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Dazzling Avenue of Stars Runway for Louis Vuitton and Pharrell Williams’ First Fashion Show Highlights Hong Kong as World-Class Stage for Mega Events

The Avenue of Stars Management Company

HONG KONG SAR - Media OutReach Newswire - 5 December 2023 - Hong Kong's Avenue of Stars lit up in the glitziest fashion on Friday night (30 November) as French fashion house Louis Vuitton took over the promenade for its first-ever fashion show in the city. Overlooking Hong Kong's stunning skyline, Victoria Harbour and the revitalised Victoria Dockside, Louis Vuitton's Men's Pre-Fall 2024 show was a nod to the city's cultural vibrancy and nautical past, and showcased Hong Kong's allure as a world stage for mega, cultural events. Led by Louis Vuitton men's creative director Pharrell Williams, the Avenue of Stars was transformed into a sandy beach, as models marched down digital displays of lapping waves. One of the biggest spectacles of its kind in Asia, hundreds of international stars and socialites lined the promenade, including Louis Vuitton CEO Pietro Beccari, French actor Tahar Rahim, American rapper Pusha T, Chinese idol band TNT, South Korean actor Song Joong-ki, as well as Hong Kong celebrities Chow Yun-fat, Aaron Kwok, and Louis Koo. The success of the momentous event was attributed to facilitation from the Hong Kong Special Administrative Region (SAR) Government, which offered its full support to Louis Vuitton, including coordination of approvals, venue usage and layout, as well as crowd control, ensuring the show advanced smoothly from conception to fruition, and all planned in only a few months. The Sports and Tourism Bureau and the Leisure and Cultural Services Department also played instrumental roles in staging the remarkable event. Ending with a riveting light show above Victoria Harbour, where a squadron of choreographed drones displayed "LVers" (a combination of Louis Vuitton's monogram with the word "lovers"), the show sent a message of positivity to Hong Kong and the rest of the world. The event was livestreamed on Louis Vuitton's social media accounts, attracting over 10 million views, and is still reaching eyeballs on multiple social media platforms transmitting snapshots of the magnificent show to the globe. Hong Kong's international comeback as a hub for mega cultural events The Hong Kong SAR Government attaches great importance to enticing international and mega arts and cultural events, cultivating Hong Kong as an arts and cultural metropolis and tourist attraction. Locals and tourists alike can expect more acclaimed events in the city over the coming year. Contact Details Isabel Kwok +852 6475 7796 isabel.kwok@citigatedewerogerson.com

December 05, 2023 02:21 AM Eastern Standard Time

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The Publisher Desk Launches 2024 Publisher Incubator Program

The Publisher Desk

The Publisher Desk, a fully integrated audience development and content monetization partner to digital publishers, today announced the launch of its 2024 Publisher Incubator Program, to empower digital publishers with a comprehensive suite of support and services. Through the program, The Publisher Desk will select 10 publishers to receive in-depth, customized support. This includes services and tools valued at up to $50,000, enhancing everything from monetization to SEO and content strategy. “There is a tremendous amount of creativity and drive among publishers online, and we know that it often takes a boost to take a publisher to the next level,” said Chris Ward, Co-Founder and Chief Revenue Officer of The Publisher Desk. “Our program is geared toward growth-minded publishers and entrepreneurs who want to take their content and maximize it in a way that scales their business.” The Incubator Program integrates advanced monetization strategies, proactive website monitoring, and strategic keyword research, all designed to enhance content visibility and optimize revenue. Beyond these foundational elements, the program also includes hands-on assistance for Core Web Vitals, access to sophisticated real-time analytics, and dedicated content creation services focused on SEO opportunities. By covering everything from technical enhancements to creative content strategies, the Incubator Program ensures a holistic approach to participating sites’ growth. Publishers wishing to be considered must fill out a preliminary application. The Publisher Desk will invite a shortlist of candidates to partake in the detailed vetting process. Selection is based on the publication’s growth potential, innovation capability, content quality, and strategic fit with the Incubator Program’s objectives. “Our mission at The Publisher Desk has always been to fuel the success of growth-minded digital publishers,” Mr. Ward said. “We want to help creators who show a promise of growth and innovation, and we’re ready to back them with substantial in-kind support. Whether you’re an emerging voice or an established publisher, our Incubator Program is set to be a catalyst for your next big leap.” Interested publishers can apply through the Incubator Program Portal. About The Publisher Desk The Publisher Desk, based in New York with offices in London and South Florida, is a fully integrated audience development and content monetization partner to digital publishers, in addition to publishing several owned and operated sites. The company, founded in 2014, helps websites increase advertising revenues and reduce operational costs. Our team provides the proper resources, direction, operations, technology, and support for digital business, empowering sports, lifestyle & business media brands to connect with their audience and value-aligned advertisers. Contact Details For The Publisher Desk press@publisherdesk.com Company Website https://www.publisherdesk.com/

December 04, 2023 10:55 AM Eastern Standard Time

Kite Hill PR Opens Tech for Good Applications for January 2024 Program

Kite Hill PR

Kite Hill PR, a woman-owned, award-winning, agile tech PR and B2B communications agency, today announced it opened applications for its 2024 Tech For Good program. Launched in March 2022, Tech for Good focuses on providing a chosen business with pro bono PR services and the fundamental building blocks necessary to deliver an effective earned PR program. The company is accepting applications from U.S. or UK-based technology startups of any category that are: BIPOC/woman/LGBTQIA+-led Closed a Seed or Series A fundraising round Qualifying companies can apply for the program through the submission form on Kite Hill PR’s website until Friday, January 12, 2023 at 11:50 p.m. EST. Submissions will be reviewed by a panel of judges against three key pillars: 1) Impact, 2) Innovation and 3) Scalability. “We’re thrilled to launch our third annual Tech for Good program, and, in doing so, empower leaders and purpose-driven platforms across the tech industry,” said Tiffany Guarnaccia, CEO and founder, Kite Hill PR. “Driving diversity and inclusivity in the tech space is a top priority for Kite Hill PR, and we’re looking forward to amplifying another critical voice in the industry through this year’s program.” Designed to support the winning startup’s business growth, while simultaneously amplifying mission-driven stories, Kite Hill PR will provide a three-month package that encompasses: Messaging Review & Competitor Analysis PR Strategy & External Communications Recommendations Content Creation (Bylined Article and/or Press Release) The company’s clients across its adtech, enterprise tech, enterprise tech, climate tech, cybersecurity, fintech, healthtech, media & entertainment and mobility continue to prioritize purpose-driven strategies. Kite Hill PR is dedicated to providing current and future tech and B2B clients with strategic counsel to ensure business growth and awareness leveraging earned media. For more information, and to apply, please visit kitehillpr.com/tech-for-good. For questions or comments, please contact TechForGood@KiteHillPR.com. About Kite Hill PR Based in New York City with team members in the UK and across North America, Kite Hill PR is a leading B2B communications and tech PR agency specializing in connecting enterprise technology, media and advertising businesses with key stakeholders. The company's winning approach combines thought leadership, strategy and media relations to drive clients' businesses forward. Kite Hill PR has been recognized as one of the "Top Tech Specialist PR Agencies in NYC,” “Most Powerful PR Firms,” and a “Top 50 PR Firm in America” by the Observer, a “Top B2B Agency” by Ragan Communications and PR Daily, a “Best Place to Work” by PR News and one of "America's Best PR Agencies" by Forbes. Contact Details Kite Hill PR Alexandra Morrison techforgood@kitehillpr.com

December 04, 2023 10:00 AM Eastern Standard Time

Design from Taiwan Shines Worldwide

Asia University Taiwan International Student Design

TAIPEI, TAIWAN - Media OutReach - 4 December 2023 - Organized by the Ministry of Education, the Taiwan International Student Design Competition is the biggest international competition of its kind. Initiated back in 2008, it is celebrating its 16th anniversary this year. Widely recognized by the global design community for being both prestigious and trustworthy, TISDC serves as the best example of the Ministry of Education's success in promoting design education. Starting from this year, TISDC begins its collaboration with local governments, including Chiayi City Government, the Cultural Affairs Bureau, Chiayi City Government, and the Cultural Affairs Bureau, Kinmen County Government. The competition encompasses three categories: Product Design, Visual Design, and Digital Animation. With "compassion" as the theme of this year, the competition invited students from all over the world to observe and care more about the world and their surroundings. With a compassionate and caring mindset, they can make the world a better place. The award ceremony of the 2023 Taiwan International Student Design Competition was held at Eslite Performance Hall in Songshan Cultural and Creative Park in Taipei City on December 1st, 2023. This year, a total of 18,367 entries representing 1,161 universities, colleges, departments, and schools from 56 countries and regions participated in the competition. The jury panel consisted of international professionals. During the preliminary selection, 741 works were shortlisted by 112 professionals from 31 countries, with 38 jurors from Taiwan and 74 from abroad, accounting for 34% and 66% respectively. The final selection was held face-to-face and the judging panel consisted of professional judges from Taiwan and 21 representatives from international design associations, making it a diverse group of 41 judges from all five continents. Eventually, 85 works were selected as winners, which means only 4% of the works can be a finalist and the winning rate was even as low as 0.46%. It shows how rare and precious it is to stand out from all the other works. The prizes are listed as the following: 1 grand prix of the year and 1 gold, 3 silver, 3 bronze, and 12 honorable mentions for each category (sponsored by the Ministry of Education); 21 international design association special prizes (jointly sponsored by iSee Taiwan Foundation and Sayling Wen Cultural & Educational Foundation); 3 environmental sustainability awards and six regional special awards (established by TPCA Environment Foundation); one special award and two honorable mentions in collaboration with the Chiayi City Government. With the sponsorship of iSee Taiwan Foundation and Sayling Wen Cultural & Educational Foundation since 2015, TISDC has been collaborating with 21 international design associations. These reputed global design partners are located across the five continents of Europe, Americas, Asia, Africa, and Oceania. These 21 organizations, which have authorized the establishment of international design association special prizes in TISDC, include Cumulus, International Council of Design (ICoD), World Design Organization (WDO), The Bureau of European Design Associations (BEDA), Pan Afrikan Design Institute (PADI), etc. The winners of these international design association special prizes this year came from Poland, India, Thailand, the United States, Taiwan, and so on. The collaboration of global partners builds an international design exchange platform that can expand the impact of design from Taiwan, allow Taiwan to be seen and known for design, and provide young students worldwide with a stage where they can shine and unleash great potential. Contact Details Asia University Taiwan International Student Design Competition Executive Miira Lin tisdc.tw@gmail.com

December 04, 2023 08:00 AM Eastern Standard Time

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Top Toys (and Trends) for the Holiday Season

YourUpdateTV

The holidays are here, and as always, the most on-trend and innovative products will continue to be atop of wish lists. But this year, parents are looking to shop smart and are seeking out feature-rich toys that offer bang for their buck. Recently, Toy Trends Specialist with The Toy Association, Jennifer Lynch, participated in a nationwide virtual media tour to discuss the top toys and trends for the holiday season. A video accompanying this announcement is available at: https://youtu.be/EBX9bVGD9jQ According to new research from the Toy Association, 64% of parents are looking to make connections with their kids this holiday season by buying todays they can play with together and create memories. Here are some of the top toys this holiday season: Rubble & Crew Bark Yard Crane Tower Playset Based on the construction yard and home base for the pups in Rubble & Crew, the new PAW Patrol spin-off series, this playset stands over 2 feet tall, providing hours of preschool-friendly building play. The playset comes with 12 ounces of all-new Kinetic Build-It Sand, four molds, interchangeable tools and a Rubble vehicle and pup, encouraging open-ended sensory play for preschoolers. Lights, sounds, music, and phrases from the series help bring the setting to life for fans. Hot Wheels® Ultimate T-Rex Transporter The Hot Wheels™ City Ultimate Hauler can gobble up and haul more than 20 1:64 scale cars and then transform into a growling, stomping T-Rex with a race track on its back. In hauler mode, pull it by the handle and it will eat the 1:64 scale cars in its path. Lower the tail and it transforms into a Robo T-Rex with lights and sounds and a two-lane race track. Kids can also launch cars from its mouth! Two 1:64 scale Hot Wheels® cars are included. Bearlieve Bear Bearlieve Bear is Build-A-Bear Workshop's first-ever interactive furry friend that responds to touch and the sound of your voice. From opening its eyes to wiggling its ears to verbalizing sweet phrases, Bearlieve Bear is poised to capture the hearts of children and adults alike as the must-have gift of the season. Guests can partake in Build-A-Bear’s special stuffing experience to create this new furry friend and participate in a specially designed heart ceremony to bring their new friend to life. Bearlieve Bear comes to life in Build-A-Bear Workshops in its own unique way as guests proclaim, “I BEARlieve!” while pressing the red heart on its paw during the iconic heart ceremony. Bearlieve Bear is introduced in Build-A-Bear’s family-friendly holiday film, Glisten and the Merry Mission. Storytime With Sunny Sunny’s expressive personality engages kiddos as she tells stories with surprising plot twists to keep them hanging on her every word. Sunny invites participation in 300+ activities with four disks and more than five hours of fairy tales, classic songs, guessing games, a poem creator, silly jokes, tongue twisters, daily routines and much more. Her animated face and movements add emotion and expression to jokes, stories and songs, inviting kids to respond as she asks them what they think. Sunny teaches healthy habits, encouraging good manners, brushing teeth and mindfulness exercises. Cleanup time is easy with a dedicated disk rack to store the four disks. When the day is done, take a quiet moment with Sunny as she leads kids in a bedtime routine. Set her gentle alarm, then fall asleep to her softly glowing night-light. Spy Guy Game Take on the role of Spy Guy, whose task is to find and catch a criminal who is prowling the city! Players will work together to search the long jigsaw puzzle board for clues aiming to catch the culprit as quickly as possible! Can you catch the criminal before he escapes from the city? Available at Target, Amazon, Trefl.com. For more information on these toys and much more, visit thegeniusofplay.org About Jennifer Lynch As an official spokesperson and toy trends specialist for The Toy Association, Jennifer Lynch chats with toymakers throughout the year to track trends and developments impacting the toy aisles and kids’ entertainment. She has been interviewed by publications including New York Magazine, Inc. Magazine, The Spruce and Insider, and made appearances on the TODAY Show, Good Morning America, Fox & Friends, ABC News, KTLA-TV, Good Day Philadelphia, WGN Chicago, Bloomberg Radio, and CNET, among others. Jennifer has more than a decade of experience covering the toy and kids’ entertainment industries. Prior, she served as the editorial manager for aNb Media and its b2c review site TTPM.com, where she oversaw all digital and print communications, reviewed product, and co-hosted a web series conducting in-depth interviews with toy industry executives. She began her career in her home state of Pennsylvania, handling marketing communications for Penn State’s art galleries (her alma mater). She resides in New Jersey with her husband and baby girl. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 04, 2023 07:00 AM Eastern Standard Time

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QYOU Media Reports Q3 FY 2023 Results

QYOU Media

Contact Details Doug Barker +1 437-992-4814 shareholder@qyoutv.com Company Website https://www.valuethemarkets.com

December 01, 2023 08:00 AM Eastern Standard Time

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Mirriad Advertising has "huge momentum" after contract signing

Mirriad Advertising PLC

Mirriad Advertising PLC (AIM:MIRI, OTCQX:MMDDF) CEO Stephan Beringer speaks to Thomas Warner from Proactive after the virtual product placement and in-content advertising pioneers announced the signing of an agreement with a top three entertainment network in the US. Beringer starts by explaining the unique nature of the business, discussing how traditional advertising, characterised by interruptive ads during video content, is losing its effectiveness. He highlights the rise of streaming services, where ads are minimal or non-existent, posing challenges for content creators and advertisers in monetising and reaching mass audiences. Mirriad's innovative solution involves virtual product placement, seamlessly integrating brands into the content itself, enhancing viewer experience without interruptions. Beringer also emphasises the customisable nature of their advertising technique. This approach allows different viewers to see different products within the same content, based on their location or profile, a significant leap from traditional product placement. This strategy aligns more with media buying, offering advertisers immediate, audience-specific impressions. Discussing the company's strategic pivot to the U.S., Beringer explained its importance, given the massive advertising market size and the potential for scaling advertising innovations from the U.S. He notes Mirriad's progress in the U.S., saying that he sees the company as carrying "huge momentum" at the moment. Contact Details Proactive UK Ltd Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

December 01, 2023 07:24 AM Eastern Standard Time

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The Gotta-Have-It Gifts for the holiday season!

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

December 01, 2023 07:00 AM Eastern Standard Time

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Appier's AI solution empowers Nexon, yielding remarkable results in attracting valuable game users

Appier

SEOUL, SOUTH KOREA - Media OutReach - 1 December 2023 - Appier, a software-as-a-service (SaaS) company that uses artificial intelligence (AI), has announced significant results from its partnership with Nexon, the leading South Korean gaming company, to help the brand acquire high-value game users. KartRider Rush+ Marking a solid six-year partnership between Appier and Nexon, Appier's AI solution, AIBID, has played a pivotal role in achieving this milestone. AIBID, a proprietary AI audience model, meticulously identifies and targets high-value users, tailoring the approach to suit each unique game. Leveraging intricate analysis of user interactions within gaming applications, contextual data, and marketing graphics, AIBID excels not only in driving game installations but also in delivering an exceptional return on ad spend (ROAS), all while maintaining an outstanding user retention record. Dungeon & Fighter Mobile Nexon has adopted AIBID for the successful launches and high retention rates of its flagship titles, including Dungeon & Fighter Mobile and KartRider Rush+. "Witnessing AIBID's impact on our ROAS targets was truly exceptional. It's no wonder AIBID has seamlessly integrated into our user acquisition strategy, propelling our success to new heights," exclaimed WooChang Lee, Deputy Department Manager of Nexon. "Since adopting Appier's AIBID solution, our app's growth skyrocketed, generating impressive installs from day one. Notably, it consistently drew in high-quality users with remarkable retention rates. Appier's AI expertise is more than a solution; it's a catalyst for unparalleled growth and sustained excellence." In a standout campaign for Dungeon & Fighter Mobile last year, Nexon masterfully employed AIBID, securing high-value users from the very inception of the game's release. This strategic move led to an impressive 6.9% increase in level completion rates and a 1.4x surge in in-app purchases, witnessed from the first week to the fourth week. AIBID's re-engagement facet has proven equally impressive. Following a dip in installations for Nexon's popular game, KartRider Rush+, after 45 days post-launch, Nexon integrated AIBID's re-engagement tool, undertaking a strategic user retargeting effort. The outcome was nothing short of remarkable, with a striking 55% increase in user conversion rates (CVR) and a notable 16% upswing in in-app purchases. The re-engagement feature of AIBID effectively identifies users worth retargeting by analyzing recent user behavior patterns, including but not limited to in-app purchases within the last three days, reaching level 25 within five days, or logging into the game five or more times a day. The collaboration between Nexon and Appier shows no signs of waning, as Nexon unveils plans to introduce new features, including Appier's captivating 3D banners and in-banner videos. These innovative creative assets have not only garnered heightened user attention but have been successfully implemented in Nexon's new and time-honored games, such as KartRider: Drift and MapleStory M, resulting in a substantial increase in click-through rates (CTR). https://www.appier.com/en/ https://www.linkedin.com/company/appier/ About Appier Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe, and US, and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more information about Appier and its applications of generative AI. About NEXON Founded in 1994, NEXON Co., Ltd. (Nexon) (3659.TO) is a company engaged in the production, development and operation of online games and Virtual Worlds. First listed on the Tokyo Stock Exchange in December 2011, Nexon was placed on JPX400 in 2015 and added to the Nikkei Stock Index 300 in 2017. In 2020, Nexon was added to the Nikkei 225. Nexon currently has more than 50 live games in more than 190 countries on PC, console, and mobile. Major game franchises include MapleStory, KartRider and Dungeon&Fighter. In 2021, Nexon completed the acquisition of Embark Studios AB, a company based in Stockholm, Sweden, developing multiple projects for global release. Contact Details Lara Sampara lara.sampara@appier.com

December 01, 2023 02:15 AM Eastern Standard Time

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