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Retention Cloud Leader CleverTap Acquires Leanplum

CleverTap

CleverTap, the world’s No.1 retention cloud, today announced it has signed definitive agreements to fully acquire San Francisco based Leanplum, a leading multi-channel customer engagement platform, for an undisclosed amount. This acquisition will make CleverTap a truly global company with development centers and customer-facing and success teams across North America, Europe, Latin America, India, South East Asia and the Middle East. Combining the product stack of the two organizations, this acquisition will enhance CleverTap’s capabilities and take its total customer base to over 1200 customers in more than 100 countries around the world. The deal is expected to close in Q2 of 2022. Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value by making every user experience hyper-personalized, relevant and contextual at scale in real time. As more businesses become digital-first, brands need to serve their users with delightful moments where they are, when they want and on their preferred channel. CleverTap and Leanplum will now bring real-time hyper-personalization, A/B testing and increased scalability to its omnichannel engagement, analytics and segmentation product lines. As a result, growth and marketing teams globally will now be able to utilize the only end-to-end user engagement and retention cloud platform, enabling them to break down user communication silos and increase the overall lifetime value of each user. “We are seeing a seismic shift in the marketing technology landscape,” says Sunil Thomas, CleverTap Co-founder and Executive Chairman. “Users today demand to be treated as individuals, and this has forced brands to change how they engage with them. CleverTap and Leanplum have both purposely built for a mobile-centric omnichannel world.” The acquisition, he says, combines platforms and teams to deliver the best behavior analytics, segmentation, and engagement tools that will enable digital brands to build valuable, long-term relationships with their users. “Our combined strength will be a game-changing force for user engagement, retention and monetization, creating tremendous value for our customers. I am very excited to welcome Leanplum to the CleverTap family.” “When we started Leanplum, our vision was to meet customers' real-time needs at the cutting edge of technology,” says Momchil Kyurkchiev, Co-founder and Chief Product Officer, Leanplum. “We have succeeded in that, but as the market has matured, to fully meet the increasing demands put on brands today, we needed to bring in the best analytics, segmentation, and engagement tools, to help our customers build valuable, long-term relationships with their customers. This is why joining forces with CleverTap makes the most sense, and I am excited about the combined capabilities we will now bring to Leanplum customers worldwide.” “I am looking forward to the journey with Leanplum. This coming together with Leanplum marks a monumental moment across the marketing technology landscape,” says Sidharth Malik, CleverTap Chief Executive Officer. “This bridges the gap created by multiple martech tools and customer data platforms and will meet the growing needs of user-obsessed digital brands in a much more efficient way. Our ‘better together’ vision is about integrating our cumulative strengths around people, process and technology to cement our position as the global leader in the user engagement and retention space. Joining forces allows us to bring advanced product and technology capabilities as brands strive to do live segmentation, anticipate user intentions and actions, automate and deploy real-time campaigns for the highest possible conversions, all from one single dashboard.” About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML powered insights and automation. Customers around the world representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit clevertap.com or follow on LinkedIn, Twitter, Facebook and YouTube. Forward-Looking Statements Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

May 19, 2022 08:17 AM Eastern Daylight Time

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ForeverLawn’s Black and Green Grass Machine Returns with Sam Hunt Racing at Texas Motor Speedway

ForeverLawn

ForeverLawn, Inc. ® is continuing their sponsorship of Jeffrey Earnhardt and the “Black and Green Grass Machine” at the SRS Distribution 250 in the NASCAR Xfinity Series, Saturday, May 21, 2022. This race, the fifth in ForeverLawn’s multi-race deal with Earnhardt and Sam Hunt Racing (SHR), will be streamed live from Texas Motor Speedway in Fort Worth, TX, at 1:30 PM ET on FS1. “ForeverLawn is thrilled to have Jeffrey Earnhardt back in the SHR No. 26 this weekend in Texas,” says Derek Taylor, head of ForeverLawn-NASCAR relations. “Our past performances show we can compete at the highest level, and we are confident in the team and equipment Sam Hunt Racing brings to the track. We’re excited to join our Texas dealers in cheering on the Black and Green Grass Machine and anticipate an amazing race day.” Earnhardt will pilot the No. 26 ForeverLawn Toyota GR Supra with a revamped version of the 2022 Black and Green Grass Machine paint scheme. Continuing their ongoing sponsorship participation alongside ForeverLawn are the Accredited Petroleum Association, Precision Products, STR, and LifeGR. “I’m really excited to get back into the ForeverLawn Black and Green Grass Machine with Sam Hunt Racing,” says Jeffrey Earnhardt. “I think our performance at Talladega and SHR’s showing at Darlington makes Texas a great opportunity to go out there and compete for a win. The team is pumped and we’re all ready to get rolling!” Viewers can follow Earnhardt and the ForeverLawn car by watching on FS1 or on Instagram, Twitter, and Facebook using #blackandgreengrassmachine. About ForeverLawn ForeverLawn ® improves spaces and communities through innovative synthetic grass solutions. The premium choice for synthetic surfacing, each product is engineered to solve unique consumer needs and desires while maintaining superior standards and natural aesthetics. Want to be a part of something bigger? Learn how you can be a person of impact through business ownership opportunities with ForeverLawn. For more information, call 866.992.7876, or visit foreverlawn.com. Contact Details ForeverLawn, Inc. Julia Kontur +1 330-499-8873 julia@foreverlawn.com Company Website https://www.foreverlawn.com/

May 18, 2022 12:47 PM Eastern Daylight Time

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Ready to Plan Your Summer Travel? Here Is What You Need to Know When Booking Your Stays

YourUpdateTV

With the unofficial start of summer now just weeks away, you might be wondering what are the new summer travel trends and destinations to take into account? And how can one plan ahead and make sure that their summer trip is stress-free? Recently, Senior Communications Lead for North America for Airbnb, Liz DeBold Fusco conducted a satellite media tour to share travel tips and talk about the Airbnb 2022 Summer Release. A video accompanying this announcement is available at: https://youtu.be/Dy1egHtkpdI The Airbnb 2022 Summer Release represents the biggest change to Airbnb in a decade. It includes: Airbnb Categories - A new way to search that makes it easy to discover millions of homes you never knew existed. Split Stays - An innovative feature that provides more options for longer stays by splitting your trip between two homes. AirCover for guests - The most comprehensive protection in travel, included for free with every stay. Airbnb Categories Millions of people are now more flexible about where they live and work. But travel search has been the same for 25 years — you enter a location and dates into a search box. Most of us can only think of a few dozen cities to type into the search box, but there are Airbnbs in 100,000 towns and cities around the world. That’s why Airbnb is introducing a new way to search designed around Airbnb Categories, making it easy to discover millions of unique homes you never knew existed. When you open Airbnb, you’re presented with 56 categories that organize homes based on their style, location, or proximity to a travel activity. When you search for a destination, your search results are also organized by categories that are relevant to that destination. As you view different categories, the map intelligently zooms to show you where the homes are located. To create Airbnb Categories, Airbnb evaluates millions of homes using machine learning to analyze titles, written descriptions, photo captions, structured data from Hosts, and reviews from guests. Members of Airbnb's curation team review listings and hand-pick featured photos — so if a listing is in the Amazing Pools Category, the first photo shows a pool. Then, each category goes through a final check to help ensure consistency and photo quality. The 56 Airbnb Categories include more than 4 million unique homes that are made possible by our Hosts all around the world. Airbnb Categories organize homes by what makes them unique, which helps people discover places they wouldn't have otherwise found. This can help alleviate over-tourism by redistributing travel to new locations beyond the same popular destinations. Split Stays In the last three months, nearly half of nights booked on Airbnb were for trips of a week or more. That's why Aibnb created Split Stays, an innovative feature that splits your trip between two homes. With Split Stays, you will typically see around 40% more listings when searching for longer stays. When searching a specific destination, Split Stays automatically appear in your search results. They also appear within 14 categories — including Camping, National Parks, Skiing, and Surfing — to inspire you to stay in two destinations as part of a longer trip. For example, when browsing the National Parks Category, Split Stays might suggest a pair of homes near Zion National Park and Grand Canyon. When viewing Split Stays on a map, an animated line visually connects the two homes to show you the distance between them and the sequence of the stays. Once you select a Split Stay, you’re guided through an easy-to-use interface to book each stay, one home at a time. AirCover for Guests This summer, millions of people will travel for the first time since the start of the pandemic. That's why Airbnb created AirCover, the most comprehensive protection in travel. AirCover is always included and always free, and it represents the biggest upgrade to Airbnb customer service in a decade. With AirCover, you're covered by four protections every time you stay on Airbnb: Booking Protection Guarantee - In the unlikely event a Host needs to cancel your booking within 30 days of check-in, Airbnb will find you a similar or better home, or they’ll refund you. Check-In Guarantee - If you can’t check into your home and the Host cannot resolve the issue, Airbnb will find you a similar or better home for the length of your original stay, or they’ll refund you. Get-What-You-Booked Guarantee - If at any time during your stay you find your listing isn't as advertised — for example, the refrigerator stops working and your Host can’t easily fix it, or there are fewer bedrooms than listed — you'll have three days to report it and Airbnb will find you a similar or better home, or they’ll refund you. 24-hour Safety Line - If you ever feel unsafe, you’ll get priority access to specially-trained safety agents, day or night. AirCover has been designed directly into the Airbnb app and website, making it easy for you to contact an agent and resolve issues quickly. Airbnb created a team of specially trained agents for last-minute rebooking assistance. The platform also significantly expanded their 24-hour safety line to cover 16 languages. To find out more about the Airbnb 2022 Summer Release, go to airbnb.com. About Liz DeBold Fusco Liz DeBold Fusco is a Senior Communications Lead for North America for Airbnb. Prior to that, she was a Vice President at SKDKnickerbocker, a national public affairs firm, where she provided strategic communications guidance to organizations ranging from the NAACP and Demos to The Rockefeller Foundation and AT&T. Liz has also worked for the Mayor's Fund to Advance New York City and New York City First Lady Chirlane McCray as well as the New York State Attorney General. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 18, 2022 11:00 AM Eastern Daylight Time

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viBe Theater Experience Walks the Talk and Promotes from Within

viBe Theater Experience

Contact Details Cheryl Overton +1 917-373-3514 cheryl@cheryloverton.com Company Website https://www.vibetheater.org

May 18, 2022 09:00 AM Eastern Daylight Time

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Sartorial Pioneer Officine Paladino Aims To Transform The Tailoring Of Menswear Through Sustainability And Digital Solutions

Officine Paladino

SINGAPORE - Media OutReach - 18 May 2022 - Purveyor of menswear fabrics Officine Paladino is an innovative, contemporary and eco-conscious fabric merchant that aims to inspire and enhance the tailoring experience for the modern man. They do this by curating sustainable high-quality fabrics, as well as offering digital solutions that simplify tailoring for everyone. Founded in 2017, Officine Paladino believes that tailoring and the slow fashion movement can be on trend, versatile and sustainable. They curate high-quality fabrics that weave refined style with versatility and material excellence sourced from accredited mills and farms that practice responsible farming. The fabrics selected are made exclusively with all-natural fibers that minimize the long-term environmental impact. It uses its technical know-how to develop fabrics with innovative high-performance qualities for the modern man. In its latest Eco-Evolution collection, Officine Paladino was one of the first fabric merchants in the world to introduce a crease resistant wool fabric that is both stain and water repellent. According to Vishal Advani, Managing Director of Officine Paladino, "Our vision is simple: Everything Starts with the Fabric. We're all about sustainability in the textile and fashion industry by adopting slow fashion — without a thread of sacrifice to innovation and quality. In fact, our partners must have strong adherence to sustainable practices and environmental care and comply with international guidelines such as REACH." Officine Paladino's sustainable fabric collections are showcased in lookbooks that speak the modern language of menswear today. These lookbooks go beyond the traditional expectations and help consumers visualize the final garment. To make tailoring more approachable, it utilizes digital solutions such as an online Styling Tool that allows users to create a look using any Officine Paladino fabric. This can be shared with their preferred tailor. "We want to redefine tailoring by encouraging customers to think outside the box of what they usually expect from a tailor - such as a classic suit - and expand the idea of made-to-measure and made-to-order to atypical tailoring and other menswear products," said Advani. Officine Paladino has also been favored by icons in menswear including The Bespoke Dudes's Fabio Attanasio and Sartoria Dalcuore. With well-cultivated partnerships among tailors and tailoring-aficionados alike, Officine Paladino aims to showcase the possibility of fashion that stands the test of time via utilizing ethically-sourced, traceable and 100% natural fabrics as well as through digital innovations. Tailors and avid sartorialists can access Officine Paladino's digital lookbooks which offer eagle-eyed trend analysis and stylistic inspiration, while the finer discussions on suiting and sustainable fashion can be discovered on Officine Paladino's Per-Suit blog and newsletter. ABOUT Officine Paladino: Established in 2017, Officine Paladino is Singapore's finest curator of exquisite menswear fabric with innovation in mind and sustainability at heart. Sourcing their fabric from renowned mills in Italy & the UK, Officine Paladino is redefining traditional tailoring with modernity. To date, Officine Paladino is the preferred fabric for Master Tailors from Australia, Canada, Southeast Asia, USA and more. To learn more about its tailoring and distribution network, click here. #OfficinePaladino Contact Details Officine Paladino +65 6935 8186 mail@officinepaladino.com Company Website https://officinepaladino.com/contact/

May 18, 2022 09:00 AM Eastern Daylight Time

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Guide to a Lush Lawn and Bountiful Garden

YourUpdateTV

Lawn and garden season is here, and despite the late start to spring, now is the perfect time to plant and seed for the coming months. Recently, Turf Scientist at Scotts, Phil Dwyer, and Horticulturist at Miracle-Gro, Amy Enfield, participated in a nationwide satellite media tour to discuss their top tips for getting your lawn and garden ready this spring. A video accompanying this announcement is available at: https://youtu.be/m0X3d6p3WzU When it comes to lawn care, the key thing is not to wait too long. In most parts of the country, spring has gotten off to a chilly start, but it’s important to not squander these prep weeks. The first thing to do is ask yourself whether you want to grow new grass - whether that is a large area or simply to cover some bare spots in your lawn – or are you simply looking to prevent weeds and have a thicker, healthier lawn overall. That question will help you narrow down what products you should be looking at. There are also several combo products like Scotts Triple Action and Scotts Rapid Grass that can address multiple lawn care needs in one bag. Always remember, lawns love nutrition and need to be fed. Another tip is for people to know the type of grass they have in their yard and a general sense for the condition of the soil. Many products are unique to specific grass types, and you may benefit from a product that enhances the condition of your soil. Finally, if you are planting new grass seed, don’t forget to water daily - it’s the number one mistake homeowners make when growing new grass. As for gardening, it may seem intimidating at first, but with the right products and a little bit of planning, getting beautiful results in your garden is really very simple. In the spring, the first thing to do is walk your garden and flower beds to plot out any new plants and flowers you’d like to add. Take note of how much sunlight touches the different areas you want to plant as sun exposure will really help narrow down your plant selection. Before planting, make sure the quality of the soil is good - whether in an inground flower bed, container, or raised bed. Miracle-Gro has a line of different soils specifically designed for each of these growing environments. And once you’ve planted your garden, don’t forget to feed your plants. As plants grow, they deplete the nutrients in the soil, but Miracle-Gro’s extensive line of plant food will help replenish those nutrients and keep your plants healthy all summer long. You can find more information on scotts.com and miraclegro.com. Right now, there is also a limited time promotion running on both websites for 30% off orders over $50, so head over and check it out. About Phil Dwyer: PhD Scotts R&D Lawns Research Principal works to develop new products and ways to help educate homeowners on how to succeed at caring for their lawns. Primary focus at Scotts is on lawn nutrition, disease management, new lawn establishment, water conservation and environmental research. A Graduate from MSU in Turfgrass Management with an MS and PhD in Turfgrass Pathology. About Amy Enfield: PhD Amy has over 25 years of experience in the Lawn & Garden industry. She has a BS and MS in Horticulture from Michigan State University and PhD in Plant & Environmental Sciences from Clemson University. She is responsible for driving live goods research for direct to consumer businesses and specializes in houseplants and succulents Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 17, 2022 03:30 PM Eastern Daylight Time

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BBQ Lovers, Start Your Appetites! Everett and Jones Opening at Graton Resort & Casino

Graton Resort & Casino

Sonoma County’s Graton Resort & Casino announced today that it will open an Everett and Jones Barbeque restaurant in the summer of 2022. It will be the newest addition to the Everett and Jones Barbeque family of restaurants. “Everett and Jones will be a great addition to our diverse family of restaurants,” said Mario Maesano, vice president of marketing of Graton Resort & Casino, the 200-room, 65-acre resort with a full-service gaming experience. “Everett and Jones has long been recognized as one of the top barbecue restaurants in the Bay Area. We are thrilled to welcome them to Graton Resort and Casino.” Renowned for its signature homemade beef links and pork ribs, Everett and Jones started in Oakland with their first location opening at 92nd Avenue. In 1974, Everett and Jones opened a second restaurant on the corner of University and San Pablo Avenues in Berkeley, and a third opened in 1975. Popular dishes include chicken, pork ribs, beef links, beef brisket with side dishes, mac & cheese, BBQ beans, potato salad and green beans. Founder’s story Dorothy Everett started Everett and Jones in Oakland in 1973 with her eight daughters, son and son-in-law, Jones. Dorothy realized if she wanted to get authentic barbeque sauce in the Bay Area, she would need to make it herself. Dorothy and her husband, Cleveland, moved from Alabama to California in 1952 looking for a better life. When Cleveland and Dorothy separated eight years later, Dorothy took care of the children and worked part-time tending a smoke pit at Jenkin’s Bar-B-Que on the famous 7 th Street in West Oakland. She later left Jenkins and became the manager for Flint’s Barbeque. Dorothy borrowed money from her best friend Cora and Harry Mock, of Fair Deal Market to start her own barbecue restaurant, and the first location of Everett and Jones opened. Dorothy named the restaurant after the maiden names of her children. Guide to the Good Life named Everett and Jones one of the top five of the 2022 Best Barbecue Restaurants in San Francisco/Bay Area. Everett and Jones’ “Super Q Barbeque Sauce” is a staple at all three restaurants and available wherever barbecue sauces are sold. About Graton Resort & Casino Located in Sonoma County, Graton Resort & Casino has a commanding presence among the rolling hills of Northern California's wine country. Owned and operated by the Federated Indians of Graton Rancheria, Graton Resort & Casino features table games, the latest slot machines, upscale and casual dining, plus entertainment options for visitors and locals alike. For more information, please visit www.gratonresortcasino.com. ### Contact Details Landis Communications Inc. Brianne Miller +1 650-575-7727 graton@landispr.com Company Website https://www.gratonresortcasino.com/

May 17, 2022 08:30 AM Pacific Daylight Time

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Introducing NaRaYa and its Sub-Brands: From Humble Beginnings to One of the Most Well-Known Lifestyle Brands in Asia

NaRaYa

NaRaYa is a leading lifestyle brand that produces handbags, accessories, clothing and skincare to customers worldwide. The company was founded in 1989 in Bangkok, Thailand, by Mr. Vassilios and his wife, Ms. Wasna Roongsaenthong who started a business trading electrical devices and mechanical gadgets, and then later added textiles and accessories. Over time, NaRaYa's renown grew due to its outstanding craftsmanship and unique designed handbags made from various types of fabrics. NaRaYa is now a fully integrated manufacturer, distributor, and retailer of its products and sub-brands. As of 2022, NaRaYa has established four sub-brands, which include: NaRaYa Silk: Designed clothing and accessories made from silk LaLaMa: Bohemian style clothing and bags NaRaYa Tea Room: Specialty tea shop and light refreshments Darivari: Skincare products. Craftmanship, Quality and Competitive Price NaRaYa has prioritized its manufacturing process, which includes a thorough selection of the best materials for its products, in order to produce a long lasting, quality product. Because of the company's meticulous attention to detail during the production process, NaRaYa products are of excellent quality. NaRaYa has always operated with the same core values, seeking to provide only the best products while adhering to the four principles: Variety, Quality, Value and Versatility. Eco Bag The Simple Bag Travel Bag The Summer Bag Pleated Satin Bag Seamless omni-channel shopping experience both offline and online NaRaYa recognises the importance of offering a seamless shopping experience across numerous touchpoints to its customers. NaRaYa currently sells: in over 15 stores worldwide online through official website and mobile app through other shopping apps like Shopee and LINE MyShop. Supporting the local communities and pursuing a sustainable business NaRaYa’s mission is to grow under the philosophy of creating sustainable Thai products in the global market and are committed to investing in and sourcing sustainable resources to manufacture its products. NaRaYa has always supported various social causes and communities. For over 30 years, NaRaYa has given importance to the development of the well-being of the community through creating job opportunities and generating real income for locals in those communities. NaRaYa’s products are produced by skilled artisans in the provinces, and its purpose is to generate income and economic stability for people in these communities. NaRaYa also aims to present Thai products on a global stage, which creates value and strength for the sustainability of Thai people. ### About NaRaYa NaRaYa is a leading global brand with an extensive portfolio of products including handbags, accessories, clothing, and skincare that appeal to a wide range of customers. Founded in 1989, NaRaYa has grown to become one of the most well-known Thai brands, with over 15 branches worldwide. NaRaYa and its sub-brands are committed to producing high-quality products at affordable prices while also supporting a variety of social causes, local communities, and pursuing a sustainable business to reduce its impact on the environment. For more information about NaRaYa, please visit http://www.naraya.com/ Contact Details NaRaYa Sakao Praditsuwan +66 66 113 4363 sakao.pr@naraya.com Company Website https://www.naraya.com/

May 17, 2022 10:30 AM Eastern Daylight Time

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Kitchen Magic Defines the Hybrid Kitchen

Kitchen Magic

Kitchen Magic outlines the combinations, homeowners are discovering along with the multitude of reasons why a customized hybrid kitchen may be the perfect solution for their next home remodeling project. Top Reasons Why a Hybrid Kitchen Makes Perfect Design Sense Essentially a hybrid kitchen is a design plan that combines both refacing and custom cabinetry. Refacing saves substantially on budget, allowing you to reinvest in other features and upgrades. Additional custom cabinetry or a new island creates valuable additional storage space and that visual change homeowners often want. The new cabinetry added into a hybrid kitchen remodel will perfectly match the refaced, existing cabinet boxes. The result is a highly personalized and transformative kitchen design. This hybrid approach improves the aesthetics and function of a kitchen, while also increasing the property value should you decide to sell down the road. The 2022 cost vs. value report says that a minor kitchen remodel will return 74.7% of the investment Make it personal A hybrid kitchen can include any type of custom-built cabinets, a desk, or a customized display case that matches the refacing cabinets for a unified space. Our design consultants often propose creative ideas for storage solutions, addressing issues you may not have even known you had. A good example of that might be creating a designated storage space for dry goods, spices, cooking essentials, and other everyday items. All of these improvements go a long way in helping you stay organized. How to hybrid Hybrid kitchens are a top trend in Kitchen Magic kitchens, and most homeowners utilize a hybrid design model to one degree or another. Designers do not see that trend slowing since the outcome is a custom solution for every customer. Even with the pandemic in the rear-view mirror, many homeowners still have enhanced storage on their wish lists. We’ve outlined several of the most popular design scenarios for which a homeowner embraces a hybrid design plan: Pass on the peninsula Adding a custom kitchen island instead of a peninsula is more conducive to gatherings. Homeowners with older homes often bid adieu to their kitchen peninsula, as the U-shape is a configuration that tends to "trap" people into a particular prep or dining area. Instead, allow your kitchen design team to create a kitchen island for increased workflow. A kitchen island is also a user-friendly layout for dining and social gatherings. Storage space galore Stock up and add a bank of cabinets, a buffet, a credenza, or a pantry. Copious storage is more critical than ever as remote work and more time at home have become permanent for many. A top request of homeowners is additional storage for dry goods, small appliances, and cooking equipment allowing them to keep stocked up and maintain a high-functioning kitchen. An empty corner can become that creates a personalized focal point for your new kitchen design. Imagine a coffee station, device charging zone, bar area or even a display case as an empty corner becomes your ‘statement’ corner. Working from home A built-in desk offers a welcome addition to working and learning at home. On those days you can avoid the commute, and stay just as functional with an additional work-from-home zone. Reface the existing cabinets and add a custom deck that suits your home office needs. Design details A hybrid kitchen design allows your to claim extra space and even double your existing space with smart storage solutions, Whether you plan to add a pantry, credenza, or a mudroom with cabinets, the sky's the limit with the help of the skilled craftspeople and designers at Kitchen Magic. Up your design game with glass-front cabinets flanked by new pantry cabinets to increase storage and still showcase your new finds. Mix and match colors and textures for a unique design. A woodgrain display cabinet or island can add flair when paired with a white kitchen for a beautiful timeless look. When you're ready At Kitchen Magic, our signature refacing consists of premium North American lumber and solid veneers that set the tone for a quality, functional design. Our custom cabinetry is all USA Made, and hand crafted in our factory in Nazareth, Pennsylvania. To explore how you can transform the way your kitchen looks and functions with a free in-home design consultation. Itâs fun, informative, and completely free! Give us a call at 866.437.6147, or click here to schedule your free design consultation with us today! ### ABOUT KITCHEN MAGIC Kitchen Magic is a kitchen remodeling company with headquarters and manufacturing facilities in Nazareth, PA. Kitchen Magic has been family-owned and operated since 1979. Kitchen Magic has transformed nearly 60,000 kitchens using an exclusive cabinet refacing process. Today, Kitchen Magic serves CT, DE, MA, NH, NJ, NY, PA, and R.I. Kitchen Magic is recognized by Qualified Remodeler as #1 in kitchen remodeling nationwide eight times, an 11-time Angie's List Super Service Award winner, a 10-time Best of Houzz winner for service & design, and an 8-time winner of The Morning Call's Top Workplace Award Contact Details Kitchen Magic LInda Fennessy +1 866-437-6147 linda.fennessy@kitchenmagic.com Company Website https://www.kitchenmagic.com

May 17, 2022 10:13 AM Eastern Daylight Time

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