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WagerWire Establishes Fantasy and Media Verticals as Independent Brands Under Parent Company Wire Industries, Inc.

WagerWire

Wire Industries, Inc., a technology and media company that owns and operates sports betting marketplace WagerWire, announced today the formal establishment of FantasyWire and the Wire Media Group as independent verticals. This expansion allows the company to operate fantasy sports products and other types of gaming independently of sports betting, while accelerating growth of its media and affiliate segments. “This is a natural evolution of our business that we have been planning ever since we founded the company in 2021 as the corporate entity Wire Industries Inc.,” said Zach Doctor, Co-Founder and CEO. “Our sports betting marketplace WagerWire has demonstrated that players love the optionality provided by a liquid and open market for active bets, while delivering significant player engagement value and cost-effective user acquisition for our partner sportsbooks. Now, we’re introducing this same economic principle to fantasy sports and other types of gaming.” FantasyWire is now a separate consumer brand operating side-by-side with WagerWire under the Wire Technologies umbrella. FantasyWire is powering the first-ever DFS pick ‘em marketplace on RealTime Fantasy Sports (RTS), and with trading also available on the WagerWire app. On the RTS marketplace, players can post their line-ups for sale at any time or buy line-ups in progress using tools like suggested prices and deal scores. The technology behind FantasyWire was nominated for Best Fantasy Innovation of 2024 by the Fantasy Sports Gaming Association (FSGA). The Wire Media Group (WMG) encompasses the company’s media network, The Wire, and affiliate marketing division, The Sports Influencers. The group was launched in 2023 by creating original content that immediately catapulted WagerWire into the national spotlight, amassing hundreds of millions of views across social platforms and capturing the attention of ESPN, CNBC, USA Today, and the New York Post. In its first year of operation, WMG was shortlisted for a Hashtag Sports Award for Best Sports Betting Content and was shortlisted again in 2024 for Best X Presence, along with FOX Sports and the NBA. Under WMG, The Wire is a content collective of top-tier creators and networks as well as original in-house content, with partners including Betr Media, Pro League Network (PLN), The Hammer Betting Network, East Coast Sports Investors, and The Gaming Juice. Content spans sports, pop culture, fantasy, sports betting, sports business, and regulatory developments. “Media is an important piece of our ecosystem as it ties all our offerings together and drives a powerful flywheel effect,” said Travis Geiger, Co-Founder and Chief Experience Officer. “Our marketplace generates a never-ending stream of interesting line-ups and bet slips that we leverage as a source of viral content, leading to organic consumer awareness and more incoming action, and finding the next big story.” Geiger continued, “Then with our creator partners, The Wire utilizes purpose-built A.I. production services to aggregate massive amounts of daily content to generate snackable clips, search-optimized articles, and data visualizations to amplify discoverability and cross-pollinate different audiences.” The company’s rapidly growing affiliate business, The Sports Influencers, also operates under the WMG division. Through a diversified strategy of social media services, events, and direct conversions, the company drives sign-ups to multiple affiliate partners, including FanDuel, Caesars, BetMGM and PrizePicks. WMG was shortlisted for SBC North America’s Sports Betting Affiliate of the Year award in 2023 and 2024. Wire Technologies is also building additional gaming verticals including PonyWire, a marketplace for horse racing bets, ContestWire for entries in survivors, pools, and brackets, and DataWire, its in-house data department developing proprietary pricing models and betting tools, as well as insightful content and data visualizations. The full Wire Industries, Inc. organizational chart can be viewed HERE. Wire Industries Inc was established in 2021 and owns and operates Wire Technologies and Wire Media Group. Wire Technologies is the company’s marketplace division including WagerWire, FantasyWire, PonyWire and ContestWire, while Wire Media Group operates their always-on media network and affiliate marketing division. The business was founded with the mission to bring a more efficient, open, and entertaining market to real money gaming of all types, unlocking value for the entire ecosystem. You can download their flagship product WagerWire in the Apple App Store and Google Play, and find them @WagerWire on Twitter and LinkedIn, or @WagerWireLive on TikTok and Instagram. Wire Industries is dedicated to providing a responsible gaming environment. If you think you or someone you know may have a gambling problem, resources are available. Call 1-800-GAMBLER. Contact Details Sterling Randle srandle@hotpaperlantern.com Company Website https://wire.industries/

July 09, 2024 02:36 PM Eastern Daylight Time

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B-Side Lounge: The Newest Music Venue Opens at Graton Resort & Casino

Graton Resort & Casino

Graton Resort & Casino is celebrating summer with the opening of its latest music venue, B-Side Lounge, on Thursday, July 11. Located within Bistro 101, this exciting new space will feature live entertainment, weekend DJs, Sunday brunch parties, and more. The opening line-up of live performances has something for everyone from country music to dance parties. Thursday, July 11 – NorCal native Tyler Rich kicks it off with crowd pleasing country Friday, July 12 – Official DJ of the Golden State Warriors DJ D-Sharp delivers non-stop beats Saturday, July 13 – Bay Area favorite DJ Shabazz spins the hottest tracks to keep the party jumping Sunday, July 14 – Recent American Idol sensation Kaeyra performs at a special brunch “B-Side Lounge is the new, go-to destination for entertainment,” said Lana Rivera, President of Graton Resort & Casino. "We've handpicked an incredible lineup of local and touring artists who bring their heart and soul to the stage, making every night at B-Side Lounge a special event." B-Side Lounge offers an electrifying atmosphere with a wide range of music, both old and new. The space features a glamorous full bar, premium lounge seating and a lively dance floor. The menu offers a selection of local craft beers on tap and specialty cocktails, as well as nonalcoholic drinks. Explore a variety of upcoming entertainment events at www.gratonresortcasino.com. *** About Graton Resort & Casino Graton Resort & Casino, located in Rohnert Park, California, is a premier destination for entertainment, dining and gaming in Northern California. Boasting a luxurious atmosphere and world-class amenities, Graton Resort & Casino offers guests an unparalleled experience with its diverse selection of restaurants, bars, gaming options and live entertainment venues. From thrilling gaming action to upscale dining and relaxing spa treatments, Graton Resort & Casino provides an all-encompassing retreat for visitors seeking excitement and relaxation. Resort access is limited to guests aged 21 or older. For more information, visit www.gratonresortcasino.com. ### Contact Details Landis Communications Inc. Brianne Miller +1 650-575-7727 graton@landispr.com Company Website https://www.gratonresortcasino.com/

July 09, 2024 08:01 AM Pacific Daylight Time

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WagerWire Launches Buying and Selling of Fantasy Entries in App

WagerWire

WagerWire, a sports gaming marketplace technology company serving sportsbooks and fantasy operators, today announced that buying and selling is now live in their app, available in the iOS and Google Play stores. This marks the first time that fantasy players can legally buy and sell daily fantasy Pick’em entries with the tap of a button. WagerWire users are now able to buy and sell RealTime Fantasy Sports entries on the app, with more fantasy operators to be added for trading soon. WagerWire announced their integration with RealTime Fantasy in January 2024, allowing users to sell their Pick’em lineups while in progress, including during the actual game, directly on the RTFS platform. During the NFL playoffs, the marketplace saw 12% of all DFS Pick’em lineups sell on the secondary market. “This is a paradigm shifting moment for fantasy,” said WagerWire Co-Founder and CEO Zach Doctor. “This launch represents a way to bring more ownership and control over their entries. For the first time, there is a way to cash in on your lineups even if they go on to lose - by selling it to a friend or on the open market. The excitement is palpable.” The newly launched fantasy marketplace is the latest addition to the growing technology portfolio of WagerWire’s parent company Wire Industries, Inc. Their app already hosts an array of marketplace tools for both sports betting and fantasy including stat tracking, account syncing, bet value graph builders and calculator, and social features that allow users to follow how their friends, influencers, or sharps are playing. “I’ve been playing fantasy for years, but being able to sell my DFS lineups is game-changing," said Braiden Payne, RealTime Fantasy Sports veteran user. "I’m also loving being able to buy and sell in-game and see the progress of my picks with live price suggestions. The RT marketplace in the WagerWire app takes an already great and easy-to-use experience to the next level.” WagerWire was recently shortlisted for two awards at SBC North America – Rising Star of the Year and Affiliate of the Year, in addition to EGR's Rising Star of the Year and Hashtag Sport’s Best X Presence award. WagerWire burst onto the scene in 2021 with the announcement of a high-profile seed round led by Miami Marlins co-owner Roger Ehrenberg, Eberg Capital and NBA All-Star Richard Jefferson. They are a licensed affiliate and media partner to top US sportsbooks including BetMGM, BetRivers, Caesars, FanDuel, Hard Rock Bet, SuperBook and more. WagerWire content has been viewed over 250M times in the past year and has been featured in the New York Post, USA Today, Bleacher Report, ESPN, Bloomberg and CNBC, among others. WagerWire empowers fantasy players and bettors to take control of their action and treat their fantasy lineups, contest entries, and sports bets as assets that can be bought and sold at any time. WagerWire’s proprietary GLI-33 certified marketplace technology can be directly embedded into sportsbook apps, and also powers the WagerWire app that serves as an aggregated marketplace of bets across partner sportsbooks. The WagerWire Media Network that generates engaging daily sports and betting content “By Fans, For Fans.” You can download WagerWire in the Apple App Store and Google Play, and find them @WagerWire on Twitter and LinkedIn, or @WagerWireLive on TikTok and Instagram. WagerWire is dedicated to providing users with a responsible gaming environment. If you think you or someone you know may have a gambling problem, resources are available. Call 1-800-GAMBLER. Contact Details Bailey Irelan birelan@hotpaperlantern.com Company Website https://www.wagerwire.com/

July 01, 2024 10:01 AM Eastern Daylight Time

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Flash Appoints Chris Donus as President

Flash Parking

Flash, the leading end-to-end parking technology platform, today announced that Chris Donus, the current CFO, has been appointed president of the organization. In the newly established role, Donus will expand his focus on day-to-day operations, working closely with the leadership team to execute transformative strategies that include the expansion of Flash’s burgeoning digital demand network, EV charging and parking platform scale, and driving the company’s regionalized branch organization to deliver unmatched partner experiences. Dan Sharplin will continue in his role as Chairman and CEO, focusing on international growth, strategic transactions, and ecosystem partnerships. “This promotion reflects Chris’s exceptional leadership and expertise at this time of tremendous momentum for Flash as we rapidly scale our industry-leading parking and EV charging digital ecosystem," said Flash CEO Dan Sharplin. “In the next 24 months, we anticipate more transformation in the parking industry than we’ve seen in several decades prior. Chris has the relevant experience to ensure we execute on our priorities that allow us to drive this industry transformation.” “We are building a parking and EV charging ecosystem where a seamless driver experience benefits everyone,” said Donus. “There is an incredible amount of innovation and hard work being done across Flash to build the platform and partnerships that further our position as the leader in parking and EV Charging technology. I look forward to ensuring the value we create is incomparable in my role as President of Flash.” Before Flash, Donus served as COO and CFO at Wheel Health, a venture-backed telehealth platform developer designed to connect companies and clinicians to deliver virtual care. He also served in senior leadership roles at Lyft as VP and Business Unit leader of Express Drive, the customer-facing fleet line of business, generating over $400 million in rental revenue and over $2 billion in Lyft rides. Prior to that, he was president of Silvercar from 2015 to 2018 alongside roles as COO, from 2017 to 2018, and CFO from 2012 to 2015. He has also served in leadership roles at Freescale Semiconductor, Hertz Global Holding, and Lucent Technologies. About Flash Flash is a pioneering technology company bringing seamless parking and EV charging experiences to drivers through a first-of-its-kind digital ecosystem. Flash’s platform connects reservable parking and charging in the apps drivers use every day with garage, surface lot, event, and valet parking locations—connected and controlled via a cloud-based operating system with unrivaled intelligence. Customer-obsessed brands partner with Flash to deliver digital, easy-to-use, reliable, and increasingly frictionless experiences to drivers eager to pay for a solution that eliminates wasted time, excess emissions, and stress. The solution has arrived. Contact Details Razor Sharp PR Ray Young +1 512-694-6097 ray@razorsharppr.com Company Website https://www.flashparking.com/

June 27, 2024 10:00 AM Central Daylight Time

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What's Trending Now - Summer Must-Haves

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

June 27, 2024 07:00 AM Eastern Daylight Time

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Kartoon Studios Gears Up To Launch Most Ambitious Project Yet With New Winnie-The-Pooh Franchise; Backed By $30M Of Non-Dilutive Financing From Catalyst Venture Partners

Benzinga

By Meg Flippin, Benzinga Winnie-The-Pooh, the classic novel by A.A. Milne, has warmed our hearts, opened our imaginations and kept us enchanted for decades. It has also made its licensees a lot of money. After all, the franchise has generated over $80 billion in sales over the past forty years and is estimated to generate $3 to $6 billion in annual revenue for Walt Disney Co. (NYSE: DIS). It's also the subject of the next big project from Kartoon Studios (AMEX: TOON), a global company specializing in creating, producing, distributing, marketing and licensing entertainment brands. Kartoon Studios ’ Winnie-The-Pooh is the most ambitious project yet for the company, encompassing an animated holiday movie, five holiday specials and a four-year/104-episode series and 5 Holiday specials to premiere on Amazon.com Inc.’s (NASDAQ: AMZN) Amazon Prime Video, via Kartoon Channel!’s subscription service on the platform. Concurrently, the global retail program will kick off with the debut of products featuring an array of special features, distributed through Alliance Entertainment Corporation (“AEC”)(NASDAQ: AENT), which distributes to Walmart Inc. (NYSE: WMT), Barnes & Noble and Amazon. At launch, AEC will debut an exclusive steel case video package with unique bonus features as part of Kartoon Studios’ global merchandise program. The series is being financed through non-dilutive joint venture production financing of $30 million provided by WTP SPV 1, a subsidiary of Catalyst Venture Partners. “We have committed to provide $30 million to the Special Purpose Joint Venture for this exciting new version of A.A. Milne’s ‘Winnie the Pooh’ from Kartoon Studios, which is non-dilutive to any of TOON’s existing stakeholders. Being able to participate in a timeless and proven children’s classic such as Milne’s ‘Winnie-The-Pooh,’ through the production of original animated content and the licensing of consumer products from those proprietary character designs and stories, is a unique opportunity we are very excited about,” said Steven A. Horowitz, Sr. Managing Director of WTP SPV. “Andy Heyward and the team at Kartoon Studios have a long history of producing hit properties for children. An all-star array of award-winning talent across development, production, marketing, consumer products, and distribution has been assembled to manage the brand launch, and we are excited to be a part of what we are confident will be a hugely profitable and enduring business.” It Doesn’t Get Any More Iconic “Disney created an iconic and tremendously successful global brand with ‘Winnie-the-Pooh’ that we have all admired so much. When the property went into the public domain, we knew we could only undertake creating Pooh for a new generation, if we could bring a completely different and unique look that was contemporary, protectable, and gave voice to the characters and stories created by A.A. Milne, as has never been done,” said Kartoon Studios Chairman & CEO Andy Heyward when announcing the deal. “We are thrilled to launch with Amazon Prime Video, and Alliance Entertainment distributing through Walmart, Barnes & Noble, and Amazon, to deliver unique and exceptional content, as we build out a new iteration of this entertainment brand and Winnie-The-Pooh branded consumer products to the global marketplace.” Been There, Done That Kartoon Studios has a lot of experience with merchandising around a popular franchise. This spring Kartoon Studios – which is the controlling partner of "Stan Lee Universe, LLC" – unveiled a new dedicated storefront on Amazon, exclusively featuring products related to Stan Lee. This Stan Lee storefront, powered by Meteor, offers a wide range of branded apparel and merchandise adorned with graphics that pay homage to the legendary "Godfather of Comics." This new storefront further enhances the brand's connection with its digital community of passionate fans. Kartoon Studios also has a YouTube channel dedicated to everything Stan Lee for his legions of fans – “Stan Lee Presents,” now rebranded to Cinematica – which features a diverse range of content sourced from Stan’s personal archives, digital Stan Lee comic books, exclusive interviews, behind-the-scenes footage, seldom-seen historical materials as well as sneak peeks of upcoming projects from the Stan Lee Universe. Kartoon Studios plans to take a similar approach to merchandising around Winnie-the-Pooh. The Amazon series is in pre-production and will kick off with the animated Christmas movie, set to premiere December 24, 2025, on Amazon Prime Video through Kartoon Channel!’s $3.99/month subscription distribution arrangement. Alongside the movie, Alliance Entertainment will distribute steelcase videos with plush and a unique array of special features. through its retail and online partners. The company is developing its Winnie-the-Pooh content with what it says is a unique “yarn-based” design and palette for the characters and backgrounds, along with original modern stories inspired by Milne’s beloved classic books. The imagined yarn gives the characters depth and warmth, reports Kartoon Studios. The stories will be told in a “Seussian style” rhyme to provide an enriched dimension. AI In The Driver’s Seat To achieve all that, Kartoon Studios is leveraging artificial intelligence. “In designing ‘Kartoon Studios’ Winnie-The-Pooh,’ using both AI and by hand, the unique look of the characters and backgrounds could not have been imagined prior to the advent of AI in our industry,” said Heyward. “Moreover, our use of AI will enable us to bring a level of efficiency, speed to market, and creativity to the production heretofore not possible.” Kartoon Networks is aiming to lift families' spirits with Winne-the-Pooh focusing on its goodness, grounded in family, friendship, kindness and love. Those are values Kartoon Studios’ version of Pooh will showcase. If Kartoon Studios is able to replicate its prior success, the news could bring cheer to fans and investors alike. Featured photo by Annie Spratt on Unsplash. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

June 25, 2024 08:40 AM Eastern Daylight Time

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Select Sector SPDR ETFs: A Focused Approach for Sector-Specific Portfolio Management

Select Sector SPDR

In the ever-changing landscape of the financial markets, Select Sector SPDR ETFs present a method for investors looking to engage in sector-specific investments. By breaking down the S&P 500 into distinct sectors, these ETFs provide a pathway for both individual and institutional investors to craft more targeted and strategic investment portfolios. The Select Sector SPDR ETFs encompass a range of sectors, each represented by a dedicated ETF. This structure allows investors to focus their investments on specific areas of the economy, depending on their investment objectives, risk tolerance, and market outlook. Overview of Select Sector SPDR ETFs: Communication Services Select Sector SPDR Fund (XLC): Focuses on telecommunications and media companies. Consumer Discretionary Select Sector SPDR Fund (XLY): Targets companies focused on non-essential goods and services such as luxury items, travel, and leisure. Consumer Staples Select Sector SPDR Fund (XLP): Concentrates on essential consumer goods and services like food, clothing, and personal products. Energy Select Sector SPDR Fund (XLE): Dedicated to the energy sector, focused on oil and natural gas. Financials Select Sector SPDR Fund (XLF): Encompasses banking, investment, and insurance industries. Health Care Select Sector SPDR Fund (XLV): Focuses on pharmaceuticals, healthcare equipment, and services. Industrials Select Sector SPDR Fund (XLI): Includes manufacturing, construction, and logistics firms. Materials Select Sector SPDR Fund (XLB): Covers the chemicals, construction materials, and packaging industries. Real Estate Select Sector SPDR Fund (XLRE): Targets commercial real estate services and REITs. Technology Select Sector SPDR Fund (XLK): Concentrates on the information technology, semiconductor, and electronics sectors. Utilities Select Sector SPDR Fund (XLU): Dedicated to electric and gas utility companies. By offering a straightforward and transparent approach to investing in specific sectors, Select Sector SPDR ETFs enable investors to adapt their investment strategies in response to changing market conditions. The Select Sector SPDR ETFs offer a focused approach to investment, allowing for detailed sector analysis and strategic portfolio management. As the financial landscape continues to evolve, these ETFs provide a valuable tool for investors looking to refine their investment strategies through sector-specific allocations. DISCLAIMER: This is a work of research and should not be taken as investment or financial advice. Therefore, Select Sector SPDRs or the publisher is not liable for any decision made based on the publication. About the Company: Select Sector SPDR ETFs offer flexibility and customization opportunities. Many investors have similar outlooks, but no two are exactly alike. Select Sector SPDR ETFs let investors select the sectors that best meet their investment goals. DISCLOSURES The S&P 500 Index is an unmanaged index of 500 common stocks that is generally considered representative of the U.S. stock market. The index is heavily weighted toward stocks with large market capitalizations and represents approximately two-thirds of the total market value of all domestic common stocks. The S&P 500 Index figures do not reflect any fees, expenses or taxes. An investor should consider investment objectives, risks, fees and expenses before investing. One may not invest directly in an index. Transparent ETFs provide daily disclosure of portfolio holdings and weightings All ETFs are subject to risk, including loss of principal. Sector ETF products are also subject to sector risk and nondiversification risk, which generally will result in greater price fluctuations than the overall market. Diversification does not eliminate risk. An investor should consider investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus, which contains this and other information, call 1-866-SECTOR-ETF (732-8673) or visit www.sectorspdrs.com. Read the prospectus carefully before investing. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is distributor for the Select Sector SPDR Trust. Media Contact: Company: Select Sector SPDRs Contact: Dan Dolan* Address: 1290 Broadway, Suite 1000, Denver, CO 80203 Country: United States Email: dan.dolan@sectorspdrs.com Website: https://www.sectorspdrs.com/ *Dan Dolan is a Registered Representative of ALPS Portfolio Solutions Distributor, Inc. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is the distributor for the Select Sector SPDR Trust. SEL007597 EXP 8/31/24 Contact Details Dan Dolan +1 203-935-8103 dan.dolan@sectorspdrs.com Company Website https://www.sectorspdrs.com/

June 24, 2024 05:00 AM Eastern Daylight Time

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Media Advisory: Comcast Partners with Legendary Mexican Rock Band EL TRI to Provide ASL Interpretation for the First Time at Upcoming Music in the Park Concert

Comcast California

Comcast has partnered with legendary Mexican rock band, EL TRI to provide sign language interpretation for their June 22 Music in the Park performance at Plaza de Cesar Chavez in San Jose. This marks the first time that EL TRI, whose lyrics are in Spanish, will perform with sign language interpreters to provide greater accessibility to deaf and hard-of-hearing fans. In addition to interpreting the iconic lyrics of EL TRI, interpreters from Pro Bono ASL will translate the announcers of the traditional Lucha Libre matches that Music in the Park will offer as entertainment to attendees before the concert. WHAT: • Capture historic moments of ASL interpretation at Music in the Park • Interview ASL interpreters who have worked in shows with Bad Bunny, Juanes and Elvis Crespo • Hear from Comcast about its plans to serve the Deaf and hard-of-hearing community • Lucha Libre matches will feature local wrestlers such as "El Gladiador del aire,” "El Viento" and "Rey de las pesadillas” El Cucuy, WHEN: Saturday, June 22, 2024 Doors open at 4:00 PM PT Concert starts at 8:00 PM PT Lucha Libre Matches will happen throughout the event WHO: • Alex Lora and his legendary Mexican rock band EL TRI • ASL interpreters from Pro Bono ASL - an organization that specializes in bringing immigrant, first-gen, queer, multilingual and multicultural ASL interpreters to concerts and festivals across the U.S. • Comcast representatives WHERE: • Plaza de Cesar Chavez - 1 Paseo de San Antonio, San Jose, CA 95113 About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on connectivity, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Comcast Adriana Arvizo +1 925-200-1919 adriana_arvizo@comcast.com Company Website https://california.comcast.com/

June 21, 2024 09:00 AM Pacific Daylight Time

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Comcast Partners with Legendary Mexican Rock Band EL TRI to Provide Sign Language Interpretation for the First Time at Upcoming Music in the Park Concert

Comcast California

Comcast has partnered with legendary Mexican rock band, EL TRI to provide sign language interpretation for their June 22 Music in the Park performance at Plaza de Cesar Chavez in San Jose. This marks the first time that EL TRI, whose lyrics are in Spanish, will perform with sign language interpreters to provide greater accessibility to deaf and hard-of-hearing, fans. Comcast recently announced the availability of live American Sign Language (ASL) interpreting services at eight Bay Area Xfinity Store locations. Customers who need ASL support can visit any of the eight Bay Area Xfinity Stores, where representatives will utilize ASL Video Remote Interpreting (VRI) to access a live interpreter provided by partner, Communication Service for the Deaf (CSD). EL TRI, one of Latin America's most iconic rock bands, will perform as part of San Jose’s popular Music in the Park summer concert series. The addition of ASL interpreters underscores Comcast’s dedication to accessibility and community engagement. "We are thrilled to be part of this wonderful initiative," said Alex Lora, lead singer of EL TRI. "Music is a universal language, and it’s important that everyone, regardless of their hearing ability, can share in the experience and energy of our live performances. We can’t wait to rock out with all our fans in San Jose!" In addition to the interpreting services at the concert and in its stores, Comcast recently announced $60,000 in grants to three community partners: San Francisco LightHouse for the Blind and Visually Impaired, California School for the Deaf and the World Institute on Disability. These grants aim to broaden the scope of digital inclusion and accessibility to deaf and hard-of-hearing students, families, seniors, and community members. The American Community Survey (ACS) estimates that 3.6% of the U.S. population is “deaf or have serious difficulty hearing.” Additionally, according to Pew Research Center, 23% of people with disabilities say they never go online, with 57% saying they do not have a home broadband connection. That’s why, through its Project UP initiative, Comcast is working to address and eliminate the unique barriers to connectivity through a series of efforts, including Internet Essentials, Lift Zones, and skill development and training. Continuing Comcast’s ongoing commitment to diversity, equity, inclusion and accessibility, this event, in collaboration with Pro Bono ASL, aims to make the EL TRI concert more inclusive for the deaf and the hard-of-hearing. “This historical event is meaningful because these interpreters are trilingual. They know Spanish, English and American Sign Language which is creating inclusivity within the Latino deaf community which often tends to be left behind,” said Rorri Burton, Founder and Director of Pro Bono ASL, an organization that specializes in bringing immigrant, first-gen, transracial adoptees, queer, multilingual and multicultural ASL interpreters to concerts, festivals and events across the U.S. “We are grateful to Comcast for demonstrating inclusivity and commitment to the Latino deaf community.” In addition to interpreting the iconic lyrics of EL TRI to fans at the concert, interpreters from Pro Bono ASL will translate the announcers of the traditional Lucha Libre matches that Music in the Park will offer as entertainment to attendees before the concert. The matches will feature local wrestlers such as "El Gladiador del aire” El Viento and "Rey de las pesadillas” El Cucuy. Music in the Park details: • Date: Saturday, June 22, 2024 • Time: Doors open at 4:00 PM • Location: Plaza de Cesar Chavez, San Jose, CA • Special Feature: ASL interpretation provided by Pro Bono ASL, sponsored by Comcast About Pro Bono ASL Pro Bono ASL prioritizes ASL access via culturally qualified interpreters. We work with Deaf, hearing and Deaf-parented sign language interpreters; those who are immigrant, first-gen, transracial adoptees, queer, multilingual and multicultural. Representation is vital, and so are the nuances of culture that impact language. Pro Bono treasures the unique intersectionalities that make our interpreters the perfect fit for the spectrum of members in the Deaf community. As our name, "pro bono" indicates, we work "for the good" of the community. About Comcast’s Accessibility Program For more than a decade, Comcast has invested in making its products, technology, and experiences accessible to the widest possible audience while opening new doors to independence for people with disabilities. These innovations include the Large Button Voice Remote, voted USA Today’s Best Accessible Design remote in 2023, and the Xfinity Adaptive Web Remote. To learn more about Comcast’s groundbreaking accessibility work, visit corporate.comcast.com/accessibility. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on connectivity, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Adriana Arvizo +1 925-200-1919 Adriana_Arvizo@comcast.com Company Website https://california.comcast.com/

June 20, 2024 09:00 AM Pacific Daylight Time

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