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AS OVERDOSES RISE, A FREE, CONFIDENTIAL, FIRST-OF-ITS-KIND TOOL IS AVAILABLE TO HELP THOSE IN DE, LA, MA, NY, NC AND WV FIND TRUSTED, HIGH-QUALITY ADDICTION TREATMENT

Shatterproof

Citizens of Delaware, Louisiana, Massachusetts, New York, North Carolina and West Virginia now have a free, confidential, first-of-its-kind tool to connect those in need with high-quality and appropriate addiction treatment. ATLAS™, an Addiction Treatment Locator, Assessment, and Standards Platform, www.TreatmentATLAS.org , evaluates addiction treatment facilities’ use of evidence-based best practices, allows patients to see and provide feedback on their experiences, and offers an easy-to-use online interface to allow those in need and their loved ones to search for and compare facilities using criteria such as location, services offered and insurance accepted so they can connect with appropriate treatment. The “Compare” feature of the platform allows users to review the quality measures and offerings of multiple facilities side by side. This enables patients and their loved ones to select a treatment facility that is higher-quality and a better fit. ATLAS also gathers and displays feedback from patients on their experiences at facilities using an anonymous crowd-sourced approach. This feedback helps to inform other people’s care selection decisions in the same way we utilize consumer reviews for selecting goods and services in other areas of healthcare and commerce. Anyone who has experience with a treatment facility in Delaware, Louisiana, Massachusetts, New York, North Carolina and West Virginia are encouraged to visit www.TreatmentATLAS.org to leave a patient review. “During a time when social isolation, economic hardship and disruption of everyday routines are compounding our nation’s addiction crisis, ATLAS is a critical new resource. When my son Brian needed addiction treatment, my family agonized trying to find him the right care. It was impossible to know who to trust,” says Shatterproof Founder and CEO, Gary Mendell. “ATLAS is a sea change in the addiction world. It will give those in need and their families the transparent and trustworthy information my family never had and will help put more people on the path to recovery.” ATLAS lists all of Delaware, Louisiana, Massachusetts, New York, North Carolina, and West Virginia’s addiction treatment facilities for any substance use disorder, including opioid use disorder, with more than half voluntarily providing information on the services and practices they utilize. ATLAS features: Facilities’ use of best practices based on the Shatterproof National Principles of Care , evidence-based standards derived from the Surgeon General’s Report on Addiction, using data gathered through a combination of validated sources; Feedback from other patients once a minimum threshold of 20 responses for the facility is met, that is updated every 24 hours; An expert-agreed upon Addiction Treatment Needs Assessment , created in collaboration with the American Society of Addiction Medicine (ASAM) and OpenBeds, to help guide the search based on the individual’s needs and severity; Ability to search and filter using criteria such as location, services offered and insurance accepted, as well as compare the facilities. ATLAS was created by Shatterproof, a national nonprofit organization dedicated to reversing the course of the addiction crisis in America, and worked with RTI International, an independent research institute with expertise in quality measure development, data collection, and quality reporting, to build ATLAS using a combination of rigorous analytic approaches and data collection innovations. About Shatterproof: Shatterproof is a national nonprofit organization dedicated to reversing the course of the addiction crisis in America. Shatterproof is focused on ensuring American substance use disorder treatment is based upon proven research and ending the stigma of addiction. The organization advocates for changes to federal and state policy, payer reform, treatment quality assessment, and provides public education through online programs. ### Contact Details Holly Jespersen +1 646-334-1024 hjespersen@shatterproof.org Company Website https://www.shatterproof.org/

September 29, 2020 09:04 AM Eastern Daylight Time

Fully Promoted® is Celebrating 20 Years with Nostalgic Business Campaign

Fully Promoted

Fully Promoted ®, the world’s largest branded products and marketing services franchise, is celebrating 20 years in business. The brand launched as EmbroidMe in 2000 as a small, family-owned business known for quality embroidered apparel and branded products. The brand was quickly recognized as the pioneer in the promotional products franchise. In 2017, after years of requests to provide more products and services to help businesses grow and get more customers, the brand became Fully Promoted powered by EmbroidMe. Fully Promoted is a one-stop destination for small and medium sized businesses looking for promotional products and branded apparel. While the brand always provided a wide range of products and services, specifically known for delivering “Cool Stuff and Awesome Results,” with the name change came additional custom apparel and promotional products to printing services, making the brand stronger than ever. Today, the brand has grown to over 300 franchise locations in more than 11 countries worldwide and has attracted some of the brightest and creative minds in the business. Each Fully Promoted location is independently owned and operated with knowledgeable individuals who will put together the best and most effective promotional products and marketing campaigns that have reached over a million customers over its 20 years. “I have been with the brand since inception and it’s been amazing to see how it’s evolved over the years. We truly have become the experts in branding and using promotional products in thoughtful and effective ways that benefit our clients,” said Mike Brugger, Fully Promoted brand President. “With decades of combined experience and global coverage, we have people all of all over the world helping businesses with quality promotional products, marketing ideas and embroidered apparel across every industry.” In 2019, the brand expanded further with the introduction Fully Promoted Office, providing customers more access and a host of quality services backed by the Fully Promoted name making it more convenient for customers. “With hundreds of locations in the United States and 20 years of experience, we are well positioned to meet customer demand for quality promotions and decorated apparel. The fact we embroider or print at many of our locations continues our 20-year trend of industry leading service,” added Brugger. Most recently, the brand launched its upgraded website to meet increased customer demand. The site allows customers to view products sold nationwide and pick them up at one of the local Fully Promoted locations. “We have a promotional product consultant available at all of our locations and chances are there is a location near you” said Brugger. As the site grows monthly, the Fully Promoted shopping platform will feature additional promotional products, and marketing ideas for businesses and organizations. A member of the United Franchise Group, Fully Promoted can access more than half a million promotional products . The company was formed by father and son team Roy and Ray Titus. To this day, Ray Titus continues the family legacy by holding the CEO position of United Franchise Group and consistently leading the company to reach new heights. Fully Promoted is currently seeking to partner with passionate entrepreneurs to become single or multi-unit franchisees. With a total investment as low as $85,000, Fully Promoted is a true turnkey investment with a well-developed business model. For more information on becoming a Fully Promoted franchise, visit FullyPromotedFranchise.com . About Fully Promoted Fully Promoted has 300 franchise locations across the globe. The brand operates a full-service branded products and marketing service business and is the place to attract customers. From promotional products and embroidery to expert printing services, Fully Promoted can help take businesses to the next level. Fully Promoted also offers an office-based model allowing franchisees to operate their business using a developed network of resources. To find the Fully Promoted nearest you, visit http://www.FullyPromoted.com . About United Franchise Group Led by Founder and CEO Ray Titus, United Franchise Group is home to an affiliated family of brands, including Signarama, Fully Promoted, Experimax, Jon Smith Subs, SuperGreen Solutions, Transworld Business Advisors, Accurate Franchising, Venture X, The Great Greek Mediterranean Grill, Network Lead Exchange and Resource Operations International (ROI). With over three decades in the franchising industry and more than 1,600 franchisees throughout the world, United Franchise Group offers unprecedented leadership and solid business opportunities for entrepreneurs. This advertisement is not an offer to sell a franchise. Any offer to sell this franchise will be made by a Franchisor Disclosure Document and only following registration by Embroidme.com Inc dba Fully Promoted in any state requiring registration prior to sale. In New York: This advertisement is not an offering. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. In California: These franchises have been registered under franchise investment law of the State of California. Such registration does not constitute approval, recommendation or endorsement by the Commissioner of business oversight nor a finding by the commissioner that the information provided herein is true, complete and not misleading. Contact Details Brittny Fuchs +1 561-812-6032 bfuchs@ufgcorp.com Company Website https://fullypromoted.com/

September 28, 2020 05:01 PM Eastern Daylight Time

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Aspira Women’s Health has Emerged as a Global Leader for Innovations in Ovarian Cancer Risk Assessment Starting with OVA1®plus, OVANex™, OVAInherit™ and ASPiRA GenetiX℠

Aspira Women's Health Inc.

September is Ovarian Cancer Awareness Month. Ovarian cancer is the deadliest gynecologic cancer¹, impacting women of all ages and ethnicities. Early warning signs, such as bloating, weight loss and constipation, are vague, difficult to recognize and usually go undetected². As a result, most ovarian cancer is diagnosed in its late stages, leading to a five-year survival rate of less than 30%³. Aspira Women’s Health Inc. ("Aspira") (Nasdaq: AWH) is evolving and accelerating risk detection solutions for this lethal disease using multi-marker proteins and state-of-the-art genetics panels. The company’s core mission is to transform women's health, globally, starting with ovarian cancer. We aim to ensure that women of all ages, stages and ethnicities have the best solutions available to assess their personalized risk of cancer at the earliest stage when it matters most. Our end goal is to serve a large global pelvic mass population and overall women’s health sector with a platform coupled with proprietary science and data tools which will drive better health and wellbeing for each patient we serve. https://www.youtube.com/watch?v=WIaBYDFxQg0 “We are focused on accelerating our research and delivering these potential lifesaving tools to women. We offer FDA-cleared, ACOG guideline-endorsed protein solutions coupled with comprehensive genetic testing panels for all known hereditary gynecological cancer risk. Each product serves to increase a woman’s awareness of her risk and to provide more opportunities for early detection," stated Valerie Palmieri, President and Chief Executive Officer of Aspira. "Also beyond ovarian cancer, we are beginning to tackle other gynecological diseases with risk management and early detection solutions. Many gynecological diseases are connected from a proteomic and genetic perspective, and we are leading the charge. Ovarian cancer is the only gender specific cancer with a greater than 50% mortality rate³. Aspira offers testing to assess genetic risk, which can change care and surveillance for high-risk women. In patients with pelvic masses, OVA1plus has been shown to be able to detect ovarian cancer at its earliest stages, where survival rate for Stage 1 and 2 ovarian cancer is 70-90%³. “OVA1plus is my go-to test as soon as I see an ovarian mass, especially since everyone is so scared of cancers and missing cancers. It just gives you a lot of confidence in diagnosis and treatment of patients,” says Kathy Anderson, MD an obstetrician-gynecologist in Costa Mesa, California. In addition to early detection of ovarian cancer, Aspira works to lessen the disparity in ovarian cancer detection that exists among different ethnicities. It has been documented that Black women have a lower expression of [the CA-125 protein], which means that using CA-125 for risk assessment will disadvantage these women⁴. OVA1plus improves the detection of the risk of ovarian cancer in Black women because of its superior sensitivity and its multi-biomarker algorithm which measures changes in nutrition and inflammation which are not ethnicity specific. In summary, Aspira provides peace of mind to both physicians and patients by increasing the ability to detect ovarian cancer at its earliest stages or, conversely, providing high negative predictive value, as most pelvic masses are benign. We are dedicated to supporting women of all ages and ethnicities, and at all stages of ovarian cancer, as we strive to detect ovarian cancer risk as early as possible. We “Aspire” women to take control of their gynecologic health and “Empower” providers to deliver optimal care. Media Contact: Jaime Abrusci RX Medical Dynamics Tel 646-599-8606 jabrusci@rxmedyn.com References “Ovarian Cancer Statistics.” Centers for Disease Control and Prevention , Centers for Disease Control and Prevention, 8 June 2020, www.cdc.gov/cancer/ovarian/statistics/index.htm . Tanne, Janice Hopkins. “US Cancer Groups Highlight Symptoms of Early Ovarian Cancer.” BMJ (Clinical Research Ed.) , BMJ Publishing Group Ltd., 23 June 2007, www.ncbi.nlm.nih.gov/pmc/articles/PMC1895679/ . “Cancer of the Ovary - Cancer Stat Facts.” SEER, seer.cancer.gov/statfacts/html/ovary.html Dunton, Charles, et al. “Ethnic Disparity in Clinical Performance between Multivariate Index Assay and CA125 in Detection of Ovarian Malignancy.” Future Oncology , 9 Aug. 2019, www.futuremedicine.com/doi/10.2217/fon-2019-0310 . About Aspira Women’s Health Inc. Aspira Women’s Health Inc. (formerly known as Vermillion, Inc. Nasdaq: VRML) has transformed women’s health with the discovery, development, and commercialization of innovative testing options and bio-analytical solutions that help physicians assess risk, optimize patient management and improve gynecologic health outcomes for women. OVA1®plus combines our FDA-cleared products OVA1® and OVERA® to detect the risk of ovarian malignancy in women with adnexal masses. ASPiRA GenetiXSM testing offers both targeted and a more comprehensive genetic testing options with a gynecologic focus. Our focus is on delivering products that allow healthcare providers to stratify risk, facilitate early detection, and optimize treatment. Visit our website for more information about our products at www.aspirawh.com. Contact Details Emily Granger +1 508-341-9331 egranger@aspirawh.com Company Website https://aspirawh.com/

September 28, 2020 08:30 AM Eastern Daylight Time

US companies spending billions each month to return staff back to work

Huma

Getting businesses back up and running and employees back to work is critical to the US economic recovery. However, there’s confusion between employers and anxiety for workers returning to work. Digital health and therapeutics company Huma asked 5,000 US employees and 2,000 US employers about their views on returning to work. Only one in five businesses feel suitably informed on the specific policies/procedures they need to ensure a safe working environment for their employees. Yet employers are spending loads of money to reopen workplaces safely. Employers estimate that they will spend $3.4 billion per month overall, and $61.23 per employee each month to ensure employee health and safety. Nearly 9 in 10 employers (86%) have instituted new hygiene protocols, updated workplace layouts, and have a smaller workforce. While employers are readying the workplace, they have not planned for managing COVID-19 cases. Few employers have made accommodations for managing COVID-19 exposure. Only one-fifth of employers have updated sick leave policies (22%) or communications policies for exposure (19%). Economic realities are scaring employees more than health and safety risks Shockingly, two-thirds of employees believe their health and safety could be compromised in the workplace. Despite these fears, most employees are eager to get back to work, with over half of workers (52%) ready to get back to work today. Of those employees who have already returned to their workplace, only one in four (27%) employees are confident in the measures in place to ensure their safety and wellbeing. What’s driving employees’ concerns are interactions with other people, with respondents citing their co-workers’ hygiene (17%) and commuters (25%) as two of the three factors they were worried about, along with the workplace environment (21%). What causes the greatest fear for nearly three-quarters (72%) of employees is their coworker’s hygiene, which they rank as the single most significant factor in COVID-19 transmission at the workplace. Managing employee health for a safe workplace Employers have invested in the physical workplace, but have not put systems in place to manage employee health and COVID-19 case communications to ensure safer workplaces. Overwhelmingly, two-thirds (67%) of employees would be willing to do a daily symptom check-in with their employers, and the majority (75%) would be comfortable with employers tracking their symptoms. Moreover, nine in ten businesses (87%) are comfortable monitoring their employees' symptoms. This research shows that there’s a willingness on both sides to manage employee health, yet few are doing so. Dan Vahdat, founder and CEO of Huma, commented : “What this research identifies are the concerns of employers and employees in managing health and safety at the workplace during the COVID-19 era. Employers are spending millions to create a safe work environment, but not on solutions to manage employee health.” “Employers need new solutions and guidance on how to manage their health and wellbeing of their employees and provide assurance that they are prepared for COVID-19. Without new solutions to help manage workplace safety, businesses and the economy are going to take longer to recover.” Digital health and therapeutics company Huma is helping businesses and employees return to work safely. Huma Health Shield gives employees an easy-to-use mobile app to confidentially self-report their symptoms, track vital signs, and see their exposure risk. Employers have access to a secure web-based portal to see their workforce’s overall health while still protecting employee privacy. Ends Notes the editor Research findings based on a survey of 5,000 US employees and 2,000 US companies conducted in September 2020. About Huma Huma partners with scientists, technologists, and healthcare professionals to understand, treat, and ultimately prevent ill health. Giving knowledge and power to those with medical conditions, while saving clinicians time, energy, and valuable resources. Because, by collectively benefiting from the data we individually generate, we can all live our longest, fullest lives. www.huma.com Contact Details Bilal Mahmood +44 7714 007257 bilal.mahmood@huma.com Company Website https://huma.com/

September 16, 2020 09:30 AM Eastern Daylight Time

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Google Added Free, Trusted Addiction Treatment Needs Assessment to Google Recover Together website this National Recovery Month

Shatterproof

Google is now featuring the Addiction Treatment Needs Assessment, a new online resource created by Shatterproof, the American Society of Addiction Medicine (ASAM) and OpenBeds, an Appriss Health company, on their Recover Together website . The online resource features a set of consumer-friendly, clinically validated questions to assess the needs of a person with addiction and produce guidance on the type of treatment that is most appropriate for them. The free resource is available nationwide at a time when the COVID-19 pandemic has exacerbated the addiction crisis, with drug overdose rates surging across the country. Google is helping to meet individuals and families where they are already searching for addiction treatment, online. The thirteen-question assessment was added as a new resource for Recovery Month to the Recover Together website , launched in 2019. Data from the National Survey on Drug Use and Health show that only 1 in 10 people who need treatment for addiction, receive it. Far fewer individuals receive quality, evidence-based care. Google is helping to bridge the treatment gap by adding the assessment to their website and assisting those seeking treatment to obtain the appropriate level of care. In addition, Google is creating videos featuring individuals with lived experience to help families navigate the daunting process of finding care for loved ones. Currently, many people searching for addiction treatment don’t know where to start. Instead of selecting a treatment setting based on clinical guidance, they are swayed by high-priced internet advertisements or misconceptions about what addiction treatment “should” be. The new Addiction Treatment Needs Assessment will describe to users the type of treatment setting, for example outpatient treatment or residential, and other features to search for based on their needs. By increasing the consumer’s knowledge on where to start, the resource not only empowers patients and families but puts them on the right path for improved outcomes. “We applaud Google for adding a link to the Addiction Treatment Needs Assessment to their Recover Together website , making this trusted resource available to so many,” said Shatterproof Executive Vice President, Steve D’Antonio. “Treatment of a substance use disorder is not ‘one size fits all’ and by helping to identify the appropriate type of care we can greatly increase the chances of success.” The anonymous ATNA assessment asks a variety of questions related to substance use, health, and environment. The output of the assessment offers guidance on the treatment type an individual should start with as they seek treatment. “It is incredibly challenging to navigate the intricacies of the behavioral health system in the US, especially at a time of crisis,” shared Nishi Rawat, M.D., senior vice president at Appriss Health and co-founder of OpenBeds. “We hope that this tool will help people take the important first step toward making an informed decision about the right type of treatment for themselves or their loved one.” “Addiction is a treatable, chronic medical disease involving complex interactions among brain circuits, genetics, the environment, and an individual’s life experiences. The severity of this illness can vary significantly from person to person and therefore the type and intensity of treatment should be matched to each patient’s needs,” said Paul H. Earley, MD, DFASAM, president of ASAM. “The ASAM Criteria® provides an evidence-based framework for determining the right level of care and tailoring that care to the individual patient. The Addiction Treatment Needs Assessment, which is based on The ASAM Criteria , is an important tool for helping patients understand where to begin their search for care.” ### About Shatterproof: Shatterproof is a national nonprofit organization dedicated to reversing the course of the addiction crisis in America. Shatterproof is focused on ensuring that American substance use disorder treatment is based upon proven research and ending the stigma of addiction. The organization advocates for changes to federal and state policy, payer reform, treatment quality assessment, and provides public education through online programs. For more information, visit www.Shatterproof.org . About ASAM: The American Society of Addiction Medicine (ASAM) , founded in 1954, is a professional medical society representing over 6,000 physicians, clinicians, and associated professionals in the field of addiction medicine. ASAM is dedicated to increasing access and improving the quality of addiction treatment, educating physicians and the public, supporting research and prevention, and promoting the appropriate role of physicians in the care of patients with addiction. For more information, visit https://www.asam.org/ . About OpenBeds : OpenBeds offers a cloud-based platform that provides real-time behavioral health treatment facility and program availability, digital referrals, two-way digital provider communication, data aggregation and analytics, and clinical decision support resources. OpenBeds trusted and comprehensive treatment access and referral networks improve the timeliness of quality mental healthcare and substance use disorder (SUD) treatment. All OpenBeds statewide networks have the ability to develop and deploy Treatment Connection , an online portal that enables those seeking mental health and SUD treatment for themselves or others to anonymously search for nearby providers, evaluate the type of care needed, and submit confidential online referral inquiries to appropriate treatment providers vetted by the state. OpenBeds is an Appriss Health company. For more information, please visit www.openbeds.net , www.treatmentconnection.com or follow OpenBeds on LinkedIn . Contact Details Holly Jespersen +1 646-334-1024 hjespersen@shatterproof.org Company Website https://www.shatterproof.org/

September 16, 2020 09:07 AM Eastern Daylight Time

SullivanCotter Launches New Physician Needs Assessment Application to Support Critical Staffing and Service Line Requirements

SullivanCotter

SullivanCotter, the nation’s leading independent consulting firm in the assessment and development of rewards programs and workforce solutions for the health care industry and not-for-profit sector, announces the launch of its new Physician Needs Assessment (PNA). SullivanCotter’s PNA is an interactive, cloud-based application that delivers actionable, data-driven insight into physician supply and demand to help organizations identify, monitor and respond to changing service line needs and physician workforce staffing requirements. By leveraging real-time market intelligence, custom analyses and tailored forecasting scenarios, this innovative new PNA application enables organizations to dynamically address emerging market trends, changing population demographics and evolving physician practice patterns. Using proprietary benchmark data from over 1,500 organizations and 400,000 physicians, SullivanCotter’s advanced methodology analyzes more than 1 billion unique claims annually to accurately calculate the physician surplus or deficit within a specific area by determining supply, forecasting wRVU utilization and adjusting to various market-specific demographics – including geography, economic factors, age/gender, payment types and managed care – to calculate subsequent demand projections. “In today’s increasingly uncertain marketplace, health care organizations remain acutely focused on recovery and what lies ahead in a post-COVID-19 operating environment. As hospitals and health systems look for better ways to support financial sustainability, assess clinical optimization opportunities, drive performance, and manage physician resources and service line needs, organizations must determine the right amount and type of physician specialties to operate effectively in the markets they serve ,” said Ted Chien, President and Chief Executive Officer, SullivanCotter. Additional features and functionality include: A rigorously researched, call-verified and editable physician and APP supply roster based on multiple data sources that includes tracking of employment and affiliations Interactive mapping tool with the ability to select specific zip codes for strategic consideration and to account for any shifts in demographic mix Predictive modeling to assess the impact of virtual care, urgent care, retail health and more Advanced Practice Provider calculator to measure the impact of this workforce across specialties and their corresponding effect on physician supply and demand Comprehensive, customizable reports with 5-year rolling projections and automatic annual updates to demand defined by demographic and geographic data Archived reports providing strategic service area information and annual Stark compliance insights for measuring community need and assessing fair market value and commercial reasonableness considerations Designed with the unique needs of leadership, physician and administrative stakeholders in mind, SullivanCotter’s PNA combines data-driven technology, industry-leading benchmark data and years of physician workforce consulting experience to provide organizations with the information and insights they need to inform key service line, practice and payer strategies in an evolving health care environment. To learn more, request a demo, or view a full list of features and functionality, visit sullivancotter.com/PNA or call 888.739.7039. About SullivanCotter SullivanCotter partners with health care and other not-for-profit organizations to understand what drives performance and improve outcomes through the development and implementation of integrated workforce strategies. Using our time-tested methodologies and industry-leading research and information, we provide data-driven insights and expertise to help organizations align business strategy and performance objectives – enabling our clients to deliver on their mission, vision and values. Contact Details Becky Lorentz +1 314-414-3719 beckylorentz@sullivancotter.com Company Website https://sullivancotter.com/

September 15, 2020 01:00 PM Eastern Daylight Time

How to Break Through in Telehealth with Marketing and PR

Merritt Group

Contact Details Katie Pesek +1 703-390-1505 pesek@merrittgrp.com Company Website https://www.merrittgrp.com/

September 15, 2020 10:10 AM Eastern Daylight Time

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5 Tips to Turn Your CEO into a Telehealth Thought Leader

Merritt Group

Sporadic tweets, the occasional blog post, or distributing a one-off press release and believing that, “if you write it, they will come,” simply does not work when it comes to establishing industry thought leadership. For a company to be seen as an innovator in telehealth, it’s vital that you have a holistic strategy for positioning your CEO (or other execs) in the public eye. But building credibility and clout is not as easy as just “being there.” He or she must demonstrate a willingness to take a stand on critical (and sometimes controversial) telehealth issues and be a sentinel for where telehealth delivery is headed. Here are five tips for helping your company stand out in the crowded market by positioning your CEO as a true thought leader. Define Your Thought Leader’s Brand CEOs (and their personalities) come in all shapes and sizes. Before doing anything else, the CEO and communications team must work together to understand and define the executive’s brand and tone of voice. Research shows that 90 percent of consumers view authenticity as an important factor when choosing brands to support. Your CEO’s personal brand should be true to their own personality, strengths and vision—both personally and professionally. At Merritt Group, we do custom persona building to help build an executive’s persona, as well as the channels that will be most effective to communicate with audiences through. For example, is the CEO a medical provider? An academic? A technical innovator? What are they passionate about? What is their vision? Are they casual or formal? Pragmatic or idealistic? The answers to these questions determine the topics, channels and opportunities most appropriate to deliver the thought leadership platform and your CEO’s message. Have a Compelling and Consistent Point of View Nobody wants to hear more of the same. Help your CEO flip norms on their head, take a counter-intuitive approach and be edgy . Audiences want a fresh take, so position your CEO as the leading authority to listen to. To develop a unique voice and point of view (POV), use tools such as BuzzSumo and Google Trends to search for trending topics and identify ones that are most important to your target audiences — such as providers, medical professionals and insurers. From there, develop a solid message platform (value proposition, elevator pitch, positioning statements, proof points, etc.) to determine how those topics are discussed externally—from industry or customer challenges to competitive differentiators—and the unique perspective the CEO adds to the discussion. Where possible, infuse new data and research into your messaging to back your POV to add something new to the conversation and lend credibility. Update and refine the CEO platform as needed, but the key messages should always be clear and consistent with supporting talking points or soundbites to match. Whether it’s a virtual webinar, an op-ed, a media interview or LinkedIn post, any public remarks from the CEO should reflect the central message of his or her key POV. CEO thought leadership is most effective when it’s consistent across all channels. Master the Art of the Soundbite Thought leadership isn’t just about what you say, it’s also about how you say it. With the CEO’s personal brand, tone of voice and unique perspective defined, it’s time to focus on their delivery. As much as your CEO wants to pontificate on their favorite topics, media train your CEO to talk in short, punchy phrases that have a greater likelihood of being picked up by media—and understood by customers. Work out those quotes in advance alongside your messaging platform and put your executives in the “hot seat” to practice. Conducting mock interviews can help refine their delivery skills, but also get executives comfortable with key message points so delivery is more natural and powerful. Keep practicing the key messages and soundbites until it becomes second nature. Drive Home Thought Leadership via Earned, Paid and Owned Channels Your perfect soundbites mean nothing if no one can hear or see them. Whether your buyer is reading an online article, listening to a podcast or watching a publication video, your CEO/execs need to be front and center. Develop PR platforms for your executives around key telehealth issues and trends and bring those to market in leading healthcare publications your buyers are reading, such as Healthcare Innovation , Modern Healthcare and others. Focus your thought leadership campaign on multiple strategies, including proactive media pitches, bylines, rapid response, paid content, (virtual) events and social media platforms. For example: Leverage breaking news stories, data and timely hooks to connect to develop media pitches, op-eds and bylines that showcase your CEO’s fresh perspective. Use your company’s owned channels to create thought leadership-driven assets like blog posts, LinkedIn content and videos that use the CEO’s platform to deliver the company’s vision and approach to the market. Have your CEO meet your prospects and peers where they are online, from landing a keynote at now virtual conferences like ATA2020 and HIMSS21 to hosting an intimate remote roundtable discussion with press and/or analysts on the latest telehealth trends. Use paid promotion via social, SEM and programmatic media buying as a complementary tool to amplify the CEO content you create. Stay Engaged A proper thought leadership campaign takes time and effort—building credibility and visibility doesn’t happen overnight. To achieve the ultimate goal of reporters coming to your CEO for comment and perspective (versus you pitching them ), you’ll need to keep your foot on the gas. This includes reading news headlines and social media feeds to proactively develop commentary that showcases the CEO’s perspective on important issues through some of the tactics above. Above all else, make sure you’re regularly checking in with your CEO and adjusting your efforts as the business evolves. Your campaign will lack authenticity if it doesn’t reflect their current thinking, and key audiences can tell when thought leaders are truly knowledgeable and passionate about a topic (or not). Want more information developing a thought leadership strategy for your CEO? Download our Telehealth Marketing & PR Guide or contact Alisa Valudes Whyte to discuss more. Contact Details Katie Pesek +1 703-390-1505 pesek@merrittgrp.com Company Website https://www.merrittgrp.com/

September 15, 2020 10:10 AM Eastern Daylight Time

Organyc® launches line of complete protection products for bladder leakage

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Organyc®, the first feminine care brand to offer Clinically-Proven Protection™, announced today the launch of its line of pads and liners to help women who experience bladder leakage. As a global wellness brand, Organyc is committed to providing women everywhere with authentic benefits, transparent listings of product ingredients, and sustainable practices in packaging and manufacturing that are Kind to the Earth. The brand’s latest innovation expands its portfolio, giving women the opportunity to buy bladder leakage products that are made with 100% organic cotton. Urinary incontinence (bladder leakage), is something that over 20 million women in the United States alone experience. Along with this, many have post-menopausal skin sensitivities and are concerned about odor from the ordinary incontinence pads that are available now. Organyc bladder leakage products are designed to offer women the absorbency and comfort they need, along with odor control, and protection against sensitive skin irritation. These thin and discreet new liners and pads are made with 100% organic cotton on the top to protect sensitive skin, a Cotton-Balanced™ absorbent core to stop leaks, and a unique pH-activated odor control system, that naturally neutralizes odor molecules. “As a brand, respect is at the forefront of all our innovations,” said Rebecca Storrick, Organyc Marketing Manager, North America. “Within the bladder leakage line, you will see that authentic claims, transparent ingredient listing and respect for women and the earth are very apparent. We are excited to continue expanding our line, introducing the Organyc brand to new consumers, and striving to completely address their needs.” The new bladder leakage line includes Ultra-Thin Liners, Moderate Pads, Maximum Pads and Ultimate Pads ranging in price from $6.99 - $11.99. All the products carry the prestigious Seal of Cotton, the hallmark endorsement given to the best brands by Cotton, Incorporated. Organyc’s Bladder Leakage Pads and Liners are available at select CVS and Walgreens stores, all Wegmans stores and on Amazon. To learn more about the Organyc brand’s wide range of products, please visit www.organyc.net . ABOUT ORGANYC Organyc is owned by Corman S.p.A., a family-owned company based in Milan, Italy with 70 years of experience turning cotton into personal care products. The Organyc range is both the effective and ethical choice: the products are biodegradable and kind to the environment, and manufactured in a sustainable facility approaching carbon-neutral. The Organyc brand is committed to respect for all. For women this means using ingredients that respect their body and particularly their sensitive skin. The Organyc brand believes women should Expect RespectÂ®, something we show by the way in which we make and market our products. Contact Details Megan Hollett +1 516-547-6005 Megan.Hollett@finnpartners.com

September 14, 2020 04:00 PM Eastern Daylight Time

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