Announcing the Winners of the 2023 Bulldog PR Awards
Bulldog Reporter
Bulldog Reporter is thrilled to announce the winners of the 2023 Bulldog PR Awards, which recognize remarkable PR and communications campaigns and impressive individual and agency contributions to the PR industry from the previous year. The Bulldog Awards are the only PR awards program judged exclusively by journalists, offering a unique and industry-specific evaluation process. “As a long-time Bulldog Awards judge, I have watched the evolution of PR/marketing go from press releases and cold calls to true creative storytelling,” says Pulitzer Prize winning journalist, Tom Hallman Jr. “We live in an era where it is vital to adapt—to technology, to the economy, and audience and client expectations. The work in this contest shows remarkable creativity and teamwork, nearly all of it behind the scenes. Thinking, taking risks, and believing in the team is what matters most.” The Bulldog PR Awards have honored exceptional PR campaigns, individuals, and agencies for over 25 years. Every program, a Grand Prize winner is selected from each group. This year’s distinction goes to: “The 9/11 Community’s Campaign to Combat Saudi Arabia’s Sportswashing Tactics” by Winuk Communications, Inc. with 9/11 Justice for Best Campaign of 2022 Dina Mostovaya, Mindset Consulting for PR Star of 2022 French/West/Vaughan for Best PR Agency of 2022 To be considered for a Grand Prize, recipients must have entered the same entry in multiple categories and won Gold at least once. With 40 campaign categories, 11 agency categories, and seven individual categories, there was something for everyone. “This year's entries were very impressive,” says Christopher Elliott, author, consumer advocate, nationally syndicated columnist, and veteran Bulldog PR Awards judge. “We saw so many excellent examples of PR pros elevating their clients' messages and using their platforms for good. I think more than anything, they showed the true value of a PR practitioner.” Richard Carufel, editor at Bulldog Reporter, added, “It's always inspiring to see so many of these fantastic submissions, and all the interesting strategies PR firms and professionals execute for their companies and clients. The level of creativity seems to get better every year. Seeing all the amazing media placements and other results they earn reinforces my faith in PR and proves that, amid all the tech-y bells and whistles—and, in many cases, because of how PR leverages them—great public relations is more valuable than ever. And it works!” Congratulations to all the winners of the 2023 Bulldog PR Awards! The full list is available below. To learn more about Bulldog Awards, visit bulldogawards.com and sign up to hear about updates on deadlines and upcoming awards programs. Campaign Categories Grand Prize – Best Campaign of 2022 “The 9/11 Community’s Campaign to Combat Saudi Arabia’s Sportswashing Tactics” by Winuk Communications, Inc. with 9/11 Justice Best Arts & Entertainment Campaign Gold: AHS: NYC Shop - FX Networks by NVE Experience Agency Silver: Hilton Honors unveils new exclusive experiences that connect members with artists and celebrities who inspire their passions by Hilton Best Brand Launch Gold: Morro Bay Get Salty Brand Launch by The Abbi Agency Silver: HARD MTN DEW Launc h by Golin Bronze: ICR Westwicke by ICR Westwicke Best Business to Business Campaign Gold: Altair Sends the Crash Test Dummy into Retirement by Tier One Partners Silver: PAN Communications & Qualtrics by PAN Communications Bronze: Breaking BreezoMeter into the U.S. Market by Channel V Media Best Business to Consumer Campaign Gold: Ally Financial and Tier One Partners: The Primetime-ification of Women's Sports by Tier One Partners Silver: Dotted Line Communications for Match’s 12th Annual Singles in America study by Dotted Line Communications Best Campaign on a Shoestring Budget Gold: Diapers to Dorms Dash by 919 Marketing Silver: Powerhouse+Co.'s CRF Resilience Fund Campaig n by Powerhouse+Co. Best Community Engagement Campaign Gold: SPARK-ing Curiosity Through Hands-on Science in Communities Worldwid e by Red Havas Best Community Relations Campaign Gold: Washington Gas: WAFF Ice House by Washington Gas Silver: Hy Cite Gives Back: A New Social Impact Program by ROKK Solutions Best Consumer Product Launch Gold: Planet Fitness’ High School Summer Pass by ICR INC Silver: HI-CHEW Fantasy House by Sharp Think Bronze: Dittoe PR and WhistlePig Whiskey Score a Home Run with World’s First Baseball Bat-Finished Whiskey by Dittoe Public Relations Best Content Marketing Campaign Gold: Josh Cellars’ Joshgiving: Putting the “Thanks” Back in Thanksgiving by Deutsch Family Wine & Spirits Best Crisis Management Gold: Navigating a Crisis and Preserving the Reputation of Risas Dental by 10 to 1 Public Relations Silver: "It wasn't the pipes that caused the huge Vistula River's disaster”- Amiblu, Public Dialog, Maurent PR by Public Dialog & Maurent PR Bronze: Durée and Company by Durée & Company, Inc. Best Diversity & Inclusion Initiatives Campaign Gold: CÎROC by HUNTER Best Financial Services Campaign Gold: Ally Financial and Tier One Partners: The Primetime-ification of Women's Sports by Tier One Partners Silver: Financial Finesse: Revitalizing A Legacy Financial Wellness Brand by Marathon Strategies Bronze: Red Fan Communications by Red Fan Communications Best Food & Beverages Campaign Gold: “Unleash the Bubbles” by French/West/Vaughan Silver: Porter Novelli Canada by Porter Novelli Canada Bronze: Blackened Chicken Sandwich by Popeyes Louisiana Kitchen Best Global Campaign Gold: The Ellinikon by Relevance International and V+O Communication Silver: Jongga Generation Preservation Campaign by HUNTER Best Government/Public Service Campaign Gold: Mpox Vaccination Campaign with the Chicago Department of Health (CDPH) by Subject Matter + Kivvit Silver: National Health Service Corps 50th Anniversary by Ketchum, on behalf of HRSA Bronze: ASRC: Educating Voters On Alaska’s North Slope by Marathon Strategies Best Green/Environmental/Sustainability Campaign Gold: The Peach State Goes Electric by Violet PR Silver: Rubik's ReCube Launch by Spin Master Bronze: Red Lorry Yellow Lorry by Red Lorry Yellow Lorry Best Healthcare Campaign Gold: SMA My Way: Reclaiming the Double Take to Challenge Disability Stereotypes by Genentech Silver: Menopause Awareness: Impact in the Workplace by The Bliss Group Bronze: Interim HealthCare Champions Home Healthcare Advocacy by RH Strategic Best Integration of Traditional and New Media Gold: Rosenberg Space Habitat by Peppercomm, a Ruder Finn company Silver: American Standard Heating & Air Conditioning by Havas Formula Bronze: Marketing the Future of Workplace Savings by RF|Binder Best Investor Relations Gold: Xperi Investor Day by The Buddy Group Silver: Pushpay by Pushpay Best Issue/Cause Advocacy Campaign Gold: “The 9/11 Community’s Campaign to Combat Saudi Arabia’s Sportswashing Tactics” by Winuk Communications, Inc. with 9/11 Justice Silver: Land O'Lakes: Farmers are Incredible by Land O’Lakes Bronze: Marino PR by Marino Best Local/Hyperlocal Campaign Gold: Old Wisconsin & O'Malley Hansen Communication s by O'Malley Hansen Communications Silver: King's Hawaiian Rolls Home in Style by HUNTER Bronze: WM Educates Washoe Country on Proper Recycling by The Abbi Agency Best Media Relations Campaign Gold: Planet Fitness’ High School Summer Pass by ICR INC Silver: “The 9/11 Community’s Campaign to Combat Saudi Arabia’s Sportswashing Tactics” by Winuk Communications, Inc. with 9/11 Justice Bronze: Bitwarden by Liberty Comms Best Newsjacking Campaign Gold: Joshua Milne PR by Joshua Milne PR Silver: Revature Tech Talent Gap Newsjacking Campaign by REQ Best Not-for-Profit/Association Campaign Gold: “The 9/11 Community’s Campaign to Combat Saudi Arabia’s Sportswashing Tactics” by Winuk Communications, Inc. with 9/11 Justice Silver: Marino PR by Marino Bronze: Hill+Knowlton Strategies by Hill+Knowlton Strategies Best PR podcast Gold: Trust Relations - PR Wine Down Podcast by Trust Relations Best Public Affairs Campaign Gold: FleishmanHillard and AARP: The Fight for Fair Rx Prices by FleishmanHillard Silver: Dial Tone Services, The Mach 1 Group by The Mach 1 Group Bronze: Passing the Protect Illinois Communities Act by C-Strategies Inc. Best Purpose/Brand Values Campaign Gold: Fighting Fires Together by Weyerhaeuser Silver: Wrangler® Taps Long Standing AOR French/West/Vaughan to Celebrate 75th Anniversary with Riveting Western Press Trip by French/West/Vaughan Bronze: Land O'Lakes: Farmers are Incredible by Land O’Lakes Best Special Event or Publicity Stunt Gold: Laffy Taffy’s Summer of Laff-Ter by Agency H5 Silver: Canadian Tire Christmas Trail by Canadian Tire Corporation Bronze: AHS:NYC Shop - FX Networks by NVE Experience Agency Best Technology/Software Campaign Gold: Fusion Public Relations by Fusion PR Silver: Beating Apple to the Punch: Warming up Retail Launch of Nreal Air with Virtual Try-Ons of AR Glasses by Eleven International Bronze: Private 5G Campaign Elevates Entire NTT Brand by Wireside Communications Best Thought Leadership Campaign Gold: Beyond Fifteen Communications by Beyond Fifteen Communications Silver: Marathon Strategies: Corporate Verdicts Go Thermonuclear by Marathon Strategies Best Use of Influencers Gold: Dunkin' Rewards Taps Gen Z Creators by RF|Binder Silver: CÎROC by HUNTER Best Use of Personality/Celebrity Gold: NeuroStar x Drew Robinson by EvolveMKD Silver: KCSA Strategic Communications by KCSA Strategic Communications Bronze: Josh Cellars’ Joshgiving: Putting the “Thanks” Back in Thanksgiving by Deutsch Family Wine & Spirits Best Use of Research – Business/Consumer Gold: PAN Communications & Ware2Go by PAN Communications Silver: State of Ransomware for 2022 and Beyond by Say Communications Bronze: Dittoe PR Leads 2022 Job Seeker Nation Report, Drives 2,200 Downloads, 531 Media Hits by Dittoe Public Relations Best Use of Social Media Gold: Honda Battle of the Bands, Flowers Communications Group by Flowers Communications Group Silver: Bogues Group by Bogues Group Bronze: Strategic Approach to Social Media Helps Build Awareness and Engagement for Health Tech Start-Up by Amendola Communications Best Use of Video/Multimedia Gold: Stories of Pendleton: The History of a Town, Rodeo and Whisky by French/West/Vaughan Silver: Sonic Frontiers by SEGA Bronze: Josh Cellars’ Joshgiving: Putting the “Thanks” Back in Thanksgiving by Deutsch Family Wine & Spirits Best Viral Campaign Gold: KCSA Strategic Communications by KCSA Strategic Communications Silver: Understanding the Financial Wellness of Americans by LendingClub Best Virtual Event Campaign Gold: McDonald's x Karen X Cheng Lunar New Year Campaign by IW Group Inc. Best Visual Storytelling Campaign Gold: ROKK Solutions Southern Company VR by ROKK Solutions Silver: Black McDonalds Operators Association (BMOA) Murals, Flowers Communications Group by Flowers Communications Group Most Innovative Media Relations Campaign Gold: Brodeur Partners by Brodeur Partners Individual Categories Grand Prize – PR Star of 2022 Dina Mostovaya, Mindset Consulting Best PR and Communications In-House Team of the Year Gold: Amy Butler, eToro US Leader of the Year (Agency) Gold: David Gwyn, French/West/Vaughan Silver: Neil Mortine, Fahlgren Mortine Bronze: Marc Brumer, The Herald Group Media Relations Professional of the Year Gold: Colleen Frerichs, Subject Matter + Kivvit PR Professional Who Makes a Difference Gold: Natalie Best, French/West/Vaughan Silver: Mustafa Tameez, Outreach Strategists Bronze: Katherine McLane, The Mach 1 Group PR Star Under 40 Gold: Dina Mostovaya, Mindset Consulting Silver: Heather Houston, Dalton Bronze: Catherine Turco King, Subject Matter + Kivvit PR Up and Comer Gold: Kana Oliver, Full Swing Public Relations Silver: Anahi Leyva, Hawthorne Strategy Group Bronze: Talan Tyminski, The Mach 1 Group Public Relations Professional of the Year Gold: Colin Brown, MullenLowe Silver: Becky Carroll, C-Strategies Inc. Bronze: Adam Pryor, Genentech Agency Categories Grand Prize – Best PR Agency of 2022 French/West/Vaughan Agency That Gets Results Gold: French/West/Vaughan Silver: Fahlgren Mortine Bronze: Dittoe Public Relations Best Boutique Agency Gold: Riff City Strategies Silver: Eleven International Bronze: Crenshaw Communications Best Industry-Focused Agency Gold: Jaymie Scotto & Associates (JSA) Silver: Silverline Communications Best New Agency Gold: Foxglove Communications Silver: Disrupt PR Bronze: Milk and Honey PR Best PR and Communications Agency Team of the Year Gold: REQ Public Relations Team, REQ Business to Business (B2B) Agency of the Year Gold: Fahlgren Mortine Silver: The Bliss Group Bronze: Forefront Communications Business to Consumer (B2C) Agency of the Year Gold: Fahlgren Mortine Silver: French/West/Vaughan Most Innovative Agency Gold: French/West/Vaughan Silver: Forefront Communications Small Agency/Sole Practitioner of the Year Gold: Capwell Communications Silver: Powerhouse+Co. Bronze: McLean Media Midsize Agency of the Year Gold: 10 to 1 Public Relations Silver: C-Strategies Inc. Bronze: Greenough Large Agency of the Year Gold: French/West/Vaughan Silver: Fahlgren Mortine Bronze: The Bliss Group About Bulldog Reporter Bulldog Reporter has been providing news, best practices, and insights to PR and communications professionals since 1980. Filled with insights on topics critical to PR pros and communicators, including media relations, crisis communications, influencer marketing, and many other topics you won’t find anywhere else, the Bulldog Reporter email newsletter brings you compelling and relevant articles, plus timely updates about journalist moves and agency news so you can stay on top of your PR game. The Bulldog Awards, the only PR awards program judged exclusively by working journalists, are run by Bulldog Reporter and celebrate the best and brightest in corporate communications and public relations. Bulldog Reporter and the Bulldog PR Awards are a subsidiary of Agility PR Solutions, a provider of media outreach, monitoring, and measurement solutions for PR and communication professionals. Contact Details Richard Carufel Editor and Awards Judge, Bulldog Reporter richard.carufel@bulldogreporter.com
June 30, 2023 08:30 AM Eastern Daylight Time