Digital Asset DirectMinuteman Press International
Contact Details Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com
July 13, 2020 09:10 AM Eastern Daylight Time
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News ReleaseSynaVoice SOL
SynaVoice SOL, a pop-up virtual camp for high schoolers has completed its third straight week of sold-out sessions. SynaVoice SOL features unique topics not typically found in a high school curriculum. The camp provides exposure and a resume-building experience that informs each student's college, career, and life choices. The camp is available to all and is need-blind. SynaVoice SOL fosters interesting conversations and provides college-student counselors to act as role models for the diverse group of campers. There is still time to register for the final three sessions at SynaVoice SOL. Sponsor a camper for SynaVoice SOL here. SynaVoice LLC is a woman-owned consultancy providing strategic communications, training, customer outreach, market research and insights to both federal and corporate clients. SynaVoice SOL is a pop-up, virtual camp for high school students providing exposure to new ideas, concepts, and skills for high school students that inform their college, career, and life choices. Contact Details Julie Rothhouse +1 703-401-2340 Julie@SynaVoiceSOL.com Company Website http://www.synavoicesol.com
July 13, 2020 08:00 AM Eastern Daylight Time
ImageD-Squared Media
D-Squared Media today announced the production and release of a new advocacy documentary about the survival of the Iraqi Jewish Archives, over 20,000 documents and personal artifacts rescued in 2003 by U.S. soldiers from the basement of Saddam Hussein’s secret police headquarters in Baghdad. “Saving the Iraqi Jewish Archives: A Journey of Identity,” a feature-length film (56 minutes) is fourth in the series about Iraq’s Jewish community, culture and history, produced over 25 years by D-Squared Media, a full-service production company in New York City. To view a trailer, go to: https://vimeo.com/437180481/bd0925d059 The new documentary was co-directed by D-Squared Media Founder Adriana Davis and long-time client Carole Basri, an American attorney descended from prominent Iraqi-Jewish families. The two have collaborated on all films in the Iraqi Jewish series which have brought a deeper recognition of the community and its history. “Saving the Iraqi Jewish Archives” is the first documentary to introduce images of the archives while telling the story of their discovery, rescue and, as yet, undetermined future. It utilizes first person accounts and rare news footage of 1969 Iraq, including the hangings of nine Jews in a Baghdad public square. “This is a story of miracles many times over,” said Ms. Davis, Co-Director, Producer, Co-Writer and Editor of the film. “First, the archives were discovered by a confidential informant,” she added. “Then they survived the wars in Iraq, and an arduous restoration process by the U.S. National Archives. Now, the fact that they are finding their way to the people whose names and images are on the material is unbelievable. A significant portion of the material rescued is personal including school records from the main Jewish school in Baghdad, wedding and birth registers, religious books and Torah scrolls. Interview subjects, many of whom escaped Iraq, became emotional and expressed shock at discovering their names and images among the thousands of documents thought long ago destroyed. “What if you lost your high school diploma, marriage license and children’s birth records?” asked Ms. Davis. “Or at least you thought you did, but then they were found? Wouldn’t you want them back and preserved for future generations to learn who they are and where they came from? Iraqi Jewish Activists Worldwide say “Don’t Send These Items Back to Iraq” The archives, currently in the U.S. and partially digitized, risk being returned to Iraq at any moment -- unless the worldwide Iraqi Jewish community is able to create a groundswell of support to preserve them. “Without access to the archives, the 2,700-year story of Iraq’s Jews is in danger of being lost,” warned Ms. Davis. “It is essential for this material to survive so the presence of Jews in Iraq will be irrefutable.” Along with personal recollections, the film includes interviews with representatives from B’nai B’rith International, JIMENA, a former Department of Defense official, the Conference of Presidents of Major American Jewish Organizations, Justice for Jews from Arab Countries, and American Sephardi Federation. The culmination of the film is a call to action, offering potential solutions to the fate of the archives, while making it clear that sending the archives back to Iraq would be disastrous. In addition to public screenings, the filmmakers seek private showings to members of Congress, the Executive Branch and the State Department, all of whom can play a role to save the archives. An official selection of the 23rd New York Sephardic Jewish Film Festival, the film’s scheduled premiere on March 17, 2020 was postponed due to the Covid-19 outbreak. A rescheduled online screening is expected this summer. Dates for other festivals and online streaming of the film are underway. For more information about the film, go to: www.SavingIraqiJewishArchivesFilm.com About D-Squared Media and Adriana Davis D-Squared Media was founded in 1995 by Adriana Davis to provide consistent and exceptional video production management, writing, editing, communication and voice acting/casting services. D-Squared clients include health-care, finance, advertising, engineering, broadcasting, lifestyle, legal and publishing firms. The company has also produced the company has produced socially-relevant documentaries, television and radio programs. Ms. Davis and her company produced and co-directed three previous films in the Iraqi Jewish series – “The Life of Frank Iny” (1999), “Searching for Baghdad” (2001) and “The Last Jews of Baghdad” (2005). The trilogy has screened at over 80 premiere film festivals in the US, Canada, Israel and Europe and has been featured on PBS and JLTV. D-Squared Media has also produced “Play It By Ear,” a romantic comedy starring Academy Award Winner® Rita Moreno, which has screened at film festivals in the U.S. and is currently seeking theatrical distribution. The movie was written, directed and produced exclusively by women. Ms. Davis has worked as a production manager, field producer and assignment desk editor for numerous network and cable TV and radio outlets. She is also a voice over talent with commercial and corporate credits and has directed voice actors in the U.S., UK and elsewhere. Ms. Davis is a frequent panel guest at independent filmmaking, women entrepreneur and voice acting seminars throughout the country and is a native New Yorker. For more information about D-Squared Media, go to: www.dsquaredmedia.com/ Contact Details Andrew Blum +1 917-783-1680 ajbcomms@gmail.com Company Website http://www.dsquaredmedia.com/
July 10, 2020 03:00 PM Eastern Daylight Time
LEVICK
Wake Forest University’s Center for the Study of Capitalism will host a July 15 webinar titled, “Doing the Right Thing: How Companies Lead in the New Age of Diversity & Inclusion.” The event will focus on potential diversity and inclusion initiatives for businesses currently rethinking their policies and communications tactics. The panel’s evolution was prompted by the recent focus on the Black Lives Matter protests that have generated far more conversation than all other social issues – abortion, immigration, gun control, #MeToo – combined . The panel will be hosted by the Center for the Study of Capitalism at Wake Forest University, a research and teaching center and a trusted source of information about well-functioning democratic capitalism. The panel will be hosted by Richard Levick, Chairman and CEO of LEVICK and Executive Affiliate of the Center for the Study of Capitalism. Webinar panelists include: Neil Foote, Foote Communications Kurt Bardella, LEVICK William Ide, Akerman Chris Jackson, Ipsos Derede McAlpin, LEVICK “Since the murder of George Floyd and the Battle of Lafayette Square, diversity and inclusion have dominated our society’s debate in ways they haven’t since the great Civil Rights movement of the 1960s,” Levick said. “All the CEOs, general counsels and board members we have spoken with recognize this historic nature of this moment and tell us ‘We want to do the right thing, but we don’t fully know what or how.’ This webinar is designed to provide the pathway.” While some companies have made significant changes to their policies policy to respond to the Black Lives Matter movement and the public’s outcry for corporate action, many are still asking how and what to do while others are unnecessarily immobilized by past actions or inactions. The webinar will include communications and legal experts who will examine the internal and external changes that companies need to adopt given societal upheaval. For more information on the webinar, visit https://capitalism.wfu.edu/events/doing-the-right-thing-how-companies-lead-in-the-new-age-of-diversity-inclusion/ About the Center for the Study of Capitalism The Center for the Study of Capitalism at Wake Forest University is a research and teaching center and a trusted source of information about well-functioning democratic capitalism. Contact Details Maria Stagliano +1 404-245-0899 mstagliano@levick.com Company Website https://www.levick.com
July 10, 2020 09:30 AM Eastern Daylight Time
YourUpdateTV
Most Americans do not know the prices of their healthcare prior to receiving the care. This can lead to unforeseen medical bills that can be financially devastating to Americans and their families. Recently, Cynthia A Fisher, Founder of PatrientRightsAdvocate.org partnered with YourUpdateTV to discuss the importance of healthcare price transparency. A video accompanying this announcement is available at: https://youtu.be/l0EX546XbLs System-wide healthcare price transparency can become law by passing the Healthcare Price Transparency Act, which requires hospitals and insurance companies to reveal their discounted, cash prices and secret, negotiated rates, as part of the next COVID-19 stimulus package. This is a bi-partisan issue. 90% of all Americans surveyed want to know prices and be able to shop for the best quality at the lowest price – driving down the costs of care and coverage. Businesses contracting directly with price transparent providers for care and coverage, are already saving 30-50% for their employees and their families. Economists estimate that this bi-partisan measure will save over $1 trillion per year for the United States. Healthcare price transparency is the key to lowering America’s devastatingly high healthcare costs through informed, empowered consumers. For more information, please visit PatientRightsAdvocate.org About Cynthia A. Fisher Cynthia A. Fisher is a life sciences entrepreneur, independent investor, and corporate board director. She founded WaterRev, LLC to invest in novel technologies that enable sustainable practices in water use. She serves on the public company boards of The Boston Beer Company (SAM) and Easterly Government Properties, Inc. (DEA). Cynthia is best known for her pioneering work as Founder and CEO of ViaCord, Inc., a leading umbilical cord blood stem cell banking service which she started in 1993. In 2000, she co-founded and was President of the cellular medicines company, ViaCell, Inc. (Previously to founding ViaCord, Cynthia ran the Blood Bank Division of Haemonetics Corporation, a medical equipment manufacturer. She began her career in sales at IBM focusing on healthcare IT, insurance, and defense industries. Cynthia holds an MBA from Harvard Business School, as well as an Honorary Doctorate of Science and BS in Biophysics from Ursinus College. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content, produced by award-winning video communications firm. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com
July 10, 2020 09:30 AM Eastern Daylight Time
Digital Asset DirectMinuteman Press International
Contact Details Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com
July 09, 2020 11:11 AM Eastern Daylight Time
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News ReleasePierce Media & Associates
While history chapters are unfolding, we are watching culture shift as we live it. We have grieved. We have feared. We have huddled in our homes. And this is just the beginning of a brighter tomorrow. As CEO of an entertainment marketing consultancy, a filmmaker, a philanthropist, and on the verge of launching something a-new, I blinked just like you and everything changed. And so, we adapt because that’s what we do. Despite our losses and frustrations what makes us trailblazers is our determination to do better, to be our best, and we were given a window to do just that. During quarantine, our habits shifted. Behaviors changed. We all look in the mirror and know we’ll never be the same people again. In fact, 76% of people picked up new habits, behaviors and routines of that 89% say they plan to keep them, according to Reach3 Insights ongoing study. As an optimist, a culture driver, and an entrepreneur, I constantly wonder how this will be played out. Who will flourish and rise up and who might fall off that thin hanging thread. A shake-up is upon us, now is the time to stay focused, be actionable, define new tactics, drive with empathy, and create initiatives, campaigns, and offerings for our clients to shape a better tomorrow. What a gift. As leaders, we listen. As entrepreneurs, we seek to understand as decisions are made. As filmmakers, we are excited to go, eager to be courageous, and responsible to get it right. In our marketing transcention, now is a time we cannot rely on assumptions. Data from six weeks ago is already out-of-date. I share trends and habits with my clients and look forward and around the corner, and I encourage lively discussions among other trend seekers and setters so we pave our way forward and help ensure brands/corporations make good decisions. Key finding #1: Influencers changed People have digital maturity. Digital word-of-mouth is the new influencer, authentic conversation is more powerful than a clicked/liked on post, discussing your products to advertise your products. Thought leadership is replaced with helpfulness. People want to be invited to contribute context to foster community. People will idolize peers shaping our future for a better tomorrow more than celebrities that don’t share their values. The micro-social audience is proving to be more powerful than a macro audience if spoken-to and shared-with correctly. Key finding #2: the now buzzword authenticity has always been our guidepost Less polished, authentic content in a video connects more deeply. Brands who care, win mind share. Asking the question of "what do you need" and "what can I do to help" are key. Flexibility to adapt. Customer service and customization is at the forefront of marketing. Quality over quantity, less is more is here to stay. Empathy wins. More than half (56%) of people say they want to hear what brands do in communities, according to the American Association of Advertising. Key finding #3: humankind unites with home-sweet-home Humankind unifies with a shared purpose. Acknowledgment of shortfalls and being raw in communications is valued. Except, don’t rush to understand diversity issues like others have tried and backfired, stay in your lane, listen, action speaks louder than words. The "Homebody Economy" sticks even as restrictions are lifted. “Safety-subconscious” will always be first in line. Key finding #4: Innovation no longer an option speaking to your consumers Innovation becomes a necessity. People expect and need a personalized experience and with all touchpoints throughout their journey, to instill brand loyalty. In two years, revival in nightlife and social indulgence makes a comeback. This means, think ahead and be courageous in your planning. Key finding #5: New Gen’s are born Gen "ZEOs" - usually future-focused - used COVID time for personal and professional development Gen C is born and is not an age group but a powerful new force and mindset in consumer culture. A term used to describe people who care deeply about creation, curation, connection, and community. Generation Alpha are those under age 10 who did homeschooling and online learning during COVID Coronial Generation are those born in 9 months from quarantine. As we enter the decade of a new counterculture shift, let us drive culture to new levels. Make 2020 the year we see better and do better. Pierce Media (PMA) is a Marketing & Public Relations Consultancy specializing in popular culture. We build brands and individuals through integrated partnerships, bespoke brand experiences, content production, and media. We pride ourselves on being an influential and innovative consultancy, helping brands create culturally-relevant, highly impactful initiatives that drive business results. Contact Details Shari Beagelman +1 917-626-7071 shari@pma.media Company Website https://www.pma.media/
July 09, 2020 09:48 AM Eastern Daylight Time
ImageTrust Relations
Rapidly-expanding, challenger public relations agency, Trust Relations , today announced a partnership with EOS Labs to spearhead a comprehensive branding, email marketing and media relations campaign. A utility management software and services company, EOS Labs will benefit from Trust Relations’ ability to simplify complex service offerings and make them both accessible and compelling, while also honing in on the company’s brand vision. Empowering smarter and faster utility management decisions, EOS Labs’ innovative solution delivers actionable insights for building managers to help them reduce energy waste and better manage utility operations. The company’s proprietary Utility Financial Intelligence (UFIQ™) system saves building managers time by automating the analysis of metered data to show how energy waste could impact their bottom line—before it shows up on their next utility bill. EOS Labs attributes its decision to partner with Trust Relations to the agency’s nimble and scalable “dream team” approach, which allows the firm to achieve both publicity and creative branding needs with one cohesive team. With the capacity to add and subtract team members as clients’ needs change, Trust Relations can easily accommodate growth and quickly adapt to the company’s changing objectives. “We needed an agency that could do it all and do it well. We’re at an exciting moment at EOS Labs where we needed a team that could help us anchor our vision in words and communicate it to our target markets,” said Sal Alhelo, founder and CEO of EOS Labs. “Trust Relations uses a unique staffing structure that feels like a genuine extension of our own team, and the value they provide is unmatched” Trust Relations conducted a SWOT analysis for EOS Labs, developed the company’s brand messaging and website, created its marketing collateral materials and is overseeing its email marketing campaign. Next, the agency will execute a robust public relations campaign targeting key verticals including banking, education, healthcare, hospitality, retail and more. “Our team thrives on working with companies like EOS Labs who have created a great new solution that will truly improve the lives of those it serves—in this case, facility managers,” said April White, president and founder of Trust Relations. “We were excited to help EOS Labs develop its brand positioning and presence from the ground up, and now we are looking forward to launching the company to the world, in a highly strategic media relations campaign. This work has gone above and beyond the typical PR sphere and shows that our team has genuinely creative grit and depth.” About Trust Relations Trust Relations, founded in 2019, is a virtual strategic communications firm that creates nimble and proactive “dream teams” for clients through a national network of the industry’s best and brightest practitioners. "Trust Relations" is a term coined by President and Founder April White to describe a new approach to strategic communications that focuses on communicating clients' authentic actions, value and goodwill. In technology, trust relationships are an administration and communication link between two domains. In communications, they are a bond of mutual respect between a brand and the people it serves. The firm excels at identifying inspiring ways for clients to show their brand value by identifying supportive proof points and ideating creative activations that demonstrate their unique story and value proposition. For more information, visit https://www.trustrelations.agency/. About EOS Labs EOS Labs is an energy management platform that leverages proprietary AI and deep learning capabilities to analyze utility data, define the anomalies wasting energy, connects users with an expert who can recommend a plan to remove them, and then verify savings in real dollars. EOS Labs’ process-driven team is dedicated to helping organizations eliminate energy waste without costly building upgrades. Customers utilizing EOS Labs’ solution maximize the use of utility and metering data and benefit from actionable financial intelligence with the flexibility and agility to pivot strategies for a positive and lasting effect on a company’s bottom line. Learn more at https://energyeos.com/. Trust Relations, founded in 2019, is a virtual strategic communications firm that creates nimble and proactive “dream teams” for clients through a national network of the industry’s best and brightest practitioners. "Trust Relations" is a term coined by President and Founder April White to describe a new approach to strategic communications that focuses on communicating clients' authentic actions, value and goodwill. In technology, trust relationships are an administration and communication link between two domains. In communications, they are a bond of mutual respect between a brand and the people it serves. The firm excels at identifying inspiring ways for clients to show their brand value by identifying supportive proof points and ideating creative activations that demonstrate their unique story and value proposition. For more information, visit https://www.trustrelations.agency/. Contact Details April White +1 347-870-9402 april@trustrelations.agency Company Website http://www.trustrelations.agency
July 09, 2020 08:08 AM Eastern Daylight Time
YourUpdateTV
According to the U.S. Travel Association, more than two-thirds of consumers miss traveling and can’t wait to get out again, and one in four are already planning a future vacation. A video accompanying this announcement is available at: https://youtu.be/TsJdJ3quJLE Travelers will drive, rather than fly, and hence take shorter trips closer to home. Choice Hotels’ has nearly 6,000 franchised hotels across America conveniently located near drive-to destinations and therefore well-positioned to support the resurgence of the American road trip this summer. Americans will have different comfort levels when they first venture out in this new travel environment and will be looking for indications from restaurants, hotels and attractions that they are committed to prioritizing travelers’ health and safety. Choice’s Commitment to Clean initiative is designed to help give guests added peace of mind when booking a stay. Commitment to Clean is the company’s holistic approach to supplying hotel owners and their employees with the tools they need to help Choice-branded hotels worldwide achieve superior levels of cleanliness. As part of the initiative, every Choice-branded hotel is designating a “Commitment to Clean Captain,” each of whom is responsible for completing applicable best-in-class cleanliness training and communicating new protocols and best practices to the rest of each hotel’s staff. Travelers will be looking to make the most of their travel budgets. Choice Privileges, the company’s award-winning loyalty program, is currently offering a Stay Twice, Earn a Free Night promotion, designed to help guests maximize their travel budgets as they return to the open road. Choice Privileges also recently announced a series of enhancements that help provide members with the flexibility to use their benefits as soon as they are ready to travel. Updates include reducing the number of nights required to earn elite status; pausing the expiration of loyalty points until Dec. 31; and initiating upgrades, extensions and bonuses for current elite members. For more information on what Choice Hotels is doing to help travelers this summer, visit www.ChoiceHotels.com About Choice Hotels: Choice Hotels International, Inc. is one of the largest lodging franchisors in the world. With more than 7,100 hotels, representing over 590,000 rooms, in over 40 countries and territories as of March 31, 2020, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.ChoiceHotels.com . About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com
July 08, 2020 11:00 AM Eastern Daylight Time
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