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Maple Bridging Digital Divide For Students And Educators

Maple

Maple, a provider of reliable, remote online access for students and educators, announced its fully portable and pocket-sized WiFi hotspot connectivity solution will be available to schools and libraries as a new Emergency Connectivity Fund (ECF) application window opens. The Federal Communications Commission's ECF program provides more than $7 billion to meet remote learning needs. Maple leaders encourage schools to obtain their learning solutions by utilizing the third ECF opportunity launching on April 28, 2022. Maple technology provides students and educators with online connection by utilizing a pocket-sized router with a fast and reliable network connection. The ease of use, superior connectivity, security, and 24/7 bilingual technical support, make Maple a well-received partner of school systems in the United States and globally. "Maple provides a safe and reliable solution that unlocks opportunities and bridges the digital divide for students. Our technology solutions support learning in the classroom, at home, and in the community, giving students safe access to the internet," explained Michelle Mirshokri, Vice President at Maple. "Our school partners appreciate the customized settings available that include restrictions on web surfing, geolocation, and verification options that ensure students have safe experiences learning online." Conventional and “legacy” hotspots lack features school districts need, creating logistical challenges and added costs. Maple technologies are superior, providing unique benefits more desirable for schools in managing and students in utilizing. The cloud management capabilities allow for ease of tracking (making it nearly impossible to lose devices). The remote monitoring and shutdown features ensure students use the technology properly and lost/stolen equipment is promptly deactivated (messages on how to return devices are also displayed on the hostspot’s digital screen). Most importantly, Maple hotspots feature a proprietary and patented SIM management technology, that prevents disruptions in service as devices can switch seamlessly between mobile carrier networks to provide an optimal signal at all times. There are no SIMs in devices to remove or lose, saving schools time and money associated with the management and logistics of their fleets. Any changes to access or service, including website restrictions, are implemented remotely. The security, quality of connection, and cloud management are unparalleled. Schools may use the funds they secure through the ECF program to procure Maple's technology. A new application window opens from April 28 through May 13, where schools may request 100% funding for student connectivity needs. Maple also provides schools with a white-glove service, with end-to-end assistance on everything from government funding applications to hardware setup and device deployment. "We are proud to play a role in supporting students as virtual learning continues to open doors for more opportunities and experiences," Mirshokri continued. "We hope to help thousands more access a reliable, high-speed connection suitable for online learning.” Representatives from Beth Rivkah Colleges described their experience with Maple stating, "With Maple devices, we're able to provide portable internet devices to all of our students in need. This aids us in ensuring that no child falls behind and misses out on vital learning with their teachers and peers and allows them to remain connected." "The Maple team is pleased to assist schools with the ECF application process. The opportunity to provide internet access to all students is too important to pass up," Mirshokri said. "Remote and hybrid learning is here to stay, and Maple hotspots are the great equalizer in bridging access for so many." About Maple Maple provides trusted technology solutions for schools, students, and libraries that close the bridge divide by delivering high-quality internet access that unlocks valuable educational experiences for students. Please visit https://www.mapleconnect.co/. ### For more information or to schedule an interview with a Maple spokesperson please contact Dan Rene of kglobal, at daniel.rene@kglobal.com or 202-329-8357. Contact Details kglobal Dan Rene +1 202-329-8357 daniel.rene@kglobal.com Company Website https://www.mapleconnect.co/

April 18, 2022 12:00 PM Eastern Daylight Time

Velocity Global adds tech revenue and marketing leaders Wade Burgess and Greg Brauner to drive continued growth

Velocity Global

Burgess joins as Chief Revenue Officer Brauner serves as Chief Marketing Officer Adds 35 years of combined experience growing tech companies Velocity Global, the leading provider of global talent solutions to work with anyone, anywhere, announced today it bolstered its leadership team with the addition of two experienced tech growth executives. Wade Burgess serves as chief revenue officer and brings more than 20 years of experience driving growth at digital and Software as a Service (SaaS) platforms. Greg Brauner joins the company as chief marketing officer to apply his 15 years of tech marketing leadership experience. “Our growth hits new scale coming off a triple-digit jump over the past year, and Wade and Greg bring experience and knowledge to take us to the next level,” said Ben Wright, Velocity Global founder and CEO. “They have experience scaling businesses and their significant contributions led to the successful IPO and ultimate sale of LinkedIn. Wade and Greg bring to the company significant domain expertise in the Future of Work industry. They’ve done it before, know what success looks like, and I’m ecstatic they saw our trajectory and want to go for that ride again.” Burgess joins Velocity Global to lead the worldwide Sales organization. He spent a decade at LinkedIn and was the global leader of LinkedIn Talent Solutions, growing the segment’s revenue from less than $50 million to $3 billion. He most recently served as chief revenue officer at Rev.com, and is an investor and advisor at several future of work and fintech startups including Karat, Gig Wage, and Wedge. "The results this team has delivered, and the pace at which it’s currently adding value caught my attention quickly,” said Burgess. “I’m inspired by the opportunity to accelerate that pace and scope to meet the demands of a truly global economy to work with anyone, anywhere." Brauner leads Velocity Global’s Marketing team and joins from the digital marketing company, Emotive. His career includes revenue leadership roles at successful SaaS and digital platforms including LinkedIn and Twilio, both of which he helped to take public. “Velocity Global is at the forefront of changing how the world works. The team is focused on building world-class solutions for employers and talent,” said Brauner.” I am extremely impressed by the team we have at Velocity Global and I’m excited to continue the mission of enabling employers and talent to connect and work from anywhere.” The company’s Global Work Platform TM seamlessly connects employers and talent worldwide through proprietary cloud-based talent management technology, personalized expertise, and unmatched global scale. Clients use its global Employer of Record (EoR) and Contractor Management solutions to onboard, manage, and pay talent with in-country and in-state compliance, payroll, and benefits. Both Burgess and Brauner are based in Austin, Texas as part of Velocity Global’s work from anywhere culture with employees in almost 50 countries across six continents. View Velocity Global’s leadership team here. About Velocity Global Velocity Global accelerates the future of work for anyone, anywhere, anyhow. Its Global Work PlatformTM simplifies the employer and talent experience through its proprietary cloud-based talent management technology, backed by personalized expertise and unmatched global scale. With talent solutions in more than 185 countries and all 50 United States, the platform combines global Employer of Record and Contractor Management to onboard, manage, and pay talent worldwide. Thousands of brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. Contact Details Velocity Global John Hall +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

April 14, 2022 07:01 AM Mountain Daylight Time

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CSG Joins United Nations Global Compact, Deepens Commitment to Social and Economic Inclusion

CSG

To envision, invent and shape a more future-ready world, CSG ® (NASDAQ: CSGS), a global leader in customer engagement, revenue management and payments solutions, has joined the United Nations Global Compact initiative — a voluntary leadership platform for the development, implementation and disclosure of responsible business practices. At the heart of the Global Compact is a conviction that business practices help the global marketplace be more socially and economically inclusive, and thus advance collective goals of international cooperation, peace and development. Guided by the Ten Principles of the UN Global Compact, CSG is focused on three core areas of change: community impact, environmental stewardship and digital inclusion. “As CSG dreams bigger, we not only have an opportunity but the responsibility to create even greater impact in the world,” said Brian Shepherd, CEO, CSG. “With guidance from the UN Global Compact, we are taking a principle-based approach to evolve our long-term business processes as we follow a path of purpose. By channeling the power of all, CSG is committed to help improve human rights and sustainability around the world. We can make a difference in the lives of our customers and our people by formally committing to the United Nations’ principles and rising to the challenge of doing the greatest good.” Corporate sustainability starts with a company’s value system and a principles-based approach to doing business. This means operating in ways that meet fundamental responsibilities in the areas of human rights, labor, environment and anti-corruption. Responsible businesses enact the same values and principles wherever they have a presence and know that good practices in one area do not offset harm in another. By incorporating the Ten Principles of the UN Global Compact into strategies, policies and procedures, and establishing a culture of integrity, companies, like CSG, are not only upholding their basic responsibilities to people and the planet, but also setting the stage for long-term success. “By aligning to the United Nations’ Sustainable Development Goals (SDGs), we have the ability to drive even greater economic impact towards a more sustainable and inclusive world,” said Cindy Parsons, executive director of social impact, CSG. “More than just doing business responsibly, CSG has the opportunity to design and innovate our products to help solve societal challenges and bring more balance to the world. We’re proud to come together with community-based organizations across the globe to create greater access and social progress for all.” Launched in 2000, the UN Global Compact is the largest corporate sustainability initiative in the world, with more than 15,000 companies and 4,000 non-business signatories based in over 160 countries. Visit CSG’s profile on the UN Global Compact website to learn more about our latest sustainability work. # # # About the United Nations Global Compact As a special initiative of the UN Secretary-General, the United Nations Global Compact is a call to companies everywhere to align their operations and strategies with Ten Principles in the areas of human rights, labour, environment and anti-corruption. Our ambition is to accelerate and scale the global collective impact of business by upholding the Ten Principles and delivering the Sustainable Development Goals through accountable companies and ecosystems that enable change. With more than 14,000 companies and 3,000 non-business signatories based in over 160 countries, and 69 Local Networks, the UN Global Compact is the world’s largest corporate sustainability initiative — one Global Compact uniting business for a better world. For more information, follow @globalcompact on social media and visit our website at unglobalcompact.org. About CSG CSG is a leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary. Our cloud-first architecture and customer-obsessed mindset help companies around the world launch new digital services, expand into new markets, and create dynamic experiences that capture new customers and build brand loyalty. For 40 years, CSG’s technologies and people have helped some of the world’s most recognizable brands solve their toughest business challenges and evolve to meet the demands of today’s digital economy with future-ready solutions that drive exceptional customer experiences. With 5,000 employees in over 20 countries, CSG is the trusted technology provider for leading global brands in telecommunications, retail, financial services, and healthcare. Our solutions deliver real world outcomes to more than 900 customers in over 120 countries. To learn more, visit us at csgi.com and connect with us on LinkedIn and Twitter. Copyright © 2022 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names which are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contacts: Tammy Hovey Global Public Relations +1 (917) 520-2751 tammy.hovey@csgi.com John Rea Investor Relations +1 (210) 687-4409 john.rea@csgi.com Contact Details Tammy Hovey +1 917-520-2751 tammy.hovey@csgi.com Company Website https://www.csgi.com

April 13, 2022 06:30 AM Mountain Daylight Time

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Roland-Garros and OPPO proudly announce their extended premium partnership for 2022 and 2023 tournaments

OPPO

PARIS, FRANCE - Media OutReach - 13 April 2022 - “The FFT is delighted to renew this agreement with OPPO, a loyal partner with whom we share a desire for innovation. This collaboration with an international brand reinforces our strategy to increase Roland-Garros’s influence worldwide,” announced Gilles Moretton, President of the FFT. This collaboration between the Parisian Grand Slam and OPPO is centred around innovation and technology. Roland-Garros and OPPO share the same values and aim to constantly reinvent themselves in order to offer an optimal user experience. OPPO recently launched a new brand proposition, “Inspiration Ahead”, which affirms this ambition and ties in with the Roland-Garros tournament’s new signature, “Move the lines, with style”. OPPO as Roland-Garros' premium partner “Inspiration Ahead means showing confidence and poise when we are moving forward. It encourages us to remain resolved and graceful as brave the storm and break the stagnation. Participating sports events is fantastic for OPPO to convey the mutually inspirational spirit and communicate OPPO’s technology innovation experience with our global users,” announced William Liu, OPPO's President of Global Marketing. OPPO as the 4th consecutive year premium partner hopes to bring tennis inspiration with its unique imaging technology to witness, capture and participate in these precious spirits on the court. Also, inspiring tennis fans to always be confident and become better ones while facing obstacles and adversities. Within the framework of the 2022 tournament (from 16th May to 5th June), OPPO, who benefit from extensive visibility on the stadium’s show courts, will roll out the “RG x OPPO Photo Gallery”, a digital exhibition of photos taken exclusively with OPPO‘s newest flagship device: Find X5 Pro, thus unlocking its immense potential of unique imaging capabilities. These photos will also be displayed during the Roland-Garros tournament, in order to allow the spectators in the stadium to admire them. This year once again, OPPO will collaborate with the “Shot of the Day”, a video of every day’s best shot or rally, which will be posted on the tournament’s various digital platforms. About Roland Garros In the eyes of sports fans, and indeed the general public, Roland Garros is an unmissable event. The 2021 tournament was broadcast in 222 countries worldwide, confirming the tournament's status as a first-class international sporting event. Organised by the French Tennis Federation, Roland Garros is the only Grand Slam tournament to be played on clay, one of the oldest and most noble surfaces in the history of tennis. About OPPO OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find X and Reno series. Beyond devices, OPPO also provides its users with ColorOS operating system and internet services such as OPPO Cloud and OPPO+. OPPO has footprints in more than 50 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world. Contact Details OPPO Media Contact press@oppo.com

April 13, 2022 07:00 AM Eastern Daylight Time

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NAMEPA receives grant from Cargill to implement program for educating students to become Marine Environment Protectors

North American Marine Environment Protection Association

The North American Marine Environmental Protection Association (NAMEPA) has received funding from Cargill to implement an afterschool enrichment program for youth in grades 6-8 in underserved communities in the greater Miami area with a goal to educate and activate students to be “Marine Environment Protectors”. The project will help “Save Our Seas” by encouraging this generation to become responsible stewards of the marine environment through hands-on educational programs and projects. NAMEPA’s Marine Environment Protectors program increases ocean literacy among underrepresented youth, highlights workforce development in marine fields, allows for long-term scientific research, and creates a framework for similar projects to expand across North America. “Cargill believes in being strong community partners and actively supports valuable programs that protect and promote our planet,” explained Jan-Willem van den Dijssel, Cargill’s Americas Lead for Ocean Transportation. “We are partnering with NAMEPA to help foster ocean literacy amongst students of today and steer them to become ocean ambassadors of tomorrow. This program supports this goal and will drive lasting positive change.” NAMEPA Co-Founder and Executive Director Carleen Lyden Walker commented, “ NAMEPA is grateful to Cargill Cares Community Fund for providing opportunities for organizations such as NAMEPA to engage with students in local communities to be better overall stewards. Marine Environment Protectors will provide hands-on educational programming by utilizing the natural environment, scientific instrumentation, and immersive classroom instruction. This funding allows NAMEPA to continue our educational outreach toward the goal of activating communities to ‘Save Our Seas’.” CARGILL - Cargill’s 155,000 employees across 70 countries work relentlessly to achieve our purpose of nourishing the world in a safe, responsible and sustainable way. Every day, we connect farmers with markets, customers with ingredients, and people and animals with the food they need to thrive. We combine 157 years of experience with new technologies and insights to serve as a trusted partner for food, agriculture, financial and industrial customers in more than 125 countries. Side-by-side, we are building a stronger, sustainable future for agriculture. NAMEPA - The North American Marine Environment Protection Association (NAMEPA) is a marine industry-led organization of environmental stewards preserving the marine environment by promoting sustainable marine industry best practices and educating seafarers, students and the public about the need and strategies for protecting global ocean, lake and river resources. Visit us at www.namepa.net. Contact Details NAMEPA Carleen Lyden Walker +1 203-260-0480 executivedirector@namepa.net Company Website https://namepa.net/

April 12, 2022 03:47 PM Eastern Daylight Time

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Telos, Crypto’s Fastest DeFi Ecosystem Continues To Scale

Telos Foundation

Telos is thrilled to announce that it is implementing the DIA price oracle in support of its ambitious tEVM powered DeFi strategy. Crypto price oracles are fundamental to DeFi projects and DIA (Decentralized Information Asset) is an excellent cross-chain, end-to-end, data and oracle platform for Web 3.0 / DeFi. The tEVM is the fastest, highest capacity, most inexpensive, energy efficient, credibly neutral, and decentralized EVM to date. The addition of a quality cross-chain price oracle is a fundamental addition to Telos’ rapidly growing DeFi ecosystem. “Partnering with DIA allows Telos to fulfil its potential in supporting DeFi projects like Omnidex, Zappy, Bardi and others. We are working on a meaningful liquidity support program and offer the Ignite grant program for DeFi start-ups. Come and build your DeFi projects on Telos.” AJ Dinger, Telos Head of Business Development Blockchain oracles provide chains with a bridge connecting data from on-chain and off-chain platforms. Oracles are specifically necessary in providing DeFi applications with information from the outside world in an exact and reliable manner. These data streams, include data like cryptocurrency price feeds or lending rate feeds and they directly / indirectly play a significant role in expanding the full potential of smart contracts. An oracle provides a tool to query, retrieve, verify, and provide a blockchain with necessary off-chain-data. To be technically specific, it is a behind the scenes communication tool vs a source of information. Prior to oracles being widely available, blockchain ledgers were not able to communicate to the outside world and this ceiling not only made for a poor user experience, but it also limited the overall adoption. Oracle price feeds report live on-chain cryptocurrency price changes. Crypto assets cannot be accurately cross-chain traded without price Oracles. In DeFi, it’s common that a smart contract receives input from price Oracles, which then trigger actions in respect of lending or staking contracts. DIA’s data is directly sourced from a broad array of on-chain and off-chain sources at individual trading levels. This allows DIA feeds to be fully customized with regards to the mix of sources and methodologies, resulting in tailor-made, high resilience feeds, setting a new paradigm for oracles. “We are thrilled to enter the Telos ecosystem by integrating our open-source and transparent data and oracle infrastructure with Telos’ new EVM layer 1 blockchain. Developers will be able to natively access DIA’s broad set of data feeds for 6k+ crypto assets and 20k+ traditional assets via highly customizable and transparent oracles. We are overly excited to start collaborating with Telos native dApps to help them build the best products in an exact and reliable manner” Paul Claudius, DIA’s Head of Business Development Transparency and customizability are essential pillars for DIA. Developers can build unique price feed oracles with DIA, customizing the specific computational methodologies used as well as the data sources that make up a feed. This approach is designed to adapt to any custom needs a project might have, but also to provide users with the maximum transparency of how their data feeds are constructed, while being able to serve any asset price feed. About Telos Live since 2018, Telos Blockchain (ticker: Tlos) is a third-generation smart contract platform that offers compatibility with Solidity, Vyper and Native C++ smart contracts. Telos provides full EVM/Solidity support with fixed low-cost gas fees and no front running. Uniquely, Telos also offers a path to fee-less transactions via its robust native C++ smart contract support. Utilizing less than 0.000002 kWh per transaction, the chain can sustainably support hundreds of millions of transactions per day, produce blocks in 0.5 second intervals on a first-in-first-out basis (eliminating front running on the network) and securely validate transactions via a credibly neutral and globally decentralized block producer network. The Telos Blockchain has the throughput needed to facilitate and scale the thriving Metaverse / Web 3.0 better than any other blockchain. Its performance is unrivaled in the industry and was purpose-built to offer speed, scalability, cost-effectiveness, credible decentralization, and end-user fairness. Telos harnesses its power by utilizing tight C++ on the frontend and a custom WASM runtime environment on the backend. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

April 12, 2022 03:00 PM Eastern Daylight Time

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Toy Trends & Top Picks For The Children In Your Life

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/1cFzvKKiSB8 Active play helps with a child’s physical, emotional, social, and cognitive development. Additionally, toys often provide an opportunity for youngsters to learn by engaging their senses, sparking their imaginations, and encouraging them to interact with others. A recent Toy Association-commissioned survey revealed that most parents (82%) believe that toys are important for supporting imaginative play and discovery.Toy Trends Specialist with The Toy Association, Jennifer Lynch, says whether it is a stuffed animal, action figure, puzzle, or doll, toys help encourage play, which is important for healthy brain development. With that in mind, she highlights a few of this year’s top toys. TOP TOYS: LITTLE LIVE PETS CHAMELEON, MOOSE TOYS Lynch says one of the newest youth electronic offerings from Little Live Pets, Sunny the Bright Light Chameleon is a one-of-a-kind interactive light up pet that is packed with personality and full of features and surprises. She points out that it’s “Soft, squishy and fun to hold, Sunny responds to love and attention with more than 30 sounds and reactions along with a full body of coloring changing rainbow lights that reflect Sunny’s mood — from happy to super happy, full to sleepy and warm to cold and more. Kids will be delighted when they hear Sunny repeat back what they say.” Like a true chameleon, Lynch adds, “Sunny blends in everywhere. Switch to party mode and Sunny flashes to the beat of the music, and when the party really gets going Sunny sings. Get Sunny dancing on the ceiling, walls, windows – wherever – with the suction feet feature of this one-in-a-chameleon pet.” Direct link: https://www.moosetoys.com/our-toys/little-live-pets/bright-light-chameleon-sunny/ VTECH® KICK & SCORE PLAYGYM™, VTECH Babies are able to achieve motor-skill milestones with this multi-stage, developmental play mat that includes a detachable plush soccer ball, learning panels and gym pieces. Lynch says babies start with floor play by kicking the ball or swatting the giraffe, flip to tummy time to strengthen core muscles, and parents can engage kids during seated play with the interactive, detachable learning panel that reinforces language skills and provides on-the-go play and exploration. Direct link: https://www.vtechkids.com/product/detail/20258/Kick_and_Score_Playgym GABBY’S DOLLHOUSE FAIRY KITTY GARDEN, SPIN MASTER Inspired by the enchanted Cotton Candy Tree from the show, Lynch says, “This treehouse playset features lights, a transforming canopy, secret room, vine zipline, swing, figures, accessories and furniture pieces to play out exciting adventures!” Fans are able to explore the treehouse’s two floors with Kitty Fairy and an exclusive 3.5-inch-tall Gabby Girl figure. They can also discover a tree canopy that opens up to reveal a play area. After exploring all the features, youngsters can unbox their special Dollhouse Delivery, just like Gabby does in the show, and find a surprise watering-can accessory to use in their storytelling. Lynch highlights that there’s also a thumbwheel built into the floor. Kids can spin it to find a secret room in the trunk of the tree and watch as the trunk and table light up (batteries included)! For one last surprise, she says fans can scan the QR code inside the Dollhouse Delivery to unlock a special reward in the free Gabby’s Dollhouse App (available on iOS and Android). Direct link: https://www.spinmaster.com/brands/gabbys-dollhouse/gabby-s-dollhouse-transforming-garden-treehouse-playset-with-lights-2-figures-5-accessories-1-delivery-3-furniture-kids-toys-for-ages-3-and-up SONIC SPEED RC, JAKKS PACIFIC Lynch concludes with the world’s favorite blue hedgehog that’s back for a next-level adventure. The latest offering allows fans to recreate the action from the Sonic the Hedgehog 2 movie with this RC. She points out it includes an iconic ring-shaped controller allowing for forward motion, turns and spinning action. The toy trends specialist adds that the RC lights up when fans select Turbo mode for that extra boost. For convenience and additional fun, the six-inch scale articulated Sonic figure is removeable. Direct link: https://www.jakks.com/sonic-the-movie/sonic-the-hedgehog-2-sonic-speed-rc/ For more information, go to thegeniusofplay.org. Facebook: Facebook Instagram: Instagram Twitter: Twitter Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

April 12, 2022 02:15 PM Eastern Daylight Time

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Goodway Group Launches Passport One™, A New People-Based Identity Solution

Goodway Group

Goodway Group, a leading data-driven and technology-enabled digital media and marketing services firm, has launched its new people-based identity solution: Passport One™. The new solution provides marketers with a privacy-forward proprietary database to reach customers, enhance existing first-party data, and create new opportunities for closed-loop measurement. Passport One™ is among a suite of products that comprise Goodway Group's Modern Marketing Toolkit, which is strengthened by Goodway Group's teams of analysts, data scientists, and strategists. Passport One™ is the newest addition to Goodway Group's award-winning tech stack, which is designed to meet the needs of sophisticated marketers' biggest challenges, including consumer resolution, reach and engagement, insights-led measurement and strategic media investment. Amid increasing privacy legislation and platform-based restrictions on consumer data, establishing a clear first-party data strategy is critical to brands' success in the cookieless future. This requires access to tools and data that is out of reach for most brands, with digital marketers ranking cost as the second-largest challenge to using first-party data. With the launch of Passport One™, Goodway Group is now democratizing these resources to make it possible for advertisers of any size to build and strengthen their digital marketing strategies and engage them as a driver of revenue and business growth. "At Goodway Group, we recognize that addressing identity in today's privacy-centric digital advertising space is a huge undertaking for most brands who aren't already deep into their first-party data journey," said Jay Friedman, President of Goodway Group. "Through Passport One™, we're tackling this problem with an invaluable marketing tool capable of creating and enhancing first-party data for any brand and by extension providing them with the insights necessary to position their brands for success." Goodway Group's Modern Marketing Toolkit is a collection of seven strategies and approaches tested and approved by the agency to address brands' current identity needs, including common IDs, cleanroom environments, publisher cohorts, contextual targeting, and panel-based and decentralized authenticated solutions. Using Passport One™, marketers gain access to hundreds of attributes across the vast majority of U.S. consumers, which can be used to build their initial audience foundation or supplement their view and understanding of their available first-party data to gather new audience insights. Passport One™ also delivers to marketers access to best-in-class data, including: 300 million consumer profiles 126 million U.S. households Coverage of 95% of the U.S. population Linkage to 500 million anonymized email addresses, utilizing ID solutions 1,500 individual HH level attributions Goodway Group's Modern Marketing Toolkit can be applied individually or cohesively to address every marketer's unique business needs at scale, from targeting and personalization to measurement and analytics. For more information on Passport One™ and Goodway Group’s Modern Marketing Toolkit please visit: https://www.goodwaygroup.com/passportone About Goodway Group Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. Contact Details Kite Hill PR for Goodway Group Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

April 12, 2022 10:00 AM Eastern Daylight Time

Fine Fragrance House LilaNur Parfums Finalists at 2022 US Fragrance Foundation Awards

LilaNur Parfums

India's luxury fragrance brand, LilaNur Parfums has been shortlisted for two of the most prestigious categories in the Fragrance Foundation Awards during their first year in the market. Davana Cèdre Eau de Parfum, created by Firmenich Master Perfumer, Honorine Blanc, was recognized for the Perfume Extraordinaire category for its olfactory innovation. Additionally, Rose Attar Absolu was recognized in the Fragrance Innovative Product of the Year for its unique product formulation and for utilizing pure Indian-grown Rose Centifolia in an international fragrance for the first time ever. LilaNur Parfums was created by Anita Lal, Founder and Creative Director of Good Earth India, and Paul Austin, former Senior Vice President for the Global Fine Fragrances division at Givaudan. LilaNur Parfums ’ mission is to inspire the world with India’s rich fragrance culture, build awareness around its array of natural perfumery ingredients, and to drive opportunities to the thousands of rural workers whose livelihoods depend upon India’s floriculture economy. From its inception, LilaNur Parfums forged partnerships with Jasmine C.E. in Madurai - the country’s leading supplier of floral absolutes to the fragrance industry - and the Firmenich Naturals Innovation Group in Grasse to create fully traceable and innovative scents from field to flacon. For Davana Cèdre, the idea was to harmonize the balsamic fruitiness of Davana - an herbaceous Indian plant used in worship - with something elemental and androgynous. “Davana Cèdre really took me out of my comfort zone” said Honorine Blanc. Master Perfumer at Firmenich. “I wanted to capture a sense of unexpected contrasts - between the spirituality of the Davana and the strength of the Cedarwood”. The Rose Attar Absolu is an alcohol-free, perfume oil infusion which delivers a singular, vivid true-to-flower bloom and luxurious skin feel. Absolutes of pure Indian-grown Rose Centifolia - cultivated exclusively for LilaNur Parfums in India and used for the first time in international perfumery - are macerated for over 100 days with pure, ethically sourced Sandalwood. “I’ve always had a desire to create a modern fragrance line that reflected the true essence of India’s majestic flora and to reintroduce the traditions of attars to the world,” said Anita Lal, co-creator of LilaNur Parfums, “I’m happy to see this innovation be recognized within the prestigious US fragrance community.” “These nominations attest to India’s incredible fragrance story and its ability to inspire so much creativity and imagination - from the jasmine fields of Madurai to the perfumery ateliers of Grasse.” said Paul Austin, co-creator of LilaNur Parfums. The Fragrance Foundation will officially announce the award winners on June 9, 2022, at their annual awards ceremony in New York City. About LilaNur Parfums LilaNur Parfums, which launched October 2021, is India’s first luxury fragrance house, celebrating the country’s abundant flora and olfactory riches, expressed through the lens of French master perfumery. Born in the fragrant fields of Madurai in Southern India and crafted in Grasse, each of the 7 Eau de Parfums and 3 Attar Absolus have been composed around India’s iconic flowers, spices, herbs and woods. LilaNur Parfums was created by Anita Lal, Founder and Creative Director of Good Earth India, and Paul Austin, former Senior Vice President for the Global Fine Fragrances division at Givaudan. For the launch collection, four of France's most revered perfumers - Honorine Blanc, Olivier Cresp, Fabrice Pellegrin, and Clément Gavarry - each with a shared passion for the rich fragrance culture of India - were invited to compose a scent using iconic Indian ingredients as their muse as a starting point. Many of these ingredients were borne from the joint venture between Jasmine C.E and Firmenich. aimed at developing unique and innovative extractions of Indian flora. LilaNur Parfums launched in October 2021 and is available exclusively at Bergdorf Goodman and lilanur.com. www.LilaNur.com @lilanurparfums Contact Details BPCM Laura Schroeder +1 631-885-2464 lschroeder@bpcm.com Company Website https://www.lilanur.com/

April 12, 2022 09:30 AM Eastern Daylight Time

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