News Hub | News Direct

Dollar General and Goodway Group Shortlisted at 2023 Modern Retail Awards

Goodway Group

Dollar General (DG) and Goodway Group are proud finalists at the 2023 Modern Retail Awards, marking a high point in their collaborative digital media strategy journey. This accolade underscores their commitment to innovation, symbolizing a milestone in the evolution of the DG Media Network (DGMN). Through DG and Goodway’s thriving partnership, DGMN has witnessed unprecedented growth, including an impressive 80% sales growth rating in the 2023 Path to Purchase Institute Trends survey. Their concerted efforts have more than doubled DGMN's advertising partners, including top brands, within a year. Mallory Becker, Senior Director of RMN at Goodway Group, applauds this achievement: "We're thrilled to celebrate this milestone with DG. Our collaboration has not only driven business growth but also set new benchmarks in retail innovation." Central to DG and Goodway’s strategy is a deep understanding of DG’s diverse customer base, encompassing a significant rural demographic. With over 90 million unique customer profiles, DGMN offers unparalleled insights, enabling advertisers to craft highly targeted campaigns. This approach is bolstered by Goodway's advanced digital marketing tools, offering precise data analytics and real-time campaign adjustments. One such success story is PepsiCo's campaign, leveraging DG's rich first-party data to achieve a notable $9 incremental return on ad spend and a 20.5% sales lift. This is a testament to DGMN's ability to provide granular customer data and actionable insights, driving tangible results for their partners. “We’re pleased the collective work between DG Media Network and Goodway Group is not only redefining the retail media landscape but having impact,” said Charlene Charles, Head of DG Media Network Operations. “We appreciate Modern Retail for this recognition and look forward to executing even more successful campaigns in 2024.” Goodway is now extending its expertise to new sectors, recently collaborating with a major U.S. beauty retailer to revolutionize its media strategy. About Goodway Group Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the U.K. Our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award and three MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at Goodwaygroup.com. Contact Details Kite Hill PR for Goodway Group Alexandra Morrison +1 214-604-9658 alexandra@kitehillpr.com Company Website https://www.goodwaygroup.com/

December 18, 2023 10:00 AM Eastern Standard Time

Aniview Becomes Google Certified Publishing Partner

Aniview

Aniview, a global provider of video advertising technology and monetization solutions, has been awarded Google Certified Publishing Partner (GCPP) status. The Google Certified Publishing Partner program is an exclusive network of advertising technology businesses that gives publishers and advertisers the confidence to know that they're working with an expert in the field. Entry into the program is granted to partners with a proven track record of helping publishers succeed. “This certification further solidifies Aniview as a credible Google partner and innovator, cementing Anview’s industry reputation for providing publishers and advertisers with advanced video advertising solutions that propel their businesses forward,” said Alon Carmel, Chief Executive Officer, Anview. “With this prestigious recognition from Google, Aniview is eager to continue its mission in powering the most efficient and effective advertising across the open web with unrivaled product versatility, open transparency, and customer support.” Aniview joins the program having demonstrated continued success in developing customized end-to-end video advertising solutions, including video player, video ad server, content management system, mobile SDK, and monetization marketplace for online video and CTV/OTT formats. As publishers face mounting headwinds in generating incremental revenue, Aniview has adapted its product stack to better serve the needs of the publisher ecosystem, including AI-based programmatic monetization capabilities. For more information on Aniview, visit www.aniview.com. About Aniview Aniview is a global adtech and media company whose platform is playing an increasingly central role in delivering efficient and effective video advertising across the open web. The company’s end-to-end solutions are highly flexible and transparent, and they operate on desktop, mobile, in-app, connected TV and over-the-top formats. Aniview’s patented video player technology, high-performance ad server and video marketplace provide flawless video delivery to over 200,000 publishers worldwide and power many of the world’s largest web publishing groups. Founded in 2013, Aniview now delivers, on average, 15 billion ad impressions per month. Contact Details Aniview Vaibhav Pandey info@aniview.com

December 18, 2023 08:15 AM Eastern Standard Time

Nooro Knee Massager Reviews: Is It Worth Buying?

Renske Technologies

Have you ever found yourself grappling with persistent knee discomfort and wondered about the underlying reasons? Often, the culprit is the gradual erosion of the crucial cushioning within your knee joints, known as cartilage. This gradual wear and tear set the stage for a distressing phenomenon – bone-on-bone knee pain. This not only manifests as acute discomfort but also introduces unwelcome companions in the form of swelling and an unsettling, shaky sensation in your knees. The ramifications of this condition extend far beyond mere physical discomfort. Simple, everyday activities that were once taken for granted – like driving, climbing stairs, and even achieving a restful night's sleep – suddenly become surprisingly challenging. The pain becomes more than just a physical sensation; it transforms into a formidable barrier that robs you of the freedom to engage in activities that were once second nature. However, amidst these challenges, there is a beacon of hope – the Nooro Knee Massager. This innovative device emerges as a promising solution to break free from the clutches of chronic knee pain. By combining advanced technology with a thoughtful design, Nooro Knee Massager offers the potential to reverse the impact of cartilage wear and tear. It becomes not just a device but a pathway to reclaiming comfort and regaining the freedom to partake in activities that were once hindered by persistent knee pain. Imagine a life where driving, ascending stairs, and even enjoying a peaceful night's sleep are no longer fraught with discomfort. The Nooro Knee Massager holds the promise of transforming this vision into reality. It's not merely a product; it's a catalyst for change, offering a renewed sense of well-being and the prospect of a life unburdened by the constraints of chronic knee pain. Kindly embrace the hope that the Nooro Knee Massager brings – a hope for a future where your knees no longer dictate the limitations of your daily life. Does it really work as advertised? What Is Nooro Knee Massager? Introducing the Nooro Knee Massager – a revolutionary device designed to provide targeted relief and relaxation for your knees. Engineered with advanced technology and ergonomic design, this innovative knee massager aims to redefine the way we address knee discomfort and promote overall joint well-being. The Nooro Knee Massager is equipped with customizable massage modes, allowing users to tailor their experience based on individual preferences and specific therapeutic needs. Its sleek and compact design ensures portability, enabling users to enjoy soothing knee massages anytime, anywhere – whether at home, in the office, or on the go. Crafted with a focus on user comfort, the Nooro Knee Massager features adjustable straps to accommodate various knee sizes and ensure a snug fit during use. The device incorporates a combination of heat therapy and massage, providing a dual-action approach to alleviate tension, reduce stiffness, and enhance blood circulation around the knee joint. Powered by cutting-edge technology, the Nooro Knee Massager is user-friendly, with intuitive controls that make it easy to navigate through different settings. Its rechargeable battery ensures long-lasting use, making it a convenient and sustainable solution for those seeking regular knee relief. Whether you are an athlete recovering from intense workouts, an individual managing chronic knee issues, or someone simply looking to pamper and relax your knees after a long day, the Nooro Knee Massager stands out as a versatile and effective solution. Nooro Knee Massager Consumer Appeal: The Combination of Three Effective Therapies Made through a collaboration with the US-based startup Nooro and spearheaded by the expertise of Dr. Jeremy, a distinguished bone specialist, the Nooro Knee Massager represents a groundbreaking advancement in knee care. This innovative device integrates three highly effective therapeutic approaches to address and alleviate persistent knee discomfort. Firstly, the inclusion of Red Light Therapy sets the Nooro Knee Massager apart. This therapy stimulates the natural production of collagen, a vital component in the regeneration of cartilage. By harnessing the power of red light, this massager aims to reverse cartilage damage, providing a proactive solution to a common source of knee pain. Complementing this, the Heat Therapy feature plays a pivotal role in promoting holistic healing. As the massager applies gentle heat, it effectively loosens muscles both around and within the knee joint. This not only enhances flexibility but also encourages improved blood circulation, fostering a conducive environment for faster healing. Heat therapy is a well-established method for addressing muscle and joint discomfort, and its integration into the Nooro Knee Massager adds a valuable dimension to its therapeutic capabilities. The third key element is Massage Therapy, an essential component in the quest for knee relief. By employing targeted massage techniques, this massager effectively relaxes tight muscles and tissues surrounding the knee. Beyond mere physical relaxation, this aspect of the therapy replaces the sensation of knee pain with a profound sense of relief, making the Nooro Knee Massager a comprehensive solution for individuals grappling with chronic knee discomfort. The overarching goal of the Nooro Knee Massager is to not merely provide symptomatic relief but to actively contribute to the restoration of cartilage, reduction of inflammation, and almost instantaneous pain relief. Its user-friendly design enhances its practicality, allowing users to effortlessly apply the massager by sliding it onto the affected knee, pushing the "on" button, and indulging in a targeted 15-minute therapy session. MUST SEE: Click Here Now To Get The Nooro Knee Massager Directly From The Official Website Features and Benefits (Nooro Knee Massager Reviews) Triple-Therapy Precision: Red Light Therapy: Stimulates collagen production, actively reversing cartilage damage. Heat Therapy: Loosens muscles and promotes blood flow for accelerated healing. Massage Therapy: Targeted relaxation of tight muscles, providing immediate relief. Collaborative Innovation: Developed in collaboration with Nooro, a US-based startup, and guided by Dr. Jeremy, a renowned bone specialist. Cartilage Restoration: Aims to restore and rejuvenate cartilage, addressing a fundamental source of knee pain. Non-Invasive Alternative: Offers a surgery-free solution, reducing the need for invasive interventions. User-Friendly Design: Easy application – simply slide onto the knee, push the "on" button, and enjoy a 15-minute targeted therapy session. Portable Convenience: Compact and portable, enabling use at home, in the office, or on the go. Fast Pain Relief: Provides almost instant relief, making it an effective solution for acute discomfort. Positive User Reviews: Garnered positive feedback for its transformative impact on chronic knee discomfort. Holistic Healing: Addresses not just symptoms but actively contributes to cartilage restoration, inflammation reduction, and overall knee health. Long-Lasting Battery: Rechargeable battery ensures prolonged use, enhancing sustainability. Customizable Modes: Adjustable settings allow users to tailor the experience to their preferences and therapeutic needs. Versatile Applications: Suitable for various knee sizes, accommodating a wide range of users. Does Nooro Knee Massager Really Work And Should You Buy It? In the realm of knee pain relief, the Nooro Knee Massager emerges as a formidable tool, addressing the core causes of joint discomfort with a foundation firmly rooted in rigorous scientific principles. This three-in-one massager harnesses the power of red light treatment, thermotherapy, and vibrations to provide a holistic solution for stabbing joint pain, numbness, and stiffness. Unlike conventional solutions, the Nooro Knee Massager is not merely a palliative measure but a scientifically backed intervention. Rigorous investigations support its efficacy, making it a trustworthy choice for individuals seeking genuine relief from persistent knee joint issues. The Nooro Knee Massager's prowess lies in its triple-threat approach. Red light treatment stimulates natural healing by addressing cartilage damage. Thermotherapy eases muscles and improves blood circulation, fostering an environment conducive to healing. Simultaneously, targeted vibrations offer a therapeutic massage, relaxing tight muscles and tissues around the knee. This massager not only alleviates pain but contributes to improved mobility. Users report relief from stabbing joint pain, numbness, and stiffness, highlighting the device's efficacy in enhancing overall knee function. The Nooro Knee Massager goes beyond symptomatic relief; it actively combats inflammation and swelling, providing a comprehensive solution to weariness associated with knee discomfort. Nooro Knee Massager Scam or Legit Consumer Reports? In the realm of knee pain relief, the Nooro Knee Massager has emerged as a beacon of hope for thousands, promising not just relief but a transformative journey towards enhanced knee health. As with any revolutionary product, skepticism often accompanies acclaim. One of the cornerstones of Nooro Knee Massager's credibility lies in its overwhelmingly positive user reviews. Numerous consumers have not only reported effective pain relief but have gone a step further, recommending the device to friends and relatives. The consensus among users is that the massager delivers on its promise of quick pain alleviation, debunking initial skepticism. Users suffering from various knee concerns, including stabbing knee pain, meniscus issues, and tendon concerns, have found solace in the Nooro Knee Massager. Its effectiveness extends beyond common knee ailments, showcasing its versatility in managing diverse pain-related challenges. The Nooro Knee Massager stands out as a cost-effective alternative to traditional solutions like surgery and therapy sessions. Its accessibility makes it an attractive choice, particularly for those seeking relief without the financial burden associated with other treatments. Backed by rigorous scientific testing spanning two years before release, the Nooro Knee Massager incorporates three targeted therapies: red light therapy, heat therapy, and massage therapy. The combination of these therapies sets it apart as a professionally proven choice for pain management, relieving joint pain and promoting overall joint health. The Nooro Knee Massager's 3-in-1 technology, encompassing high-frequency vibrations, heat therapy, and targeted design, delivers precise and effective knee massage. Designed to avoid the situation and alleviate joint pain, this innovative device has undergone thorough testing to ensure long-lasting relief with just a few applications. Is Nooro Knee Massager Safe For Use? The Nooro Knee Massager has achieved the esteemed status of being FDA-approved as a Class II medical device. This classification places it in the category of devices that are considered safe and effective for their intended use. The rigorous evaluation process conducted by the FDA adds a layer of credibility to the massager, offering users the assurance that it meets stringent standards for safety and performance. One of the key takeaways from Nooro Knee Massager's FDA approval is its safety for universal use. As a Class II medical device, it has been deemed safe for use by individuals across various demographics. This inclusivity ensures that people of all ages and backgrounds can confidently incorporate the Nooro Knee Massager into their wellness routines. The safety certification doesn't just stop at individual usage – it extends to the massager's adaptability to different environments. Whether you're at home, in the office, or on the go, the Nooro Knee Massager is designed to provide a safe and effective solution for knee pain relief. This versatility underscores its commitment to enhancing well-being without compromising safety standards. FDA approval for the Nooro Knee Massager removes potential barriers for individuals seeking a reliable and safe solution for knee discomfort. It signifies that the device has undergone thorough testing and meets the FDA's stringent criteria for safety and efficacy. Pros and Cons of Nooro Knee Massager Pros: (Nooro Knee Massager Reviews Consumer Reports and Complaints On Amazon) Effective triple therapy – Red Light, Heat, and Massage. FDA-approved as a Class II medical device. Versatile and portable design for use anywhere. Non-invasive alternative to surgeries. Affordable compared to other knee pain solutions. Suitable for various knee sizes. Wirelessly rechargeable for convenience. Cons: (Nooro Knee Reviews) May not provide the same results for everyone. Requires consistent use for optimal results. Availability may be subject to demand on the official website. May not replace the need for professional medical advice. Effectiveness may vary based on individual conditions. Price Of Nooro Knee Massager And Where To Buy The Nooro Knee Massager can be gotten directly from the official website at the following prices: 1 Nooro Knee Massager costs $179.95 2 Nooro Knee Massagers cost $169.95 each 3 Nooro Knee Massagers cost $159.95 each 4x Nooro Knee Massagers cost $149.95 each 6x Nooro Knee Massagers cost $139.95 each CLICK HERE NOW TO GET THE NOORO KNEE MASSAGER DIRECTLY FROM THE OFFICIAL WEBSITE How To Use And Care for Your Nooro Knee Massager? Using Your Nooro Knee Massager: Positioning: Place the Nooro Knee Massager on the affected knee, ensuring a snug fit with the adjustable straps. The device is designed for easy application, allowing you to focus the therapeutic effects precisely. Powering On: Press the "on" button to activate the massager. The user-friendly design ensures a straightforward operation, allowing you to initiate a 15-minute targeted therapy session with ease. Customization: Adjust the settings based on your preferences and therapeutic needs. The Nooro Knee Massager is designed for versatility, allowing you to tailor the experience to your unique requirements. Relax and Enjoy: Sit back and relax as the triple therapy – Red Light, Heat, and Massage – works to alleviate knee discomfort. Take advantage of this time to unwind and experience the soothing benefits of the Nooro Knee Massager. Taking Care of Your Nooro Knee Massager: Cleaning: Use a soft, damp cloth to clean the surface of the massager. Avoid harsh chemicals or abrasive materials to prevent damage to the device. Storage: Store the Nooro Knee Massager in a cool, dry place when not in use. Keep it away from direct sunlight and extreme temperatures. Charging: Charge the massager wirelessly using the provided charging cable. Ensure the device is fully charged before each use for optimal performance. Battery Maintenance: To prolong the battery life, avoid completely draining the battery before recharging. Charge the Nooro Knee Massager regularly, especially if it hasn't been used for an extended period. Avoid Submerging: The Nooro Knee Massager is not waterproof. Avoid submerging it in water or exposing it to excessive moisture. Handle with Care: While the Nooro Knee Massager is designed for durability, handle it with care to avoid unnecessary impact or stress on the device. Regular Checkups: Periodically check the device for any signs of wear or damage. If you notice any issues, contact the manufacturer for guidance on maintenance or potential repairs. Final Verdict On Nooro Knee Massager Reviews The final verdict on Nooro Knee Massager is a positive one, backed by its innovative design, FDA approval, and positive user reviews. The device employs a triple-therapy approach, combining Red Light, Heat, and Massage therapies to address knee discomfort effectively. In conclusion, Nooro Knee Massager appears to be a legitimate and effective solution for individuals dealing with knee discomfort. Its innovative approach, positive user reviews, and FDA approval contribute to a favorable final verdict. As with any health-related product, individuals are encouraged to consult with healthcare professionals if they have specific concerns or conditions. CLICK HERE NOW TO GET THE NOORO KNEE MASSAGER DIRECTLY FROM THE OFFICIAL WEBSITE Disclaimer: This article should not be mistaken as a substitute for medical advice. Individual results may vary, consult a healthcare professional before use. Contact Details Reviewzenith Louis +44 7746 698754 Apexreviews154@gmail.com Company Website https://reviewzenith.com

December 16, 2023 08:30 AM Eastern Standard Time

Image

HTX Ventures 2023 Year-In-Review

HTX Ventures

Our Journey: 2023 marks a transformative era for the company, as we rebrand from the well-known 'Huobi' to 'HTX', celebrating our 10th Anniversary. Our evolution from Huobi to HTX signifies more than a name change; it's a recommitment to our core values - 'H' for our Huobi heritage, 'T' for our dedication to TRON, and 'X' for the dynamic nature of our exchange. For HTX Ventures, 2023 also marked several structural enhancements, including the integration of the incubation and research departments, to further refine resource allocation and strengthen support systems for our investment and ecosystem partners. HTX Ventures started its journey in 2018 and is dedicated to empowering a wide array of projects that leverage the cutting-edge potential of Web 3.0 and crypto technologies. Our focus spans a diverse range of sectors including DeFi, Real World Assets (RWAs), ZK roll-ups, Infrastructure, NFTs, Digital Identity (DID), SocialFi, Education, GameFi, AI, Layer 1 and Layer 2 projects. This diverse investment approach reflects our commitment to staying at the forefront of technological advancement and innovation. At the core of HTX Ventures' philosophy lie three pivotal pillars: business innovation, robust business models, and operational excellence. These guiding principles are crucial in shaping our investment strategy, ensuring that we not only support ventures at the vanguard of technological innovation but also those demonstrating sustainable and scalable business models. It is this combination of foresight in technology and acumen in business strategy that enables us to identify and nurture ventures with the potential for lasting impact and growth. Our comprehensive investment strategy, which incorporates both direct and fund investing, has led to a significant expansion of our portfolio, now encompassing over 200 ventures. This approach has not only diversified our investment landscape but also enriched our capacity to drive meaningful change across various sectors. Each investment is a testament to our unwavering commitment to fostering innovation, sustainability, and excellence in the dynamic world of Web 3.0 and beyond. 2023 Market Overview and Market Outlook As we reflect on the year 2023, the landscape of the cryptocurrency and blockchain sectors has unfolded a tapestry of significant developments, challenges, and innovations. Infrastructure The year 2023 has been a breakthrough year for infrastructure in the blockchain space. Observing the entire infrastructure ecosystem, we see a multitude of solutions and technological approaches emerging to cater to the ever-increasing variety of Web3 use cases and users. These solutions and approaches, intertwining and overlapping, await market validation. Regardless, they consistently revolve around three key focuses: faster transaction speeds, more decentralized structures, and more secure architectures. The ultimate goal is to create a more user-friendly blockchain network. There's much to discuss regarding infrastructure, and here we select a few noteworthy topics from 2023 for review. Five Notable Infrastructure Topics of 2023 1. Ethereum’s Development Roadmap: As the most expansive public blockchain, Ethereum is a crucial component of blockchain infrastructure, supporting various technologies including Rollup Layer 2 networks and account abstraction. Despite Ethereum's current dominance in Total Value Locked (TVL) and user base, it, along with its associated Layer 2 solutions, still faces challenges like insufficient throughput and transaction costs unsuitable for small, frequent trades. Therefore, Ethereum has continually enhanced its performance through upgrades and forks. In mid-2022, Ethereum achieved its first expansion milestone with 'The Merge', transitioning from Proof of Work (PoW) to Proof of Stake (PoS) consensus, importantly, marking the shift towards a Rollup-centric expansion path. In 2023, Ethereum underwent a significant execution layer upgrade with the Shanghai upgrade, primarily allowing stakers to withdraw their staked ETH and rewards. Contrary to popular predictions that Ethereum's price might suffer due to the large amount of staking withdrawal, the network exhibited robust growth post-upgrade, maintaining stable operations with staking amounts rebounding after a slight drop – a sign of returning confidence among validators. Ethereum's next significant milestone is the anticipated 'Cancun Upgrade' in Q1 2024, which marks a step towards its next major goal: sharding. A key proposal, Pro-Danksharding (EIP-4844), introduces Blob data blocks, offering cheaper data availability for Rollup and Layer 1 interactions, thus reducing Layer 2 transaction costs. In the latter half of the year, Vitalik, co-founder of Ethereum, also raised the topic of "Exit games for EVM validiums: the return of Plasma," calling for a reevaluation of this overlooked expansion technology. While this sparked lively community discussions, Rollup expansion remains Ethereum's mainstream trajectory. In the future, we might see an Ethereum world where Layer 2s primarily execute, with Ethereum's main chain serving more as a consensus layer and data availability layer, providing foundational support for numerous Layer 2 networks. 2. Layer 2 Summer: Layer 2 was a rapidly developing and highly watched sector in 2023. As of now, there are 32 active Layer 2 networks on the market, with Optimistic Rollup and ZK Rollup being the main types, according to L2Beat data. In terms of TVL, Layer 2's overall volume grew nearly threefold in 2023. From a TVL distribution perspective, Arbitrum One and OP Mainnet, both using Optimistic Rollup solutions, occupy the majority of the market share, with Arbitrum ONE accounting for 52% and Op Mainnet for 26.5%. The reasons include Arbitrum's early achievement of EVM compatibility, enabling seamless deployment of Ethereum and other Layer 1 projects. Additionally, the early coin issuance by Arbitrum and OP spurred significant ecosystem growth. In March, following Arbitrum's token airdrop, its ecosystem TVL saw a near twofold increase. However, ZK Rollup public chains lagged in terms of coin issuance and EVM compatibility, leading to slower ecosystem growth compared to Optimistic Rollup Layer 2s. In the flourishing year of Layer 2 networks, we also observed some issues. A primary concern is whether the data growth truly reflects network prosperity or a mere illusion. Many projects incentivize user interaction with the network through airdrop expectations, leading to more projects focusing on designing rules against Sybil attacks and attracting high-standard users. However, we believe that airdrops and token incentives, while effective during their application, quickly lose effect if the project fails to genuinely earn user trust on the product level. Additionally, current Web3 users are far from the general user standard, as mainstream users are relatively passive and less willing to shift between ecosystems. In contrast, current users willing to interact on Layer 2 networks tend to have some knowledge and operational skills. Therefore, this leads to increased customer acquisition and retention costs for the ecosystems, or what can be called ‘involution'. User loyalty to a public chain can easily diminish due to competitors' airdrop expectations and liquidity mining incentives. A prime example is the Blast network, launched in Q4 by Paradigm and Blur founder Pacman, as a Layer 2 network integrating native yield concepts. Blast extended Layer 2’s popularity to year-end, achieving a TVL of $300 million within just a few weeks of its launch. As a project backed by star developers and institutions, Blast distinguished itself in the competitive landscape by focusing on community-driven approaches, maximizing Product-Market Fit with simple yet effective features. This strategic move caught the market’s attention and capital, offering a unique contrast to other Layer 2s still vying for technical superiority and user quality. Overall, we remain optimistic about the future development of Layer 2. With the further completion of EIP-4844 enhancing Layer 2 performance, we anticipate seeing innovative products in DeFi and other non-financial Dapps on Layer 2 in 2024. 3. Modular Blockchain Breaks Through Bottlenecks While most public blockchains continue to evolve towards faster, cheaper solutions in pursuit of becoming the “mainstream” blockchain, a different solution often mentioned in 2023 is modular blockchain. Strictly speaking, rollups are also a form of modular technology, focusing on the blockchain's execution layer. This year, we observed increased attention towards the Data Availability (DA) layer in modular blockchains, such as Mantle and Celestia. Mantle, as a modular Rollup, uses its built-in data availability layer to free Layer 2 from Ethereum's data availability constraints. Celestia, on the other hand, is building a universal modular blockchain, allowing blockchains built on Celestia to use it as their data availability layer. We believe modular technology brings greater freedom; applications or Layer 2s are not bound by the main chain's performance and can gain greater autonomy and customizability. Although practical use cases for modular blockchains like Celestia are still few, we see promising growth in this direction. However, we cannot ignore the complexities and security challenges accompanying the advancement of modular technology. This complexity is not only from a user perspective, as understanding a single blockchain's performance is relatively easy compared to comprehending the interactions with other modular layers. For developers, the interaction between multiple chains in modular blockchains exposes more security risks. 4. The Current State of Application Chains: After the previous DeFi Summer, application chains emerged as a new approach to address network congestion and lack of autonomy. A pioneering example is the decentralized perpetual contract dYdX, initially deployed on Starkware. In October this year, we witnessed the mainnet launch of dYdX V4, marking its transition from an application to an application chain. Architecturally, dYdX chose Cosmos SDK, a popular application chain framework that allows application chains to customize consensus mechanisms based on real needs and interact with other chains in the Cosmos network through the IBC protocol. Currently, over 70 application chains have been deployed on the mainnet on Cosmos, becoming a mainstream implementation solution for application chains. The primary advantages of applications developing their own chains include: Performance Improvement: Application chains on the Cosmos network can leverage Cosmos' 10,000 TPS speed advantage. As they do not compete for block space with other applications, the environmental impact on the application itself is minimized. Cost Reduction: In terms of transaction costs, application chains have significant advantages. For example, dYdX V4 redesigned gas fees, allowing users to pay fees proportional to their transaction volume instead of a fixed gas fee, offering an experience akin to centralized exchanges. Increased Autonomy: Application chains can tailor solutions in various aspects, such as smart contract upgrades, data availability, and sequencer settings, according to the application's needs. However, the transition to application chains also poses challenges, such as: Liquidity Isolation: Independent application chains increase the difficulty for external protocols to interact with them. On Ethereum or other monolithic blockchains, the cost and barriers to interaction between applications are low. In contrast, application chains, being separate from other ecosystems, make cross-chain interactions the only way to engage with other ecosystems. Security: The consensus security of smart contract applications is directly influenced by the security of the blockchain they are deployed on. The so-called security essentially depends on the public chain's market value. For application chains, their own market value determines their ability to sustain the assets on their protocols. This can be unfriendly for projects with smaller market values. Therefore, we believe that application chains are not suitable for all applications. For example, projects that frequently interact with other contracts and have smaller market values are better off staying on a secure, thriving public chain. On the other hand, for projects requiring fast, low-cost transaction experiences, unsatisfied with the constraints of the public chain, and having a substantial user base, application chains can be an optimal way to maximize their protocol's value. 5. Account Abstraction Opens the Door to Hundreds of Millions of Web 3.0 Users: The concept of account abstraction first emerged in 2022, and with the update of EIP-4337 - an account abstraction proposal which completely avoids consensus-layer protocol changes, instead relying on higher-layer infrastructure - numerous teams began developing products around it. In terms of end-user products, the focus has mainly been on smart contract wallets integrating account abstraction, offering features like social login, social recovery, gas fee delegation, and batch transaction processing. Many teams have delivered products in this space in 2023, such as Argent, Avocado, and Unipass, each innovating significantly in user experience. According to Dune Analytics, there are nearly 1.4 million accounts created based on EIP-4337, generating close to 7 million transactions (UserOps). As of the time of this article, there are over 400,000 active smart contract accounts monthly. Looking forward, we believe account abstraction has the potential to unlock the door to mass Web3 adoption. However, it still faces challenges, including increased security risks due to more complex technology stacks and rising gas fees. Therefore, we see Layer 2s, with their lower fee structures, as the ideal platform for developing account abstraction technology. DeFi Compared to the multiple significant incidents in 2022, the year 2023 was a period of stable development for DeFi (Decentralized Finance). In terms of protocol variety, there are now over 30 types of DeFi protocols, indicating a market that is more segmented and specialized than last year. Narratives around LSD (Liquid Staking Derivatives) and RWA (Real-World Assets) have brought new users and attention to DeFi. Below, we highlight some of the DeFi topics we believe are worth noting from 2023. Three Noteworthy DeFi Trends in 2023: 1. Current State of DeFi Protocols: In 2023, DeFi maintained a stable Total Value Locked, with $47 billion locked in DeFi contracts as of the time of writing, a 23.6% increase from $38 billion on December 31, 2022. In terms of public chain dominance, Ethereum holds a 56% share, maintaining a clear lead, followed by Tron with a 16% share. Among projects, Lido, Maker, and Justlend rank in the top three in TVL, with Lido alone accounting for 41% of the entire chain's TVL. Revenue-wise, Maker leads with daily earnings of $500,000. Among the top twenty revenue-generating projects, eight are exchanges or derivatives exchanges, and three are lending protocols. Exchange and lending remain the top protocol types for generating value in DeFi, albeit in a highly competitive environment. Currently, there are over 1000+ decentralized exchange protocols spread across 234 public chains. 2. Real-World Assets (RWA): RWA is a new DeFi theme that cannot be overlooked in 2023. It has drawn significant attention in a relatively subdued market. Typically, RWAs focus on off-chain rights confirmation and transferring off-chain assets and their associated returns to the blockchain. Legal tender stablecoins, as a form of RWA, have already demonstrated their critical use case in the cryptocurrency market. Other real-world assets linked to RWA saw a surge in 2023, with MakerDAO’s U.S. Treasury Bonds RWA reaching a scale of $2.8 billion, marking the first step towards large-scale RWA application. Avalanche has also developed its RWA ecosystem, aiming to provide a suitable on-chain platform for traditional institutional capital. The macro background here is the Federal Reserve's interest rate hike, which led to U.S. Treasury yields rising to 5%. In 2023, when overall DeFi market returns were low, transferring real-world returns to the blockchain was a natural progression. However, future advancement in RWAs will require extensive off-chain infrastructure, improved regulation, and advancements in on-chain oracles, wallets, and cross-chain technology. Nevertheless, the door to on-chain real assets has been opened, and we anticipate seeing more potential in RWA assets in 2024. 3. Decentralized Stablecoins: For mainstream stablecoins like USDT and USDC, there has always been criticism about their centralized risks. Currently, USDT and USDC command over 90% of the market share. The depegging incident of USDC in March heightened discussions about the risks of centralized stablecoins. The crypto market has continually experimented with creating a crypto-native stablecoin as detached as possible from traditional world risks. As of November 29th, there are over 120 stablecoins issued through over-collateralization (CDP), and we've seen a trend in 2023 where major DeFi protocols are developing their native decentralized stablecoins. Examples include Curve's crvUSD and AAVE's GHO, with crvUSD reaching a circulation of 140 million and AAVE minting 3.48 million GHO on Ethereum. Although there are many challenges yet to be resolved in the development of decentralized stablecoins, such as GHO's price not consistently pegging to $1 since its launch, we expect to see more native crypto stablecoins in the future, reducing reliance on USDT and USDC. Bitcoin As we approach the end of 2023, Bitcoin has regained robust momentum, notably breaking the $40K barrier for the first time in a year since October. Market has shown a significantly bullish indicator over Bitcoin and its related assets. However, questions arise: Will this trend sustain into the coming year, or is it merely a short-term hype driven by expectations of ETF approval? Today we will delve into the underlying fundamental drivers and discuss our view towards the future outlook on the bitcoin ecosystem. Key Catalysts Fueling Bitcoin's Growth: 1. Favorable Macro Environment Bitcoin has shown an outperformance trend in late 2023 compared to traditional TMT equities. With that being said, the market has already priced in the factors of interest rate decline in the upcoming months, while the investors expect that economic recovery may take a longer period of time to be reflected on the corporate balance sheet. Meanwhile, investors have been on an active outlook to hedge against the unstable geo-political and economical crisis upon 2023. Granted by the inherent store-of-value attributes, Bitcoin evolves as “digital gold” and has been considered to be a new type of alternative assets for investors. 2. Anticipated Money Inflow from Institutions One of the key market sentiment drivers among Bitcoin trading is the active Spot ETF application from various traditional Asset Managers. This indicates the embracement and recognition of investment values on Bitcoins from the traditional markets. On another hand, approval on spot ETFs is anticipated to bring in new money inflow and liquidity from the institutional markets, with the participation from Authorized Participants and Market Makers, pushing further trading activities and capital efficiency on Bitcoin markets. Aside from this, traditional financial institutions have also spearheaded efforts on Web3 adoption by setting up web3 strategy and investment arms. For example, Standard Chartered Bank, Nomura (Laser Digital), UOB, JP Morgan, etc. This has further strengthened the bullish sentiment and potential new money inflow from traditional finance on Bitcoin or even the broader crypto ecosystem. 3. Bitcoin Halving Bitcoin’s next halving will take place in Q2 2024. Halving events occur every four years, where the block reward for Bitcoin mining is shrinked half. This process will significantly reduce the inflation rate of Bitcoin. Based on historical trajectory, the market in general anticipates that Bitcoin prices will reach All-Time-High upon half year post-halving. Further fueled by the capital inflow anticipation from traditional institutions, the demand has largely outstripped supply for Bitcoin market, pushing further surge on Bitcoin prices. 4. Innovations from Bitcoin Ecosystem The POW blockchain of Bitcoin was designed mainly for transfer of value initially with lack of composability. The recent breakthrough on technical architecture brought by taproot, ordinals and other emerging standards have brought in further composability, programmability and transaction efficiency on Bitcoin. These further unlock the potential on Bitcoin for trustless staking, complex Defi strategies, or even gaming. Bitcoin as a bluechip cryptocurrency with an existing huge penetration rate, under such technical advancement, is anticipated to achieve further adoption in the near future. With these factors in play, we maintain a bullish stance on Bitcoin's growth in the upcoming year. Active product development initiatives observed over the past year indicate several key areas to watch within the Bitcoin ecosystem: Developer SDKs and Marketplaces: Oyl, Unisat ZK Rollups: Bison, Chainway, Alpen Labs EVM L2s/ Scaling Solutions: Botanix Labs, B2 Networks, Bitcoin Wizard Side Chains: Liquid Network, Threshold Network Staking: Babylon In conclusion, these developments and initiatives suggest a vibrant and evolving landscape for Bitcoin, positioning it for continued growth and innovation in the foreseeable future. SocialFi Since 2021, the SocialFi track has gradually entered the crypto community's radar. Similar to the social and entertainment attributes of blockchain games, it is considered a phenomenon-level track capable of attracting a significant influx of new Web3 users. Compared to the relatively lukewarm situation of the entire track in 2021-2022, some innovations in gameplay and design in the SocialFi track gained notable traction in 2023. As shown in the following figure, the entire SocialFi track has experienced favorable development over the past year, with mainstream projects accumulating nearly 4 million+ wallet interactions, and new projects like Galxe, Friend.Tech, and Sismo gaining substantial traffic. From the perspective of specific blockchains, current major SocialFi project interactions are concentrated on Polygon and Base chains, with other chains receiving less traffic in the social domain. In addition to providing stable networks, fast processing speeds, and low interaction costs, Polygon has actively developed various gaming, NFT, and application projects within its ecosystem over the past 1-2 years. Collaborating with Web2's major IPs has garnered significant traffic from both within and outside the crypto domain, showing a consistent and stable traffic growth in the SocialFi track. Base, benefiting from the substantial traffic brought by Friend.Tech, currently occupies half of the SocialFi track's traffic. Other chains, like Ethereum and BNB, are experiencing comparatively slower community-related traffic growth. Currently, SocialFi track projects are mainly divided into three mainstream development directions: 1. Social Infrastructure: Social infrastructure forms the foundational building blocks and universal tools for the entire SocialFi track. Unified, simple, and convenient infrastructure helps lower user barriers, reducing usage hurdles between different Dapps while accumulating more users and data. Projects like Galxe, Lens, and CyberConnect have entered from various dimensions, connecting users and Dapps, becoming the traffic portals and interfaces for the Web3 SocialFi track. This track is expected to experience phased traffic growth opportunities with the further maturity and explosion of ecosystem projects. 2. Social Dapps: Social Dapps represent the largest project category within the SocialFi ecosystem, showing a vibrant development trend. These include forums, fan platforms, streaming media, social games, social identity, etc. Dapps are the most direct point of contact and binding with users. In 2023, some projects achieved good development results, with Friend.Tech's ecosystem being particularly prominent due to its clever economic design and capital amplification factors, providing a valuable reference for subsequent social project development and design. The main development direction of Social Dapps is focused on decentralized resistance to censorship and engaging gameplay for traffic growth, satisfying the needs for social privacy and social gaming attributes. This track currently hosts a plethora of project developers and active players, nurturing potential Alpha projects for the next bull market in the SocialFi track. Other projects like Facaster, Nostr, and RepubliK also have considerable discussion in the market. Generally, most Social Dapps are in the mid-development stage, either operational or in test runs, with potential project launches or token issuances following the launch of infrastructure projects. 3. Social Bots: Social bots have been another type of project attracting market traffic in the SocialFi track in 2023, primarily built on Telegram. These include trading bots, farming bots, and Q&A bots, with representative projects like Unibot, Banana Bot, Wagie Bot, and LootBot. These projects are mainly created on Telegram, a social network platform with 800 million monthly active users, implementing encrypted transaction applications. Strictly speaking, social bots are Web3 projects derived from Web2 social interactions, whose convenience greatly lowers the entry barrier for users, effectively utilizing platform advantages to expand a significant number of new crypto users. These Web2-friendly projects have broad market demand and development prospects. Similar to games and Social Dapps, social bots are also one of the incremental tracks for the next bull market. In summary, the Web3 SocialFi track is in the early-to-mid stages of development, relying on the maturity of other infrastructure constructions, including but not limited to cross-chain information transmission, data storage, transaction cost reduction, and compliance issues. Current SocialFi track project types mainly include social infrastructure, Social Dapps, social bots, and other social tools. Among them, Social Dapps have the most diverse categories and are most likely to nurture Alpha products for the next bull market. A large number of developers are currently developing Web3 social products, and capital is gradually paying attention to and investing in this track. With the launch and token issuance of some popular projects, the market heat of the SocialFi track is gradually climbing. While the SocialFi track presents opportunities, it's also important to be aware of the challenges it faces, including the need for more robust infrastructure, bottlenecks in new user growth, and potential regulatory issues. Overall, the crypto social track is expected to see a concentration of project maturity, launches, and token issuances in 2024, holding promising investment potential and growth prospects. GameFi The gaming sector in 2021 witnessed a significant influx of traffic and capital, followed by a cooling off in 2022. The reduction in the 'wealth effect' led to a steep decline in games reliant on 'play-to-earn' models for user growth. In 2023, the gaming sector exhibited a more stable performance. Originating in the bull market as a traffic-driven sector, already-tokenized blockchain games went through prolonged consolidation during the bear market. Many projects financed towards the end of the bull market have nearly completed their development, suggesting a continued positive impact on traffic and project performance in this cycle.As per data shown below, gaming projects continued to show a steady growth trend in 2023. According to Footprint Analytics (data as of December 1, 2023), there are over 2,600 blockchain game contracts in the current market, with a circulating market value exceeding $6.5 billion, daily transaction volumes surpassing $6 million, and daily active addresses exceeding 1 million. Despite the bear market, the sector maintained a certain level of activity. From an ecosystem perspective, daily active addresses in the market exceed one million, with the bulk of absolute traffic concentrated on the Wax chain. Benefiting from its low interaction costs and swift settlement experience, Wax has maintained its leading market share through both bull and bear markets. Other public chains like Near, Celo, and Polygon also hold significant market shares. In terms of GameFi project development, overall, the growth in gaming projects in 2023 exceeded that of 2022, thanks to the development and maturation of startups from the last bull market. The BNB chain continues to host the most gaming projects, followed closely by Polygon, Ethereum, and Wax, each holding a significant share in game ecosystem deployments. The blockchain gaming ecosystem in 2023 demonstrated steady development, and this track is expected to perform well in the next bull market. Unlike the previous bull market, driven by tokenomics, the next cycle may shift focus from play-to-earn to entertainment value, with the long-term entertainment attributes of games being re-evaluated. As one of the most anticipated user traffic tracks in Web3, the next bull market is expected to break new ground in user accessibility, facilitating a seamless transition for Web2 users to blockchain games. Additionally, in terms of game types, alongside traditional blockchain games, the development of high-quality 3A games and full-chain games has become a key focus during this bear market. 3A games, with their high production values and playability, are poised to attract a phenomenal increase in users. Meanwhile, exploration in full-chain games is expected to bring about new types of asset interactions and gameplay upgrades, enriching game design and experiences. Summary Outlook for 2024 As we advance into 2024, HTX Ventures stands at the forefront of a transformative phase in the blockchain and cryptocurrency sectors, buoyed by optimism and a clear vision. Key trends and developments that are poised to shape the crypto landscape in the coming year include: - Trading Innovation: The rise of sophisticated trading bots and novel trading infrastructures is a testament to the ongoing innovation in trading mechanisms, hinting at more dynamic and efficient market interactions. - Layer 2 Evolution: With the eagerly anticipated Cancun upgrade, the intensifying competition among Layer 2 solutions will likely catalyze significant advancements in scalability and efficiency, further solidifying this sector's critical role. - Web3 and X-Fi Dynamics: A notable shift toward authentic Web3 projects, such as the success of platforms like Friend.tech, signals an evolution towards a more integrated approach, blending social and gaming elements within the crypto realm. - Convergence with Traditional Finance: The discourse around Bitcoin ETFs and Real-World Assets (RWAs), particularly with the potential for a Bitcoin spot ETF breakthrough, underscores a growing convergence between traditional finance and the crypto industry, potentially marking a new era of market growth and mainstream acceptance. In 2024, HTX Ventures remains committed to navigating these developments, leveraging our expertise and insights to support and enhance projects that are not only at the forefront of technological innovation but also strategically positioned for long-term impact and success. Our optimism for the coming year is rooted in the potential of these trends to catalyze meaningful advancements and create new opportunities in the ever-evolving crypto landscape. About HTX Ventures: HTX Ventures, the global investment division of HTX, integrates investment, incubation, and research to identify the best and brightest teams worldwide. With a decade-long history as an industry pioneer, HTX Ventures excels at identifying cutting-edge technologies and emerging business models within the sector. To foster growth within the blockchain ecosystem, we provide comprehensive support to projects, including financing, resources, and strategic advice. HTX Ventures presently backs over 200 projects spanning multiple blockchain sectors, with select high-quality initiatives already trading on the HTX exchange. Furthermore, as one of the most vigorous Fund of Funds (FOF) investors, HTX Ventures collaboratively forges the blockchain ecosystem alongside premier global blockchain funds, including IVC, Shima, and Animoca. Written by: Haiyi, Juliet, Gigi, Jenny Reference: https://www.eip4844.com/ https://www.erc4337.io/ https://vitalik.ca/general/2023/11/14/neoplasma.html https://dune.com/niftytable/account-abstraction https://defillama.com/ https://defillama.com/stablecoins https://gho.xyz/ https://crvusd.curve.fi/ https://www.demandsage.com/telegram-statistics/#:~:text=How%20Many%20People%20Use%20Telegram,800%20million%20monthly%20active%20users. https://www.footprint.network/research/gamefi/game-overview/chain-stats?series_date-79658=past90days~ About HTX Ventures HTX Ventures, the global investment division of HTX, integrates investment, incubation, and research to identify the best and brightest teams worldwide.With a decade-long history as an industry pioneer, HTX Ventures excels at identifying cutting-edge technologies and emerging business models within the sector. To foster growth within the blockchain ecosystem, we provide comprehensive support to projects, including financing, resources, and strategic advice. Contact Details Michael Wang glo-media@htx-inc.com

December 15, 2023 01:11 PM Eastern Standard Time

Image

William DeCourcy Named AmeriLife’s Chief Lead Generation Officer

AmeriLife

AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing life and health insurance, annuities, and retirement planning solutions, announced today that it has named William “Bill” DeCourcy to the newly created role of Chief Lead Generation Officer. Previously AmeriLife’s senior vice president of AmeriLife’s Growth Marketing & Customer Acquisition team, DeCourcy is charged with nurturing and growing AmeriLife’s suite of lead acquisition and performance platforms while ensuring a rigorous approach to generating, securing and managing leads without compromising quality. ‘While we remain relentlessly focused on consistency and volume in support of our affiliates and their agents, it’s also critical that our leads platforms and services adhere to the ever-changing and highly regulated compliance landscape,” said DeCourcy. “I’m excited for this new opportunity and grateful for AmeriLife’s continued focus and investment on what is – without question – the lifeblood of our insurance agents.” Over the course of his career at AmeriLife, DeCourcy has helped pioneer many impactful lead generation efforts, such as helping to establish its direct-to-consumer martech space; creating AmeriLife’s first, real-time lead generation and distribution platform, LeadStar; and representing AmeriLife as president of the Insurance Marketing Coalition. Prior to AmeriLife, DeCourcy worked in progressively senior performance marketing and business insights roles with Marriott Vacations Worldwide, Consumers Energy and Electronic Arts (EA). He holds an MBA from the McCombs School of Business at The University of Texas at Austin. “Over the past year, AmeriLife has made significant strides in the lead acquisition and performance space,” said Ovi Vitas, Chief Marketing Officer for AmeriLife. “The company has introduced new platforms – such as LeadStar and yourDigitalLab – providing agents, marketers, and principals with diverse, high-quality leads, from mail and digital to self-generated and inbound, and more. We look forward to continuing to enhance and expand these always-on platforms to better serve our business under Bill’s leadership.” ### About AmeriLife AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as a leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and advisors and 120 marketing organizations and insurance agency locations nationwide. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. Contact Details Media Jeff Maldonado +1 321-297-1112 jmaldonado@amerilife.com Partnership Inquiries Patrick Nichols +1 727-726-0726 pnichols@amerilife.com Company Website https://amerilife.com/

December 13, 2023 09:00 AM Eastern Standard Time

New Report Highlights Weight Stigma in Media and Calls for Change

Media Empathy Foundation

A new national survey conducted for the Media Empathy Foundation sheds light on pervasive weight stigma in media, revealing that individuals with higher body weight perceive negative stereotypes, body shaming, weight blaming and exclusion from leading roles in TV and other forms of media. The report, titled “Weight Stigma and Media: Assessing the Impact”, draws attention to harmful impact and emphasizes the need for more inclusive and respectful representations across all channels. The study surveyed more than 1,200 U.S. adults with a Body Mass Index (BMI) of 30 or higher, a demographic that accounts for 42% of American adults within the range of obesity according to the U.S. Centers for Disease Control and Prevention. The findings reveal a concerning pattern of problematic media portrayals with potentially detrimental consequences and underscores the need for consistent, compassionate, and accurate representation of individuals with higher body weight in media. The findings were discussed by a panel of leaders in media (Deborah Roberts, Al Roker and David Sloan) and academia (Rebecca Puhl, PhD and Holly Lofton, MD) at the Edge in NYC. “Weight stigma in the media exists in both blatant and subtle ways, reinforcing harmful attitudes and societal weight bias of people with higher body weight. There is a clear need for more respectful and compassionate media portrayals of people of diverse body sizes,” said Rebecca Puhl, PhD, Deputy Director for the Rudd Center for Food Policy & Health and Professor in the Department of Human Development and Family Sciences at the University of Connecticut. Key findings from the report include: High Prevalence: Most respondents assert that social media (73%), TV shows and movies (65%) and TV news (55%) often or sometimes perpetuate negative stereotypes about individuals with higher body weight. Only a small minority (5% or less) feel that this never happens. Health News Stereotyping: Respondents say that health news reports tend to blame people for their weight (70%) and suggest that all people with higher body weight are unhealthy (79%). Terminology Matters: A notable 88% of those surveyed find the term “fat” to be offensive or inappropriate, more so than “morbidly obese”, while “plus-size” and “overweight” are seen as appropriate by more than half. Negative Personal Impact: One in three respondents report that media portrayals have made them feel disrespected, with about as many reporting negative effects on their body image and self-esteem. One in four report negative effects on their mental health. Desired Change: Respondents are calling on creators to focus on character attributes beyond body type and to eliminate weight-based stereotypes, humor, or derogatory portrayals, advocating for more inclusive roles and realistic character development, as well as emphasizing health and wellness without resorting to shaming. Holly Lofton, MD, Clinical Associate Professor of Medicine and Surgery and Director of the Medical Weight Management Program at NYU Langone Health added, “It’s important that health news media more consistently report on the complex causes of obesity rather than assuming it’s the result of poor willpower or self-discipline.” “The media industry shapes the way we think and has the power to create a more aware and supportive culture for people with higher body weight,” said Helene Ellison, Founder and President of the Media Empathy Foundation. “That’s our hope in bringing weight stigma to the forefront.” The report was produced for the Media Empathy Foundation by Langer Research Associates and was made possible thanks to the support of Novo Nordisk Inc. For more information on the Media Empathy Foundation and to access the full survey findings, please visit: https://www.mediaempathy.org/. For more information on obesity, visit the Obesity Action Coalition at: https://www.obesityaction.org/. For PR Inquiries and more information on the upcoming panel discussion, contact: Kristen Long Communications, Kristen@kristenlongcommunications.com About the Media Empathy Foundation: The Media Empathy Foundation is a 501(c)(3) nonprofit organization that was founded with the mission to reduce health stigma by promoting empathy, compassion, and inclusivity in all forms of media. Contact Details Media Empathy Foundation Helene Ellison info@mediaempathy.org Company Website https://www.mediaempathy.org/

December 12, 2023 09:04 AM Eastern Standard Time

Bloomsbury Publishing successfully surfing the BookTok and fantasy waves

Bloomsbury Publishing PLC

Bloomsbury Publishing PLC (LSE:BMY) Group Finance Director Penny Scott-Bayfield speaks to Thomas Warner from Proactive after the independent publishing house released a trading update for 2023. Scott-Bayfield says that Bloomsbury expects its revenue and profit to significantly exceeded market expectations for the year to 29 February 2029, with revenues likely to surpass £274 million and profits £33 million. She explains some of the reasons for the company's strong performance, particularly in the fantasy sector, attributing some of the success to the books of Sarah J. Maas. Her 15 titles have become an important part of the Bloomsbury portfolio. Scott-Bayfield also highlights the impact of social media on the publishing industry, citing 'BookTok' on TikTok as a major positive influence, comparable to the Harry Potter phenomenon. This social media presence has attracted a younger audience and rejuvenated certain market segments. Additionally, she discusses the company's strategic shift away from a heavy reliance on Christmas sales. This diversification, including successful titles like those by Sarah J. Maas that are often bought for personal use rather than as gifts, reflects the strength and balance of Bloomsbury's portfolio. Contact Details Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

December 11, 2023 10:12 AM Eastern Standard Time

Video

Q GamesMela Hits Early Milestones In First Month of Release

QYOU Media

Contact Details Doug Barker +1 437-992-4814 shareholder@qyoutv.com Company Website https://www.valuethemarkets.com

December 11, 2023 08:00 AM Eastern Standard Time

Video

HTX Earn Introduces 3-Day Term for Shark Fin Products, Complementing existing 7-Day offerings: How to Choose?

HTX

The recent volatility in the cryptocurrency market has attracted increasing attention from both new and experienced crypto investors. Their primary concern revolves around the pursuit of stable returns, especially for newcomers. Shark Fin products, such as the 3-day and existing 7-day options from HTX Earn, present an attractive opportunity for achieving steady earnings. How do you select the Shark Fin product that suits you best and offers stable returns? Let's delve into HTX's Shark Fin products and explore the path to profitability. In September of this year, HTX Earn launched a Shark Fin product with a 7-day term, and soon the exchange will introduce a 3-day term option for their Shark Fin products. Advantages of Shark Fin Products Shark Fin, a structured product, offers investors basic returns regardless of market trends, be they bearish or bullish. Additionally, If you make accurate predictions about future market trends while investing, you can benefit from extra gains. Features of HTX Shark Fin Products: Assets subscribed to are fully safeguarded under any market conditions. When the product you have subscribed to reaches maturity, you will enjoy extra returns if the crypto price falls within your expected range. Otherwise, you will still earn a basic APY if the price moves outside your range. By choosing Shark Fin products, you will 1. Enjoy short term subscriptions with good liquidity. 2. Earn industry-leading APYs and basic returns, with your principals well protected. The basic return is higher than those provided by fixed-income products. Even if market predictions go awry, not much valuable time will be lost. 3. Benefit from "bearish" products, which serve as hedging tools. The platform's risk management system works to eliminate risks and keep your assets safe. 4. Make easy subscriptions with just a few clicks. Shark Fin products are ideal for risk-averse, conservative investors seeking stable returns. This includes professional investors, high-net-worth individuals, and those focused on diversification. These products enable you to secure basic gains while potentially earning additional profits, as expected. HTX 7-day Shark Fin: Impressive Performance HTX's 7-day Shark Fin has set itself apart from other similar products in the market with its remarkable performance since its launch in September this year. As of November 30, HTX has successfully issued 12 phases of the 7-day Shark Fin, each experiencing strong demand. The details are as follows: *Source: HTX exchange The table highlights the continuous increase in the subscription quota and individual subscription limits of HTX Shark Fin products, with 100 million USDT and 1 million USDT, respectively, in the latest phase, respectively. Additionally, the basic APYs of the products have remained between 6%-8%. Each phase of the products has reportedly experienced rapid and full subscription shortly after opening, indicating high user acceptance and participation. HTX's 3-day Shark Fin: Higher APYs, Faster Settlements, Earlier Earnings According to an official announcement from HTX, the Shark Fin products with a 3-day term will debut soon, available for subscription starting December 11, 2023, at 12:00 (UTC). These shorter-term products facilitate more flexible investments and offer four investment options: bullish BTC, bearish BTC, bullish ETH, and bearish ETH. The upcoming subscription cycle for these 3-day products features a total subscription quota of 30 million USDT and an individual subscription limit of 1-200k USDT. Additionally, HTX offers bonuses for these products, with APYs ranging from 10% to 30%, lasting for an entire month. (Note: The actual APY may vary due to market fluctuations; specific yields will be based on the actual returns generated by the products.) The key difference between HTX 7-day and 3-day Shark Fin products lies in the asset lockup period. You may choose between these two types of products based on your research and analysis of market trends. If you have a more confident outlook on longer-term market trends, the 7-day products may be more suitable, as they reduce the need for frequent investment operations. However, if the market experiences significant swings and shows profitable short-term market trends, the 3-day products can offer greater flexibility. Please note both types of Shark Fin products offer basic returns. It is worth mentioning that HTX will introduce a new "Auto-Renewal" feature for Shark Fin products by the end of this year. This feature allows for automatic subscription to the same product using your principal from the previous cycle, eliminating the need for repetitive manual operations in each phase. Shark Fin generates its basic returns from various assets on the platform, such as loans and margins, while extra returns come from options, providing investors with the opportunity to enjoy higher APYs. HTX Earn manages these assets with strict risk control models at different levels to ensure asset safety and stable returns. In appreciation for users' long-term support, HTX Earn also offers additional bonuses for Shark Fin. HTX's 3-day Shark Fin opens for subscriptions from every Monday at 12:00 (UTC) to every Tuesday at 12:00 (UTC), while the 7-day Shark Fin, from every Thursday at 12:00 (UTC) to every Friday at 12:00 (UTC). To make subscriptions for these amazing products, you can visit HTX's official website and select Shark Fin on the Earn page, or go to the HTX app and find HTX Earn for Shark Fin products. For a complete guide, please locate the Bulletin Board on the homepage > HTX Earn > User Guides. HTX Earn serves as a dependable instrument for the management of virtual assets, presenting a range of products that align with users' requirements. It guarantees the utmost security of assets, thanks to the exchange's robust risk management system. HTX Earn is purpose-built to deliver top-tier assets for daily passive income, coupled with a user-friendly interface that ensures a seamless and convenient wealth management experience. About HTX Founded in 2013, HTX has evolved from a crypto exchange into a comprehensive ecosystem of blockchain businesses that span digital asset trading, financial derivatives, wallets, research, investment, incubation and other areas. HTX serves millions of users worldwide, with a business presence covering over 160 countries and regions across five continents. Its three development strategies - "global development, technology drives development, and technology for good" underpin its commitment to providing comprehensive services and values to global cryptocurrency enthusiasts. Contact Details Michael Wang glo-media@htx-inc.com Company Website https://www.htx.com/

December 08, 2023 12:23 PM Eastern Standard Time