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Revolutionizing social media marketing: Thumzup Media CEO explains how users get paid to post

Thumzup Media Corporation

Thumzup Media CEO Robert Steele joined Steve Darling from Proactive to share news the company has seen a strong start for its Thumzup mobile app, which allows advertisers to get user-generated content from customers and fans, paying them to become social media advocates for the brands they enjoy. Steele compares the company's model to that of Uber's democratization of ride-sharing. He tells Proactive the company now has over 100 listed opportunities from businesses in its app, an increase of 1,567% since the start of its commercial rollout. Contact Details Proactive Investors +1 604-688-8158 na-editorial@proactiveinvestors.com

May 05, 2023 01:04 PM Eastern Daylight Time

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Berkshire Hathaway Shareholder to Criticize Warren Buffett and Bill Gates for Politicized Philanthropy

National Legal & Policy Center

National Legal and Policy Center (NLPC) is the sponsor of a Berkshire Hathaway shareholder proposal to separate the roles of Chairman and CEO. On April 21, we filed a proxy memo in support of our resolution, explaining why we believe the succession plan is inadequate and that the company should be less identified with Warren Buffett’s politics. Here is the statement NLPC Chairman Peter Flaherty plans to make at the Berkshire annual meeting on Saturday, April 6 in Omaha, Nebraska: I am Peter Flaherty, Chairman of the National Legal and Policy Center. If we had an independent chair, the Company would be less identified with Mr. Buffett’s political activities. He’s donated more than $100 billion to the Bill and Melinda Gates Foundation. As Bill Gates explained when the couple was still together, “ although the foundation bears our names, basically half our resources have come from Warren Buffett.” If “woke” culture is a disease, then philanthropy is the virus. The Gates Foundation bankrolls the teaching of Critical Race Theory around the country, including that math is inherently racist. The Gates Foundation offers a Gender Identity Toolbox, which asserts that gender is the result of “socially and culturally constructed ideas.” This is a lie. Gender is not a cultural construct. It is a genetic and biological fact. We know how much Bill Gates cares about children. He met and traveled with Jeffrey Epstein MANY times AFTER Epstein was convicted of sex crimes. The Gates Foundation had a huge influence over the COVID response fiasco. Bill Gates defended China’s COVID policies and still discounts the possibility that the virus originated from a lab, even though U.S. intelligence agencies disagree. The Gates Foundation may be the largest single donor to the “dark money” machine known as Arabella Associates which funds causes like defunding the police that are making American cities unlivable. Money goes, too, to groups conducting threatening and vulgar protests at their homes of Supreme Court Justices. Mr. Buffett has quietly funneled more than $4 billion to groups supporting abortion on demand through the Susan Thompson Buffett Foundation. That’s $4 billion, with a B. Advocacy disguised as philanthropy. Bill Gates has lamented political polarization and even worried aloud about a civil war. But it is billionaires who are funding the most shrill and extreme activists who are tearing our country apart. Ironically, Mr. Buffett has pointed out that corporate executives can make a lot of people mad when they insert themselves into controversy. Anheuser-Busch is finding that out. It cannot renounce its Dylan Mulvaney transgender promotion because it is handcuffed by its longtime support for activists who would turn on them in a minute. Anheuser-Busch gets a perfect grade on the Human Rights Campaign scorecard, as do Berkshire portfolio companies like Coca-Cola, Bank of America, and Apple. Bank of America and Apple help bankroll this group, which wants biological men to compete in women’s sports. Worse, it is currently pressuring state legislatures to allow sex change operations on children, and to keep their parents out of the decision. Let’s revisit Coca-Cola, which I discussed at last year’s meeting. CEO James Quincey, a British citizen, tried to kill Georgia’s voter integrity law in 2021 by making inaccurate and inflammatory statements about it. That’s the law that President Biden called “Jim Crow 2.0,” and which prompted Major League Baseball to move the All-Star game out of Atlanta. Mr. Buffett jumped on the bandwagon, too, by signing a statement by corporate leaders suggesting that Republicans seek to restrict ballot access based on race. Two years later, we can now evaluate that accusation. Last year, an election was held in Georgia. Turnout was record breaking. According to an independent poll, 99% of voters said they had “no problem” casting ballots. 92% said the new law either had no impact on their ability to vote or made it easier. James Quincey was wrong, and Mr. Buffett, so were you. ### To schedule an interview with Peter Flaherty, please contact Dan Rene at drene@nlpc.org or Jackie Jones at jackie@truthpr.com Founded in 1991, NLPC promotes ethics in public life and government accountability through research, investigation, education, and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

May 05, 2023 01:00 PM Eastern Daylight Time

News Release

Michael Jackson Most Requested Artist for a Hologram Concert in Canada

Intelligiants Ltd

Rogers Centre Toronto, voted most popular venue Ticket prices could be on par with live concerts Interest in hologram festivals, art and fashion shows Holographic technology has been around for decades, but in recent years, advancements in light, sound, and stage technology, for holographic and virtual concepts have been developed and tested: Tupac Shakur’s virtual performance at Coachella Festival 2013 was the starting point and fans have seen the likes of Michael Jackson, Ronny James Dio and Whitney Houston in concert thanks to the holographic technology. ABBA stopped touring in the early 1980s but has broken new ground with their virtual ‘Voyage’ show in London, England. The hologram concert premiered in May 2022, and on 17 April 2023, the millionth visitor saw the ‘Abba-tars live’. In March 2023, ABBA announced that the show will tour the world: A new exciting format that could be a peek into the future for shows and events based on holographic technology. Canadian PartyCasino asked 1000 Canadians 14 questions on hologram concerts, ticket prices, type of venues and what artists or groups they would consider paying for, in a virtual concert. Michael Jackson at Rogers Centre, Toronto? In a list of 14 Canadian venues with capacities ranging from 800 to 54 000, Rogers Centre took the first spot with 11,70% of the votes, followed by Air Canada Centre, Toronto (10,80%) and BC Place Stadium, Vancouver (10,30%). One section of the survey looks at artists from the past and whom the poll takers would like to see in a hologram concert from each decade: 1960s: • The Beatles 14,40% • Elvis Presley 12,70% 1970s: • Queen 10,50% • Pink Floyd 6,10% 1980s: • Michael Jackson 19,40% • Whitney Houston 7,90% The survey also shows that the interest in new formats of holographic experiences is high and that the audiences are potentially willing to pay concert ticket prices for the experience, with over a third of the participants picking price points over 100 Canadian dollars (CA$100-124: 20,30% and CA$125-149: 13,10%). Other holographic experiences that the survey looks at include music festivals, theatre plays and fashion shows. The full survey results can be seen in a blog post here. Contact Details Intelligiants Ltd F Kvarnebrink +27 71 221 8445 fred@intelligiants.net

May 05, 2023 03:39 AM Eastern Daylight Time

Niche Media Conference Breaks Attendance Records and Inspires Publishers

Niche Media Events

Over 350 niche media publishers, media producers, podcasters, digital content creators and suppliers gathered in New Orleans for the 17th annual Niche Media Conference. The 2023 event is the largest event in the history of the annual gathering and was held April 26-28, 2023. The 2023 event hosted over 350 attendees and 27 sponsoring vendors at the Sheraton New Orleans Hotel on Canal Street, making it the largest Conference of its kind in the media industry. The Niche Media Conference focuses on discussion groups and education breakouts specific to digital and print publishing strategy, media advertising, audience development, and tech talks for digital tools and revenue. “We are excited and honored to host the largest Conference in Niche Media Events’ history. The record attendance is a testament to the importance of the niche audience media industry, and the need for connections, community, education and resources for continued growth.”, said Ryan Dohrn, owner of Niche Media Events. Featured keynotes included Todd Matherne, CEO & Publisher of Renaissance Publishing ( New Orleans Magazine, Biz New Orleans and others), Colleen McKenna, Founder & CEO at Intero Advisory, Bo Sacks, media industry icon, and Jim Nissen, President & Creative Director, Command+Shift+Option. Additional presentations were given in four tracks: Publisher Strategy, Media Ad Sales, Audience Revenue & Growth, and Tech Talks - Digital Tools for Revenue. Sponsoring industry vendors included: 032 Outsourcing, Ad Sales Genius, Audativ, Publication Printers, 4Media, AdCellerant, Baxter Research Center, January Spring, KODI Collective, MagHub, Omeda, Quad, Sheridan, The Magazine Manager, BLOX Digital (formerly TownNews), Creative Circle Media Solutions, Cummings Printing, Democrat Printing & Lithographing, Lane Press, Broadstreet, Helms-Briscoe, and SRDS. Additionally, new sponsors joined for the first time: 360 Media Direct, AdMall/SalesFuel, Comtex News Network, Contentware, MRI-Simmons and Leaky Paywall. “From printing to outsourcing and CRMs, data management to audience research to creative support and digital revenue tools, the Niche Media Conference offers a comprehensive resource for the latest products and services that drive audience engagement and revenue growth for media producers”, continued Dohrn. The next Niche Media event will be their annual fall Leadership Summit, September 20-22, 2023 in Chicago. To learn more about Niche Media Events, visit NicheMediaEvents.com. About Niche Media Events Niche Media Events helps publishers generate growth in ALL their revenue channels: print, digital, sales, audience and events. We’ve got it all… incredible learning and peer-to-peer connections at our live conferences, awesome online educational content, and expert resources from the best minds in media. Whether you’re a B2B, B2C/Consumer, Digital-Only, City & Regional, or Association publisher, Niche Media is your “go-to” resource for practical, actionable education & training (plus a healthy dose of F-U-N) to help you maximize revenue. Together, we’re connecting the entire Niche Nation! Contact Details Niche Media Events ryan@nichemediaevents.com Company Website https://www.www.nichemediaevents.com

May 04, 2023 04:08 PM Eastern Daylight Time

Top-5 global electronics manufacturer chooses Gamelancer for digital ad campaign

Gamelancer Media Corp

Gamelancer Media Corp CEO Jon Dwyer joined Steve Darling from Proactive to share news the company has been chosen by a top-5 global electronics manufacturer, with product lines spanning desktop computers, laptops, mobile devices and more, to conduct a six-figure campaign to drive brand awareness. Dwyer tells Proactive the idea behind the campaign will use generated content from 12 Gamelancer Creators to target a US audience. The six-week long campaign will run across the Gamelancer network and Gamelancer creator channels. The campaign will have the electronics company's latest technology and will be very interactive to the audience. Gamelancer's partnership with companies helps them to understand their relationship with Gen Z and young millennials on social media, particularly on TikTok. Contact Details Proactive Investors Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

May 04, 2023 02:55 PM Eastern Daylight Time

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News Release

Wishpond adds to portfolio with acquisition of Essential Studio Manager

Wishpond Technologies Ltd.

Wishpond Technologies CEO Ali Tajskandar joined Steve Darling from Proactive with news the company has made a key acquisition, adding certain assets of Essential Studio Manager (ESM) which is located in Wilmington, Delaware. Tajskandar tells Proactive the ESM provides business management software, including invoicing and customer relationship management solutions for small businesses in the services industry. The company has more than 150 customers, primarily comprised of small services-oriented businesses from various industries and Tajskandar feels there will be a great opportunity for cross selling between companies. ESM will continue to operate as a separate brand but will be integrated into the Wishpond platform. Contact Details Proactive Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

May 04, 2023 02:50 PM Eastern Daylight Time

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CleverTap appoints Benjamin Roodman as Vice President, Partnerships, North America

CleverTap

CleverTap, the all-in-one engagement platform, named Benjamin Roodman as Vice President, Partnerships for North America. In his new role, Benjamin will lead CleverTap’s channel and technical partner strategy – developing and managing relationships to drive CleverTap’s growth within the region. With over two decades of experience across the board, Benjamin has spent the past 13 years strengthening relations with business and channel partners. His appointment will help CleverTap build a more fruitful partner ecosystem within North America and further cement their position as market leaders in the region. Benjamin joins CleverTap from AppsFlyer where he was the AVP of Business Development. In his previous roles he has led partnerships across mobile SaaS, digital advertising, and cloud platforms. He is well versed in mobile growth platforms with a notable aptitude for analytics. “We are thrilled to have Benjamin on board. With the wealth of knowledge and experience he brings to the team, he will help drive growth in North America – a key-market for us.” said Momchil Kyurkchiev, Chief Strategy Officer at CleverTap. “Our channel and technical partners are an integral part of our growth strategy. To establish a robust partner ecosystem, it is crucial to collaborate with them and incorporate tools that offer innovative solutions to unanticipated issues. I am confident that with Benjamin’s appointment we will continue to build a world-class partner ecosystem and drive value for our customers.” “I am ecstatic to embark on this new journey and make a measured impact with CleverTap. A strong foundation in North America, and a burgeoning partner ecosystem, are a testament of CleverTap’s commitment within the region. At CleverTap, we understand the importance of building a robust partner network to further penetrate markets and provide exceptional service to our customers.” said Benjamin. “I look forward to working closely with our partners to develop innovative solutions that meet the evolving needs of our customers and accelerate their success. Together we will continue to drive innovation, foster collaboration, and build a stronger base for our expansion.” About CleverTap CleverTap is the all-in-one customer engagement platform that helps brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter. Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

May 04, 2023 07:00 AM Pacific Daylight Time

Doceree Expands Executive Bench with Industry Veterans Marco Parente, Julius Ramirez

Doceree

Doceree, a leading global platform building solutions for healthcare professionals (HCPs) through programmatic messaging with proprietary data tools, has named Marco Parente as EVP Product Management and Julius Ramirez as SVP of Product and Partnership. Parente and Ramirez have joined the U.S. team. The new team members are committed to helping Doceree, which has had robust year-over-year growth, continue its efforts to improve the point-of-care marketing efforts of the pharma industry. “Marco and Julius are talented industry experts who have a deep knowledge of adtech and the role it plays in creating successful campaigns,” said Harshit Jain, global CEO and founder at Doceree. “Their extensive experience with product development and management along with their ability to create lasting global partnerships will support us as we reposition our offerings to deliver the best engagement for our platform partners.” Parente brings more than 20 years of experience in media measurement and market research to his new role in which he is responsible for measurement and identity solutions, product and engineering for Doceree. Prior to joining Doceree, Parente was SVP of product management at Kantar, a leading marketing data and analytics company. He led product partnerships and data integrations for the global media insights business at Kantar. “It is exciting to become a part of Doceree as the company carves new paths for programmatic marketing across the healthcare industry,” Parente said. “The team is dedicated to fostering innovation and leveraging new technologies to improve the industry’s approach to marketing and measurement healthcare, and I’m eager to join Doceree’s transformative efforts.” Ramirez has 25 years of experience in business development and focuses on product and partnership development for Doceree to further strengthen its position as a leading programmatic platform using data, audience targeting, messaging and media planning. Ramirez previously was the head of global partnerships, Meta Audience Network at Meta. There, his focus was on leading strategy and development for the company’s global adtech partnerships. “Doceree has demonstrated tremendous growth through its clear focus on developing solutions to transform healthcare programmatic marketing,“ Ramirez said. “It is amazing to see how Doceree has been able to build a programmatic bridge between healthcare professionals and the pharma industry right when they need it, at the point of care. I am looking forward to helping Doceree to further its efforts to change the way the industry markets to ultimately improve patient care.” About Doceree Doceree is a global platform building unprecedented solutions for healthcare professional (HCP) programmatic messaging with proprietary data tools. It facilitates messaging between life sciences brands and HCPs through an extensive global network of digital endemic and point-of-care platforms to programmatically deliver personalized communications to HCPs and transparent marketing campaign metrics at scale. To learn more, visit doceree.com. Contact Details Kyle Murray +91 70420 89805 kyle@kitehillpr.com Company Website https://doceree.com/us/

May 04, 2023 09:00 AM Eastern Daylight Time

Bloomfilter Raises $7 Million in Seed Round Led by Magarac Venture Partners

Bloomfilter

Bloomfilter, a process intelligence platform for software development, announced the closing of a $7 Million seed round of capital. The funding included $5.5 Million of equity financing led by Magarac Venture Partners (“MVP”) with participation from Sequoia, HPA, North Coast Ventures, Techstars, and others, alongside $1.5 Million of venture debt from Pacific Western Bank. Bloomfilter also announced the general availability of its industry-first process intelligence platform to help software teams improve the transparency, predictability, and efficiency of developing new software products. “We are thrilled to lead this investment in Bloomfilter. This is an exceptional team that’s tackling a massive and pervasive problem in software development,” said Mike Stubler, Partner at MVP. “MVP is investing in fast-growing companies building AI solutions for business process automation. Bloomfilter fits that thesis perfectly by applying process mining to software development.” Businesses rely on software development to solve problems and deliver a better user experience. However, software development projects are notorious for missing deadlines and budget estimates. Research shows that 65% of software projects are either challenged or fail, while 70% of software projects are delivered late, over budget, or are not delivered to the original specifications. Bloomfilter’s patent-pending process mining and predictive algorithms help software development teams identify bottlenecks in the development process, objectively predict project outcomes, and deliver software on time and within budget. “We believe that software development is a business process that can be measured and improved like any other. By enabling that improvement, Bloomfilter is ushering in a new era of transparency, predictability, and efficiency in the software industry. We are excited to partner with MVP and others to make this vision a reality,” said Andrew Wolfe, co-founder and co-CEO of Bloomfilter. “The process mining ecosystem is growing at 78% annually because the technology helps customers understand and improve complicated business processes,” added Erik Severinghaus, co-founder and co-CEO of Bloomfilter. “We are pleased to bring to market the first process mining solution purpose built to support the business process of software product development.” In addition to the capital raise, the company has announced that the platform is generally available following a successful Beta program. “The Bloomfilter platform has fundamentally changed the nature of our conversations with the product development organization,” said Myron Schram, VP of Product at Intrusion and one of Bloomfilter’s beta customers. “For the first time, we have alignment and understanding from our Board presentation all the way to the daily standups for our developers.” As part of the round, Michael Keithley, CIO at UTA, another beta customer, will join the Board of Directors. “Having seen the power of the platform to transform the software development lifecycle firsthand, I was honored to be asked to join the Board and help the company grow,” Keithley said. “For 30 years, I have been asked the questions, ‘What are we building, when will we get it, and how much does it cost?’ Bloomfilter is the first platform that lets me answer those questions easily and accurately.” “Process Mining has the potential to be a game-changer for product development,” remarked Andy Thurai, principal analyst at Constellation Research. “We are excited to watch what Bloomfilter is building.” The Bloomfilter platform will also partner with consulting companies to help customers assess and improve their development process. “We are thrilled to partner with Bloomfilter to include the platform in our leading advisory practice for improving software development efficiency and outcomes,” said Choon Aun Quek, executive vice president at Softserve, a leading digital and IT advisory. The financing will allow the company to accelerate product development, customer success, and go-to-market activities. To learn more, visit the Bloomfilter blog. About Bloomfilter Bloomfilter is a process intelligence platform for software development, designed to measure and improve the software development lifecycle. The platform helps organizations develop a shared understanding of what the product team is building, when it will be delivered, and how much it costs. Visit http://www.thebloomfilter.com to learn more. About Magarac Venture Partners Magarac Venture Partners (MVP) is a Pittsburgh-based venture capital firm focusing on investing in early-stage companies in the emerging areas of AI, Enterprise Software, Robotics, and HealthTech. The team comprises the most experienced early-stage investors in the Midwest with over 60 years of operational and investment experience. Visit https://www.magarac.vc/ to learn more. Contact Details Bloomfilter Michelle Barry +1 603-809-2748 michelle.barry@chameleon.co

May 04, 2023 08:30 AM Eastern Daylight Time

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