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NextFerm Technologies announces a $3 million Supply agreement for its vegan protein: ProteVin™

NextFerm Technologies Ltd.

A 4.5 years supply agreement with Spacemilk, an American health and sports nutrition brand Currently, the company has a base of potential customers, including global food, dietary supplement companies and international brands, who are examining the integration of ProteVin™ in a variety of alternative products (Yokneam Illit, August 8, 2022) – NextFerm Technologies Ltd. (TASE:NXFR), a food-tech company developing ProteVin™, a vegan, fermentation-based, non-GMO protein alternative and other innovative yeast-based nutrients, announced today that it has entered into a 4.5 years supply agreement totaling approximately $3 million with Spacemilk., an American vegan health and sports nutrition brand. This agreement includes the initial supply of protein in the amount of few tons carried out in June 2022. As reported to the company, Spacemilk is expected to launch in the fourth quarter of 2022 and for the first time in the U.S., a vegan sports nutrition protein powder based on ProteVin™. The agreement stipulates that Spacemilk will promote the ProteVin™ brand on the product packaging, as it is the dominant nutritional component underlying the product. The agreement includes a mutual commitment to purchase and supply ProteVin™ totaling approximately $1.6 million from July 2022 until the end of June 2025, and an estimation of an additional purchases of $1.4 million by the end of 2026. It should be noted that until the expected operation of the expanded production facility in 2023, the Company will supply protein in the amount of few tons.The company is making progress in its strategic plan and in achieving the other goals it set for itself for 2022, including: Generating demands and receiving additional purchase orders. The company presents the product at exhibitions of raw materials for food and dietary supplements in the US, Europe and Asia and accelerates launching efforts. Currently, the company has a base of potential customers, including global food, dietary supplement companies that are in various stages of evaluating ProteVin™ and integrating it into a variety of vegan products. Expanding ProteVin's production capacity from an initial capacity of tens of tons per year, to a scale of hundreds of tons per year in 2023 which expected to begin during the second half of 2022. Boaz Noy, Chief Executive Officer of NextFerm, said: "We are pleased to announce the first multi-year supply agreement for ProteVin™. This is an important step towards realizing the company's vision of positioning ProteVin™ as a leading vegan protein in the thriving global alternative protein industry. ProteVin™ is gaining a lot of interest from global food and dietary supplement companies and is currently being tested by dozens of potential customers. This customer base continues to grow and is expected to yield the company the following agreements. At the same time, we are preparing to increase production capacity to a scale of hundreds of tons in 2023, to meet the demand." Walter Ross, Chief Executive Officer and Founder of Spacemilk, said: "Based on my background and experience in sports nutrition - as a business owner, personal trainer, and consumer in the industry, I can say that ProteVin™ is everyone’s perfect protein. ProteVin’s unique qualities provide amino acid content like whey, ethics and sustainability superior to plant proteins, and a flavor profile that’s better than both. My company, Spacemilk, only sources the highest quality, cleanest, and most sustainable and effective ingredients, which made developing our flagship product with ProteVin™ an easy choice. We’re excited to take ProteVin™ and be first to market with a new category of protein powder, which we believe will replace large sections of the plant and animal nutrition industry today." About NextFerm Technologies NextFerm Technologies, traded on the Tel Aviv Stock Exchange (TASE:NXFR) is a food-tech company engaged in the research, development, manufacturing and marketing of innovative, functional and vegan yeast-derived, non-GMO protein alternatives for various applications in the food and food supplement markets and the growing market for animal-derived protein alternatives. NextFerm's flagship product is ProteVin™, a vegan, yeast-derived protein with animal-like nutritional value (Amino acid profile BCAA=21%, Leucine=9%, EAA=53% and high digestibility PDCAAS=1) and a neutral flavor. ProteVin™ is designed for a variety of categories in the alternative protein market, which is estimated at USD 20 billion in terms of final products and at USD 3.5 billion in terms of raw materials with an annual growth rate of above 20%, including milk and dairy substitutes, meat substitutes and additional categories such as infant nutrition, adult nutrition, and sports nutrition. Another product currently being sold is Astaferm®, an innovative astaxanthin-based antioxidant derived from yeast that has been sold in the US since the end of 2020 through well-established and leading brands in the food supplement market in the US. In July 2021, the Company received Regulatory marketing approval in Canada. The company has additional products which have been licensed to Lallemand, a global giant focused on yeast. For more information, visit the NextFerm website at: www.nextferm.com Legal Notice Regarding Forward-Looking Statements This announcement also includes forecasts, projections, assessments, estimates and other information which refer to future events and matters, the realization of which is uncertain and not exclusively under the Company’s control (forward-looking information). The main facts and data used to support this information are facts and data regarding the current position of the Company and its businesses (including the scope of sales and levels of profitability, manpower, commercial engagements and more), facts and data regarding the current global position of the Company’s operating segments (including industry-specific financial developments, environmental regulatory developments, the competitive environment, technological developments, the reinsurance market and more), and macro-economic facts and data (including the economic situation both in Israel and around the world, yields in the capital markets, social and state developments and more), all as known by the Company when publishing this announcement. The forward-looking information included above in this announcement is significantly based upon, in addition to the existing information held by the Company, on the Company’s current assessments and expectations of future developments vis-a-vis each one of the aforementioned parameters, and the interconnectedness of each one of these developments. The Company has no certainty that its forecasts and assessments will indeed eventuate, and the Company’s operating results may be materially different than the results assessed or implicit based on that set forth above, inter alia, as a result of a change in any of the aforementioned factors. Contact Details Investor and Media Contact Meirav Gomeh-Bauer +972 54-476-4979 meirav@bauerg.com Company Website https://www.nextferm.com/

August 16, 2022 11:09 AM Eastern Daylight Time

FREE BACK TO SCHOOL HAIRCUTS AT HIBBETT & CITY GEAR CUTZ FOR KIDS EVENTS IN HOUSTON

Hibbett, Inc.

Hibbett | City Gear and Born Fly host Cutz for Kids Back to School events at two Hibbett & City Gear stores in Houston. The public is welcome to stop by on Sunday, August 21, 2022, between 12 pm and 5 pm to join the festivities. Kids of all ages will be able to get free haircuts on a first-come, first-serve basis. The Houston Hibbett | City Gear Cutz For Kids events are two of 19 being held across the country to get kids excited about the new school year and going back to campus in style. There will be free children’s haircuts from local barbers, music, refreshments and fun for the whole family. “The Houston community is very special to us and we are grateful to host this event with our generous partners from Born Fly to do something special for local youth, as they start the new semester,” said Ben Knighten, Senior VP Operations, Hibbett, Inc. Hibbett | City Gear is known for newly released, exclusive and hard-to-find footwear and apparel. Stores are filled with stylist curated toe-to-head outfits to inspire customers while they shop. There are upscale amenities like phone charging stations, exceptional customer service and convenient shopping options such as; Buy Online Pick Up In Store, Reserve Online Pick Up In Store, Curbside Pick Up and Ship to Store. Customers can also take advantage of a generous customer loyalty program called Hibbett Rewards, Klarna split payment options, text communication updates and much more. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1105 Hibbett and City Gear specialty stores, located in 35 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

August 16, 2022 10:07 AM Eastern Daylight Time

FREE BACK TO SCHOOL HAIRCUTS AT ST LOUIS CITY GEAR CUTZ FOR KIDS EVENT

Hibbett, Inc.

Hibbett | City Gear and Nike host Cutz for Kids Back to School event at City Gear located at 8005 W. Florissant Ave. in Jennings, Missouri. The public is welcome to stop by on Sunday, August 21, 2022, between 12 noon and 4pm to join the festivities. Kids of all ages will be able to get free haircuts on a first-come, first-serve basis. The St. Louis Cutz For Kids event is one of 19 being held across the country to get kids excited about the new school year and going back to campus in style. There will be free children’s haircuts from local barbers, music, refreshments and fun for the whole family. “We are proudly hosting the Cutz For Kids event with our generous partners from Nike to give back to the local community and get local kids energized about starting the new school year,” said Ben Knighten, Senior VP Operations, Hibbett, Inc. "One of our Associates came up with this concept about four years ago and it has been a great success.” Hibbett | City Gear is known for newly released, exclusive and hard-to-find footwear and apparel. Stores are filled with stylist curated toe-to-head outfits to inspire customers while they shop. There are upscale amenities like phone charging stations, exceptional customer service and convenient shopping options such as; Buy Online Pick Up In Store, Reserve Online Pick Up In Store, Curbside Pick Up and Ship to Store. Customers can also take advantage of a generous customer loyalty program called Hibbett Rewards, Klarna split payment options, text communication updates and much more. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1105 Hibbett and City Gear specialty stores, located in 35 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

August 16, 2022 10:04 AM Eastern Daylight Time

FREE BACK TO SCHOOL HAIRCUTS AT HIBBETT & CITY GEAR CUTZ FOR KIDS EVENTS IN KANSAS CITY

Hibbett, Inc.

Hibbett | City Gear and adidas host Cutz for Kids Back to School events at two Hibbett & City Gear stores in Kansas City. The public is welcome to stop by on Sunday, August 21, 2022, between 10 am and 3 pm to join the festivities. Kids of all ages will be able to get free haircuts on a first-come, first-serve basis. The Kansas City Hibbett | City Gear Cutz For Kids events are two of 19 being held across the country to get kids excited about the new school year. There will be free children’s haircuts from local barbers, music, refreshments and fun for the whole family. “We love giving back to the Kansas City community with our generous partners from adidas and hope the Cutz For Kids events will help local youth look forward to heading back to campus in style,” said Ben Knighten, Senior VP Operations, Hibbett, Inc. Hibbett | City Gear is known for newly released, exclusive and hard-to-find footwear and apparel. Stores are filled with stylist curated toe-to-head outfits to inspire customers while they shop. There are upscale amenities like phone charging stations, exceptional customer service and convenient shopping options such as; Buy Online Pick Up In Store, Reserve Online Pick Up In Store, Curbside Pick Up and Ship to Store. Customers can also take advantage of a generous customer loyalty program called Hibbett Rewards, Klarna split payment options, text communication updates and much more. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1105 Hibbett and City Gear specialty stores, located in 35 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

August 16, 2022 10:02 AM Eastern Daylight Time

Code 1 Supply Named as Exclusive Distributor for XDcuff® Patient Restraint System

Code 1 Supply

Code 1 Supply, the leading distributor of best-in-class medical diagnostics and brand-name supplies, has been named as the exclusive distributor of XDcuff®, a stretcher-integrated limb restraint system for emergency medical service providers. XDcuff is a patented clip-in or secure-in reusable limb restraint system that greatly reduces the risk of patient injury by decreasing the amount of time EMS providers spend with uncooperative patients. The system allows medics to quickly anchor limb restraints, without confusion or special knots to be formed. The product has been perfected after several years of development and made by the people who use them – paramedics. “We are honored to partner with XDcuff exclusively to offer their innovative patient restraint system to new and existing Code 1 Supply clients,” said Matt Regan, CEO at Code 1 Supply. “I have experienced firsthand the need for a more robust patient restraint system that allows paramedics to quickly and easily restrain a patient that is a risk to themselves or to others during transit. XDcuff provides the security that EMS providers are looking for, and I look forward to working directly with EMS teams nationwide to offer XDcuff on their ambulances.” Working in collaboration, Code 1 Supply and XDcuff will be attending EMS-focused events in the coming months in order to demonstrate the ease of use and importance of the XDcuff patient restraint system for EMS teams. Team members from both companies will be at EMS World Expo October 12-14 in Orlando, FL (Booth #1204) and at EMS Pro Expo & Conference at Foxwoods Casino in Connecticut October 26-29 (booth #528), where attendees can learn more about XDcuff and other product offerings from Code 1 Supply. “Our team at XDcuff looks forward to working exclusively with Code 1 Supply to bring our patient restraint system to EMS teams nationwide,” said David Dufek, CEO at XDcuff. “As a paramedic myself, I know the importance of safe patient transport for both patient and EMS provider. Working with Code 1 Supply, another paramedic-owned company, I know we will be able to make a great impact on efficiencies within the ambulance while ensuring safe transport of confused or agitated patients.” Representing the most trusted and respected manufacturers of medical diagnostics, supplies and equipment, Code 1 Supply offers next-day shipping for all orders and free shipping on orders over $750. The XDcuff patient restraint system is now available exclusively through Code 1 Supply. To learn more about how the company can support your patient restraint needs, please visit https://www.code1supply.com/. About Code 1 Supply Code 1 Supply is an international distributor of best-in-class medical diagnostics, brand-name supplies, and equipment, and a leading provider of CPR training equipment and student materials. Representing the most trusted and respected manufacturers of medical diagnostics, supplies and equipment, Code 1 Supply is committed to providing innovative products and outstanding services at the best prices. We are proud to be the medical supply partner for healthcare providers, hospitals, urgent care centers, businesses and communities worldwide. For more information, visit www.code1supply.com. About XDcuff® XDcuff® Clip-In or Secure-In Reusable Limb Restraints greatly reduce the risk of injury by simply reducing the amount of time EMS providers spend with uncooperative patients. Improve treatment and on-scene times when treating confused and agitated patients. Using a standard application plan helps eliminate any confusion on how or where to anchor restraints. Improve safety without the high cost. We developed XDcuff out of necessity and offer our system at a competitive price. Our innovative design change pre-connects the anchors (clips) to the stretcher for fast access and deployment in these emergencies. No more time wasted searching, looping, or tying special quick release knots. Eliminating these steps has proven to greatly reduce restraint times providing for a much safer and more effective work environment. Visit https://www.xdcuff.com/ for more information. Contact Details Rita Murphy +1 774-454-1516 rita.murphy@svmpr.com Company Website https://www.code1supply.com/

August 16, 2022 10:00 AM Eastern Daylight Time

American Equipment Holdings Expands Presence in Eastern United States Through Acquisition of Patriot Crane & Hoist

Rotunda Capital Partners LLC

American Equipment Holdings (“American Equipment”), a Rotunda Capital Partners portfolio company, has acquired Patriot Crane & Hoist (“Patriot Crane”), a leading provider of overhead crane maintenance, repair and overhaul (MRO) field services headquartered in Suwanee, Georgia, with operations throughout the Southeastern U.S. The acquisition of Patriot Crane marks the 11 th acquisition completed by American Equipment since partnering with Rotunda in May 2021. For nearly 20 years, Patriot Crane has been a leader in providing comprehensive overhead crane and hoist field service solutions in the most demanding customer environments, including repairs, inspection, and replacement parts, to customers across a diverse range of end markets throughout the Southeastern U.S. During this time, the team at Patriot Crane has distinguished itself with highly skilled overhead crane technicians and a proven customer-first mentality. Combined with American Equipment’s industry leading engineering and fabrication capabilities, technical expertise and best-in-class resources, this partnership enhances the value proposition for both existing and new customers from coast to coast. Patriot Crane will continue to be managed by Gregg Salyer and operate as a division of American Equipment. “The addition of Patriot Crane and their extensive east coast operations is a great win for customers,” said American Equipment CEO Adam Zimmerman. “Our goal at American Equipment has always been to provide a high-quality, one-stop-shop solution from coast to coast, and our partnership with the exceptional team at Patriot Crane is an integral step in delivering that benefit.” “I am thrilled about what this partnership means for Patriot Crane, both for our customers and our employees,” said Gregg Salyer, owner of Patriot Crane. “I believe in the vision that American Equipment has for this industry. The talent and resources supporting this organization create a value proposition like no other in our industry, which will greatly enhance the customer experience and provide meaningful career opportunities for our employees.” About American Equipment Holdings American Equipment Holdings is an organization of leading overhead crane and hoist distributors and field service providers, including American Equipment, Allied Crane, Eastern Crane & Hoist, Facilities Engineering, Kistler Crane & Hoist, Pacific Crane & Hoist, and Washington Crane & Hoist. The consolidated entity is one of the largest independently owned overhead crane and hoist solutions providers in the country, serving over 4,000 customers nationwide. Together, American Equipment Holdings companies provide comprehensive solutions for everything related to customers’ overhead crane and hoist needs, including OSHA mandated inspections, preventative maintenance and repair field services, parts, engineering, ISO certified fabrication, new and replacement equipment, automated systems, system modernizations and training. American Equipment Holdings represents the industry’s leading manufacturers such as Detroit Hoist, Columbus McKinnon, ACCO, R&M, Demag, Gorbel, Spanco, IMS, Harrington, Conductix, Magnetek & PE, among others, and customers rely on its service, design, engineering, fabrication, and installation capabilities to meet their unique application needs. American Equipment Holdings serves local, regional and national customers across a variety of end markets, including light & heavy industrial, automotive, mining, public utilities, military, aerospace & defense and energy, among others. For more information, visit www.amquipinc.com. American Equipment is aggressively seeking to acquire other overhead crane and material handling equipment, parts and service solution providers and is interested in acquisition opportunities presented by business owners, management, or M&A intermediaries. Please contact Ryan Aprill, Principal at Rotunda Capital Partners, regarding acquisition opportunities. About Rotunda Capital Partners Rotunda Capital Partners is an operationally oriented private equity firm focused on transforming family-founder owned companies into dynamic, data-driven platforms able to achieve and manage significant growth. Since its founding in 2009, Rotunda has partnered with management teams to build great businesses within three primary sectors: value-added distribution, asset-light logistics and industrial & business services. Rotunda strives to achieve replicable results by implementing its Rotunda Performance System to create strategic alignment, develop lean processes and create robust, data-driven infrastructures. For more information, visit www.rotundacapital.com. Contact Details Rotunda Capital Partners Jill Lafferty +1 847-280-1295 jill@rotundacapital.com Company Website https://www.rotundacapital.com

August 16, 2022 07:47 AM Eastern Daylight Time

This Electric Toothbrush Has 6 Cleaning Modes For Reportedly Brighter Smiles

Bruush Oral Care Inc.

https://profiles.smallcapsdaily.com/bruush/ Toothbrushes have come a long way since Babylonians and Egyptians started brushing their teeth with frayed twigs around 3000 BCE. The first more modern toothbrush with a handle carved from cattle bone and a brush made from swine bristles was produced in England around 1780. Natural bristles were used until DuPont de Nemours Inc. (NYSE: DD) invented nylon, which started the development of the truly modern toothbrush in 1938 and the first electric toothbrush in 1939. Although electric toothbrushes date back more than 80 years, they have seemingly not achieved widespread adoption. The global electric toothbrush market size was estimated to be worth $4.3 billion in 2022 and projected to increase to just over $6 billion by 2027, according to Statista. Electric toothbrushes clean teeth, gums and tongue by using rotation or side-by-side movement of the head. Electric toothbrushes are an effective way to remove plaque and reduce gingivitis, and studies show they are more thorough at cleaning teeth than traditional manual toothbrushes. But the moderate adoption rate of the devices arguably demonstrates that consumers need to be educated and provided compelling value propositions to buy them. Cost is a major constraint to the market, and people don’t see them as an attractive addition to their bathroom countertops. Better Brushing? Enter Brüush (NASDAQ: BRSH). While most electric toothbrushes provide 500 strokes per minute, Brüush says its model provides up to 31,000 strokes per minute, attacking plaque 100 times more vigorously than a manual toothbrush. Brüush has six cleaning modes for every type of brusher. The Brüush lithium-ion battery is built to last four weeks on a single charge, and the compact magnetic case makes traveling with the device convenient. The Brüush toothbrush, which comes in five colors with three brush heads and a USB power adapter and charger, retails for $79. And if you sign up for a subscription, Brüush will send you three new brush heads every six months for $18 — that’s just $6 per brush head. Replacing brush heads for Koninklijke Philips N.V.’s (NYSE: PHG) Sonicare can cost as much as $43 for a three-pack, and the price of Procter & Gamble Co. (NYSE: PG) Oral-B line of brush heads reaches as high as $40 for a three-pack, depending on the model. Brüush estimates that 70% of its customer base is between ages 18 and 45 years old, a group that’s under-penetrated compared to baby boomers in terms of using an electric toothbrush. This age group also consists of the first digital generation when it comes to shopping, possibly a positive for a company where its website accounts for the majority of sales. Visit Brüush’s website to learn more about the company and its products. About Bruush Oral Care Inc. Bruush Oral Care Inc. is on a mission to inspire confidence through brighter smiles and better oral health. Founded in 2018, Brüush is an oral care company that is disrupting the space by reducing the barriers between consumers and access to premium oral care products. The Company is an e-commerce business with a product portfolio that currently consists of a sonic-powered electric toothbrush kit and brush head refills. Brüush has developed a product to make upgrading to an electric brush appealing with three core priorities in mind: (i) a high-quality electric toothbrush at a more affordable price than a comparable electric toothbrush from the competition; (ii) a sleek, countertop-friendly design; and (iii) a convenient brush head refill subscription program that eliminates the frustrating experience of purchasing replacement brush heads at the grocery/drug store. The Company is rooted in building a brand that creates relevant experiences and content, with the goal of becoming the go-to oral care brand for millennials and Generation Z.For more information on Bruush Oral Care Inc visit https://bruush.com. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details TraDigital IR Colette Eymontt colette@tradigitalir.com Company Website https://www.bruush.com

August 11, 2022 01:41 PM Eastern Daylight Time

Size Inclusivity in Fashion

YourUpdateTV

Over the course of the last year, women’s clothing brand, J.Jill, set out to better understand what women want from fashion and the shopping experience. In response, J. Jill is celebrating the launch of Welcome Everybody, a fully inclusive shopping experience online and in stores, that celebrates the totality of women everywhere. Recently, VP of Design at J.Jill, Elliot Staples, and Size Inclusive Style Expert, Rochelle Johnson, participated in a nationwide satellite media tour to discuss size inclusivity and the new Welcome Everybody campaign. A video accompanying this announcement is available at: https://youtu.be/x8xDhhQv9sU The Welcome Everybody campaign is a fully inclusive campaign that clearly communications J.Jill’s significant offerings and aligns with our mission of celebrating the totality of women The campaign was created to create a fully inclusive shopping experience, following extensive listening and market research with customers. Their visual campaigns will be refreshed with a range of models and influencers, such as Rochelle, showcasing a range of sizes and body types to ensure each customer can feel represented in J. Jill campaigns. Women are not just one size fits all, as we know almost 70% of women in the US are size 14 and above. It is important that brands not only understand that but stand behind that and design their product for women of all shapes and sizes. While J.Jill has always catered to this market, they are continuing to evolve and include more inclusive sizing throughout their product offering. Plus size fashion has historically been an underrepresented category in the fashion space and those who have not met the ideal size standards have been limited in fashion options. As Rochelle looks toward the season ahead, in terms of fashion, it’s really all about transitional items that get you from day to night. As a mom of two, anything that makes my morning easier such as ultra- premium fabrics that make my outfits feel luxe. The entire collection boasts beautiful details, easy silhouettes, and soft luxurious fabrics that J. Jill is so well known for. For more information, visit jjill.com About Elliot Staples Senior Vice President of Design, Product Development About Rochelle Johnson Rochelle Johnson, an influential voice in the size inclusivity space. With a dedicated following of over 411K followers on Instagram, Rochelle is an influential voice within the body inclusivity community. Through her social media and blog, Beauticurve, which she started almost 10 years ago, Rochelle refers to her platform as a one stop shop for all curvy girls to live a life of affordable style, lavish home decor, luxury, laughter and self-love. Known for her fashion expertise, Rochelle is working with J.Jill to continue to evolve how they represent all women in their product and in-stores. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 11, 2022 11:00 AM Eastern Daylight Time

Video

This Electric Toothbrush Has 6 Cleaning Modes For Reportedly Brighter Smiles

Benzinga

Toothbrushes have come a long way since Babylonians and Egyptians started brushing their teeth with frayed twigs around 3000 BCE. The first more modern toothbrush with a handle carved from cattle bone and a brush made from swine bristles was produced in England around 1780. Natural bristles were used until DuPont de Nemours Inc. (NYSE: DD) invented nylon, which started the development of the truly modern toothbrush in 1938 and the first electric toothbrush in 1939. Although electric toothbrushes date back more than 80 years, they have seemingly not achieved widespread adoption. The global electric toothbrush market size was estimated to be worth $4.3 billion in 2022 and projected to increase to just over $6 billion by 2027, according to Statista. Electric toothbrushes clean teeth, gums and tongue by using rotation or side-by-side movement of the head. Electric toothbrushes are an effective way to remove plaque and reduce gingivitis, and studies show they are more thorough at cleaning teeth than traditional manual toothbrushes. But the moderate adoption rate of the devices arguably demonstrates that consumers need to be educated and provided compelling value propositions to buy them. Cost is a major constraint to the market, and people don’t see them as an attractive addition to their bathroom countertops. Better Brushing? Enter Brüush (NASDAQ: BRSH). While most electric toothbrushes provide 500 strokes per minute, Brüush says its model provides up to 31,000 strokes per minute, attacking plaque 100 times more vigorously than a manual toothbrush. Brüush has six cleaning modes for every type of brusher. The Brüush lithium-ion battery is built to last four weeks on a single charge, and the compact magnetic case makes traveling with the device convenient. The Brüush toothbrush, which comes in five colors with three brush heads and a USB power adapter and charger, retails for $79. And if you sign up for a subscription, Brüush will send you three new brush heads every six months for $18 — that’s just $6 per brush head. Replacing brush heads for Koninklijke Philips N.V.’ s (NYSE: PHG) Sonicare can cost as much as $43 for a three-pack, and the price of Procter & Gamble Co. (NYSE: PG) Oral-B line of brush heads reaches as high as $40 for a three-pack, depending on the model. Brüush estimates that 70% of its customer base is between ages 18 and 45 years old, a group that’s under-penetrated compared to baby boomers in terms of using an electric toothbrush. This age group also consists of the first digital generation when it comes to shopping, possibly a positive for a company where its website accounts for the majority of sales. Visit Brüush’s website to learn more about the company and its products. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

August 11, 2022 09:52 AM Eastern Daylight Time

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