one practice area you are a better expert in that field. Through the Center of Excellence, we have found an innovative way to bring that niche level of excellence into an agency with varying areas of expertise to deliver superior performance that is multi-faceted,” said Jay Friedman, President, Goodway Group. “I am thrilled to see Susan and Amanda step into these new roles that will take Goodway Group’s expertise to the next level and drive media buying and strategy excellence for our valued clients.” Traditionally developing and launching a single Center of Excellence takes three or more years, however, Goodway Group’s first Center was developed in six months. Having demonstrated a clear return-on-investment early on, Kirksey replicated the model to enhance the agency’s expertise in key focus areas including Programmatic, Search, Social, and Ad Operations. As a result, Goodway Group is able to deliver enhanced services and results to brands and partners that far outperform industry benchmarks. In her new role as VP of Media Solutions, Kirksey will leverage her experience founding Goodway Group’s Centers of Excellence to guide Goodway Group’s approach to media investment, activation, execution, optimization, and performance, as well as ensure the media solutions team delivers results that provide a tangible return on investment for clients. “It has truly been a pleasure bringing our vision for the Center of Excellence to life over the last two years to exemplify Goodway Group’s commitment to quality, exceptional standards, and thought leadership,” said Susan Kirksey, VP Media Solutions at Goodway Group. “In a short period of time, we’ve been able to significantly elevate our digital media performance for our valued clients. I’m excited to step into this new role, expanding my focus to driving excellence across all of the agency’s media solutions efforts.” In an expanded role, Amanda Martin as SVP, Corporate Development & Strategic Partnerships will bring the Centers of Excellence and Partnership teams together, and the agency’s learning and development, innovation, and partnerships under one umbrella to directly inform the agency’s client work. Previously, Amanda led the partnership team often working in collaboration with the Centers of Excellence to pursue new partnership opportunities. In her role, she drove industry innovation, thought leadership, and enterprise relationships including establishing industry-leading supply path optimization (SPO) and a partnership with PubMatic. Now, she gains the means to not only craft new and compelling ideas around the agency’s partnerships, but also a team dedicated to supporting her in guiding those ideas from concept to reality. “Working with the Centers of Excellence has enabled Goodway Group to explore creative, new agency partnerships,” said Amanda Martin, SVP, Corporate Development & Strategic Partnerships at Goodway Group. “These partnerships bring our clients unique and dedicated attention and recommendations for their campaigns and in much less time than they would receive elsewhere. I look forward to seeing what we can accomplish as we bring the teams together to create advancement and bring partnership into alignment.” About Goodway Group Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients’ needs – and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Find Goodway Group online at goodwaygroup.com. Contact Details Kite Hill PR Patrice Gamble +1 603-235-6530 goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

December 02, 2021 09:00 AM Eastern Standard Time

Oprah’s Favorite Things with Gayle King and Adam Glassman

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/5zdxoXdJxYg 2021 marks the 25 th anniversary of Oprah’s Favorite Things and Gayle King, co-host of " CBS Mornings " and editor-at-large of Oprah Daily and Adam Glassman, creative director of Oprah Daily conducted a nationwide media tour to discuss highlights from this year’s list. Spotlighting small businesses and the inspiring stories of the owners behind the products has been part of the mission of Oprah’s Favorite Things from the very start. This is the biggest list ever with 110 items and most of the items selected are from small businesses, women-owned brands or companies owned by people of color. Some of the highlights include: Rebel Girls Books, Crayon Case Notepad iShadow Palettes, Fab Fête White Corn & Truffle Cheese Soufflé, Henry Masks and Oprah’s The Life You Want Planner. Part weekly planner, part intention journal, this beautiful book created by the Oprah Daily editors and Oprah will inspire you to make self-reflection and setting intentions a daily practice—and help you answer the ultimate question, “How do I become more of me?” Starting in January 2022, Oprah will host monthly livestream events exclusively for Oprah Daily Insiders to guide us through each of these topics. We’ll have surrounding content and conversation on OprahDaily.com every single day to support your journey. Oprah Daily Insiders receive unlimited access to OprahDaily.com, as well as special deals and discounts on Oprah-related events, access to their favorite stories and interviews from the magazine archives of O, The Oprah Magazine, and the chance to connect with other readers. Access to the membership program is $50, which also includes a subscription to the new O Quarterly. We have more fun surprises planned in the coming months so head to OprahDaily.com to join now or become an Oprah Daily Insider here. You can pick up the Winter Issue of O Quarterly featuring Oprah’s Favorite Things on newsstands now or head to OprahDaily.com to sign up to be an Oprah Daily Insider or shop the list on Oprah Daily and Amazon. To see the full list of items please visit https://www.oprahdaily.com/oprah-favorite-things-2021. For more information, visit oprahdaily.com/oprah-favorite-things-2021 About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. About Oprah Daily: Building on the mission and legacy of O, The Oprah Magazine — which for two decades guided its loyal audience toward living their best lives — Oprah Winfrey and Hearst Magazines introduced Oprah Daily, which includes OprahDaily.com, a new destination with thoughtful digital storytelling; O Quarterly, a new print edition that will publish four times a year; and Oprah Daily Insider, a special membership-only community, where readers can connect live with Oprah other O personalities, including Editor-at-Large Gayle King, Creative Director Adam Glassman and more. Follow Oprah Daily on Instagram, Twitter, Facebook, and Pinterest. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 01, 2021 05:00 PM Eastern Standard Time

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UK SMEs forge ahead with cautious optimism as post-pandemic business confidence grows

Stockwood Strategy

Despite lingering anxieties about the pandemic and a variety of economic and commercial issues, the majority of SMEs believe it is now imperative to begin building back from the crisis. They are ready to step up their business investment, with ambitious plans for recruitment, renewal of equipment and machinery, and both domestic and international expansion. Fintech business lender MarketFinance asked 2,000 SME owners across the UK about their outlook for 2022 and beyond, gauging their short and long-term plans for business investment and growth. MarketFinance has today released a comprehensive research report of its findings. Confidence Analysis of the survey results has shown that business confidence amongst SMEs is improving, with many firms now focused on recovery and growth. With pandemic disruptions now largely settled, half of SMEs (48%) expect their turnover to stabilise or to increase over the next 12 months. Similarly, 50% of SMEs expect demand for their products or services to stabilise or to increase over the next six months. MarketFinance’s research has found that the majority of SMEs (63%) expect their business to grow over the next three years Investment With survival mode no longer a necessity and cash flow pressures beginning to ease, the vast majority of SMEs (70%) now feel confident enough to increase business investment over the next 12 months. A quarter of SMEs plan to hire new staff, while 24% expect to purchase new equipment and machinery. When asked how they were factoring borrowing into their investment plans, 23% of SMEs said access to a broader range of borrowing options could enable them to increase investment even further. Borrowing The research findings demonstrate that borrowing will play a key role in recovery and growth with 62% of SMEs saying that prudent borrowing could help them fund growth. However, three quarters (71%) of SMEs do not believe traditional banking products are the most obvious and convenient way to borrow for investment. Despite this lack of alignment between current finance needs and the options available through traditional routes, more than a third of SMEs (37%) are looking to take on new borrowing facilities. Growth With confidence high and a sense of having moved beyond recovery and into a new stage of growth, many businesses are looking forward to seizing a host of opportunities in 2022. Almost all SMEs surveyed (81%) plan to invest in sustainability, while 30% say they are considering merger and acquisition (M&A) activity in the year ahead – more than twice as many as those primarily focusing on organic growth (14%). Over a third of businesses (34%) say they already sell overseas, or have plans to begin doing so. That figure is highest amongst the largest businesses surveyed (turnover between £5m and £6.5m) but even amongst smaller enterprises significant numbers are focused on export. Anil Stocker, CEO at MarketFinance, commented: “ It’s clear that the business environment has shifted and SMEs are looking ahead with a quietly confident and cautiously optimistic view. UK businesses intend to ramp up growth through domestic and international expansion, digital transformation and even M&A activity. But as they reset their post-pandemic goals for a post-pandemic, they’ll need to be confident of their funding base. Given that so many SMEs are looking outside of traditional routes in their search for finance, we’re particularly proud to have been accredited by the British Business Bank as one of the few alternative providers under The Recovery Loan Scheme. Schemes like the RLS are a golden opportunity for SMEs looking to gear up for growth, providing easily accessible funding at a lower cost across a wide range of products. We expect to see a large number of SMEs taking advantage of the scheme over the next 6 months as their growth and expansion efforts gain momentum and they invest in ambitious plans for 2022 and beyond.” About MarketFinance MarketFinance is a fintech business lender which believes that SMEs are building the world. By making finance frictionless, they’re solving the cash flow issues getting in the way of progress. MarketFinance uses smart technology to deliver better access to faster, more affordable finance; with one-to-one help whenever businesses need it. Since 2011, MarketFinance has advanced over £2.6 billion worth of invoices and loans, enabling thousands of UK businesses to bridge today’s funding gaps and fuel tomorrow’s big ambitions. MarketFinance is an accredited Recover Loan Scheme lender and has a wide-reaching network of strategic partners including Barclays Bank UK PLC, Tide, Equals Group and Ebury. MarketFinance is backed by Barclays Bank UK PLC, Mouro Capital, Paul Forster (co-founder of Indeed.com) European venture capital fund Northzone (invested in Klarna, iZettle and Trustpilot), Viola Capital and private equity group MCI Capital (also invested in iZettle, Azimo and Gett). Further information visit: www.marketfinance.com Contact Details MarketFinance Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://marketfinance.com/

December 01, 2021 08:00 AM Eastern Standard Time

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Paralyzed Veterans of America says air travel often dangerous and inhumane for people with disabilities

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/Uhqo8SsWXIM As the busiest travel season of the year kicks off, Paralyzed Veterans of America (PVA) is sounding the alarm about serious issues people with disabilities still face when traveling by plane. Broken wheelchairs, injuries from improper transfers to and from airline seats, and no access to in-flight restrooms are common problems paralyzed veterans, and others with disabilities, routinely experience when flying. Air travel remains decades behind public spaces on land, even 35 years after the Air Carrier Access Act mandated changes. PVA has been fighting for accessibility for all people with disabilities for 75 years and is asking the public to help push for change. On November 17, in conjunction with YourUpdate TV, Charles Brown, the national president of Paralyzed Veterans of America conducted a nationwide media tour to address these issues. Charles was critically injured two years ago after improperly trained airline personnel dropped him onto the jetbridge during a transfer from his wheelchair to an aisle chair to board the plane. The fall broke his tailbone and caused an infection that he barely survived. He spent months in the hospital recovering. Charles says he and other paralyzed veterans frequently experience horrendous conditions when they fly. “It is unacceptable that 35 years after the legislation was passed, someone in a wheelchair still can’t access a bathroom on an airplane and risks serious injury or death because airline personnel are not properly trained,” said Brown. “These are basic safety and civil rights issues, and every American should be outraged.” Accessibility issues affect 65 million Americans with disabilities, which could include someone in your family now or in the future, and this number will grow as the population ages. To learn more about accessible travel and to support PVA’s fight, visit pva.org/travel. About Paralyzed Veterans of America: For 75 years, Paralyzed Veterans of America has been the only Veterans service organization dedicated solely to helping Veterans with spinal cord injuries and disorders (SCI/D), and diseases like MS and ALS. Our team of legislative advocates, architects, medical professionals, lawyers and other highly trained professionals strive to ensure that every Veteran regains the freedom, independence and quality of life they fought for. PVA is a major support system for our nation’s paralyzed heroes, their families and caregivers, ensuring quality healthcare, securing earned benefits, fighting for disability civil rights, making America more accessible, helping Veterans find meaningful careers, empowering them through sports, recreation and wellness programs, and funding both research and education in search for a cure and improved care and autonomy for individuals with paralysis. Operating more than 70 offices in all 50 states, the District of Columbia and Puerto Rico, PVA helps paralyzed Veterans and all people with disabilities live fuller, more productive lives. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 30, 2021 05:00 PM Eastern Standard Time

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Investis Digital Ranks the Top 10 Global Leaders in ESG Communications

Investis Digital

Investis Digital, a leading global digital communications company, announced the publication of a new ranking of the top ten global leaders that use digital most effectively to build their environmental, social, and governance (ESG) reputations. The first-of-its-kind rankings were published in a report, The New ESG Agenda, which offers insight into how businesses can build trust through their commitment to ESG. The rankings, which represent a cross-section of global firms, are as follows: The Top 10 Leaders in ESG Communications Online 1. Eni SpA 2. Credit Suisse 3. Merck Group 4. Johnson & Johnson 5. Centrica 6. BASF 7. ExxonMobil 8. Nestle 9. PepsiCo 10. Verizon To rank these leaders, Investis Digital applied its Connect.IQ proprietary tool and methodology to evaluate 1,000 websites of the leading publicly traded companies around the world. The company scored the companies along 50 ESG criteria, such as: Existence of a corporate governance section Clear statement of compliance with prevailing governance code Gender pay reporting Inclusivity reporting United Nations Sustainable Development Goals (SDGs) quantified Case studies demonstrating the enterprise’s commitment to ESG The New ESG Agenda also offers insights into how businesses can more effectively share their ESG story based on Investis Digital’s own client work. For example, the report offers tips for how businesses can share their diversity/inclusion strategies on their websites. "Everyone is trying to understand how to incorporate ESG principles into their digital presence,” said Luke Bishop, VP of Strategic Growth, Investis Digital. “How well you tell your story online is critical to building trust with your audiences and drive your long-term growth strategy. This report highlights how you can build a foundation by telling a credible story on your own website and key steps on how you can enhance your own ESG practices." Grounded in its mission to create meaningful connections through digital to drive business performance, Investis Digital is committed to creating long-term value for its stakeholders through its proprietary approach called Connected Content™. As businesses update their ESG strategies, they’re also taking a closer look at how well they communicate those strategies to investors, customers, job seekers, and employees who look toward corporations to play a more meaningful role in society. To read the full report, click here. Investis Digital has been at the forefront of digital communications for two decades. Over time we have gained deep sector knowledge, invested in leading technologies, and built lasting and trusted relationships with more than1600 global companies, including Ascential, Anglo American, Rolls-Royce, Fruit of the Loom and Vodafone. Through a proprietary approach we call Connected Content™, we unite compelling communications, intelligent digital experiences, and performance marketing to help companies build deeper connections with audiences and drive business performance. We tell brand stories through strategic and engaging content that meets your audiences at the right time, in the right place, with the right message. We build and run intelligent websites and digital experiences that are rapidly deployed and strategically measured, underpinned by our secure, world-leading Connect.ID technology and 24/7 service. We find the audiences that matter most through powerful performance marketing solutions that optimize and amplify your brand across all touchpoints. This unique blend of expertise, technology and “always on” service allow clients to trust that their digital footprint and brand reputation is secure and protected 24/7 by our dedicated team of 500 digital experts across 9 global offices. To learn more on how Investis Digital has been powering digital communications since 2000, please visit: www.InvestisDigital.com Contact Details MaryAlina Vettichira-Mathew +1 646-766-9040 MaryAlina@investisdigital.com Company Website https://www.investisdigital.com

November 30, 2021 10:45 AM Eastern Standard Time

CSG to Present at Oppenheimer’s 5G Summit

CSG

CSG ® (NASDAQ: CSGS) today announced that the company will present at Oppenheimer’s 5G Summit on December 14. The presentation will be held at 1:15pm EST and will feature comments from CSG chief executive officer Brian Shepherd. The conference presentation will be available via webcast here. About CSG CSG is a leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary. Our cloud-first architecture and customer-obsessed mindset help companies around the world launch new digital services, expand into new markets, and create dynamic experiences that capture new customers and build brand loyalty. For nearly 40 years, CSG’s technologies and people have helped some of the world’s most recognizable brands solve their toughest business challenges and evolve to meet the demands of today’s digital economy with future-ready solutions that drive exceptional customer experiences. With 5,000 employees in over 20 countries, CSG is the trusted technology provider for leading global brands in telecommunications, retail, financial services and healthcare. Our solutions deliver real world outcomes to more than 900 customers in over 120 countries. To learn more, visit us at csgi.com and connect with us on LinkedIn and Twitter. Copyright © 2021 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names which are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contacts: John Rea Investor Relations CSG +1 (210) 687 4409 john.rea@csgi.com Contact Details Tammy Hovey +1 917-520-2751 tammy.hovey@csgi.com Company Website https://www.csgi.com

November 30, 2021 06:30 AM Mountain Standard Time

North 6th Agency Donates More Than $50,000 to Charities Through #Pitching4Purpose Initiative

North 6th Agency

North 6 th Agency (N6A), The Outcome Relations Agency™ owned by North Sixth Group, LLC, a family office holding company with a vision to invest in passion, purpose and progress, announced today that it has donated more than $50,000 to non-profit organizations since the launch of its #Pitching4Purpose initiative in November 2019. Each month, the communications firm tallies the total number of client results secured across the agency, which includes everything from digital and print articles to broadcast, radio, and podcast segments, and reflects those results in donations to a selected charity. On average, the company has secured more than 100 pieces of coverage each month across its clients, resulting in an average of $2,000 made in donations each month. “Amid an unprecedented year that included a global pandemic, skyrocketing unemployment, and political unrest, we found that it is more important than ever to come together and support each other through charity and community service,” said Daniela Mancinelli, CEO of N6A. “We have always had a results-driven team at N6A, and we launched this initiative as a way for the agency to back-up its hard work with actions that impact positive change. All of the charities and organizations are selected by our employees and hold a meaningful place in the hearts and minds of our staff, clients, and colleagues. It has been extremely faith-restoring to see how the team has rallied behind each cause.” In addition to donating to national charities, including the American Cancer Society, the Michael J. Fox Foundation, and Meals on Wheels, N6A staff chose to reward the following non-profits: WIN Foundation: The WIN Foundation was founded to accomplish the mission of supporting individuals & families in addiction recovery Unity Performing Arts Foundation: Provides urban and suburban youth in Fort Wayne a unique artistic platform where they can study music, dance, drama, singing, and creative writing. Black Visions Collective: an American non-profit organization for black liberation based in Minnesota. The group intersects with transgender and LGBTQ communities. Data for Black Life: a nonprofit organization dedicated to the mission of using data and technology to make concrete change in the lives of Black people. Equal Justice Initiative: EJI provides legal representation to prisoners who may have been wrongly convicted of crimes, poor prisoners without effective representation, and others who may have been denied a fair trial. Operation Backpack®: Provides grade-specific school supplies to students living in New York City homeless or domestic violence shelters. The Loveland Foundation®: Provides Black women and girls therapy support, primarily mental health therapy. Second Chance Rescue NYC: A non-profit organization with the mission is to reduce animal overpopulation in shelters, rescue and rehabilitate critically injured and neglected animals, and connect the community to services that enable animals to remain in their homes. Welcome to Chinatown: A non-profit organization amplifying and addressing the critical needs of our community and its entrepreneurs. The “I Love U Guys” Foundation: Serves the lives of students, administrators, public safety experts, families, and first responders through the development and training of school and community safety and family reunification programs. The Trevor Project: The premier organization providing crisis intervention and suicide prevention services to LGBTQ teens and young adults. Tuesday's Children and Angels for Afghanistan: Provides a lifetime of healing for families of fallen soldiers and others who have been forever changed by terrorism, military conflict or mass violence. Lauren Nicole Rizzetta Fund: Provides students enrolled in special education programs below a certain household income with fully-paid costs for much-needed resources, including technology, curriculum and social and emotional educational development tools. Lisa Marzullo Fly Again Foundation: an organization dedicated to providing hope to those 40-and-under diagnosed with breast cancer and currently in treatment by giving them a personalized trip to their dream destination. “Given the success of the #Pitching4Purpose initiative over the past two years, we plan to continue our efforts through 2022 and look forward to seeing the impact that we can make on the community,” said Mancinelli. For more information on N6A, please visit www.N6A.com. ABOUT NORTH 6 TH AGENCY, INC. (N6A): North 6th Agency, Inc. (N6A) is The Outcome Relations Agency™. Based in the heart of SoHo in New York City, N6A is the creator of the Outcome Relations™ model, which combines earned media, paid media, enterprise value services and proprietary KPI technology to drive specific business outcomes for CMOs, CEOs, and brand marketers. N6A’s clients have successfully exited to more than 30 global enterprises, increased revenue by up to 100%, created more than $10B in enterprise value, improved market share over their competitive set by 40%, won recruiting battles for the industry’s best talent, IPO’d on NYSE, NASDAQ, leading international exchanges, and raised more than $5 billion from the world’s most prominent investors. N6A has received several industry accolades, including The Observer’s “PR Power 50” list, Entrepreneur’s Top Company Cultures in the United States, PRWeek’s Best Places to Work, and Digiday’s Most Innovative Culture. Contact Details North 6th Agency, Inc. +1 212-334-9753 cbooze@n6a.com Company Website https://www.n6a.com

November 30, 2021 08:00 AM Eastern Standard Time

Peninsula Fiber Network Announces Ethan Clarke as Regional Account Director

Peninsula Fiber Network

Peninsula Fiber Network, LLC (PFN), a leading provider of fiber optic-based telecommunications and Next Generation 911 services throughout Michigan, Wisconsin, and parts of Minnesota today announced the addition of Ethan Clarke to its Northern Michigan sales and marketing team. A graduate of Northwood University with a Bachelor’s of Science degree in marketing and management, Clarke previously worked for Spectrum Cable in business sales. Ethan with his wife and four daughters reside in Alpena. He is very active in youth soccer and is a basketball coach. Scott Randall, General Manager of Peninsula Fiber Network, stated, “We are delighted to add Ethan to our sales team. His experience will be invaluable to our customers in Northern Michigan as we continue to expand our network while adding add new products and services.” Ethan Clarke Clarke has a long work history in Northern Michigan first in advertising and then in the telecommunications industry. For the last 12 years he worked for Spectrum (Charter Cable) in business sales. Being very customer-satisfaction driven, Clarke has worked to build a solid reputation in the industry. Ethan is active in his community coaching youth sports and is on the Board of Thunder Bay Soccer Association. Clarke has a BS degree in Marketing and Management from Northwood University. Contact Details Peninsula Fiber Network, LLC (PFN) Scott Randall +1 906-232-1012 srandall@pfnllc.net

November 30, 2021 08:00 AM Eastern Standard Time

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Artificial Intelligence Capabilities Are Quickly Becoming Essential for Customer Experience Initiatives, According to Dash Research

Dash Network

Dash Research’s report, “Artificial Intelligence for CX Applications”, focuses on the market drivers and barriers surrounding the adoption and use of AI in CX platforms, applications, and programs, the general use case categories for AI, and several representative case studies detailing the use of AI to improve CX. The report also details current AI regulations, which generally focus on the proper collection and use of personal information. An Executive Summary of the report is available for free download on the firm’s website. Artificial intelligence (AI) has become nearly ubiquitous across a range of industries and use cases. The customer experience (CX) discipline is no different, according to a new report from Dash Research; AI is being used across both customer-facing functions and in back-office systems and processes. This AI functionality is being integrated or incorporated into CX platforms and applications, with low- or no-code interfaces that allow CX, marketing, and sales professionals with little data science or computer coding experience to manipulate data and tune algorithms to support several different functions. According to Dash Research principal analyst Keith Kirkpatrick, the use of AI within CX can be classified under five broad categories: intelligent insights, predictions, preferences, recommendations, and automation. “Each step in the AI/CX continuum represents a progression of AI maturity and sophistication,” says Kirkpatrick. “As AI maturity increases, so does the required depth of integration of data sources within an organization, which can encompass customer and account data, product and service data, billing and fulfillment data, and service interaction data.” Dash Research analysis indicates that there are four key market drivers spurring the adoption and use of AI within CX initiatives: Increasing demand for customer-facing automation and assistants Higher demand for backend automation and intelligent analysis Growing appetite for data-led insights and customer journeys More value seen with deeper customer engagement However, while AI is becoming part of the very fabric of CX platforms, like any technology or approach, there are technical and operational barriers to complete market adoption. Dash Research finds that the key remaining market development barriers include: Limited scope or quality of data Lack of alignment between CX challenges and AI solutions Limited data governance policies and privacy concerns Regulatory issues Dash Research’s report, “Artificial Intelligence for CX Applications”, focuses on the market drivers and barriers surrounding the adoption and use of AI in CX platforms, applications, and programs, the general use case categories for AI, and several representative case studies detailing the use of AI to improve CX. The report also details current AI regulations, which generally focus on the proper collection and use of personal information. An Executive Summary of the report is available for free download on the firm’s website. Dash Research, the market intelligence arm of Dash Network, provides in-depth research and insights on the worldwide CX market including a comprehensive assessment of technology solutions, business issues, market drivers, and end-user dynamics across industry sectors. Dash Research’s global market coverage combines qualitative and quantitative research methodologies to provide a complete view of emerging business opportunities surrounding contact center technologies, customer data & analytics, customer data platforms, customer insights & feedback, customer relationship management, personalization & optimization, and employee experience. For more information, visit www.dashresearch.com or call +1.720.603.1700. Contact Details Dash Research Clint Wheelock +1 720-603-1700 press@dashnetwork.com Company Website http://www.dashnetwork.com

November 30, 2021 05:15 AM Eastern Standard Time

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