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CSG SaaS Platform Earns Frost & Sullivan Product Leadership Award for Innovative Technology and Unparalleled Customer Experiences

CSG

CSG ® (NASDAQ: CSGS) is transforming the way companies engage with their customers by arming today’s leading brands with future-ready technologies that drive extraordinary customer experiences. Today, Frost & Sullivan recognized CSG’s agile, end-to-end revenue management suite with the 2021 Asia-Pacific OSS/BSS Product Leadership Award. The recognition is a testament to CSG’s continuous innovation, providing companies with flexible and configurable solutions that help them digitally monetize and enhance their customers’ experiences. “CSG’s future-ready technologies ease the complexities of creating dynamic ecosystems and deliver more impactful value to consumers, enterprises, and partners,” said Ian Watterson, head of CSG’s Asia-Pacific business. “Being consistently recognized by Frost & Sullivan for our next-generation SaaS platform in the Asia-Pacific market and around the globe is truly a great honor. We are thankful for the recognition of our industry-leading technologies and innovation for communications service providers in the Asia Pacific OSS/BSS market.” Frost & Sullivan awarded CSG with the 2021 Asia-Pacific OSS/BSS Product Leadership Award for its leadership in enabling telco operators to monetize new revenue streams efficiently across various locations and channels, optimize business costs, improve service delivery, and leverage data and insights to understand their customers better and deliver exceptional experiences. “CSG exhibits design mastery in producing unparalleled innovations that turn customer benchmarks for customer experience into award-winning experiences,” said Frost & Sullivan’s associate director of ICT, Mei Lee Quah. “CSG is known within the industry as a collaborative partner who helps customers solve their toughest business challenges. The company’s increased footprint in the Asia-Pacific market is evidence that customers see CSG as a valuable resource and partner and more than just a technical vendor.” Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in leadership, technological innovation, customer service, and strategic product development. For more information on CSG’s globally recognized and award-winning revenue management suite, visit https://www.csgi.com/capabilities/revenue-and-customer-management/. # # # About CSG CSG is a leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary. Our cloud-first architecture and customer-obsessed mindset help companies around the world launch new digital services, expand into new markets, and create dynamic experiences that capture new customers and build brand loyalty. For nearly 40 years, CSG’s technologies and people have helped some of the world’s most recognizable brands solve their toughest business challenges and evolve to meet the demands of today’s digital economy with future-ready solutions that drive exceptional customer experiences. With 5,000 employees in over 20 countries, CSG is the trusted technology provider for leading global brands in telecommunications, retail, financial services, and healthcare. Our solutions deliver real world outcomes to more than 900 customers in over 120 countries. To learn more, visit us at csgi.com and connect with us on LinkedIn and Twitter. Copyright © 2021 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names which are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contacts: Jordy Spitale Payments / Asia-Pacific Public Relations +1 (504) 615-8820 jordy.spitale@csgi.com John Rea Investor Relations +1 (210) 687-4409 john.rea@csgi.com Contact Details Tammy Hovey +1 917-520-2751 tammy.hovey@csgi.com Company Website https://www.csgi.com

December 12, 2021 03:00 PM Mountain Standard Time

The Micropedia of Microaggressions launches to shed light on a subtle but commonly experienced form of discrimination

Black Business and Professional Association

In recognition of the United Nation’s Human Rights Day, the encyclopedia is designed to highlight the pervasiveness and harm of microaggressions with tips to help change behaviours. “That’s so gay,” “I don’t see colour,” “Where are you really from,” ”You don’t look trans,” these are just some of the entries in a new encyclopedia called The Micropedia of Microaggressions which launched today to equip people around the world with an understanding of one of the most common forms of discrimination—microaggressions—and to support training on equity, diversity and inclusion. The comprehensive tool was co-created with a community of Canada’s diversity advocacy groups to identify microaggressions, understand their harmful impact, and give steps to unlearn behaviours. Microaggressions are everyday subtle put-downs, assumptions, and comments that, regardless of intentions, are hurtful, insulting and damaging. Research has shown that while less obvious than overt forms of discrimination, microaggressions take a significant toll on mental and physical health. Microaggressions can take many forms and are part of the ongoing experience of discrimination many individuals experience regularly. A high rate of microaggression happens daily and the impact is extremely harmful. A high rate of microaggression happens daily and the impact is extremely harmful. Here are just a few facts: 59% of individuals of Black or Afro-descent have observed an individual(s) from a certain background being treated favourably compared with those of other racial identities or ethnic origins [1] 45% of Multi-racial individuals have heard comments or jokes that mock persons of a certain racial identity or ethnic origin [2] 1 in 4 sexual minority people have experienced unwanted sexual attention while at work, the most common behaviour after inappropriate sexual jokes [3] University graduates with severe disabilities on average have worse employment outcomes than high school dropouts. [4] 60% of Americans have witnessed or potentially witnessed microaggression in the workplace. [5] “Unlike overt anti-Black racism, microaggressions are more subtle. Often, they are harder to ‘prove’ and we second guess ourselves, adding to the negative effects,” says Nadine Spencer, CEO of the Black Business and Professional Association (BBPA). “Microaggressions are part of the daily experience of many women, non-binary, Black, racialized and Indigenous people. They also affect persons with disabilities, as well as those in the LGBTQ2S+ community. It can be exhausting to decide what to call out and when or how to explain why something is harmful. This is especially true when comments may be the result of ignorance rather than malice. This resource explains the harm a person might unknowingly cause and includes real-life examples. We hope that it will help individuals to become more aware of bias, stereotypes and offensive comments and behaviours.” The digital tool was created on behalf of a community of Canada’s leading Diversity & Inclusion advocacy groups – including The Black Business and Professional Association, The Canadian Congress on Diversity and Workplace Equity, Pride at Work Canada, and Ryerson University’s Diversity Institute. Toronto’s digital and design firm Zulu Alpha Kilo developed the site and campaign. Whether you’re facing microaggressions and need a tool to share with others or are committed to being an ally and combating them, the collaborators hope this resource will spark necessary conversations and action. “Our research and work with equity-deserving groups has shown just how damaging microaggressions can be,” said Wendy Cukier, Founder of the Diversity Institute. “Not only can they have negative mental health impacts, but research from the Wellesley Institute shows physical harm as well. At the same time, we know that organizations trying to create more inclusive work environments often struggle with balancing the need to address microaggressions with the concern that they not place an undue burden or ‘emotional tax’ on those on the receiving end. The Micropedia tool may be useful in supporting the identification and understanding of the subtle and very harmful form of discrimination.” The Micropedia is looking for more organizations and individuals to join the community and continue adding entries to the resource. To contribute to the project, please visit www.TheMicropedia.org. About the Black Business and Professional Association (BBPA): Founded in 1983, the BBPA is a charitable organization whose mission is to advance Canada's Black community by facilitating the delivery of programs that support business and professional excellence, higher education, and economic development. Along with the BBPA National Scholarships, the BBPA presents the Annual Harry Jerome Awards, the National Black Business Convention (NBBPC), and workshops and programs at the BBPA Centre of Excellence. About the Diversity Institute: The Diversity Institute conducts and coordinates multi-disciplinary, multi-stakeholder research to address the needs of diverse Canadians, the changing nature of skills and competencies, and the policies, processes and tools that advance economic inclusion and success. Our action-oriented, evidence-based approach is advancing knowledge of the complex barriers faced by underrepresented groups, leading practices to effect change, and producing concrete results. The Diversity Institute is a research lead for the Future Skills Centre. For more information, or to coordinate an interview: Richard Rotman Director, PR and Communications, BrandEQ Group 416-464-2194 pr@brandeq.com 1 United Nations. “ Task Force on Addressing Racism and Promoting Dignity for all in the UN.” March 2021 2 United Nations. “ Task Force on Addressing Racism and Promoting Dignity for all in the UN.” March 2021 3 Statistics Canada. “ Experiences of violent victimization and unwanted sexual behaviours among gay, lesbian, bisexual and other sexual minority people, and the transgender population, in Canada, 2018.” 2020 4 Cukier, W. “The Future of Work is Based on Assumptions We Need to Challenge.” 2020 5 SurveyMonkey. “ Study: Microaggressions in the workplace.” 2019 Contact Details Rob Feightner +1 416-898-3480 rob@zulualphakilo.com

December 09, 2021 02:29 PM Eastern Standard Time

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StoryTap Partners with NRF 2022 to Become Retail’s Big Show’s Video Story Platform

StoryTap Technologies Inc.

For the second year, StoryTap has partnered with the National Retail Federation (NRF) to produce authentic video stories at scale. StoryTap is the patented video platform that enables leading organizations to easily create and share authentic storytelling experiences from speakers, exhibitors, and attendees. NRF will be leveraging StoryTap’s innovative technology to secure pre-show videos from attendees and speakers and will be on-site from January 16th to 18th, 2022, to produce over 250 videos throughout Retail’s Big Show. In 2020, StoryTap partnered with NRF to collect and distribute 252 authentic video reviews and rank on the first page of Google through video SEO resulting in a 3x increase in brand engagement on the NRF’s Exhibitor Testimonials webpage. “StoryTap has been an amazing addition to Retail’s Big Show,” shared Paul Kriebs, Senior Director, Brand Marketing at the National Retail Federation. “It has been so easy to collect videos, sort through them and arm them with SEO tags that we can host on our website. It has been phenomenal to get so much extra feedback and content thanks to StoryTap, and we are excited to see what NRF 2022 will bring.” StoryTap is a video story platform that simplifies video creation, curation, and distribution. The easy-to-use platform offers enterprise brands the opportunity to create brand-directed high-value and high-volume video content at a fraction of the cost of traditional video production. Our white-glove curation meets brand criteria for quality, messaging, SEO optimization, and social distribution. After submitting the videos, attendees can socially share their videos with their audiences with a single click— driving engagement and awareness about NRF 2022. “We’re thrilled to partner with Retail’s Big Show again,” shares Bernadette Butler, co-founder and CEO of StoryTap. “This conference will be our return to in-person events, and I’m certain this year will be more special than ever. I’m excited that StoryTap will capture the tradeshow with video stories from those attending, exhibiting, and speaking at NRF 2022.” As a special offer, attendees at NRF 2022 are eligible to receive an extra 20 free videos with a one-year license with StoryTap. For more information, interview opportunities or to schedule a demo, please contact: Caleigh Alleyne Public Relations Manager caleigh@storytap.com (416) 271-6196 About StoryTap StoryTap is the patented video story platform that enables you to easily create and distribute authentic experiences from real customers and employees at scale. Using our platform, you can create compelling and highly searchable video content for your organization—all without the high production costs. And by doing so, you can increase conversion rates, brand awareness, connect with more customers and prospects, and boost bottom-line results. See how Fortune 500 brands like UCLA, Danone, Enfamil and Veet are using StoryTap to build trust, loyalty and triple engagement at www.storytap.com. About NRF The National Retail Federation, the world’s largest retail trade association, passionately advocates for the people, brands, policies and ideas that help retail thrive. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $3.9 trillion to annual GDP and supporting one in four U.S. jobs – 52 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies. Contact Details StoryTap Caleigh Alleyne +1 416-271-6196 caleigh@storytap.com Company Website https://storytap.com/

December 09, 2021 11:55 AM Eastern Standard Time

It’s tech vs. Covid at ShowStoppers press event during CES 2022

ShowStoppers

Tech is taking on Covid – and new healthtech is changing lives for people with diabetes, heart disease and Parkinson’s Disease -- at ShowStoppers® at CES, the press event scheduled for 5 Jan. 2022 during the CES tradeshow in Las Vegas. For press registration, please contact Steve Leon, mailto:sl@showstoppers.com, +1 310-936-8530. Journalists attending ShowStoppers @ CES 2022 will discover new tech evolving to meet the challenges of the pandemic – including two companies set to debut devices that could neutralize viruses or detect SARS-Cov2 and influenza B in 15 seconds or less. Separately, Abbott, https://www.abbott.com, will showcase life-changing health tech just before it takes the stage as the first-ever CES keynote address from a healthcare innovator. During ShowStoppers, journalists will meet with doctors and inventors of the first rapid, portable blood test for concussions, the latest sensor tech for people with diabetes, apps for people with heart disease, Parkinson's, chronic pain and more. Airthings, https://www.airthings.com, will debut new additions to its family of indoor air-quality monitors that track for particulate matter, C02, radon and more. Air-Clenz-equipped desktop computer monitors, https://www.air-clenz.com, will make workplaces healthier, and workers more productive and happier by quickly capturing and cleaning air to a 99.97 percent level free of COVID-19 and its variants, and other viruses. For home, school, work and travel, UVCeed, https://uvceed.com, demonstrates the safest mobile UV light sanitizer that is 99.9% effective at killing germs, virus, and bacteria. Easily attached to a mobile phone and integrated with the UVCeed app, iCide Technology utilizes the phone camera, AI and machine vision to show when a surface is clean and safe. The press event organizes product launches, sneak previews and hands-on demonstrations of new tech for work, home and play for journalists, industry and financial analysts, venture capitalists and business executives -- from AI to 5G to cloud, VR to digital health; to better, safer, healthier tools for working from home or going back to the office; to future mobility and autonomy, robotics or smart cities; to apps and hardware that drive mobile and desktop innovation; to wearables, IoT, appliances, entertainment, and more. About ShowStoppers Now in its 26th year, ShowStoppers, https://www.showstoppers.com, is the global leader in producing press and business events spanning the U.S., Europe and Asia. Each event organizes product launches, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives. Industry leaders, innovators and startups exhibit to generate news coverage and product reviews, make new connections, promote brand and open new markets. ShowStoppers produces official press events at CE Week, IFA and NAB; partners with CTA, IFA, GSMA and CEATEC; and produces events during CES, IFA, MWC, NAB, CE Week, CEATEC and other tradeshows. ShowStoppers streams online, broadcasting live events, month after month. To learn more about how you and your company can meet the press at ShowStoppers press events in person and online at ShowStoppers TV, contact Lauren Merel, mailto:lauren@showstoppers.com, +1 908-692-6068, or Dave Leon, mailto:dave@showstoppers.com, +1 845-821-6123. Contact Details For press registration, please contact: Steve Leon +1 310-936-8530 sl@showstoppers.com Company Website https://showstoppers.com

December 09, 2021 09:30 AM Eastern Standard Time

CSG Charts Global Growth, Delivering Greater Local Impact

CSG

LONDON, December 9, 2021 – CSG ® (NASDAQ: CSGS), the leader in innovative customer engagement, revenue management and payments solutions, today announced strong global growth, specifically from success in Europe, the Middle East, and Africa (EMEA). Over the past two years, CSG has grown its EMEA business with ten new customers, a new office in Riyadh, and significantly increased the number of EMEA-based employees through regional acquisitions and new hires. Last night at the annual Telecom Review Leadership Summit in Dubai, CSG’s influence and success in the region earned recognition during the 2021 Telecom Review Excellence Awards Gala. The Telecom Review Excellence Awards recognises the milestones and achievements of leading information communication technology (ICT) brands and figures. CSG was named the Most Innovative Product/Service Vendor for its cloud-first architecture, which enables new market entrants and leading brands globally to launch new digital services, expand into new markets, and create compelling experiences that capture new customers and build brand loyalty. “As we approach our 40 th anniversary, CSG remains relentlessly customer-obsessed and laser-focused on helping our customers thrive and succeed in the digital economy,” said James Kirby, head of CSG’s EMEA business. “CSG’s inventive spirit empowers us to be curious and challenge the status quo so that we can continually create the future-ready technologies our customers need. We are honoured to receive this recognition from Telecom Review for our industry-leading solutions that help companies across EMEA and beyond solve some of their toughest business challenges and do extraordinary things for their customers.” “Every day at CSG, we aspire to have a greater impact on the lives of our people and our customers,” said Patricia Elias, CSG’s chief people and places officer. “By cultivating the most globally diverse teams and fostering equitable, employee-centric programs, CSG is creating meaningful, intentional, and enriching employee experiences that empower our people to deliver innovation, category defining solutions, and exceptional experiences to our customers.” CSG’s innovative Revenue Management & Customer Engagement suites of end-to-end solutions support leading global brands with the flexible, configurable, and SaaS technologies they need to monetise and digitally enable exceptional customer experiences. Companies globally rely on CSG to deliver timely, personalised, and relevant experiences to their customers, monetise new offerings, and protect and maintain existing revenue streams whilst they focus on their business requirements. # # # About CSG CSG is a leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary. Our cloud-first architecture and customer-obsessed mindset help companies around the world launch new digital services, expand into new markets, and create dynamic experiences that capture new customers and build brand loyalty. For nearly 40 years, CSG’s technologies and people have helped some of the world’s most recognizable brands solve their toughest business challenges and evolve to meet the demands of today’s digital economy with future-ready solutions that drive exceptional customer experiences. With 5,000 employees in over 20 countries, CSG is the trusted technology provider for leading global brands in telecommunications, retail, financial services, and healthcare. Our solutions deliver real world outcomes to more than 900 customers in over 120 countries. To learn more, visit us at csgi.com and connect with us on LinkedIn and Twitter. Copyright © 2021 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names which are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contacts: Kristine Østergaard Europe / Middle East / Africa Public Relations +44 (0)79 2047 7204 kristine.ostergaard@csgi.com John Rea Investor Relations +1 (210) 687-4409 john.rea@csgi.com Contact Details Kristine Østergaard +44 7920 477204 kristine.ostergaard@csgi.com Company Website https://www.csgi.com

December 09, 2021 02:08 AM Eastern Standard Time

How A Camp Network Founded By Paul Newman Continues To Serve Sick Children

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/n0Seg6W1dME Over three decades ago, Paul Newman, the Hollywood icon and founder of Newman’s Own food company and Newman’s Own Foundation, envisioned a camp where kids living with serious and life-limiting medical conditions could break away from the everyday challenges of their illness to, as he said, “raise a little hell.” Today, Serious Fun Children’s Network, made up of 30 camps and programs around the world, has delivered more than 1.4 million life-changing camp experiences to kids living with more than 50 medical conditions and their families, totally free of charge. On November 30 th, live from New York City SeriousFun CEO Blake Maher and Newman’s Own Foundation President & CEO Miriam Nelson conducted a media tour discussing how Paul Newman’s vision has transformed the lives of tens of thousands of camp alumni who are living fuller lives because of their camp experiences. A key focus of the media tour was a first-of-its-kind study conducted by SeriousFun that examined the influence and lasting impact of residential camp participation With the help of the American Institutes for Research, SeriousFun set out to look at personal, social, and health-related outcomes that are influenced by SeriousFun camps, as well as the elements of the camp and camper's experiences that affect those outcomes Most notably, that SeriousFun camp experience had meaningful impacts that lasted throughout their adolescent and adult lives. Among 2,200 alumni campers aged 17-30, significant findings included: More than 80% reported that the SeriousFun camp experience had positive and lasting impacts on a variety of aspects of their life, including the willingness to try new things, appreciation for diversity, and self-identity and confidence. And, when it comes to health-related outcomes, more than 65% reported that camp influenced their health-related quality of life, medical self-advocacy and medical-related self care. For more information, visit SeriousFun.org About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 08, 2021 05:00 PM Eastern Standard Time

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Holiday Season Survival Guide

YourUpdateTV

With the holiday season well underway, it’s time to talk holiday gifting, decorating, entertaining, personalization, home styling, and more. And with in-person gatherings resuming, time spent with family and friends this holiday season is more precious than ever before. Recently, Lifestyle Expert and Star of Netflix’s Queer Eye, Bobby Berk, teamed with Shutterfly on a nationwide SMT to discuss his tips on gifting, decorating, and more. A video accompanying this announcement is available at: https://youtu.be/hjidEp0O0Zs More than two thirds of consumers are planning in-person gatherings, more holiday parties, and bigger celebrations this year and Shutterfly makes it easy to unleash your creativity after a year of being apart. According to Bobby, it’s all about giving something a bit more personal rather than something generic or store bought. It’s more meaningful and is such a great way to connect with friends and family after being apart. Shutterfly has so many good options that for people to customize. For example, if your friends love a good game night, create personalized playing cards, pencils and notebooks to really elevate game play. Not only is a personalized gift more meaningful to the recipient, it’s also easy to make whether you’re adding a photo, name, monogram, or unique saying. From custom blankets and candles to coffee mugs and wall art, Shutterfly has something for everyone. Some of Bobby’s favorite ways to add the perfect personal touches to holiday entertaining and decorating include color. Choose a color pallet of 2-3 colors and use them throughout your home. Lighting is also so important. Keep the lighting simple by using white lights and candles that are great for any space and candles can add a nice personal touch as well. Additionally, photos are a great way to decorate for the holidays. Whether that’s adding temporary photo tiles with your favorite holiday memories or decorating your tree with customized ornaments. Or finding the best photos of your party guests and using them as name tags or place cards. For more information, visit Shutterfly.com About Bobby Berk: Berk is best known as the design guru on Netflix’s Queer Eye, but his rise to fame didn’t happen overnight. After years in the creative and design field, he took the leap to start his own brand. Epitomizing hip, urban luxury, Berk’s designs reflect a stylish and youthful spirit that perfectly fits any lifestyle. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 08, 2021 12:00 PM Eastern Standard Time

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H Code Selects Keanna Sheu as Vice President of Client Services to Strengthen Partnerships and Success

H Code

H Code, the leading multicultural digital media company, announced today the appointment of Keanna Sheu as Vice President of Client Services. Sheu’s appointment coincides with a period of strategic growth for H Code where she will help drive multicultural programs for clients, continue to drive their growing product suite, boost client retention and optimize efficiency in developing targeted marketing and advertising campaigns. Sheu brings 16 years of marketing and advertising leadership experience to H Code with a track record of driving successful digital advertising and marketing campaigns and bolstering pre-sales and account management teams. In her new role, Sheu will collaborate with team members and senior leadership across H Code’s suite of media solutions to streamline internal efficiencies and match client goals with detailed action plans. In doing so, Sheu will be responsible for servicing and expanding client portfolios as well as strengthening H Code’s business development goals. Additionally, Sheu will focus on expanding H Code’s offerings in U.S. and Mexico markets while working alongside sales teams to increase revenue and year-over-year growth. “Keanna has an impressive background of exceeding client expectations while managing team members to drive productivity and scale and we’re elated to bring her skills and insights to H Code as we look to streamline and enhance our offerings and operations,” said Jennifer White, Chief Operating Officer of H Code. In her most recent role, Sheu served as the Senior Director of Account Management at Leaf Group where she oversaw the pre and post-sale execution of direct-sold brand partnerships and managed a growing team that executed on campaigns with increased year-over-year revenue. Prior to that, Sheu operated as Senior Manager of the Strategy and Partnerships team at Participant Media where she worked with brands to produce custom content and storytelling opportunities including a project that was nominated in 2018 for the Best Single Spot Emmy. “Having expertise that matches genuine desires to advance multicultural representation in media is paramount in today’s digital landscape and I’m excited to lead H Code in building stronger client relationships and to work alongside team members who are dedicated to enhancing media engagement of diverse demographics,” said Sheu. Sheu joins H Code during a period of rapid growth for the company as the demand for multicultural media strategies continues to accelerate. H Code will use this momentum to utilize its research and insights capabilities to help brands understand the nuances behind multicultural attitudes to implement actionable marketing and advertising tactics that deliver ROI for clients. The company plans to further develop partnerships that target under-represented demographics alongside its newly launched entities; A Code, focused on developing solutions for the AAPI community, and B Code, created to develop solutions for advertisers and agencies to reach, inform and connect with Black audiences at scale. To learn more about H Code, please visit: https://hcodemedia.com/ About H Code Founded in 2015, H Code has solidified its place as the largest Hispanic digital media company in the United States. Committed to reaching Hispanic audiences at scale, H Code strives to leverage its learnings, brand equity, and expertise to shape the future of media by unlocking diverse audiences through data and authentic creative and content. Today, H Code’s employee base is 84% multicultural, 65% Hispanic/Latinx, and 49% female across its offices in the U.S. and Latin America. Named one of the fastest-growing private companies in the nation by multiple outlets, H Code strategically brings together targetable data, exclusive inventory, authentic creative and custom content, and more to influence powerful Hispanic consumers every day through digital and integrated campaigns. Backed by its proprietary intelligence platform that derives insights from a robust influencer network and the largest Hispanic digital panel, H Code delivers the most impactful, data-driven strategies to effectively reach and influence multicultural audiences online with unmatched authenticity. Contact Details North 6th Agency for H Code Paolo Ramos +1 212-334-9753 hcode@n6a.com Company Website https://hcodemedia.com/

December 08, 2021 09:00 AM Eastern Standard Time

WhatsApp customer engagement tool WATI.io raises $10m

WATI

WATI.io (WhatsApp Team Inbox), a comprehensive WhatsApp customer engagement tool for small businesses, has raised $8.3Mn in Series A led by Sequoia Capital India with participation from Surge, Base Partners and several prominent angels including Gokul Rajaram, a member of the DoorDash executive team and and board member at Coinbase and Pinterest. WATI.io has over 3,000 customers across 54 countries including India, Indonesia and Brazil. Over the last 6 months, WATI’s customer base has seen a 4x growth, revenue has grown 5x and 100 million messages have been processed. They are now a 41 member team across seven countries. With this fundraise, they have raised a total of $10M in the last six months. The funds raised will be used to bolster technology and product development by expanding product integrations. It will also be used to double the team size and improve their presence in Latin America. Messaging is the most pervasive way humans connect today. COVID-19 has shifted our lives online. Customers expect brands to serve them on channels they are most comfortable with. So, when customers are able to reach out to brands on platforms like WhatsApp that they are already familiar with, it builds a higher level of trust for the brand. While many solutions for enterprises to achieve this shift exist, tens of millions of SMBs globally are left underserved. To meet customer expectations, SMBs resort to using WhatsApp on their personal phones. This leads to bottlenecks with relevance of the support and the inability to scale. WATI.io, launched by Ken Yeung and Bianca Ho in late 2020, addresses this gap. Built on WhatsApp’s API, it helps small businesses personalize conversations with customers at scale. WATI.io helps customer support, marketing and sales teams engage with customers using a single WhatsApp number. Since brands are able to get a holistic view of customer conversations across teams, they are also able to provide a better user experience. WATI.io solely focuses on building tailored experiences on WhatsApp enabling them to quickly iterate on new features on the platform as well. “WATI’s mission is to help businesses do more with less. Our one-click integration with the most commonly used tools like Shopify, WooCommerce, etc. enables businesses to provide holistic customer experience at scale. We look to use this funding to attract world class talent to help us build this.” Ken Yeung, CEO Businesses love WATI.io because it helps improve customer satisfaction without additional workforce and in turn helps improve revenue. This is possible with automation through WATI’s low-code workflow builder without being dependent on developers. Through WATI’s API, SMBs can send programmatic personalised notifications from their system. Especially in the case of ecommerce businesses, WATI’s one-click integrations with tools like Shopify, reduces abandoned cart rate and helps increase revenues. Marketers also rely heavily on sending targeted notifications to drive sales. High growth startups are able to derive value with WATI’s suite of tools which empower them to collaborate and move fast. In addition to thousands of SMBs, WATI’s clients include Dukaan, Oppo, VU TV, Gojek, Grab, Aerostreet. “WATI is on a mission to help hundreds of millions of SMBs across the world communicate more effectively with their customers on one of the most ubiquitous messaging platforms - WhatsApp. They’ve achieved terrific growth rates this past year while breaking even, but what is more exciting is the expansive set of product possibilities in front of the company as they capitalise on the market opportunity. Sequoia Capital India is excited to deepen the partnership with Ken and Bianca in the next stage of their journey of building WATI.” Abheek Anand, MD, Sequoia India About WATI Founded in 2020 in Hong Kong, WATI.io helps companies have personalised conversations with customers at scale. Built on WhatsApp’s Business API, it is an easy-to-use customer engagement software that focuses on automation and one-click integrations to help businesses do more with less. WATI.io has been an official partner of WhatsApp since 2019, and was part of Surge 05, Sequoia India’s rapid scale up program for early stage startups. Contact Details WATI Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.wati.io/

December 08, 2021 08:00 AM Eastern Standard Time

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