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Comcast Texas Commits More Than $1M to Shrink Local Digital Divide in 2024

Comcast Texas

HOUSTON, TX (March 12, 2024) – Comcast Texas, the Houston area's largest internet service provider, will commit more than $1 million to shrink the local digital divide this year by supporting digital skills training programs, adding more Wi-Fi connected Lift Zones and providing grants to dozens of organizations that help thousands of people. The investment is part of Comcast’s Project UP – a comprehensive $1 billion initiative to advance digital opportunities across the nation and help build a future of unlimited possibilities. Digital Skills in the Workforce Over 90% of jobs available today require digital skills, yet nearly one-third of U.S. workers lack opportunities to build these skills. In 2024, Comcast Texas will continue to fund programs that teach the tech skills needed to land a job and stay competitive in the changing marketplace. Expanding WiFi-Connected Lift Zones and Programming Lift Zones are spaces in neighborhood community centers that provide free Internet access for students and families. In 2024, Comcast Texas will activate a number of new Lift Zones in the surrounding Houston area. There are 53 Lift Zones that serve southeast Texas students and families. In addition to new Lift Zones, additional programming will be added to locations that focus on skills and workforce development. Connectivity & Adoption Grants Connectivity programs give individuals, families and community partners the right tools and resources to take advantage of the Internet. Adoption programs teach the skills needed to increase competency and confidence in technology to use it proficiently. In 2024, Comcast Texas will provide hundreds of thousands of dollars in grants to fund connectivity and adoption programs. “This investment in our communities will literally change generations of southeast Texas families,” said Jose Espinel, Comcast Texas’ Regional Senior Vice President. “Everyone deserves a chance to participate in the digital economy. You can’t do that without the resources and skills to use the Internet. Our commitment will ensure that people from all backgrounds can connect to the moments that matter most.” Comcast Texas’ 2024 grant funding and other support to local organizations will be announced throughout the year. Additional support will be considered for local organizations that raise awareness about connectivity programs like Internet Essentials, a low-cost, high-speed Internet plan for qualifying households ($9.95/mo for up to 50 Mbps, or $29.95/mo for up to 100 Mbps). Internet Essentials also provides low-cost computers, free WiFi hotspots, and free internet training. About Comcast Corporation: Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information. About Project UP: Project UP is Comcast Corporation’s comprehensive initiative to advance digital equity and help build a future of unlimited possibilities. Backed by a $1 billion commitment to reach tens of millions of people, Project UP encompasses the programs and community partnerships across Comcast, NBCUniversal, and Sky that connect people to the Internet, advance economic mobility, and open doors for the next generation of innovators, entrepreneurs, storytellers, and creators. Contact Details Ilona Carson +1 346-624-2074 Ilona_Carson@comcast.com Company Website https://houston.comcast.com/

March 11, 2024 04:15 PM Central Daylight Time

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A Call to Action: Revitalizing U.S. Maritime Security for Global Stability and Prosperity

MAR LLC

Rarely is there a day without international shipping in the news. From Yemen's Houthi militants attacking shipping in the Red Sea, maritime food blockades around Ukraine, rising hostilities in the South China Sea, drought reducing traffic through the Panama Canal by almost 50%, global shipping is receiving more attention than ever before. And yet barely four years after the COVID-19 pandemic, supply chain crunch, blockade of the Suez Canal by the containership Ever Given, the vulnerabilities of the maritime transportation system remain and more needs to be done to protect American interests. ZERO POINT FOUR sheds light on the industry in a way that has never been done before. Bold new solutions are called for and revealed from this cutting analysis after years of working on the front lines of the shipping crisis. If you want to get a strong understanding of why the U.S. remains vulnerable to supply chain risks and a shortage of military sealift support, then this book is required reading. After years of extensive research, The Maritime Accelerator for Resilience (MAR) released the findings of its landmark study in a book entitled ZERO POINT FOUR, spearheaded by Rear Admiral James Watson (USCG Ret.) and an esteemed panel of maritime, security, ocean and supply chain experts. This critical analysis delves into the challenges and strategic imperatives facing U.S. maritime security, emphasizing its indispensable role in global commerce, national defense, and international peacekeeping and offering near, medium and long term leadership opportunities to mitigate America’s vulnerabilities. In an era marked by complex global challenges, the U.S. maritime sector's decline to a mere 0.4% of the global oceangoing commercial fleet signifies not just a loss of commercial prominence but also a critical vulnerability in national security and global economic stability. ZERO POINT FOUR offers a stark examination of the consequences of diminished U.S. influence on the seas, from eroding economic competitiveness to heightened risks in global supply chains, energy dependence, and environmental sustainability. The book highlights five key principles around security—national, economic, energy and food, climate, and workforce-- and outlines a visionary framework for action, advocating for strategic investments in maritime infrastructure, technological innovation, and a revitalized maritime workforce. These initiatives aim to restore the U.S. as a global maritime leader, ensuring the safety, efficiency, and sustainability of international shipping lanes crucial for the flow of trade, energy, and resources worldwide. Furthermore, ZERO POINT FOUR calls for enhanced international maritime cooperation to tackle piracy, illegal fishing, and environmental hazards, reinforcing the U.S. commitment to upholding the rule of law on the high seas and fostering a climate of global peace and cooperation. The impetus for the book came from the author’s recognition of the US’s vulnerability in maritime security, and its impact on all aspects of American life. From the post-World War II period when 50% of all oceangoing commercial vessels were under the US flag to today’s 0.4%, an unsustainable shift of power and influence has occurred which needs to be remedied. In addition to Rear Admiral Watson, authors include maritime mavens Carleen Lyden Walker and Captain Anuj Chopra, technology and sustainability economist Nishan Degnarain, cyber security, physical security, and enterprise resilience veteran Rich Mason, and global supply chain specialist Jonothan Kempe. The Maritime Accelerator for Resilience urges all stakeholders — government officials, industry leaders, and the public — to unite behind these proposals. By doing so, the U.S. can secure a future where its maritime domain not only thrives but also serves as a cornerstone for global trade, environmental stewardship, and international peace. ZERO POINT FOUR is available for purchase on Amazon using this LINK. The Maritime Accelerator for Resilience (MAR LLC) is a U.S.-based maritime organization operating as a maritime policy accelerator and is dedicated to propelling the U.S. maritime industry into a new era of innovation, security, and global leadership. Collaborating with influential figures in shipping, ocean policy and innovation, MAR aims to advance policy, technology, and operational strategies that enhance maritime resilience and competitiveness. Our vision is to motivate the U.S. maritime industry to global competitiveness, navigating challenges and embracing opportunities in the next decade. For more details, visit: www.maritimeresilience.org Contact Details MAR LLC Carleen Lyden Walker +1 203-260-0480 carleen.lw@maritimeresilience.org

March 11, 2024 01:00 AM Eastern Daylight Time

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Second Annual Rehart Gesner Benefit Recital

Rehart Gesner Fund

Dr. Michelle Latour and Katy Morris, co-founders of the Rehart Gesner Fund, are thrilled to announce their Second Annual Benefit Recital. The fund, dedicated to supporting CCSD music educators by helping with the costs of private voice lessons, will culminate in this event, scheduled for Sunday, April 14 th, 2024, from 5:30 to 7:30 pm. The evening will showcase the talents of adult students from the LATOUR voice studios, LLC, in a celebration of song. In this community, there are multiple options for young singers to apply for financial assistance, though very few resources available for music teachers. The Rehart Gesner Fund fills that gap, giving deserved recognition and support to CCSD music teachers who would like to cultivate their own talent. "The overwhelming support at last year's recital left us incredibly grateful to all who donated.” said Katy Morris. “We eagerly anticipate another successful year, empowering more music teachers to nurture their talent and share their passion for music with the next generation." Reflecting on the inaugural year, we are proud to have achieved these significant milestones: Granted scholarships for private voice lessons to six CCSD music teachers Welcomed two additional voice teachers Forged a partnership with renowned Los Angeles-based laryngologist, Dr. Reena Gupta, to provide scholarship recipients with comprehensive voice examinations Sponsored five music teachers for stroboscopy sessions to assess any potential medical issues affecting their voices Supported two music teachers with additional Speech-Language Pathology (SLP) therapy following their initial examinations The Second Annual Rehart Gesner Benefit Recital will be held at a private residence on April 14 th, 2024, and will be available to view via livestream. It will feature an elevated silent auction with a number of items from local businesses, all available for bidding online beginning March 14 th, 2024. Donations are being accepted via Givebutter, with a fundraising goal of $40,000 in an effort to surpass the $35,000 donated last year. All proceeds will be used to help defray costs of private voice lessons for local music educators. ABOUT THE REHART GESNER FUND Born from a place of inspiration, the Rehart Gesner Fund is named after Latour and Morris’ grandmothers, Ruth Rehart and Lorraine Gesner, both of whom had a profound impact on the co-founders’ musical upbringing. The cause is named after them and strives to “provide opportunities to nurture the artist within.” Rehart was always present in encouraging Latour with her artistic endeavors, whether it be attending dance, flute, piano or voice recitals. Gesner, Morris’ grandmother, was her advocate in life and in music. She paid for private piano and voice lessons and attended every performance. Latour and Morris wanted to honor the memory of their grandmothers by advocating for singers the way their grandmothers advocated for them. Offering assistance to those who want to grow and nurture their talent, when they otherwise might not be able to, is the heart of their cause. Follow us on Instagram at @rehartgesnerfund and on Facebook at www.facebook.com/rehartgesnerfund. Learn more about the Rehart Gesner Fund or inquire about the application process at www.rehartgesnerartists.com. Contact Details Rehart Gesner Fund Dr. Michelle Latour, Co-Founder +1 702-381-4089 info@rehartgesnerartists.com Company Website https://www.rehartgesnerartists.com/

March 05, 2024 09:00 AM Pacific Standard Time

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The New American Home® 2024

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

March 04, 2024 07:00 AM Eastern Standard Time

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Top 5 New Crypto Coins to Watch in 2024

Spark Metro

The cryptocurrency world keeps evolving rapidly, and 2024 has introduced a wave of exciting new crypto coins. Investors and crypto coins enthusiasts are eager to explore opportunities that promise significant returns. New projects and tokens are emerging every day in this sector. In this article, we shall see the list of new crypto coins considered best for investing in 2024. Stay with us till the end, as it will help you gauge which one is perfect for you to invest in. 5 New Crypto Coins in 2024 Hare are the List of New Crypto Coins of The Year 2024 1. 5th Scape Coin (5thScape) It is a popular new crypto coin which combines virtual reality with the blockchain system, 2. Hypergrowth Protocol (HGP) It is suitable for investors seeking stability in their return on investment. 3. Ocean Data Network (ODN) It is suitable for those investors seeking data privacy while investing in crypto coins. 4. Sustainable Energy Coin (SEN) As the name suggests, these new crypto coins mainly focus on renewable energy. 5. MetaVerse Guild (MVG) These crypto coins allow users to dive into the immersive world to buy and sell properties. Let us take a closer look at all the above new crypto coins: 1. 5th Scape Coin (5thScape) 5th Scape Coin stands out not just for its unique name but also for its ambitious mission to transform the gaming industry. Based on an Ethereum blockchain, 5th Scape aims to create a decentralized virtual gaming ecosystem where players own their in-game assets and experiences. Imagine a world in which you can seamlessly transfer your hard-earned virtual items across different games, participate in community governance, and even monetize your creations through a robust NFT marketplace. It is the vision 5th Scape is striving to make a reality. Click Here to Visit 5thScape Presale Page Key features of 5th Scape Coin Interoperable Game Network: Connect and interact with various games within the 5th Scape ecosystem, carrying your assets and progress with you. Player-Owned Economy: Own your in-game items and currency with the freedom to trade, sell, or utilize them as you see fit. Decentralized Governance: Participate in shaping the platform's future through transparent and accessible voting mechanisms. NFT Marketplace: Create, buy, and sell unique digital assets, giving players the power to monetize their creativity and skills. Sustainable Blockchain: 5th Scape's PoS consensus mechanism significantly reduces the total energy consumption compared to traditional crypto coins mining methods. Seamless VR and AR integration for an immersive gaming experience. Enhanced privacy and security through state-of-the-art encryption technologies. 2. Hypergrowth Protocol (HGP) HGP focuses on DeFi (Decentralised Finance) by offering high-yield staking opportunities. Users can lock their digital assets in Hyper Growth pools, earning passive income through automated yield-generation strategies. HGP utilizes complex algorithms to optimize returns and minimize risks, appealing to individuals seeking stable and profitable crypto investments. The below three hyper-growth crypto coins are worth watching and considering to add to your investment strategy. Avalanche (AVAX-USD): A leading layer-1 network in terms of its architecture. Solana (SOL-USD): Its enhanced performance makes it a strong player and a preferred choice in the DeFi space in 2024. Near Protocol (NEAR-USD): This token has seen outsized interest in recent weeks due to several catalysts. 3. Ocean Data Network (ODN) ODN strategically tackles the issue of data privacy and monetization. It empowers individuals to control their data, selling it on a secure marketplace to researchers and businesses while retaining ownership. ODN aims to democratize data access and create a fairer value distribution system for data owners. 4. Sustainable Energy Coin (SEN) SEN promotes ecological responsibility by connecting investors to renewable energy projects. SEN holders can fund clean energy initiatives and earn rewards based on the generated electricity. This innovative approach encourages investment in renewable energy infrastructure and combats climate change. The vision is to see a future with sustainability, equitable and resilient transportation, buildings and communities. The funds raised through these crypto coins will go to the sustainable energies of low-income communities. 10% tax will be levied, 5% will be distributed to the holders, and 5% will be added to the liquidity of the firm. 5. MetaVerse Guild (MVG) MVG caters to the rapidly growing Metaverse scene. MVG tokens act as a passport to exclusive virtual worlds, enabling users to purchase land, build structures, and engage in unique experiences within the Metaverse. MVG aims to foster a thriving virtual community and drive the development of immersive digital spaces. Remember, the cryptocurrency market is inherently volatile and involves significant risks. Thorough research and a cautious approach are crucial before investing in any new project. We have recreated this list to provide a glimpse into some of the promising newcomers in the crypto landscape, not financial advice. While exploring these fascinating possibilities, keep your eyes peeled for the game-changing potential of the 5th Scape Coin. Its vision for decentralized virtual gaming might reshape how we interact with virtual worlds in the future. Conclusion In conclusion, the new crypto coins of 2024 bring forth a diverse range of offerings, each with its unique value proposition. While hyper-growth protocol tokens stand as promising for gaining substantial returns, investors should carefully research and assess the potential of each coin based on their individual goals and risk tolerance. As the crypto landscape continues to evolve, staying informed about these new opportunities is essential for those looking to ride the wave of innovation in the digital asset space. Contact Details Spark Metro Alex +1 302-597-6768 media@sparkmetro.com Company Website https://sparkmetro.com/

March 03, 2024 11:24 PM Eastern Standard Time

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News Release

Fincraft Group head Kenges Rakishev discusses investment strategy; Borealis Foods IPO

Fincraft Group

Fincraft Group head Kenges Rakishev joins Proactive's Stephen Gunnion with more details about the company following the successful IPO of Borealis Foods on NASDAQ through a combination with Fincraft's Oxus Acquisition Corp. Fincraft, a privately-owned Kazakhstan holding company, focuses on investments both within Kazakhstan and internationally, boasting a diverse portfolio that includes mining companies such as Kaznickel, which holds large deposits of nickel and cobalt, and oil and gas production entities. Fincraft Group has also ventured into refinery trading, education by owning private schools, and financial services, including ownership of a significant financial institute and a brokerage company. Rakishev, with a background spanning over 20 years in private business, including investments in the machinery industry, petrochemicals, and real estate, highlighted the opportunities in diverse sectors, especially given the geopolitical risks and the transitional phase of Kazakhstan's transportation system. Kazakhstan, being rich in natural resources and the ninth largest country globally, presents significant investment opportunities in oil, gas, and minerals like nickel and cobalt, crucial for renewable energy technologies. Fincraft is a long-term investor in Kazakhstan, with strategic interests varying based on the sector and opportunity. Rakishev said the listing of Borealis Foods, a food tech company focusing on protein-rich, healthy food products, marks a significant milestone as part of Fincraft's investment strategy. Looking forward, Rakishev is optimistic about the prospects in oil and gas, nickel, cobalt, and the broader Kazakh economy, emphasising the potential in transportation and logistics. Contact Details Proactive North America Proactive North America +1 604-688-8158 NA-editorial@proactiveinvestors.com

February 28, 2024 07:10 AM Eastern Standard Time

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CSD Social Venture Fund and Gallaudet University Present "Holographic Horizons: Bridging the Educational Divide" at SXSW

Communication Service for the Deaf

CSD Social Venture Fund and Gallaudet University have partnered with Proto Inc., to utilize Proto’s “Epic” holoportation technology as a groundbreaking tool in delivering lifelike, interactive American Sign Language (ASL) education for students who are Deaf and hard of hearing. "Deaf education is on the brink of a transformative leap, where geographical, socioeconomic, and communication disparities will no longer be barriers to quality learning," said Rosa Lee Timm, Division President of CSD Social Venture Fund. “Epic allows students to see and interact with remote instructors as if they are present in the same space, making it an inclusive environment that celebrates and nurtures diversity.” The demo and event, “Holographic Horizons: Bridging the Educational Divide” is set to debut at the Southwest (SXSW) festival on March 4th, 2024, led by panelists Rosavetta Jackson, CSD Social Venture Fund Program Manager; Topher Myers, an educational technology expert; and Dr. Laurene E. Simms, a leading voice for inclusive learning. The panelists will discuss how the Epic holoportation device from Proto Inc can serve as a medium for improving educational accessibility, including how it allows for greater clarity of information exchanged in ASL due to its usage of 3D space over more traditional 2D spaces found in video conferencing platforms. Epic’s lack of physical proximity will be highlighted to show how it opens doors to unimaginable use within the realm of universal design in classroom environments, creating far more learning opportunities and accessibility for students affected by inequity and geopolitics. For more information and to register for the event, please visit: https://sxswedu.com About CSD Social Venture Fund Founded in 2017, the CSD Social Venture Fund aims to support Deaf entrepreneurs in creating jobs, breaking down barriers, and serving as positive representations within the Deaf community. By investing in Deaf-owned businesses and providing resources for entrepreneurs, they seek to strengthen the community of Deaf entrepreneurs and, in turn, the Deaf community at large. About Gallaudet University Gallaudet University has been a cornerstone of the deaf and signing community for over 150 years, promoting the intellectual and professional advancement of deaf and hard of hearing individuals through American Sign Language and English. It upholds a proud tradition of research, scholarly activity, and prepares its graduates for careers in a dynamic, technological world. Gallaudet's vision is to be the university of first choice for the most qualified deaf and hard of hearing students globally. Contact Details Communication Service for the Deaf Rosa Lee Timm +1 518-569-1841 svf@csdsvf.com Company Website https://www.csd.org/

February 27, 2024 11:15 AM Eastern Standard Time

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Photography and Videography Jobs Soar in 2023, Finds Freelancer.com

FREELANCER.COM

Freelancer.com (ASX: FLN), the world’s largest freelancing and crowdsourcing marketplace by number of users and jobs posted, today published the fastest growing online jobs for 2023 based on data from more than 1 million projects posted to the platform. The data reveals that jobs related to video content creation are in high demand. Videography ranked as the second fastest growing skill of 2023, with Video Production and Video Editing jobs also growing significantly and placing in the top growing jobs. Other video-related jobs, such as YouTube Video Editing and TikTok, were also amongst the top 25 fastest growing jobs on Freelancer.com for 2023. Fueling this demand is an increase of brands incorporating video in their marketing strategies. According to Wyzowl, video content marketing is an essential part of a majority (88%) of marketers strategies with most (85%) planning to increase spending on video in 2024. Demand for skills in photography and photo editing was also a driver for new jobs. Adobe Lightroom projects saw the highest percentage growth across the year, while Photography as a skill grew by 3,625 total jobs. In terms of earning potential, freelancers in the United States are charging up to $300/hour for Photography skills, $200/hour for Videography and Video Editing, and $160/hour to create TikTok content. “Advances in generative AI are changing the way businesses are communicating and marketing themselves. A boom in video and photography services is a clear indication that there’s a shift towards visual, highly-produced content as opposed to reliance on legacy forms of internet marketing, such as a reliance on blog posts and articles to generate traffic. We expect this trend to continue and are already seeing signs of video and marketing categories continuing to increase in 2024,” said Matt Barrie, Chief Executive at Freelancer.com. One example of how businesses are shifting towards video and moving away from written content is evident when looking at the decreasing skills of 2023. Blog writing ranked as 13th in the top falling jobs on Freelancer.com, decreasing by 66% from 4,872 to 1,648 jobs posted in 2023. While some may speculate that the introduction of generative AI tools is impacting writing, blog writing was the only writing skill present in the falling jobs. In fact, other forms of writing such as Fiction Writing (up 36.1%), Creative Writing (up 18.8%) and Microsoft Word (up 16.8%) were both amongst the fastest growing jobs of the year. “AI can’t replace creativity, yet. Although this may emerge with model scale. We said this in the middle of the year when we saw creative writing jobs increase in Q2 2023 and the sentiment remains the same in 2024. What we are seeing is that our freelancers are moving up the stack. They’re evolving from just blog writers to editors. Moving from just illustrators to directors. Ultimately, AI is elevating our talent and improving efficiency and productivity in the process,” added Barrie. Top Freelance Jobs The most popular job in 2023 was graphic design, with more than a quarter million projects requiring the skill. Graphic design has always historically been the number one job type on Freelancer.com for over a decade. Jobs related to graphic design are also the best way for new freelancers to break into freelancing, as there is an abundance of projects offering Website Design, Logo Design, Icon Design, and other forms of graphic design available. Best Paid Skills Per Hour on Freelancer.com in 2023 Marketing, photography and video related jobs took out the top spots for the best paid skills per hour on the platform for 2023. These skills being paid the most is consistent with these categories also being the most in-demand for the year Best Paid Jobs per Project on Freelancer.com in 2023 As for jobs paid per project, internet marketing takes out the top spot, followed by website design, graphic design, data entry and video services. ###### Freelancer Fast 50 Freelancer Fast 50 The Freelancer Fast 50 index is the world’s largest forward indicator of trends in online jobs related to industries, technologies, products, and companies. The data is based on 1,122,000 jobs posted to the Freelancer platform between 1 January to 31 December 2023. 2023 Growing Skills 2023 Falling Skills About Freelancer Twelve-time Webby award-winning Freelancer.com is the world’s largest freelancing and crowdsourcing marketplace by total number of users and projects posted. More than 71 million registered users have posted over 23 million projects and contests to date in over 2,000 areas as diverse as website development, logo design, marketing, copywriting, aerospace engineering and manufacturing. Freelancer also owns Escrow.com, the leading provider of secure online payments and online transaction management, and Loadshift, an Australian enterprise freight marketplace. Freelancer Limited is listed on the Australian Securities Exchange under the ticker ASX:FLN and is quoted on OTCQX Best Market under the ticker FLNCF. Contact Details Freelancer.com Marko Zitko +61 404 574 830 mzitko@freelancer.com

February 27, 2024 08:23 AM Eastern Standard Time

College Sports to Be One of the Best Media Investments in 2024, per Big Chalk

Big Chalk

Many industry watchers believe issues like conference realignment, the Transfer Portal, and NIL will damage the long-term value of college sports as a media asset. New consumer research from Big Chalk, a marketing analytics company, shows these fears to be unfounded. On the contrary, growth in consumer engagement with college sports may never be higher than in 2024. “College sports are undergoing drastic and rapid changes,” said Rick Miller, Big Chalk’s Marketing Effectiveness Practice Lead. “We wondered if consumers would react poorly to these changes and begin to tune college sports out. Nothing could be further from the truth.” Big Chalk surveyed nearly 2,000 U.S. consumers regarding their viewership levels across college sports in general, with specific questions about college football. The data indicate fans will increase viewership from an average of about 11 games per viewer in 2023 to 13 games in 2024 – an uptick of almost 17%. To see if storm clouds are gathering on the horizon, Big Chalk also gathered net sentiment scores for NIL, the Transfer Portal, and conference realignment – but despite rumblings from some pundits, these issues are not driving fans away from the product. Perhaps one of the more eye-opening findings from the research is the level of influence college sports provides its sponsor brands. “More than 13% of respondents say they prioritize college sports sponsor brands during their purchase process,” said Miller, “and another 30% say brand sponsorship positively influences their purchase decision, even if it doesn’t automatically make the brand a shopper’s number-one priority.” Some college football sponsors continued to see double-digit unaided brand awareness weeks after the football season ended. “Perceptions of College Sports 2024: What CMOs and Media Strategists Need to Know” is the first of a two-part release of Big Chalk’s research. It is available for free download at: https://dust.bigchalk.co/perceptionsofcollegesports About Big Chalk Big Chalk is a marketing analytics and outsourcing company that specializes in CPG companies and similar consumer-facing brands. Big Chalk’s blend of consumer marketing experts and data scientists provide the tools and consulting services that brands of all sizes need to grow sales and build connections with their customers. Contact Details Big Chalk Cristina Itze +1 847-957-1861 cristina.itze@bigchalk.co Company Website https://www.bigchalk.co

February 22, 2024 12:59 PM Eastern Standard Time

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