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Bluberi Promotes Industry Veteran to Key Leadership Position

Bluberi

Bluberi (or “the Company”) today announced that Mike Brennan has been added to its executive leadership team in the role of Chief Product Officer. Brennan is an industry veteran with a proven record of success and will lead the Company’s product strategy and game development efforts. “We are excited to add Mike to the team in this key role,” said CEO, Andrew Burke. “Mike has a rich history across many disciplines including product management, market research, and intellectual property, just to name a few, and a passion for developing games that will impact the market and drive play. With Mike’s expertise, Bluberi is poised to become a top player in the market.” Brennan joined Bluberi after serving more than 16 years with Atronic/GTech, which became today’s IGT, ending his tenure there as Vice President of Product Management. Mike led market-facing global product teams, allowing him to visit properties throughout the world, consuming player, operator, and industry needs first-hand for well over a decade. “I couldn’t be more excited to lead Bluberi’s R&D and Product Management efforts, joining a skilled management team and a talented design group within a company with such a rich tradition,” says Brennan. “In this competitive industry, we must stand out, so we’re busy prepping compelling products with content designed to strategically disrupt the market, all built with the unique approaches of an agile group. It’s a dream fulfilled to be able to collaboratively execute what is the lifeblood of our industry: making the games that our players play and pursue.” ### About Bluberi Backed by more than 25 years of industry experience, Bluberi is an inventive company that is dedicated to developing and delivering the highest quality casino gaming experience to players and operators. Our team is comprised of seasoned, multi-talented innovators who are focused on bringing gaming to life with entertaining games and high-performing cabinets. Our products are designed to add vitality to gambling and transport players to an energetic world of winning. We are the risk-taking spirit of gambling and we add imagination and innovation to everything we create. Learn more at bluberi.com. Contact Details Bluberi Lesley Hodges, Sr. Director of Marketing Lesley.hodges@bluberi.com

February 03, 2022 11:00 AM Pacific Standard Time

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Osmo From BYJU’s Names Kar-Han Tan, Ph.D., Head of Computer Vision and Machine Learning

Osmo

Award-winning STEAM brand, Osmo from BYJU’S, announces Kar-Han Tan’s appointment as Head of Computer Vision and Machine Learning, effective immediately. With three decades leading teams in robotics and AI research and development, Tan will further the development of a world-class computer vision and AI platform that aids in the creation of new products, games, and devices incorporating gains made in deep learning technology. In addition, he will lead a growing global team to research, develop, and optimize new algorithms for computer vision and AI-enabled features such as object detection, object recognition, hand tracking, pattern matching, and hand-drawing analysis, among others, all in an effort to create the best learning tools and outcomes.. “We were impressed by Kar-Han’s extensive experience leading R&D teams in robotics, AI, and deep learning,” says Mark Solomon, Senior Vice President of Products and Platform at BYJU’S. “His background will help Osmo expand the usage of computer vision technology across BYJU’S various products and platforms, further meeting the needs of learners of all ages everywhere.” Tan, who was born and educated in Singapore, most recently founded Helpful Robotics LLC, which designed and built an AI-enabled autonomous assistive robot from the ground up, and fostered a collaboration between scientists and engineers located in the San Francisco Bay Area, including the University of California San Francisco, and at the University of Illinois at Urbana-Champaign. “It’s an important moment for Osmo to capitalize on the explosive breakthroughs in computer vision technology driven by advances in deep learning in recent years,” says Tan, a father of two school-aged children who is passionate about kids’ at-home learning utilizing game-based play. “When combined with advances in neural engines and discoveries of new algorithms for devices, it offers a realm of new capabilities for all devices. Osmo is part of a new ‘space age,’ transforming what was previously imagined as sci-fi fantasy into a concrete reality within the realm of gamified learning and tools.” Between 2017 and 2019, Tan was Head of Product Research and Development at Singapore Telecommunications in Singapore, where he built and led an end-to-end research and development organization and led a number of engineering teams. He helped form the Singtel Cognitive and Artificial Intelligence Lab for Enterprise (SCALE) including a collaboration between Nanyang Technological University, Singapore (NTU Singapore) and the Agency for Science, Technology and Research (A*STAR), which focused on resolving various challenges faced by cities in keeping their infrastructure facilities in top working condition, through the use of smart sensors embedded with AI. Tan was also involved in product launches for a cloud-based open robotic fleet management platform, an AI-powered IoT platform, a smart camera system using Edge intelligence, and an immersive 3D physical security management system. Prior to this, Tan was Vice President of Engineering at NovuMind in Silicon Valley, where he formed and led the software and deep learning algorithms team, in addition to leading the development of a proprietary system for deep learning-based, real-time, unconstrained face recognition system that was installed in an office building in China, to monitor times of entries and exits. Before NovuMind, he was Principal Engineer at Hewlett Packard Personal Systems and later promoted to Head of Advanced Development. He served as technical lead for the computer vision software team for Sprout by HP, the first consumer product to integrate a 3D camera and incorporate 3D scanning capability. Tan’s research and development career also includes working for HP Labs, Epson, and Mitsubishi Electric Research Lab. Tan earned a Ph.D. in Computer Science specializing in computer vision technology from University of Illinois at Urbana-Champaign, a M.S. in Computer Science specializing in robotics from UCLA, and a B.Sc. in Computer Science from National University of Singapore. Tan holds over 60 patents, and his research has been published and cited in numerous academic and trade journals. About Osmo From BYJU’S Osmo is an award-winning STEAM brand, wholly owned by BYJU’S, the leading global edtech company. Osmo and Osmo Education products are used in over 2.5 million homes and 50,000 classrooms, respectively. Osmo builds a universe of hands-on, curriculum-based learning experiences that nourish the minds of children by unleashing the power of imagination. The brand brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Learn more at PlayOsmo.com and Osmo Education. About BYJU’S Launched in 2011, BYJU’S is the world’s leading education technology company for students Pre K-12 and is beloved by 100 million students around the world. By making learning contextual and visual, not just theoretical, BYJU’S is paving the way for new-age, geography-agnostic learning tools that sit at the cross-section of mobile, interactive content and personalized learning methodologies. To learn more, go to: byjus.com/us. Contact Details Osmo Lisa Fujioka lisa@tangibleplay.com Company Website http://www.playosmo.com

February 03, 2022 05:00 AM Pacific Standard Time

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TRAVEL TECHNOLOGY ASSOCIATION CALLS FOR END OF PRE-DEPARTURE COVID-19 TESTING FOR INBOUND VACCINATED TRAVELERS

Travel Tech

The Travel Technology Association (Travel Tech), the voice of the travel technology industry, called for eliminating the testing requirement for US-bound vaccinated travelers based on data and science. On January 19, 2022, The World Health Organization recommended the following to state parties: “Lift or ease international traffic bans as they do not provide added value and continue to contribute to the economic and social stress experienced by States Parties. The failure of travel restrictions introduced after the detection and reporting of Omicron variant to limit international spread of Omicron demonstrates the ineffectiveness of such measures over time.” Steve Shur, President of Travel Tech, issued the following statement suggesting rebuilding the global travel and tourism sector by taking a risk-based, data-driven, long-term approach to the endemic: “Travel Tech’s members who maintain the transparent and competitive marketplace for travel, urge the US Government to act on behalf of travel consumers globally, who desperately want to get back to seeing family and friends, business travel and exploring the wonders of the world. With the recently announced WHO recommendations, Travel Tech fully supports revising US international travel restrictions that are aligned with prevailing data driven methodologies while calculating potential risks. Travel Tech urges the US government to eliminate the 24-hour pre-departure testing requirement for vaccinated inbound passengers. Governments around the globe continue implementing and revising a wide variety of vaccination, testing, and quarantine requirements. These measures failed to prevent the spread of Covid. Restrictions slowed the recovery of our collective economies and the travel and tourism industry overall. Reconsideration of these policies is overdue. The UK, Italy, Denmark, and others are leading by relaxing travel restrictions. The US can’t afford to wait any longer.” ### About Travel Tech The Travel Technology Association (Travel Tech) is the voice of the travel technology industry, advocating for public policy that promotes transparency and competition in the marketplace to encourage innovation and preserve consumer choice. Travel Tech represents the leading innovators in travel technology, including global distribution systems, online travel agencies and metasearch companies, travel management companies, and short-term rental platforms. To schedule an interview with a Travel Tech spokesperson, contact Dan Rene of kglobal at 202-329-8357 or daniel.rene@kglobal.com. Please visit https://www.traveltech.org. Contact Details kglobal Dan Rene +1 202-329-8357 daniel.rene@kglobal.com Company Website https://www.traveltech.org.

February 02, 2022 06:00 PM Eastern Standard Time

COVID-19 Dream Body: Gio Nation Goes In-Depth About The Pandemic & The Mental Effects Of Quarantine

Gio Nation

The COVID-19 outbreak spread worldwide at an alarming rate as 2019 ended. By 2020, the world itself came to a grinding halt. Every industry sustained heavy losses as production stopped and people went under lockdown. While everyone is staying at home to weather this pandemic, the fantastic American singer-songwriter, Gio Nation, talks about how he was able to use all of his free time to let his creativity flourish. Even if quarantined, Gio explains that it doesn’t mean one can’t grow and learn from this experience. For Gio the pandemic was an opportunity to hone his craft, develop new skills, & improve his mental health. Gio admits he also became obsessed with physical fitness. Plunging himself into HIT training & achieving the body he's always dreamt of having. “ We finally have the chance to sit with ourselves without all the usual manic minutiae of living in the 2020’s,” Gio Nation says, “ We have an abundance of time & an abundance of knowledge at our fingertips!” Every creative person needs two things to work on their craft, time and a distraction-free environment. This lockdown offers up that chance on a silver platter. Gio Nation also encourages all to use this time to their advantage as well as focus on both their physical & mental health during this time. “ I feel like Bradley Cooper in Limitless in the pandemic. It’s like I took that pill, and I now have the mental space and freedom to create and make music; it's what I love to do. My creativity has gone through the roof because what else are you gonna do? Binge-watch Netflix? You've already done that for 12 hours!” – Gio Nation. COVID-19 has given us a fresh perspective on the ways of the world. Every artist got hit hard when all the venues, concerts, and bars closed since nobody had a platform to perform anymore. Gio Nation shares how he went from having too many gigs to handle to none at all. That’s why in this digital age having a solid social media presence is good for business. Many things can be achieved through the genius of technology. Working from home, online concerts, online shopping, online classes, online medical care, and that’s just the tip of the iceberg; it is simply astounding. “ The internet is the new frontier. It's been the new frontier, but I think people finally get it. You can spread art like a virus, and it can reach every pocket of the world. We knew that before but now we really know it. The digital platform is the frontier.” replied Gio Nation when asked what lessons will be learned from the COVID mess in the music industry. With an idealistic point of view of the world, Gio’s biggest dream is to eliminate all the negative thoughts and spread love and positivity. He dreams of inspiring people through his music and guiding them on how they can use their creative juices to make the most out of their lives. Gio Nation is a rising singer-songwriter, producer, and a thrilling performer from America, strongly influenced by pop culture. Hailing from a lower-middle-class family in Connecticut, Gio found his vocation in writing and performing at 7 years old, then found a flair for writing songs. His journey through depression, substance abuse, and even homelessness has given him a positive outlook on life that shows in his vibrant and ebullient personality. Contact Details Gio Nation +1 804-305-5501 gionationempire@gmail.com 360PRWire Dominic Jonas +1 618-328-3245 dom@360prwire.com Company Website https://gionationempire.com/

February 02, 2022 01:46 PM Eastern Standard Time

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SIGMA America Announces 60th Anniversary Scholarship Contest Winners

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the eight winners of the 60th Anniversary Student Scholarship Contest, each of whom will be awarded a $7,500 scholarship. The $60,000 in scholarship money has been awarded to student photographers and filmmakers in each of four categories, each aligned with the core principles of the company. The four core principles upon which the contestants were asked to draw their creative inspiration are: Authenticity, Precision, Inspiration, and Honor. The winners are as follows: Authenticity Shelby Brewer - John Brown University (Still Photo) Max Hurley - San Francisco State University (Film) Precision Juliette Poirier - UCLA (Still Photo) Justin Steele - Savannah College of Art and Design (Film) Inspiration Eric Skadson - University of Wisconsin - Milwaukee (Still Photo) Joseph Kitchens - Brigham Young University-Idaho (Film) Honor Mallory Grossman - American Film Institute (Still Photo) Sofia Ayerdi - California State University Northridge (Film) "Witnessing the creativity, passion, and prescient interpretations of the core principles of SIGMA by the collegiate entrants of the 60th Anniversary Scholarship highlights the bright future for creative expression and our industry." reports Mark Amir-Hamzeh, President of SIGMA Corporation of America. "The body of work showcased in the winners' gallery is a fitting tribute to SIGMA's founder and chairman, Michihiro Yamaki and all that he stood for, and the principles upon which the company was founded, and the principals we adhere to today and into the future under the guidance of Kazuto Yamaki, the current CEO and Founder's son. Congratulations to all the finalists." To view the winning entries and honorable mentions, please visit SIGMA60th.com. SIGMA America has awarded $60,000 in prize money to the eight winners of the 60th Anniversary Scholarship Contest About SIGMA Corporation Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Leica, Nikon, Olympus, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with nearly 30 award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more shooters can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. As SIGMA reaches its 60th anniversary, the company continues to work diligently to innovate and grow in an ever-changing industry, while adhering to the principles set by its founder, Michihiro Yamaki, and carried on by current CEO Kazuto Yamaki, now and into the future. ### For information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog for helpful information about our products. Follow SIGMA America on social media: SIGMA Photo: Facebook, Twitter and Instagram. SIGMA Cine: Facebook, Twitter and Instagram. Contact Details SIGMA +1 631-585-1144 SIGMA.PR@Sigmaphoto.com

February 02, 2022 11:00 AM Eastern Standard Time

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SURGING DAILY FANTASY SPORTS PLATFORM STATHERO’S NEWEST INNOVATIVE GAME PLAYS DRIVES PLAYER GROWTH WITH EASY AND LUCRATIVE NEW CONTESTS.

StatHero

StatHero, the next gen Daily Fantasy Sports (DFS) platform with unprecedented winning percentages and an emphasis on skill over luck, is announcing the easiest, fastest way to get in on sports betting action with their ‘ PICK’EM’ games. StatHero is also offering players odds multipliers in select ‘ HEAD TO HEAD ’ house lineups. StatHero’s platform continues to breathe fresh new life into the DFS space with an 884% growth in annual revenue while still having their players clocking over a 50% winning percentage. The startup who has seemingly cracked the code between high player winning percentage and company profitability is launching another innovative new gameplay with the intent of solving the biggest issue for the daily fantasy player, their lack of time. StatHero’s PICK’EM game play is the fastest way to play the most familiar fantasy format against the house. Each contest simply pits two pre-selected and pre-posted fantasy teams against each other and players simply select which side they think will score more points. It’s been an immediate hit, especially in states where sports gaming has yet to be legalized. StatHero remains the ONLY independent fantasy sports company playable in 34 states (with more on the horizon) and with their PICK’EM gameplay players in those states no longer need to sift through hundreds of players to create a lineup. One click to pick a winner. It’s fantasy gameplay that fans love without the hours of analysis or tough decisions on who to start. Jason Jaramillo, CEO of StatHero: “We take a lot of pride in keeping things simple, fun and easy. And while the convergence of fantasy sports and sports gambling can be difficult, we think this new offering truly removes the intimidation and stigma surrounding daily fantasy sports and sports gaming altogether.” The breakthrough DFS platform has also upped the ante with their flagship ‘HEAD TO HEAD’ (H2H) contests, by offering up to 10x odds on select H2H contests to test players’ skills with bigger payouts. StatHero has launched a new challenge that gives players higher payouts on their plays if they can beat posted lineups with a lineup of a lesser salary. Putting players in control has been a hallmark of StatHero’s innovation and this new option is no different, giving players the ability to select the odds they want to play for. StatHero now offers 4 unique ways to play DFS against the house that appeal to players of all skill levels and risk profiles: PICK’EM, HEAD TO HEAD, PARLAYS and SURVIVOR POOLS. All games allow DFS players to go up against house lineups instead of long odds contests against unknown users or bogus prop plays. StatHero recently passed their $4 million Series A round of funding and is focusing on their Series B round of funding that is on the horizon for this year. For media/press inquiries on, please contact: Dianne Quirante, dianne@emcbowery.com About STATHERO Combining the best of fantasy sports and sports gaming, StatHero is a first of its kind daily fantasy sports platform. The company has exploded in growth since founded in 2019 in large part due it’s simple gameplay, low commitment and instant gratification. Stathero uses the familiar fantasy sports based format to allow players to compete against posted lineups across a variety of professional sports and game types including Survivor Pools, Head-to-Head and Fantasy Parlays. Their patent pending gameplay gives players an advantage unlike any other in fantasy sports. It’s truly daily fantasy the way it was meant to be played - one-on-one. For more information, visit: www.stathero.com and follow us on Twitter @StatHeroHq. Contact Details Dianne Quirante +1 323-654-0001 dianne@emcbowery.com Company Website https://stathero.com/

February 02, 2022 09:00 AM Eastern Standard Time

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Eco-friendly Brands That Put the Planet First

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/5r2Klr0EZi4 There’s never been a more important time to collectively become more aware of how we—as individuals, corporations, and businesses—are affecting the planet. What we buy, where we shop, how those items are made. After years of working and traveling internationally, International sustainable brand consultant and fashion stylist, Cassandra Dittmer has witnessed the increase of negative impacts that the fashion industry has on both the environment and its labor force that make everything possible. Cassandra immersed herself in eco-conscious living practices, products, brands that challenge the way sustainability is currently defined. One brand that Cassandra has identified as meeting the eco-friendly challenge is Citizen. Invented over 45 years ago, Citizen’s proprietary Eco-Drive is the light-powered, eco-mindful technology that eliminates the need for watch battery replacement and at the heart of almost all of Citizen’s timepieces In 1970, in response to an environmental crisis, Citizen pioneered the world’s first light-powered watch: Eco-Drive. Eco-Drive enables Citizen watches to be powered by any light source, continuously and sustainably, eliminating the need to replace watch batteries. A standard in renewable energy for timepieces, Eco-Drive simultaneously respects and preserves the environment by preventing millions of watch batteries from entering landfills each year. Citizen has pledged to donate 1% of its website sales in the US to support a host of nonprofit organizations focused on the environment. Citizen partners with 1% of the Planet – who represents an alliance of businesses and individuals who are committed to enacting change to protect and restore the Earth. For more information, visit citizenwatch.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 02, 2022 09:00 AM Eastern Standard Time

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Oregon Winery Panther Creek Cellars and Third Leaf Wines Announce National Sales and Marketing Partnership

Panther Creek Cellars

Panther Creek Cellars, an iconic Willamette Valley Oregon Pinot Noir producer, and Third Leaf Wines, a San Francisco-based sales and marketing company focused on wine and spirits, hospitality and luxury brands, have announced a partnership. “Since legendary winemaker Ken Wright founded Panther Creek in 1986, we’ve been recognized for our distinctive age-worthy artisanal wines and have developed a devoted following and reputation,” commented Sarah Pearson, Panther Creek Cellars’ CEO. “The brand is poised for national growth. The team at Third Leaf is the perfect fit to support our marketing goals as well as our aim to build our national distribution and sales. “We are so excited to partner with Panther Creek. As our focus is on great brands, especially those that have pioneered fine wine over the years, adding such a distinctive and iconic brand from Oregon is a great addition to our portfolio” commented Bob Guinn, Vice President of Sales of Third Leaf Wines. Sam Bronfman, Managing Partner of Bacchus Capital, Panther Creek’s parent company, added, “Third Leaf understands the quality and prestige of the brand and the work required to build a solid national distribution network. We’re looking forward to our collaboration.” Photo Credit: William Muñoz Photo Credit: William Muñoz Photo Credit: Richard Duval About Third Leaf Wines Third Leaf Wines is an owner, importer and sales and marketing company for a diverse portfolio of boutique wines and sake. Third Leaf Wines focuses on partners and growers that are passionate about wine and the products they produce. The portfolio is spread out geographically to concentrate on up-and-coming varietals and wine regions that deliver high-quality product at an affordable price. Specializing in route to market execution and to the needs of our partners, distributors, retailers, restauranteurs and the sommelier community alike the portfolio will strive to be dynamic, exciting and relevant to market and to the wants and needs of our customers and consumers. Third Leaf Wines is located at 155 Sansome Street, Suite 610, San Francisco, CA 94104 415.830.3870 or info@thirdleafwines.com About Panther Creek Cellars Panther Creek Cellars is an Oregon winery that sources grapes from vineyards in the heart of the Willamette Valley and operates a tasting room in Woodinville, WA. Panther Creek has been producing signature Pinot Noir, Pinot Gris and Chardonnay wines since 1986. Founded by the renowned winemaker Ken Wright, Panther Creek has been recognized for its signature blends as well as single vineyard designate wines. The winery has been credited by Robert Parker as “producing some of Oregon’s most concentrated and age worthy wines.” From 2013 onward, the Panther Creek wines have been made by the acclaimed Tony Rynders. Panther’s management team consists of CEO, Sarah Pearson; COO, Kari Mahe and Director of Sales, Michelle Bolliger. Panther Creek is a portfolio company of Bacchus Capital Management, an investment firm providing strategic capital and making equity investments in United States wineries and wine businesses. For more information, visit www.panthercreekcellars.com Contact Details Third Leaf Bob Guinn +1 909-996-1846 bguinn@thirdleafwines.com PANTHER CREEK CELLARS Leslie Glassman +1 212-767-9800 leslie@panthercreekcellars.com

February 01, 2022 08:05 AM Pacific Standard Time

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EBY - the Authority in Seamless Underwear - Welcomes Rosario Dawson As Latest Investor

EBY

Women’s empowerment & tech apparel company EBY welcomes actress & entrepreneur Rosario Dawson as the brand’s latest investor. In September, EBY announced that they raised $6M in Series A funding, led by Dallas based investment firm Colt Ventures. The brand is pleased to complete their Series A financing with Dawson, joining past investors like venture capitalist firm Azure Capital (which boasts a portfolio that comprises of Native Deodorants, Bouqs and Sleep 8), Robert DiRomualdo (Chairman of Ulta Beauty), Ken Goldman (former CFO of Yahoo), Duncan Neiderauer (former CEO of the New York Stock Exchange) and Venus Williams. An entrepreneur herself, Rosario Dawson’s commitment to EBY is not her first venture into the lifestyle space - she is also the Co-Founder of female-artisan-produced, CFDA + Lexus Fashion* Initiative-winning fashion brand Studio189. EBY Co-Founder Renata M. Black and Dawson have been friends for years, establishing a resilient bond over their life-long unwavering dedication to the empowerment of women, and being fellow co-owners of Latinx founded businesses. EBY and Studio 189 have also partnered in the past in a product capacity - collaborating on a limited-edition release of special Studio 189 prints on EBY’s signature seamless undies. "I’ve long admired Renata’s strength as an innovative leader and very much believe in her mission of empowering women through microfinance. I’m excited to now be a part of this brand’s incredible growth and help Renata’s vision come to life.”- Rosario Dawson. EBY is utilizing the funding to introduce innovative products and adding real value at every touch point of the customer journey - continuing to honor the brand’s foundational mission of the empowerment of women through microfinance, small loans that enable an underprivileged woman to start or grow her own business. In turn, the woman becomes self-sufficient, breaking the cycle of poverty for herself and her children. By the end of 2022, EBY will have empowered 40,000 women and children out of poverty and into impact with close to 2 million dollars in microfinance funding. EBY repositions underwear as a tool for empowerment rather than one of seduction - as represented in their latest marketing campaign, ‘Feels Like This.’ The ‘Feels Like This’ Campaign is a post-pandemic social movement to ‘stop the scroll’ with a breath of emotion. ‘Feels Like This’ presents the sentiment people are scrolling for - encouraging them to embrace their ‘naked’emotions, enabling themselves to be ‘intimate’ again. The campaign features EBY’s innovative new Invisible Cotton 2.0 Collection - the first ever truly seamless cotton underwear that’s unlike any underwear on the market. The collection features cotton panties & bralettes that utilize EBY’s uniquely applied, no-slip-grip flocking technology. An upgraded fabric category for the brand, EBY spent the last year finding, testing and developing the best cotton blend fabric that they could apply their signature flocking to, in order to re-launch truly Invisible Cotton - an almost impossible feat for the fabric. EBY cotton seamless undies have a clean finish edge with no elastic, allowing for a seamless finish with no digging and no panty lines. The unique cotton-blend stretches with the wearer and never loses its shape. In addition to the Seamless Cotton Collection, EBY is launching additional premium collections, a period underwear, and a mesh collection throughout the rest of next year. “Throughout the years, Rosario and I have been in lock-step with our relentless and unapologetic pursuit of leaving this world better because we were here. What is so special about now, is that our paths have crossed - making us that much stronger and that much more unstoppable. I have had the fortune of calling her a friend, and have witnessed first-hand that she is a ride or die kind of lady. From the roles she plays, to the epic mother and entrepreneur she has become, everything she does has a transformative impact. With EBY it is no different. I am beyond thrilled to have her on side.” - Renata M. Black, Co-Founder Prices for the Seamless Cotton Collection range from $15-$45 For more information on EBY, please visit https://shop.join-eby.com. Co-founded by entrepreneur Renata M. Black in 2018, EBY is the ‘authority in seamless underwear’ - utilizing uniquely applied, no-slip-grip flocking technology to their seamless panties and bralettes. Body-inclusive EBY offers seamless underwear in sizes XS-4XL, servicing over 100 million plus-size customers who cannot shop at some of the largest retail stores in the U.S. EBY’s membership program also offers consumers an underwear subscription box with exclusive product and members-only pricing. The direct-to-consumer company’s core mission is female empowerment - not only through their offerings to their loyal subscribers and shoppers, but also by supporting women in poverty through the power of microfinance. 10% of proceeds from EBY underwear sales go to the Seven Bar Foundation to empower women through microfinance: small business loans to women in poverty that lead to incredible outcomes. By the end 2021, EBY will have impacted over 15,000 women and children out of poverty into business. Contact Details OGAKI Amber Cardullo acardullo@ogakidigital.com Company Website https://shop.join-eby.com

February 01, 2022 10:20 AM Eastern Standard Time

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