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Kevel launches Kai to boost performance optimization, relevance and revenue for retail media networks

Kevel

Kevel, the API-first ad serving company, is announcing its new branded AI feature set: Kai (Kevel Artificial Intelligence), a suite of AI and machine learning technologies that enable performance optimization and drives relevancy, profitability and revenue. Kai is available as part of the Retail Media Cloud TM, the ultimate SaaS platform for building retail media networks with ad serving that maximizes share of advertiser budgets. The new tools were developed and spearheaded by Kevel’s AI/ML research group, chaired by CTO Tim Ewald, Sr. Director of Research and W3C member Paul DeGrandis, Principal Data Scientist Richard Carter, PhD and Retail Media Cloud TM GM and Velocidi founder Paulo Cunha. The group has decades of combined experience in AI, which has led them to develop this powerhouse suite of AI features to power ad serving and audience segmentation for a premium retail media experience. With Kai, Kevel introduces two new features, Forecast and Custom Relevancy, alongside its existing AI Audience and DecisionAPI products. Kevel Forecast predicts inventory and campaign performance for existing and future campaigns using machine learning simulations to generate insights on both current and future ad flights. “Forecast is a first of its kind for retail media. Traditional forecasting tools look simply at historical data to predict future campaign performance, whereas Kevel Forecast uses machine learning algorithms to project future campaign performance when considering all contextual and user audience targeting and pacing parameters in conjunction with other running or future ads. This way, advertisers always know exactly what their future performance looks like and retailers can maximize their inventory yield,” Paulo Cunha, Retail Media Cloud GM at Kevel explains. Kevel’s Custom Relevancy allows for retailers to input their own AI/ML algorithms into Kevel Ad Server for custom targeting geared towards the individual performance of each network. Functioning as a unique ‘BYOM’ (bring your own model), Custom Relevancy helps retailers utilize their own advanced models to determine relevance as part of their ad stack in a safe and secure way. “Retailers know their customers better than anyone else, but struggle to influence their ad serving with the exceptional AI-driven optimization they use for promoting a customized user experience,” commented Tim Ewald, CTO at Kevel. “That all changes with Custom Relevancy, which allows customers to plug their own ML models into our ad decision process to dynamically adjust relevancy and improve ad serving a per-user basis." Kai encompasses not just new features like Forecast and Custom Relevancy, but existing features like ad decisioning and pacing. Kevel’s approach to pacing, delivery and decisioning leans into historical data, events, previous behavior, context of the experience, ads viewed, and relevancy scoring, plus trends and predictions to drive ad performance. “What excites me about KAI is that it's a set of features that showcases how machine learning can be used to deliver more value to our customers. We’ve developed these systems from original research using proprietary data sets, harnessing our many years of experience in ad serving,” stated Richard Carter, Principal Data Scientist. “We’ve been working closely with retail customers to prove where the most value sits and it’s in decisioning, relevancy and segmentation. KAI is just the start of many more innovative, unique features in our pipeline.” About Kevel Kevel powers world-class retail media networks with the Retail Media Cloud™. With the combination of Kevel Ad Server and Kevel Audience, multi-brand retailers, marketplaces, and ecommerce companies can launch limitless ad formats and unique targeting segments online and in-store, all with closed-loop attribution. Kevel believes that every digital retailer should have the capability to scale their own distinct ad platform, just like big tech players like Amazon. Customers like Edmunds, Delivery Hero, Leroy Merlin, Slickdeals, and other leading retailers and marketplaces all launched their own retail media network with Kevel. The company has garnered numerous accolades, most recently earning recognition as one of the leading 100 innovative tech start-ups driving the future of brand-to-consumer in 2023 and awarded the MarTech Breakthrough Award for best overall ad tech company in 2022. Learn more at www.kevel.com. Contact Details Kevel Jennifer Choo Director of Marketing +1 973-343-8819 jchoo@kevel.com

July 09, 2024 09:00 AM Eastern Daylight Time

What's Trending Now - Summer Must-Haves

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

July 03, 2024 04:42 PM Eastern Daylight Time

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Wise Food Storage Emphasizes the Importance of Preparedness This Independence Day

Wise Food Storage

This Independence Day, as we celebrate our nation's freedom, it's important to remember the value of being prepared for unforeseen circumstances. In today's unpredictable world, self-sufficiency is key. Wise Food Storage, America’s favorite survival food provider, is here to help you take charge with their special 4th of July sale. From now until July 5th, customers can enjoy up to 60% off select deals and 25% off everything else with code FREEDOM24 at checkout. This sale offers an opportunity to stock up on essential supplies, ensuring your family's well-being in any situation. "Now's the perfect time to ensure your family's well-being with essential supplies," says Norm Ramos, Wise Food Storage spokesperson. "In today's unpredictable world, relying solely on outside help isn't enough. Take charge this 4th of July and be ready for anything." It's crucial to control what you can, like being prepared with food that can last up to 25 years. Explore our wide range of products, including organic food buckets, calorie boosting mega bundles, and more. Wise Food Storage's mission extends beyond providing food; it's about empowering individuals to take control of their readiness and resilience. By offering versatile and long-lasting food options, they provide people with the tools to thrive in any circumstance, from natural disasters to economic uncertainties. For more information on the Wise Food Storage 4th of July sale and to browse our selection of preparedness products, visit https://wisefoodstorage.com/. About Wise Food Storage Wise Food Storage is a premier provider of survival food and supplies, dedicated to helping families and individuals prepare for the unexpected. Our products are designed for long-term storage with up to 25 year shelf life, ensuring that you and your loved ones have access to nutritious meals in any emergency. Contact Details Amalie Jorgensen Ajorgensen@readywise.com Norm Ramos Nramos@readywise.com

July 03, 2024 01:00 PM Eastern Daylight Time

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Seaweed Bath Co. Announces Acquisition of Andalou Naturals and Mineral Fusion

Seaweed Bath Co.

Seaweed Bath Co., the original ocean-inspired natural beauty brand, today announced its acquisition of Andalou Naturals and Mineral Fusion, two leading brands in the natural beauty space. All three brands are available nationwide at retailers such as Whole Foods Market, Amazon, Sprouts Farmers Market and Natural Grocers, among others. “We have admired Andalou Naturals and Mineral Fusion for a long time, and we are thrilled to bring together the resources, knowledge and extensive experience of the teams,” says Allison Grossman, Co-Founder of Seaweed Bath Co. The acquisition of Mineral Fusion, a top-selling natural cosmetic brand, and Andalou Naturals, a brand known for its innovative natural skincare products, combined with Seaweed Bath Co.’s range of body, hair and sun care products, creates a unique opportunity to streamline product development and increase operational efficiencies. “Our team is very excited to welcome Andalou Naturals and Mineral Fusion to the Seaweed Bath Co. family,” says Tim Schaeffer, Chief Executive Officer, Seaweed Bath Co. “These acquisitions are our first step in creating a best-in-class natural beauty platform that leverages scale to drive product and sustainability innovation as well as serve the evolving needs of both retail partners and consumers.” Natureza Growth Partners, a leading consumer growth equity firm, led Seaweed Bath Co.’s financing for the acquisition. In connection with the transaction, Natureza's Managing Partner Collin Eckles will be joining the Seaweed Bath Co. Board of Directors, and Managing Partner Fernando Gentil Jr. will serve as Chairman of the Board. Advisors KPMG Corporate Finance LLC, a leading global investment banking firm, served as a financial advisor on the sale. Legal support for the transaction was provided by Polsinelli. About Seaweed Bath Co. Founded in 2010, Seaweed Bath Co was inspired by its founders’ discovery of the amazing benefits of seaweed while on a personal journey to find a better solution for their family’s troubled skin. Since then, Seaweed Bath Co. has continued to harness the endless gifts of the ocean in inspiring, nourishing and restoring formulas for all skin and hair types. Seaweed Bath Co.’s product range includes body care, hair care, sun care and facial care. The brand proudly supports ocean conservation through partnerships with marine mammal rescue and rehabilitation organizations. Seaweed Bath Co. is available nationwide at Whole Foods and Amazon. Unlock the magic of the sea at seaweedbathco.com. About Andalou Naturals As pioneers in the natural beauty industry, Andalou Naturals leverages the power of Nature’s Intelligence®, through revolutionary Fruit Stem Cell Science®. It enhances the skin’s natural radiance, harnessing the power of plants to fortify and nourish the body’s essential building blocks while supercharging natural defense systems to create a luminous, energized appearance from head to toe. Andalou Naturals’ commitment to beauty through pure ingredients, innovative formulas, eco- friendly practices, and cruelty-free standards guides the brand’s formulation while its dedication to the empowerment of women lays a beautiful foundation for generations to come. https://andalou.com/ About Mineral Fusion Mineral Fusion began as a mineral brand in 2007 focused on developing products that are a fusion of beauty and skin care that focus on correcting flaws, not just covering them up. Since its launch, Mineral Fusion has grown to become the #1 cosmetic brand at natural retailers. The brand is centered around providing clean cosmetics products that don’t compromise on the quality, reliability, exceptional wear, and confidence-boosting performance that consumers know and love. The Mineral Fusion portfolio of products is safe and gentle for all skin types, hypoallergenic and free of gluten, parabens, phthalates, synthetic fragrances, talc and are primarily vegan. In addition to having the most EWG VERIFIED™ products of any beauty brand, Mineral Fusion is also Leaping Bunny Certified cruelty free. Mineral Fusion is available nationwide at Whole Foods Market, select Target stores and Target.com and fine natural health and beauty stores. https://www.mineralfusion.com/ FOR SEAWEED BATH CO. PRESS INQUIRIES, PLEASE CONTACT KIM FARRINGTON AT KIM@FARRINGTONPR.COM. FOR ANDALOU NATURALS AND MINERAL FUSION PRESS INQUIRIES, PLEASE CONTACT DANA TUCHMAN – KAYNES AT DTUCHMAN@TRACTENBERG.COM. Contact Details Seaweed Bath Co. Kim Farrington KIM@FARRINGTONPR.COM Andalou Naturals and Mineral Fusion Dana Tuchman - Kaynes DTUCHMAN@TRACTENBERG.COM Company Website https://seaweedbathco.com/

July 02, 2024 09:00 AM Eastern Daylight Time

Hot Tech for a Hot Summer of Fun:

YourUpdateTV

Summer is here and many are looking for innovative ways to enhance their lifestyles, whether it’s optimizing finances, mastering the art of grilling, or upgrading their homes with the latest technology. Tech and lifestyle expert, Stephanie Humphrey, did a satellite media tour to share some hot tech ideas for a hot summer of fun. A video accompanying this announcement is available at: https://youtu.be/TAPtzm_lIcQ Smart Financial Tools for Kids Starting Summer Jobs Many kids are starting summer jobs and it’s important to provide them with age-appropriate financial tools to help them learn how to responsibly manage their money. Chase's High School and College Checking accounts are great for this–these accounts provide helpful tools to manage their finances more independently, and all through the Chase Mobile® app. With features like Zelle® for sending money, tracking what they’ve spent, and help with budgeting, kids won’t need to download multiple apps, making it easier for both them and their parents. It's all about empowering them to gain financial independence in a digital-first world. For more information, visit chase.com/studentbanking Smart Home Cleaning with Roborock Qrevo Pro One of the must-have gadgets for your smart home this summer is the Roborock Robot Cleaning Vacuum Qrevo Pro. With its FlexiArm Design Edge Mopping System it ensures thorough cleaning even in hard-to-reach areas and along edges. The Qrevo Pro offers an effective full-suite self-maintenance with hot water mop washing and intelligent dirt detection for automatic re-wash and re-mop. The Qrevo Pro carries advanced robotic cleaning technology, making it more accessible to customers. It’s available at Target, Amazon & Roborock's official website. Revolutionizing Summer Grilling with Weber’s Searwood Pellet Grill Summer and grilling go hand in hand, and the latest from Weber is truly exciting. This is the Searwood, Weber’s next-generation pellet grill. It's designed to give people more confidence and control when they grill, so you can make delicious meals any time of day. Whether you enjoy the authentic smoky flavor of low and slow BBQ or the searing heat for a perfect steak, this grill can do it all and be ready to cook in less than 15 minutes. The brain of the grill - the Rapid React PID works so that the grill self-adjusts as you cook. Plus, with the Weber Connect app, you can monitor and control the grill remotely, making it perfect for gatherings where you want to spend time with your guests and not be tied to the grill. ecoATM: Recycle and Earn Cash Your Pre-owned Smartphones Did you know there is $43 billion worth of unused tech sitting in our homes across the US? That is where ecoATM comes in. ecoATM helps people properly recycle their unused smartphones for cash on the spot—you can get up to $270 for an iPhone 13 Pro and great trade-in deals for other devices from Samsung, Google and more. Since 2009, ecoATM has collected over 45 million devices – giving a second life to more than 20 million pounds of e-waste, preventing it from ending up in landfills. They have over 6,000 kiosks in national retailers such as Walmart and Kroger. In less than 10 minutes, you can recycle and earn cash on your used device. Go to ecoATM.com to find a kiosk near you and get an estimate for your device. For more tech tips, you can follow Stephanie on social media at @TechLifeSteph. About Stephanie Humphrey Technology and Lifestyle Expert Stephanie Humphrey is a former engineer who merges her passion for lifestyle media with in-depth tech expertise to show everyday people how empowering, enriching and fun technology can be. Stephanie is currently a technology contributor for ABC News where she works as part of the nationally-syndicated Strahan Sara & Keke team. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 01, 2024 01:35 PM Eastern Daylight Time

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What's Trending Now - Summer Must-Haves

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

June 27, 2024 07:00 AM Eastern Daylight Time

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FIRST AND LAST PR SUPPORTS BEAUTY, LIFESTYLE & WELLNESS BRANDS INTRODUCING NEW PR SERVICES AT BEAUTY INDEPENDENT’S UPLINK EXPO CONFERENCE

First and Last PR

First and Last PR, a communications agency that specializes in public relations, influencer campaigns and social media marketing, renowned for an unparalleled delivery in serving communication solutions to legacy brands announces its two new public relations offerings, tailored specifically to meet the needs of indie and emerging beauty, wellness and lifestyle brands: PR Powerboost for emerging brands and Seasonal Spotlights that will focus on inclusion during key holiday times of the year. “With over 25 years of industry experience, the one thing that remains consistent is that emerging brands need support and should not have to choose between a great communications team and packaging,” said Stephanie Scott-Bradshaw, First and Last PR ’s CEO & Communicator-in-Chief. “When it comes to media relations and digital marketing, we are here to serve. We look forward to seeing more indie and emerging brands grow with our newest service offerings. Whether you're a direct-to-consumer (DTC) brand with hopes of being in store or have recently landed at retail, we know that it's not enough to have shelf space. What you really need, is an experienced team with a strategic plan that will help push your brand’s visibility and awareness so that you remain on shelf. That's why we designed these programs for you.” First and Last PR has developed a proprietary communications formula for success that has been proven with a track record of long standing client relations and a range of case studies highlighting brands within beauty, wellness and lifestyle space and more. Recognizing the unique challenges and opportunities within the industry as of late, First and Last PR is leveraging their years of experience and deep understanding of the market by offering even more comprehensive solutions to new clients with two new offerings designed to cater to the distinct needs of brands: PR Powerboost Program: The new service tailors exclusively indie beauty, lifestyle and wellness brands looking to increase brand visibility and establish a strong presence in this saturated market. The PR Powerboost Program includes representation from First and Last PR’s experienced specialists who will actively craft press releases and media pitches, form media relations, create strategic PR plans including development into industry awards and more. With a focus on amplifying brand narratives and generating impactful media coverage, First and Last PR is committed to becoming a partner and empowering your brands to thrive in a competitive landscape. Seasonal Spotlights Pitch Program: As the holiday season quickly approaches, First and Last PR understands the importance of securing placements in top-tier gift guides, maximizing brand exposure and driving sales during the most important time of year. This exclusive new service offering is available to indie clients only, allowing them to stand out during three key holiday gifting times of the year. Each comprehensive four-month public relations campaign is available throughout key moments of the year such as Holiday season; Black History Month and Women’s History Month; Mother’s Day, Father’s Day and Graduation time. This unique program will be highly focused and solely be dedicated to pitching beauty, lifestyle and wellness brands to the most top-tier holiday gift guides. With a strategic approach crafted from our seasoned publicists, this targeted outreach ensures your brands’ products will stand out as must-have gifts during the season. For more information on First and Last PR’s new and existing services, please visit FirstAndLastPR.com/Services. First and Last PR is looking forward to learning more about how they can partner with your brand to drive growth, build brand awareness and receive overall success together. About First and Last PR First and Last PR connects your company to the right people. Founded in 2012 by a frustrated beauty editor that wanted to change how brands were being represented in the market and the client experience, this highly regarded and influential public relations agency specializes in creating exceptional experiences and delivering unparalleled solutions to renowned public relations, social media marketing clients. The award-winning, results-focused and skilled at executing unique and purposeful messaging that leverages the power of connections, collaborations and conversations. Contact Details First and Last PR Camille Gordon hello@firstandlastpr.com Company Website https://firstandlastpr.com/

June 26, 2024 08:30 AM Eastern Daylight Time

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Select Sector SPDR ETFs: A Focused Approach for Sector-Specific Portfolio Management

Select Sector SPDR

In the ever-changing landscape of the financial markets, Select Sector SPDR ETFs present a method for investors looking to engage in sector-specific investments. By breaking down the S&P 500 into distinct sectors, these ETFs provide a pathway for both individual and institutional investors to craft more targeted and strategic investment portfolios. The Select Sector SPDR ETFs encompass a range of sectors, each represented by a dedicated ETF. This structure allows investors to focus their investments on specific areas of the economy, depending on their investment objectives, risk tolerance, and market outlook. Overview of Select Sector SPDR ETFs: Communication Services Select Sector SPDR Fund (XLC): Focuses on telecommunications and media companies. Consumer Discretionary Select Sector SPDR Fund (XLY): Targets companies focused on non-essential goods and services such as luxury items, travel, and leisure. Consumer Staples Select Sector SPDR Fund (XLP): Concentrates on essential consumer goods and services like food, clothing, and personal products. Energy Select Sector SPDR Fund (XLE): Dedicated to the energy sector, focused on oil and natural gas. Financials Select Sector SPDR Fund (XLF): Encompasses banking, investment, and insurance industries. Health Care Select Sector SPDR Fund (XLV): Focuses on pharmaceuticals, healthcare equipment, and services. Industrials Select Sector SPDR Fund (XLI): Includes manufacturing, construction, and logistics firms. Materials Select Sector SPDR Fund (XLB): Covers the chemicals, construction materials, and packaging industries. Real Estate Select Sector SPDR Fund (XLRE): Targets commercial real estate services and REITs. Technology Select Sector SPDR Fund (XLK): Concentrates on the information technology, semiconductor, and electronics sectors. Utilities Select Sector SPDR Fund (XLU): Dedicated to electric and gas utility companies. By offering a straightforward and transparent approach to investing in specific sectors, Select Sector SPDR ETFs enable investors to adapt their investment strategies in response to changing market conditions. The Select Sector SPDR ETFs offer a focused approach to investment, allowing for detailed sector analysis and strategic portfolio management. As the financial landscape continues to evolve, these ETFs provide a valuable tool for investors looking to refine their investment strategies through sector-specific allocations. DISCLAIMER: This is a work of research and should not be taken as investment or financial advice. Therefore, Select Sector SPDRs or the publisher is not liable for any decision made based on the publication. About the Company: Select Sector SPDR ETFs offer flexibility and customization opportunities. Many investors have similar outlooks, but no two are exactly alike. Select Sector SPDR ETFs let investors select the sectors that best meet their investment goals. DISCLOSURES The S&P 500 Index is an unmanaged index of 500 common stocks that is generally considered representative of the U.S. stock market. The index is heavily weighted toward stocks with large market capitalizations and represents approximately two-thirds of the total market value of all domestic common stocks. The S&P 500 Index figures do not reflect any fees, expenses or taxes. An investor should consider investment objectives, risks, fees and expenses before investing. One may not invest directly in an index. Transparent ETFs provide daily disclosure of portfolio holdings and weightings All ETFs are subject to risk, including loss of principal. Sector ETF products are also subject to sector risk and nondiversification risk, which generally will result in greater price fluctuations than the overall market. Diversification does not eliminate risk. An investor should consider investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus, which contains this and other information, call 1-866-SECTOR-ETF (732-8673) or visit www.sectorspdrs.com. Read the prospectus carefully before investing. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is distributor for the Select Sector SPDR Trust. Media Contact: Company: Select Sector SPDRs Contact: Dan Dolan* Address: 1290 Broadway, Suite 1000, Denver, CO 80203 Country: United States Email: dan.dolan@sectorspdrs.com Website: https://www.sectorspdrs.com/ *Dan Dolan is a Registered Representative of ALPS Portfolio Solutions Distributor, Inc. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is the distributor for the Select Sector SPDR Trust. SEL007597 EXP 8/31/24 Contact Details Dan Dolan +1 203-935-8103 dan.dolan@sectorspdrs.com Company Website https://www.sectorspdrs.com/

June 24, 2024 05:00 AM Eastern Daylight Time

Cool Trends for Summer!

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

June 20, 2024 03:08 PM Eastern Daylight Time

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