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Juicy Juice Celebrates the Return of the Lunchbox this Back-to-School Season

YourUpdateTV

It’s finally here – the day parents and kids have been yearning for: a fresh start to a new school year and new beginnings. Parents and kids will be celebrating a back-to-school season unlike any other and experiencing a spectrum of emotions along with it. So, what can parents do to navigate both the excitement and nervousness of this back-to-school season and set their kids and themselves up for success? To help parents prepare themselves and their littles ones for the return to school, Juicy Juice is partnering with host of Disney Family Sundays on Disney+, child psychologist and founder of Yay Day Paper Co., Amber Kemp-Gerstel. Crafting expert Amber created custom-designed lunchbox notes for kids to discover at lunchtime to provide a connection to mom and dad. In addition, her tips and suggestions will help alleviate any back-to-school jitters kids may be feeling. The notes, along with other helpful advice from Amber on how to ease the transition of back to school, will be available on Juicy Juice’s website. Additionally, Juicy Juice is hosting a 100% YAY! Sweepstakes to celebrate mom, dad and the caretakers who were handling and coordinating all things virtually this past school year and get them excited and ready for back to school. Each day, ten $100 gift cards will be given away! Through September 22, parents can visit JuicyJuice.com and follow the instructions to complete and submit the online entry form. Entrants can also enter this sweepstakes every day receive a bonus entry for playing the 100% YAY! Lunchbox Game for more chances to win. Visit www.Juicyjuice.com/yay to enter and read the full rules. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 23, 2021 11:01 AM Eastern Daylight Time

Healthtech wearable glucose tracker Ultrahuman raises $17.5m in series B funding

Ultrahuman

Ultrahuman, the rapidly growing metabolic fitness platform, today announced it has raised $17.5 million, as it aims to help over a billion people in the world suffering from a metabolic health disorder. This brings the total funds raised so far to $25mn. Ultrahuman is committed to making metabolic fitness accessible to millions of people globally. The funds raised will be used for geographical expansion and to improve their biomarker technology. The series B funding came from Alpha Wave Incubation (AWI), which is backed by DisruptAD and managed by Falcon Edge, Steadview Capital, Nexus Venture Partners, Blume Ventures and Utsav Somani’s iSeed fund. Marquee founders and angel investors also participated including Tiger Global’s Scott Schleifer, Sandeep Singhal, Kunal Shah, Sujeet Kumar, Deepinder Goyal, Gunjan Patidar, Gaurav Munjal, Revant Bhate, Mohit Gupta, Vikram Dhingra and Roman Saini. The Ultrahuman Cyborg wearable helps people optimize their exercise and nutrition based on glucose biomarkers. The Ultrahuman wearable launched in June 2021 has already amassed thousands of users in the waitlist with users raving about their experience on Twitter after using the wearable. The metabolic health crisis is unarguably one of the largest healthcare crises that exists today. Over a billion people in the world suffer from a metabolic health disorder which contribute to almost 85% of all chronic diseases in the world. By helping people understand how food and exercise affects their metabolic health, people would be able to make informed choices about what they eat and their activity levels. The approach is a geography / diet agnostic way to help people eat and exercise better. A single biomarker like glucose can reveal so much about how a particular food item affects the user’s metabolic health by measuring the glucose response. This response is unique to an individual and it depends on various factors like their microbiome diversity, stress levels, time of the day, food ingredient quality etc. Ultrahuman was started by Mohit Kumar and Vatsal Singhal who were also co-founders at Runnr that later merged with Zomato. Mohit is an avid cyclist, biohacker and Brazilian Jiu-Jitsu enthusiast. Vatsal is a cross fit enthusiast and biohacker. Mohit was training at one of the largest MMA Camps in the world (Tiger Muay Thai). There he observed athletes train smartly via usage of data, recovery tools and protocols. He got together with Vatsal and they came up with a vision for Ultrahuman where they can make the journey of fitness for people more personalised and impactful. “Biomarkers will change how the fitness and the healthcare industry works. By being able to continuously monitor their biomarkers like glucose, users can not only avoid chronic diseases but make lifestyle changes that help them improve their fitness levels for longevity and performance, ” said Ultrahuman Founder and CEO Mohit Kumar. Navroz D. Udwadia, Co-Founder, Falcon Edge Capital, said, " We are excited to partner with Mohit and Vatsal, founders of Ultrahuman. We believe they can transform the way people view personal wellness globally. Their thoughtfulness around UI / design and consumer experience is inspiring. We are thrilled to back what could be a pioneering biomarker-driven global healthcare business. Their dual obsessiveness around product engineering and customer experience is already showing result in terms of product market fit and retention. ” Commenting on the investment, Ravi Mehta, Founder and MD Steadview Capital, said, “ We are excited to be a part of Ultrahuman’s journey as it takes what we believe to be a disruptive approach to personal wellness. Ultrahuman’s biosensor-enabled, data-first model, in our view, is the future of any personalized healthcare ecosystem, ” “We at Nexus are super excited about Ultrahuman’s biomarker based approach to build hyper- personalised diet and exercise journeys for users. We are seeing a very strong pull for Ultrahuman’s Cyborg platform globally and feel that it will be a foundational approach to personal wellness in the years to come, ” added Sameer Brij Verma, MD Nexus Venture Partners. “Mohit and team have taken their personal fitness journeys and translated them to a world class product and experience in just over a year. We expect Ultrahuman to help shape how health is proactively monitored across global audiences, “ said Karthik Reddy, Founder of Blume Ventures. About Ultrahuman Ultrahuman is headquartered in the US and India. It is the world's most advanced metabolic fitness platform. It helps people create long-term habits and changes via instant nudges and deep health insights instead of diets and strict exercise routines. For more information and updates on Ultrahuman, please visit ultrahuman.com Contact Details Ultrahuman Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com

August 19, 2021 08:00 AM Pacific Daylight Time

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Cloud Conventions Introduces SafetyNet to Create a Virtual Backup Plan for Live Events

Convey Services

Cloud Conventions today introduced SafetyNet ™, a new program to provide a virtual event backup options for associations, tradeshows, event managers or trade groups that have a live event scheduled now or in the near future. SafetyNet provides a standby virtual event platform that can be activated if needed when attendance for a live event declines or if there is a requirement to pivot to an all-virtual program. A SafetyNet platform can be brought online in a matter of days without technical support or programming. Cloud Conventions is a sophisticated event management platform that redefines the attendee and exhibitor experience with a strong focus on delivering virtual and hybrid events, regardless of size or budget. “It seems like a repeat of 2020 as event managers, associations and other trade groups are struggling to decide if they should cancel their live event, shift to virtual or hybrid, or take other precautions to make attendees and exhibitors feel safe,” said Carolyn Bradfield, CEO of Cloud Conventions. “Any group hosting live events today needs a virtual backup plan that can be activated to ensure attendees and sponsors can participate in industry sessions, continuing education and still make connections that they would miss when they can’t attend in person.” SafetyNet maintains a low-cost Cloud Conventions virtual platform on standby behind a private login until required. It is hosted on a custom URL, is fully branded, customized and organized to host live or on-demand sessions, exhibitor and sponsor booths or provide a resource center for all event-related content. Attendees can be imported from a live event registration system and have their record transferred to SafetyNet including demographics and event access permissions. Sponsors are assigned a virtual booth template and configured to go live without technical assistance, in a matter of hours. “Now that live events have partially returned, many groups ask themselves if virtual events are worth it, so they only focus on their in-person event, often to their detriment,” added Bradfield. “A 2020 study of 1,000 respondents, ‘ Association Trends: From Disruption to Opportunity’ produced by Community Brands, details that having a virtual option for membership participation has changed from a nice-to-have to a must have. Some live events scheduled for the fall of 2021 are being abruptly cancelled due to on-going COVID risks. This is clearly an indicator that the pandemic is far from over. A SafetyNet option is the best insurance that the show will go on, no matter what.” SafetyNet is offered for a low, setup fee to create a fully branded and configured virtual environment. If the organizer chooses to go live with a hybrid or all-virtual event, the setup fee applies to the event package. Show managers can choose as much or as little assistance from Cloud Conventions to bring their event online quickly with all the features needed to educate and engage attendees. Having a virtual option guarantees a rewarding experience for attendees, better ROI for sponsors and ensures smoother event operation for organizers. Explore SafetyNet at: https://cloudconventions.com/page/139455/safetynet. About Cloud Conventions Cloud Conventions from Convey Services is Cloud Conventions is an enterprise virtual/hybrid event management platform that redefines the exhibitor and attendee experience to allow companies to provide easy access to in-depth product information, showcase their brands with graphics and videos, create calls to action and generate immediate sales leads. Used around the world for large managed events and smaller self-directed meetings, conferences and corporate kickoffs, Cloud Conventions automates exhibitors and virtual booths, continuing education, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Cloud Conventions supports multiple languages and currencies, internal, external and single-sign on registration, and supports all conferencing carriers and platforms. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Community™, SafetyNet™, Cloud Kickoffs™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 19, 2021 10:29 AM Eastern Daylight Time

Mental Health Advocate and Everything Athletes Founder Kim Carducci Releases Debut Book, The I of the Tiger

Everything Athletes

“I was nothing and no one without sports,” writes Kimberly Carducci in her debut book, The I of the Tiger: The Athlete Identity and Remedying Sport’s Greatest Conflicts. Carducci continues, “For the first time since I was five years old, it felt as if gravity, the commonality that kept all beings rooted on Earth, suddenly stopped and I had no idea what was up, down, or sideways. So much free time and nothing to do. It was paralyzing. It almost drowned me.” Fortunately, Carducci was able to rise above her darkest moments after retiring as a D1 swimmer at the University of North Carolina but many top sports competitors don’t. In The I of the Tiger, Carducci uncovers the many layers, fears, insecurities, and complexities the athlete identity produces. She offers insights on how this identity negatively impacts mental health and the ways athletes can navigate pivotal transitions. “When life hits us hardest, it’s important to understand the biological and psychological effects of pain to shed light on how we can best process our emotions.” offers Carducci. “With this understanding, we can move past the shock of a situation, grow stronger with a refreshed identity, and adopt a framework for life that encourages strength, clarity, and light.” Kim Carducci’s deftly written book combines heartfelt personal anecdotes with references to several historical and prominent athlete figures in our world today, such as Tonya Harding and Michael Phelps aimed at discovering: How competition influences athletes and their mental health Why athletes build an inflated sense of ego, based on physical capabilities How injury and retirement deflate athlete’s sense of worth Daily implications of being a fierce competitor Daily guiding principles for athletes on their transition journey The art of letting go of things athletes once leaned on that wasn’t sturdy enough to support them beyond sports The I of the Tiger: The Athlete Identity and Remedying Sport’s Greatest Conflicts is available September 21, 2021, everywhere books are sold. Learn more at www.everythingathletes.com. About Kimberly Carducci Kimberly is a former DI swimmer, mental health advocate, podcaster, and Founder of Everything Athletes. In her athletic career, Kim struggled with depression and has since dedicated herself to helping other athletes cope with the realities of the sports world. Kim founded Everything Athletes, an online refuge for competitors, where she offers the resources and tools needed to thrive in sports. Kim resides in Atlanta, GA. Learn More About Kim & Everything Athletes: Instagram: @everythingathletesdotcom Website: EverythingAthletes.com Facebook: Everything Athletes Podcast: https://podcasts.apple.com/us/podcast/introduction-to-kim-carducci/id1541556960?i=1000499841965 Contact Details Eric Nemeth nemeth@ericpr.com Company Website https://www.everythingathletes.com/

August 19, 2021 09:03 AM Eastern Daylight Time

News Release

Sharp, A New Sports Betting App Focused on Empowering Bettors Through Advanced Education, Officially Launches

Sharp

Sharp announced today that its sports betting app officially launched in both the App and Google Play stores. Sharp is a first-of-its-kind sports betting app, providing an all-in-one platform experience of multimedia content, tools and solutions developed specifically to educate and empower sports bettors to make smarter decisions and manage their actions. Sharp is the amalgamation of two industry giants, Win Daily and DFS Army. With more than 10-years experience combined, in understanding the needs, wants and pain points of sports bettors, the app unites Win Daily’s exceptional media content and DFS Army’s development of proprietary technology to create the ultimate sports betting educational experience. The Sharp app is currently free for download on Android and iOS. The anchor feature of the app is “Sharp Academy.” Sharp Academy is a multimedia masterclass that will teach all skill levels different aspects of sports betting. Led by sports betting expert John Alessia, Sharp Academy will produce daily content (podcasts, live streams and articles) providing tips, advice and strategies aimed at breaking down sports betting to its foundational elements. Sharp Academy will be free for the first 1,000 downloads of the Sharp app. “Even as sports betting explodes across America, there is a significant segment of the market that is still sitting on the sidelines because they aren’t educated on how to bet, what to look for or what success over time looks like,” said Sharp co-founder and CEO Kevin Epstein. “Apps leveraging innovative technology focused on user education and self-management are already second nature to consumers looking to strengthen their personal financials or health and fitness regimen - sports betting should be no different. With Sharp, we’ve created the ultimate platform of tools and content that we wish we had when we started sports betting.” Sports betting experts and company executives Alessia, Epstein and Jason Mezrahi will all produce content for the app. Additional noted sports betting experts contracted to create content for the platform will be announced at a later date. “In bringing together Win Daily and DFS Army, we bring decades of expertise that fuses the best sports betting content and experts with world-class proprietary technology that will continue to evolve and innovate as the industry grows and expands,” said Mezrahi, co-founder and COO of Sharp. “Users can expect rich daily content across the spectrum of sports and intuitive tools to help provide historical perspective on personal bets and real-time statistics to help make the best decisions for the bettor. There has been a dearth of sports betting educational products in the market and we’re excited for users to begin seeking value from the Sharp platform.” Additional app features include: Bet tracking technology Odds checking Team and player prop projections For more information please visit: https://sharp.app/ To download the app: App Store: https://apps.apple.com/us/app/sharp-app/id1557592668 Google Play: https://play.google.com/store/apps/details?id=com.sharpapp ABOUT SHARP APP Founded in 2020, by sports betting and fantasy experts and executives from Win Daily and DFS Army, Sharp is a first-of-its-kind sports betting app. Sharp provides an all-in-one platform experience of multimedia content, tools and solutions developed specifically to educate and empower sports bettors to make smarter decisions and manage their actions. Follow Sharp on social media - Twitter, Facebook, Instagram, YouTube and TikTok. Contact Details HPL Digital Sport Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://sharp.app/

August 19, 2021 09:01 AM Eastern Daylight Time

The Kingdom of Saudi Arabia Reveals the Inspired Experiences Awaiting Visitors at its Stunning Expo Pavilion

Saudi Arabia Pavilion at Expo 2020 Dubai

The Saudi Pavilion at Expo 2020 Dubai has been awarded the LEED Platinum Certificate from the US Green Building Council (USGBC), placing it among the most sustainable designs in the world. The pavilion, the second largest after the UAE’s, holds three Guinness World Records for longest interactive state-of-the-art water feature, largest LED mirror screen display, and largest interactive lighting floor. Celebrated Saudi artists will exhibit their work as part of the pavilion’s ‘Vision’ exhibition. With less than two months to go, the Kingdom of Saudi Arabia is preparing to welcome the world to its state-of-the-art pavilion at Expo 2020 Dubai. At the Saudi Pavilion – the second largest after the UAE’s – visitors will experience the Kingdom’s rich past, vibrant present, and promising future. A 68 square-meter, curved LED screen greets visitors as they embark on a technology-enabled journey through five ecosystems, hinting at the Kingdom’s natural spaces, beautiful coasts, vast deserts, surrounding seas, and high mountains. The journey will walk through the flora of Al Bardani Valley in Asir Region to the mighty mountains of Tabuk, and from the dunes of the Empty Quarter in southeastern Saudi to the crystal-clear waters of the Red Sea. Visitors to the Saudi Pavilion will then experience 14 cultural landmarks along a stunning escalator ride. These include acclaimed UNESCO World Heritage Sites such as At-Turaif District in Ad-Diriyah, Hegra Archaeological Site in AlUla, Historic Jeddah, Rock Art in the Hail Region, and Al-Ahsa Oasis. Through an audiovisual guide, guests can explore 23 other destinations, including world-leading giga-projects which are rewriting the possibilities of sustainable development such as Qiddiya, Diriyah Gate, and King Salman Park. Following this, visitors will enter ‘Vision,’ a one-of-a-kind art exhibition curated by celebrated Saudi artists. Highlights include a 30m floating virtual sphere and a bespoke interactive floor. Finally, the pavilion will take visitors through the ‘Discovery Center’, where an innovative platform will connect leaders from around the world to forge exciting partnerships and discuss investment opportunities, visualized through an interactive digital map of Saudi Arabia. People, opportunity, nature, and heritage are the four pillars that anchor the visitor experience of the Kingdom’s 13,000 square-meter pavilion; an adventure woven into one of the most sustainable structures at Expo 2020 Dubai. It has been awarded the LEED Platinum certification by the US Green Building Council (USGBC), the highest internationally recognized sustainability rating in Leadership in Energy and Environmental Design. In addition, the pavilion holds three Guinness World Records: the largest interactive lighting floor with around 8,000 LED lights, the longest interactive water feature at more than 32 meters, and the largest LED interactive digital mirror screen at 1302.5 square meters. Expo 2020 Dubai is an opportunity to reconnect, meet new people, and discover new horizons. The people of Saudi Arabia are excited to open the doors and for visitors to experience their renowned hospitality first-hand. Contact Details Hanin Faroun +971 58 823 6024 hfaroun@apcoworldwide.com

August 19, 2021 08:30 AM Eastern Daylight Time

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Spiceology Launches Sensory Retail Experience in New York City at SHOWFIELDS

Spiceology

Spiceology, the fastest growing spice company in America, this week announced its first-ever physical storefront in partnership with SHOWFIELDS, a retail concept in the heart of NOHO, New York City, that hosts the most innovative brands and art of tomorrow. Spiceology products are featured on the ground floor of this 4-story retail hub along Bond Street, where passersby are presented with a 3D visual representation of the company’s “Experiment with Flavor” ethos. With the help of the curious and creative community that SHOWFIELDS attracts and a captivating display, this brick-and-mortar experience is nothing short of magic. Spiceology’s adventurous and visceral flavor profiles come to life in an explosive and surreal floating dinner scene, as a giant hand, dinnerware, food objects, and other elements float above a central table. Spiceology’s exhibit highlights its Periodic Table of Flavor, which is made up of over 400 small-batch ground spices, chiles, herbs, salts, confections, fruit and vegetable powders, and modernist ingredients. “We’re makers of delicious and innovative flavors for all, and our SHOWFIELDS residency is truly a feast for the senses.” said Chip Overstreet, CEO at Spiceology. “Most consumers have been lulled into believing that spices are just pantry staples, but we want New Yorkers and passersby to come along for the ride of Experimenting with Flavor and see what quality taste is really about.” In addition to Spiceology’s original spices and unique blends, the company plans to leverage SHOWFIELDS to officially launch partner collaborations, starting with New Belgium Brewing, makers of beloved beers that include Fat Tire and Voodoo Ranger. Each month Spiceology will unveil one of its featured partnerships in the SHOWFIELDS showroom. SHOWFIELDS strategically curates and selects emerging brands that are aligned with its community, focusing on brands that are mission driven, consumer-centric and design-oriented. SHOWFIELDS is a place for the people, with its guests' behaviors and desires being the determining factor as to whether or not a brand is the right fit for the community. "We look for like-minded brands that boast big and bold ideas, and from the moment we learned about Spiceology, we knew they would bring the flavor that SHOWFIELDS needed,” said Nicole Levinson, VP of Marketing at SHOWFIELDS. “We believe that it’s time we bring everyone back to the table, and with Spiceology’s evocative presence, we can do exactly that. We wanted to take our favorite aspects of their online presence and striking product branding and turn it into an immersive, in-person experience for New Yorkers.” SHOWFIELDS is located at 11 Bond Street (at the corner with Lafayette Street) in New York City and will be open Monday through Sunday 12-7pm. For more information, visit showfields.com or follow along on social media @showfields. ABOUT SPICEOLOGY Founded in 2013, Spiceology is the fastest-growing privately owned spice company in America and is on a mission to bring the magic back to spices, the world’s first currency. The chef-owned and operated, one-stop spice shop develops innovative blends and offers over 400 ingredients that are ground fresh in small-batches and shipped fresh to consumers and chefs. Spiceology’s “experiment with flavor” ethos is not only embraced through excellent ingredients and unique combinations, but also through responsible business practices designed to create a better world with diversity, equity and inclusion at the heart of the workforce. Spiceology products can be found on spiceology.com, in specialty retailers and grocers, in restaurants around the US, and as far away as Australia and Dubai. Visit spiceology.com for more information or to place an order, or follow Spiceology on Facebook and Instagram. For recipe inspiration, visit here. ABOUT SHOWFIELDS SHOWFIELDS, the most interesting store in the world, is a groundbreaking retail concept curated to drive discovery and inspiration through mission driven and innovative brands and art, from all over the world, creating immersive storytelling in a forward thinking culture and experience hub. Contact Details Spiceology Cassidy Levine +1 908-770-7880 cassidy@spiceology.com Company Website https://spiceology.com/

August 19, 2021 08:01 AM Eastern Daylight Time

30 Year Custom Van Builder Announces New Line Of 4x4 Adventure Vans

Field Van

Field Van, a premier choice for customized Van Campers, Class B Motorhomes, and other recreational all-terrain vehicles, has announced the release of a new line of 4x4 adventure vans, as well as the exclusive Field Van “Classic” based on the Econoline cutaway chassis. Field Van offers five series to choose from, with several tried and true floor plan options that integrate onto different chassis to meet individuals’ specific driving and off-roading preferences. Select models also provide more headspace through integrated pop-tops that drop flush with the roof for a streamlined look when not in use. Individuals can further personalize their vehicles with specialized exterior upgrades, cabinets, countertops and appliances that can withstand rugged conditions. “We are so excited to announce a new line of vans that incorporate over three decades of industry experience and customer feedback,” said Jonny Feld, President and CEO of Field Van Inc. “It is incredibly humbling to know the Feld family name has built a strong legacy already and will live on through Field Van. In fact, we’ve already generated so much interest that we have a waitlist of over 15 months! I view that as the perfect testament to our teams’ hard work and craftsmanship.” The Field Van team are trusted leaders in the custom van industry with over 30 years of experience and thousands of satisfied customers. This release follows the recent launch of the new Field Van brand, a name that plays off the founders’ last name, Feld. The rebrand has enabled Field Van to fulfill a meaningful new vision influenced by the belief that customers should have the freedom to create their adventures from start to finish. Field Van also recently announced a new 10,000 square foot facility in Reno, Nevada, that has increased its output and expanded operations to now include over 80 employees. Customers can expect the same service, quality, and dedication to craftsmanship that has been offered over the last few decades while incorporating fresh designs and constant innovation. Feld notes, “When people buy a Field Van, they become part of the family. Our team is passionate about the craftsmanship of building reliable, customized vans. We place our commitment to you, our customers, as our highest priority. On behalf of all of us at Field Van, thank you for your support. We look forward to helping thousands of people to get on the road and assisting in the process to “Create Your Adventure.” About Field Van: Founded in 2020 by the Feld family who has been building vans since 1990, Field Van has grown into a formidable retailer of custom-built Van Campers, Class B Motorhomes, and recreational all-terrain vehicles that enable outdoor enthusiasts to create their own adventures. The Field Van expertise and customer service are only rivaled by their dedication to push limits and create new experiences through innovation. To learn more, visit us at fieldvan.com, follow our latest adventures on Instagram, Twitter and Facebook, or connect with us on LinkedIn. Contact Details Marilyn Cowley marilyn@premprsocial.com Marissa Tatro marissa@premprsocial.com Company Website https://fieldvan.com/

August 18, 2021 01:30 PM Pacific Daylight Time

Premier Rugby Sevens Unveils Team Names and Logos

Premier Rugby Sevens

Premier Rugby Sevens (PR7s), the new sports league that will debut with the top U.S. men and women Olympic players, today unveiled the league’s six team brands. Along with logos, regions, and color schemes, PR7s confirmed the following team names: Experts Headliners Locals Loggerheads Loonies The Team As a North American-based league, each brand represents a specific region of North America. The Loonies will hail from the North. The Team will represent Texas and the plains. The Loggerheads will associate with Cascadia. The Locals will ride with the New Yorkers. The Experts will emerge from the Mountain West. And the Headliners will identify themselves with the Midsouth. The Headliners’ brand is a nod to the region where the league will make its debut when The PR7s Inaugural Championship comes to Memphis on Oct. 9. The Headliners, Loonies, Loggerheads, and Experts will launch with a men’s squad and a women’s squad for each brand in 2021. The Team and the Locals will debut with men’s teams – for a total of 10 teams in the league. “This type of branding exercise has never been done in professional sports,” said Owen Scannell, Founder and CEO of Premier Rugby Sevens. “We now have singular brands that represent both a male team and a female team. And as a league built on the foundation of attracting the best North American athletes, we also want the brands to represent many of the regions where our players were born and raised.” PR7s’ initial player signings feature several stars from both the Men’s and Women’s U.S. Olympic Rugby Sevens Teams, including Perry Baker, Danny Barrett, Abby Gustaitis, Carlin Isles, Alev Kelter, Ilona Maher, Folau Niua, Naya Tapper, Stephen Tomasin, and Kevon Williams. The league’s first events, dubbed The PR7s Inaugural Championship, will take place in Memphis at AutoZone Park on Saturday, Oct. 9 from 9 a.m. to 5 p.m. CDT. Tickets to see the league’s debut live in Memphis are on sale now at PRSevens.com/tickets. For fans unable to make it to Memphis to witness the event in person, the inaugural men’s and women’s tournaments will be available through FOX Sports. The PR7s Inaugural Championship will be live across FS2, the FOX Sports App, and FOXSports.com, with the championship re-airing on FS1. About Premier Rugby Sevens Premier Rugby Sevens (PR7s) is a groundbreaking professional sports league in North America. Scheduled to debut in the Fall of 2021, PR7s is the first league of its kind with both women’s teams and men’s teams under one umbrella with equal pay. With a focus on accessibility and entertaining content for fans, the league will showcase the electrifying sport of rugby sevens through a single-day touring format in cities across the United States and Canada. The PR7s Inaugural Championship will take place in Memphis on Oct. 9 and will be available via FOX Sports. To learn more about Premier Rugby Sevens, go to PRSevens.com and follow the league on Twitter, Instagram, Facebook, and LinkedIn. Contact Details Eric Nemeth eric.nemeth@prsevens.com Company Website https://prsevens.com/

August 18, 2021 11:59 AM Eastern Daylight Time

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