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Doceree collaborates with global marketing experts in an industry-first talk show ‘The Next Marketing with HJ’

Doceree Inc

Doceree, the leading global platform for HCP programmatic marketing, today launches the first season of its brand-new talk show- ‘The Next Marketing with HJ’, a refreshing knowledge-first series for potential and practising pharma marketers. Demystifying the global best practices in healthcare marketing, Doceree aims to provide informative and engaging content to the young marketers in the most candid and intelligible form. The launch of The Next Marketing with HJ series coincides with the rise of unprecedented innovation and competition in the marketing world today. As new-age marketers strive each day to achieve the most from their sought-after and captivating marketing campaigns, the show arrives just in time to provide them with the secrets of successful marketing. Released today on Doceree’s YouTube channel, The Next Marketing with HJ features Harshit Jain MD as the show host, fostering dialogue and knowledge-exchange with global experts who share exceptional insights and experiences from their marketing journeys, engaging in compelling discussions that can potentially captivate young audience and provide a holistic view of the multi-faceted advertising and pharma marketing industry. Harshit Jain being a healthcare innovator himself, has been actively driving transformation across the globe with his life-changing, creative and sustainable marketing ideas. He is a celebrated global marketer, an inspiring entrepreneur, an international speaker, and a published author who recently launched his book ‘ The Next Marketing-To Healthcare Professionals ’. Harshit’s passion for going beyond the creative thresholds and redefining marketing campaigns to augment global healthcare outcomes, makes him the perfect host for the show. Speaking on the launch of the show, Harshit Jain says, “Being interviewed multiple times myself, it fills me with excitement to now sit on the other side. I am extremely excited to exchange experiences with some of the most skilful and seasoned personalities from the healthcare and marketing ecosystem. The brand-new knowledge-exchange series not only promises to deliver empowering conversations around pharmaceutical marketing, but also narrates some extremely interesting untold stories that marketers can relate with and gain greatly from.” As renowned marketing stalwarts from across the world grace the show, Harjot Singh, Global Chief Strategy Officer, McCann Worldgroup, talks about his experience of being on the show and says, “ Shows like this expand our understanding of the industry and provide a unique perspective. I have really enjoyed being part of it.” Another expert, Ritesh Patel, Senior Partner - Global Digital Health, FINN Partners expresses, “ My interaction with Harshit is not only refreshing in terms of knowledge sharing but also insightful for those who want to have an in-depth understanding of pharmaceutical marketing ”. With an interesting content palette--ranging from Creative Innovation in marketing to Digital Literacy and the use of Data & Analytics in advertising, to adoption of Point-of-Care Messaging and Omni-channel Marketing —the show brings to light some new-age tips and tricks for marketers from experts like Nancy Phelan, Omnichannel Activation Lead, Indegene, George C.D Griffith, Executive Vice President-Omnichannel Strategy, Relevate Health, among others. The first episode of the show, featuring Harjot Singh, Global Chief Strategy Officer, McCann Worldgroup, disentangles the dichotomy between ‘Magic & Maths’ and further reveals the value of ‘authenticity’ for brands to stay relevant in today’s digital age. The show takes some hilarious twists with the guest sharing funny anecdotes about their marketing journey, thereby giving the marketers of today an opportunity to witness the industry from an unfiltered lens. Episode 01 I The Next Marketing With HJ: https://youtu.be/frJ4y4CfaNs Show Teaser: https://www.youtube.com/watch?v=ARXWFOu4y64&ab_channel=Doceree About Harshit Jain MD: A marketer, an entrepreneur, and a doctor- Harshit Jain MD, has been working towards introducing creative and innovative ways for pharmaceutical brands to reach Healthcare Professionals globally through his venture Doceree, and has established himself as a successful storyteller and change-maker through creative campaigns- The Immunity Charm, Noon Assembly, Blouse Door, etc. Opening doors into a new world marketing, Jain recently authored a book ‘ The Next Marketing-To Healthcare Professionals’ on Point-of-Care Marketing, and is now ready to build a new home for industry best learnings and conversations on the Future of Marketing through his show- ‘The Next Marketing with HJ'. About Doceree: Doceree is a global platform building unprecedented solutions for healthcare professional (HCP) programmatic marketing with proprietary data tools. It facilitates messaging between life sciences brands and HCPs through an extensive global network of digital endemic and point-of-care platforms to programmatically deliver personalized communications to HCPs and transparent marketing campaign metrics at scale. To learn more, visit www.doceree.com. Contact Details Doceree Inc Tanya Singh +91 70420 89805 tanya.singh@doceree.com Company Website https://doceree.com/us/

August 01, 2023 08:56 AM Eastern Daylight Time

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MultiversX and the "Lucian Blaga" University Unveil a New Academic Initiative

STORM Partners

Since ancient times, up to the very present, education has been and remains one of the essential pillars of any society, ensuring its progress and development, fostering innovation, and directly contributing to the well-being of its individuals. In the current context of rapid technological advancement, education plays a crucial role in equipping the society for the challenges and opportunities of the digital era. A 2022 report published by SlashData, a company that specializes in analyzing the developer economy, highlights that developers with 6 to 10 years of experience show the highest openness to work in the blockchain industry. Even though some of them are not yet seasoned enough to work in this industry, developers with less than 5 years of experience are not only interested in the technology, but they are actively seeking to learn and make a move into the field. Consequently, one of the key factors in encouraging the adoption of blockchain technology in general, and the MultiversX network in particular, could be attracting developers from the early stages of their careers, even from their university years. To foster such an environment, MultiversX has partnered with the “Lucian Blaga” University of Sibiu (ULBS), Romania, joining five other local companies that will financially and educationally support the initiative aimed at nurturing talented young individuals in this field. Starting this autumn, the Faculty of Economic Sciences at ULBS will introduce a new undergraduate programme with an innovative and modern approach, called “Business Informatics”. This university program will be taught exclusively in English, by qualified professors, as well as specialists and entrepreneurs from the field. The specialization will offer 30 tuition-free spots for students, of which 10 spots will be state-subsidized and 20 by the 6 companies involved in this initiative. As part of the collaboration between MultiversX and ULBS, students will have the opportunity to study the “Blockchain and FinTech Applications” course during the second semester of their third academic year. This will enable them to immerse themselves in the comprehensive understanding of the MultiversX blockchain network and explore decentralized applications within the ecosystem. "Blockchain technology facilitates access to financial instruments and other digital services to anyone, anywhere in the world, while offering other advantages, such as censorship resistance, composability, high performance and cost-effectiveness. On the path to an economy based on this technology and its adoption, we fully understand the importance and necessity of high-quality educational initiatives. Education is the key that supports individual development while connecting us to the innovative potential of young people, who will become the architects of the new internet economy." stated Beniamin Mincu, CEO of MultiversX. The course dedicated to MultiversX will consist of 2 hours of lectures and 2 hours of lab work per week, for a total period of 14 weeks. Students will have the opportunity to gain both theoretical and hands-on knowledge directly from the MultiversX team members, who will be actively involved in the educational process. “The partnership between the Faculty of Economic Sciences of “Lucian Blaga” University of Sibiu and MultiversX contributes to the development of higher education adapted to the challenges of the digital age in studying and applying emerging technologies in economics and business, preparing students for successful careers in a changing world. Through this collaboration, both parties, students and teachers alike, will together build knowledge and innovations that can have a significant impact on society and the global economy. MultiversX demonstrates a strong commitment to education through active engagement, and this bridge between academia and business can bring mutual benefits. On the one hand, the faculty benefits from know-how through the experience of a technology leader, which enhances the quality of education offered to students. On the other hand, MultiversX benefits from opportunities for applied research and attracting new talent, contributing to the development and advancement of the technology industry.” said Assoc. Prof. Eduard Stoica, Ph.D., Vice-Dean / Faculty of Economic Sciences. This joint initiative opens new horizons and aims to shape generations of leaders ready to face the challenges of the future. The collaboration is part of MultiversX’s wider effort to contribute to the development of the entire blockchain industry. In order to stimulate the adoption within a segment that naturally exhibits an interest in new technologies, a series of other activities and events are planned. Demos, hackathons, as well as guides and other educational materials, are all intended to onboard enthusiastic young minds into the MultiversX ecosystem. About the Faculty of Economic Sciences After more than three decades of higher education in economics in Sibiu, the Faculty of Economics of the "Lucian Blaga" University of Sibiu stands among the best economics faculties in Romania, according to international rankings. This recognition of the value of higher education in economics in Sibiu is the result of a permanent development and consolidation activity, in which students, graduates, professors, institutional partners and companies were equally involved, as well as of a favorable management context within the university. About MultiversX MultiversX is a highly scalable, secure and decentralized blockchain network created to enable radically new applications, for users, businesses, society, and the new metaverse frontier. Distributed by STORM Partners. Contact Adrian Bono for interviews and quotes -adrian.bono@storm.partners or telegram @STORMPartners Contact Details Dan Voicu, Head of Communications dan.voicu@multiversx.com

August 01, 2023 06:00 AM Eastern Daylight Time

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News Release

Media Veterans Ervin Duggan and William Kristol Join Forces, Urging FCC Hearing into Character Fitness of FOX and Murdochs to Remain Public Interest Broadcast Licensees

Raynor Ave.

Today, former PBS President Ervin S. Duggan and former Weekly Standard Editor William Kristol filed a joint informal objection to the broadcast license renewal application for Fox Corp-owned television station FOX 29 Philadelphia (WTXF-TV). The pair's informal objection urges the Federal Communications Commission (FCC) to hold a hearing that examines whether Fox Corporation (FOX) and its leadership have violated the character requirements expected from public trustees granted a broadcast license. The Duggan-Kristol objection follows a formal Petition to Deny filed by the Media and Democracy Project (MAD) earlier this month. It brings high-profile bipartisan backing to the group's efforts. "As media veterans, we are acutely aware of the power afforded to those who control the information broadcast on our nation's airwaves," said Ervin S. Duggan. "Rupert and Lachlan Murdoch's role in perpetuating election falsehoods stands as a blatant violation of the character requirements expected of those the FCC entrusts to hold a broadcast license." In the pair's objection, Duggan and Kristol say that although they were members of different parties when they served in government—and had different perspectives on many issues throughout their respective careers in public service and journalism—they strongly believe that American democracy must be grounded in open, respectful, and factual debate. The objection goes on to say, "[w]e believe that media companies who are directly or indirectly granted the privilege to serve the public through the operation of FCC-licensed television stations have a corollary duty to facilitate and strengthen democracy by participating in that debate—not by hiding their opinions, nor by providing 'equal time' on all issues to outside parties, nor by merely chasing ratings or corporate stock price, but by adhering to the highest journalistic standards in reporting and distributing news to ensure that the public has solid facts upon which to make the decisions that are essential to our society's future as a democracy." "The adjudication of the Dominion case unequivocally established that Fox News Channel repeatedly disseminated false news, and the Fox cable channels and its broadcast ones are clearly intimately linked, as Rupert and Lachlan Murdoch hold the authority for decision-making over both," said William Kristol. "The Commission should follow the well-established legal framework and conduct a hearing to fully consider the fitness of FOX and the Murdochs to continue as licensees of the public airwaves." WTXF is one of 29 broadcast television stations owned and operated by FOX through its 100 percent ownership of Fox Television Stations, and the ultimate control over these enterprises rests with Rupert and Lachlan Murdoch. Their controlling interest in FOX and all its various broadcast subsidiaries means they are the de facto party seeking renewal of the WTXF license. The judge overseeing the Dominion litigation refused to excuse Rupert from the case that found both Murdochs had presided over the presentation of false news. Similarly, the FCC must refuse calls to excuse the Murdochs from accountability and at a minimum initiate a hearing, if not outright deny their license renewal application. A copy of the full Duggan-Kristol informal objection is available here. A link to MAD’s initial Petition to Deny is available here. Ervin S. Duggan is a veteran of the Lyndon Johnson White House, a former Commissioner of the Federal Communications Commission, and former President of PBS. William Kristol is a veteran political analyst and commentator. He served in senior positions in the Ronald Reagan administration and the George H. W. Bush White House. For two decades, he edited The Weekly Standard magazine, and is now editor at large of The Bulwark and a director of the educational and advocacy group, Defending Democracy Together. For media inquiries, please contact Aaron Alberico at aalberico@raynoravenue.com. Contact Details Raynor Ave. Aaron Alberico aalberico@raynoravenue.com Company Website https://www.raynoravenue.com/

July 31, 2023 09:30 AM Eastern Daylight Time

The Publisher Desk, in Partnership with PuckPedia, Has Launched an NHL Salary Cap Widget, Available to Sports Publishers

The Publisher Desk

The Publisher Desk, one of the country’s top integrated audience development and growth partners for digital sports publishers, today announced a partnership with PuckPedia to launch a salary cap widget and provide associated data about NHL team’s salary cap standing across the company’s portfolio of sports publishers. “Salary caps drive roster decisions across the NHL,” said Jeff Misenti, co-founder of The Publisher Desk. “But very rarely does the commentary and journalism around sports include the visual context about how salary caps affect teams. This new feature gives audiences of Sportsnaut, Forever Blueshirts, and our network of sports publishers an easy-to-understand and accessible way to access both cap and salary data for their favorite teams and players.” The Cap Tracker can be added within a relevant story, clearly displaying a team’s projected cap hit, as well as its projected and current cap space. This vital information gives fans a quick and easy way to see their team’s financial flexibility. For those who want to dig deeper, a simple click lets you explore contract details for every player across every NHL team, with all data powered by PuckPedia. A live example of the tool can be seen on the Company’s flagship sports site Sportsnaut.com here. The NHL Cap Tracker is available as an exclusive benefit to any publisher in their portfolio, as part of The Publisher Desk’s commitment to delivering a better fan experience for sports publishers. “True fans not only understand the action on the ice but also the economics behind the teams,” Misenti said. “They sound off on player performance in the context of what a salary is, and how that pay affects the cap and compensation for the whole team. Given how important salaries and caps are to sports like hockey, the more data, the better for the audience.” About The Publisher Desk The Publisher Desk, based in New York with offices in London and South Florida, is a fully integrated audience development and content monetization partner to digital publishers, in addition to publishing several owned and operated sites. The company, founded in 2014, helps websites increase advertising revenues and reduce operational costs. Our team provides the proper resources, direction, operations, technology, and support for digital business, empowering sports, lifestyle & business media brands to connect with their audience and value-aligned advertisers. About Sportsnaut Sportsnaut is the most powerful name in sports. Since launch in 2014, Sportsnaut has been dedicated to covering the big and little stories in sports without an agenda. The company, and its publishing partners, provide news, opinion, rumors, and statistics for fans of the NFL, NCAA Football, NBA, NHL, Golf, NCAA Basketball, MLB, and more. Contact Details For The Publisher Desk press@publisherdesk.com Company Website https://www.publisherdesk.com/

July 31, 2023 09:15 AM Eastern Daylight Time

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Human Rights Index: A Beacon for Refugee Advocacy in India

Human Rights Transparency Trust

We are excited to announce the establishment of the Human Rights Index, a platform aimed at raising awareness about the complex web of discrimination, violence, and violation of rights faced by refugees in India. Our initiative will concentrate on educating European journalists, NGOs, policymakers, businesses, and everyday citizens about this pressing issue. Rooted in a collective of concerned European citizens, the Human Rights Index is born out of a shared vision of a world that respects and safeguards the rights of every human being, regardless of their nationality or ethnic background. Our mission is to illuminate the plight of refugees in India, an issue that demands global attention. Despite its vibrant cultural tapestry and shared history with neighbouring countries, India, one of the world's most populated nations, has witnessed systemic discrimination against its refugee population. Individuals fleeing conflict, persecution, and humanitarian crises often face a new set of formidable challenges upon arrival in India. We believe in more than just awareness; we are committed to challenging the prevailing narrative, driving tangible change, and making a significant difference in the lives of the people affected by this crisis. Europe, with its longstanding commitment to human rights, is our primary focus. It is a region with the capacity and responsibility to influence global policies and practices that uphold human rights. By raising awareness among European citizens, we can collectively advocate for changes that ensure the protection of refugees worldwide. To realize this goal, the Human Rights Index will employ a range of strategies. We will present credible data on refugees' living conditions, legal status, access to essential services, and overall treatment in India. This data will form the backbone of our campaign, ensuring a factual foundation for our advocacy. Simultaneously, we will harness the power of storytelling to humanise the issue. By sharing refugees' personal experiences and stories, we aim to bridge the geographical and cultural divide, fostering empathy and understanding among our audience. Furthermore, the Human Rights Index will actively engage in educational outreach. Collaborating with schools, universities, and community groups across Europe, we aim to weave the narrative of India's refugee crisis into curriculums and community discussions. Finally, we are passionate about promoting active citizen participation. To this end, we will provide a platform for European citizens to show their solidarity with refugees in India through online campaigns, fundraising, and volunteering opportunities. While we acknowledge the magnitude of the task at hand, we firmly believe that by raising awareness and sparking dialogue, we can ignite a wave of change that will ultimately lead to a more compassionate and inclusive India. We invite you all to join us on this mission. Stand with us. Amplify the voices of the unheard, shed light on their struggles, and stand up for their rights. Together, we can make a difference. Because human rights should never be a matter of geography. For more information, please visit our website at www.hrindex.fund or contact our press office at press@hrindex.fund. About the Human Rights Index: The Human Rights Index is a platform dedicated to raising awareness about the complex crisis faced by refugees in India. Its mission is to bring attention to the history of discrimination and violence faced by religious and ethnic minorities in India. Through research and advocacy, it aims to promote human rights and support those affected by persecution. Contact Details Human Rights Index Press Team +44 7854 421001 press@hrindex.fund

July 31, 2023 03:00 AM Eastern Daylight Time

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WHAT'S COOL FOR SCHOOL 2023

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

July 28, 2023 06:00 AM Eastern Daylight Time

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Hunter Biden Plea Deal Rejected by Federal Judge

National Legal & Policy Center

Federal Judge Maryellen Noreika in Delaware rejected a sweetheart plea deal whereby Hunter Biden agreed to plead guilty to two misdemeanor tax violations and enter a pretrial diversion program for a felony gun charge. The gun charge would be dropped if he stayed off drugs and alcohol and complied with other conditions for two years. The prosecutors also recommended that there would be no jail time for the two tax charges. The National Legal and Policy Center (NLPC), an ethics watchdog group, had previously blasted the lenient plea agreement between the U.S. Attorney for the District of Delaware, David Weiss, and Hunter Biden. NLPC called upon Judge Noreika to reject the deal. The plea deal fell apart when the prosecutor told the court that the investigation is still ongoing, but Hunter and his attorneys thought the plea deal would give him immunity for any other crimes he may have committed. The frustrated judge gave the two sides some time to settle their differences during a break in the hearing but further problems arose regarding the gun charge. If Hunter did not abide by the terms of his pretrial diversion program, the judge was concerned that she would be the one to decide that the prosecution of the gun charge should proceed. She made it clear that the judiciary does not have that prosecutorial power under our Constitution’s separation of powers. She gave the parties thirty days to file additional briefs on a revised plea deal. Notably, Judge Noreika grilled Hunter during the hearing on the source of his foreign income. Hunter admitted receiving taxable income from Burisma oil company in Ukraine, where he was on the Board, and from a Chinese energy company. Yet despite the five-year investigation, no charges were brought against Hunter under the Foreign Agents Registration Act (FARA) for engaging in political activities on behalf of Burisma and Chinese interests, despite overwhelming evidence that NLPC had presented to the Justice Department in 2020. “It’s outrageous that after a five-year investigation of Hunter Biden, and the recent IRS whistleblowers’ sworn testimony of a Justice Department coverup and obstruction, the best that the prosecutor can come up with is a couple of misdemeanor charges and recommend probation as a slap on the wrist,” said Paul Kamenar, counsel for NLPC. “Thankfully, Judge Noreika rejected the plea deal as we urged, but it remains to be seen if a new deal is agreed to,” Kamenar added. "The two-level system of justice whereby the Biden family gets a pass is rightfully perceived by the public as the politicization of the justice system,” said Peter Flaherty, Chairman of NLPC. “If the Justice Department continues to cover up for the Biden family, Congress must vigorously pursue its investigation, which appears to be leading to impeachment proceedings.” ### Founded in 1991, NLPC promotes ethics in public life and government accountability through research, investigation, education, and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

July 27, 2023 11:59 AM Eastern Daylight Time

Boost Mobile is Modernizing Their Network: Here’s How

Benzinga

By Faith Ashmore, Benzinga Check out Boost Mobile’s $10/mo for 2GB of 5G/4G data deal for qualifying new customers! Picture this: a busy intersection in a busy city, people bustling from one location to another, busily typing away or talking on the phone as they walk – and, inevitably, at least one or two of those people will be raising their phone up toward the sky trying to get better service, or tapping on their screen with increasing frustration, fruitlessly trying to get their WiFi to work. These breakdowns can cause significant disruptions in mobile services, leading to revenue losses and customer dissatisfaction. The root cause of these breakdowns can vary from hardware failures to software glitches to natural disasters. The surge in mobile traffic frequently overwhelms the infrastructure, leading to slowdowns and outages. Simply put, older infrastructure is dying out. To address these issues, one would assume that mobile carriers are investing heavily in upgrading their infrastructure and implementing new technologies. However, despite these efforts, many carriers are still struggling to keep up with the rapid pace of technological change. This is where Boost is set apart – Boost is building new infrastructure to get ahead of this issue. Natural disasters are also worsening the issue of infrastructure breakdowns for mobile carriers, with climate change making it even more challenging. Hurricanes, floods and wildfires can damage or destroy physical infrastructure, leading to prolonged outages. To make their infrastructure more resilient, Boost Mobile (NASDAQ: DISH) is exploring new solutions, such as deploying backup power systems and improving network redundancy. Additionally, the deployment of 5G networks can help solve this issue by providing faster and more reliable services, allowing for more efficient disaster response and recovery efforts. Boost Mobile is actively working to bring 5G technology to all its customers, which can help mitigate infrastructure breakdowns. With the evolution of mobile technology, 5G promises to deliver high-capacity and blazing-fast mobile technology that will enable the next wave of mobile wireless innovation. Boost plans to leverage its 2.5 GHz spectrum and deploy Massive MIMO radio technology to achieve this goal. The Massive MIMO technology can deliver greater capacity than current LTE systems, which will enable Boost to offer faster speeds, increased network capacity, and an overall better experience for its wireless customers. By deploying 5G technology, Boost aims to stay ahead of the competition and provide its customers with the latest and most advanced mobile technology available while also improving the resilience of its infrastructure and reducing the risk of breakdowns. The company is also expanding its 5G network with new towers and new hardware to ensure that all of its users have access to the best network available with better quality service and more coverage. Boost Mobile is also offering a promotional deal exclusively for new customers, providing unlimited talk and text, along with 2GB of 5G/4G data and mobile hotspot capability. The deal also includes a free SIM kit valued at $9.99 and free two-day shipping. The service is compatible with most unlocked GSM phones. In addition to low rates, by prioritizing the resilience of its infrastructure and the needs of its customers, Boost seems to have positioned itself well to succeed in an increasingly connected world. Boost's deployment of 5G networks can also facilitate more efficient disaster response and recovery efforts in addition to improving the resilience of its infrastructure. With faster and more reliable services, Boost can help first responders and affected communities stay connected during natural disasters, making it the carrier of choice for those seeking the latest and most advanced mobile technology available. Check out Boost Mobile’s 2GB for $10/mo deal for qualifying new customers! Based on a comparison of the Boost $25/mo. Unlimited plan to other carrier's $29/mo. unlimited plan. After 1 mo., you will pay $25/mo. Unless you call to cancel. AutoPay required. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

July 27, 2023 09:00 AM Eastern Daylight Time

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Kevel Establishes OpenRTB Protocol for Retail Media

Kevel

Platform monetization leader Kevel today announced the formation of an industry working group to establish an OpenRTB Protocol for Retail Media, a groundbreaking update to the OpenRTB framework. The protocol will set new standards for programmatic advertising in retail media and address challenges industry stakeholders are facing in privacy and data protection, data optimization, and transparency. “We are in the midst of a retail media rebellion, where it has never been more clear that retail media needs to seize control of platforms, infrastructure and data to stay competitive in a crowded marketplace,” says James Avery, CEO and founder, Kevel. “The OpenRTB Protocol for Retail Media is going to fix that by setting a standard to address challenges concerning efficiency, flexibility, and trust. With this newly established framework, we’re offering the industry a comprehensive set of updates and enhancements that can help streamline the programmatic advertising ecosystem.” Kevel’s OpenRTB Protocol for Retail Media will provide industry stakeholders with many benefits and features including: Biddable Product Sponsored Listings: the new framework supports biddable product-based sponsored listing creative formats, enabling advertisers to bid on relevant in-store sponsored listing ad inventory with real in-stock products based on their product catalog. Enhanced Privacy and Data Protection: adhering to the latest privacy regulations and industry best practices, offering improved user consent management and data protection mechanism enables publishers and advertisers to prioritize user privacy while delivering relevant and personalized advertising experiences. Bidstream Data Standardization: introduces standardized bidstream data, ensuring consistency and compatibility across different platforms and technology providers. This facilitates seamless integration between buyers and sellers, leading to increased operational efficiency and reduced friction. Supply Chain Optimization: advertisers gain improved visibility and control over the programmatic supply chain, allowing them to detect and mitigate fraud, verify ad placements, and optimize campaign performance more effectively. Increased Transparency and Trust: promotes greater transparency by providing clear and standardized mechanisms for transactional data sharing, supply path optimization, and ad fraud detection. This fosters trust among industry participants and strengthens the overall programmatic advertising ecosystem. “OpenRTB Protocol for Retail Media marks a significant milestone on how we can improve digital and programmatic advertising now and for the future," says Avery. “By introducing these cutting-edge standards and capabilities, we are giving publishers, advertisers, and technology providers the tools needed to navigate the dynamic digital landscape with confidence and achieve their goals more efficiently." Are you ready to join the rebellion? Kevel invites all stakeholders in the digital advertising industry to explore OpenRTB Protocol for Retail Media and leverage its powerful features. Click here for information. ABOUT KEVEL Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more -- allowing brands to drive new revenue in a user-first way. Kevel is committed to the vision that every online retailer and publisher should be able to add privacy-focused ad revenue streams and take back the Internet from Google, Amazon, Facebook, and other digital monopolies. Customers like Ticketmaster, Yelp, Strava, Klarna, and many more have already launched successful ad platforms on Kevel. The company has received many accolades, most recently winning the 2021 Digiday Technology Award for Best Monetization Platform for Publishers and recognized by Insider as one of the hottest adtech companies of 2021. Learn more at www.kevel.com. Contact Details Veronica Ruth +1 845-430-8743 kevel@kitehillpr.com Company Website https://www.kevel.com/

July 27, 2023 09:00 AM Eastern Daylight Time

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