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News Direct Announces SYNTHESIS, a Bundled Offering of its Expanding Suite of News and Content Amplification Tools

News Direct

News Direct today announced the launch of News Direct Synthesis, a unique bundling of its evolving suite of digital news and content distribution and amplification services that has expanded from a state-of-the-art newswire offering to include sponsored content posting as well as podcast and streaming TV interview opportunities. Synthesis represents News Direct’s transformation into a single source, multichannel message amplification provider for public relations, investor relations and content marketing professionals. The offering combines its newswire distribution – which includes the ability to distribute standalone digital formats such as video – with sponsored content guest posting via its Idea Marketplace product, along with guest appearance opportunities on News Directly with Steve Hutt, a podcast series that is part of its recently launched News Direct Podcast Channel and News Direct Insights, a joint partnership with Fintech.TV in which senior executives can be interviewed on the streaming channel from the floor of the New York Stock Exchange. The services can be purchased in multiple combinations, providing an opportunity for companies to communicate unified messages using a variety of both “push” and “pull” media and audience targeting strategies and technologies. Gregg Castano, News Direct founder and CEO stated, “Since our launch in 2020, News Direct has consistently been focused on becoming a single destination platform from which PR, IR and marketing professionals could communicate with target audiences via a multitude of digitally enabled engagement tools. Synthesis helps us realize that vision by giving communicators numerous options to engage those audiences via their information technologies of choice. But this is not the end of the journey, rather only the beginning of it. Stay tuned.” About News Direct News Direct is a technology-driven content distribution and amplification platform for PR, IR, corporate communications and marketing professionals. Our automated platform delivers a completely reimagined, modernized user experience for newswire users that has reshaped the industry landscape. Additionally, the company has expanded its offerings to include an array of technology- enhanced message amplification tools ranging from sponsored content to podcasting products, all from one online destination. Contact Details Media Relations +1 203-295-7566 media@newsdirect.com Company Website http://www.newsdirect.com

September 20, 2023 08:33 AM Eastern Daylight Time

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HUMAN Security and Locality Partner to Help Local CTV Advertisers Reach Quality Consumers

Locality

HUMAN Security, Inc. — the global cybersecurity leader in protecting enterprises by disrupting bot attacks, digital fraud and abuse with modern defense, today announced a new strategic partnership with Locality, the industry’s preeminent local television solutions provider. The partnership leverages HUMAN’s Ad Fraud Defense solution, MediaGuard, and Locality’s direct access to premium ad inventory to allow brands to unlock superior value through their streaming advertising efforts by ensuring ads are reaching and connecting with their target consumers. HUMAN observes over 85% of global programmatic impressions, providing unmatched scale for accurate decisioning with deep technical analysis verifying ads seen by real humans. HUMAN uses superior detection techniques to mitigate ad fraud and protect its clients’ digital advertising solutions with unmatched scale, speed, and precision. The result for brands and publishers is maximized ROI and increased trust throughout the digital advertising supply chain. "Locality is respected for offering brands access to premium local ad inventory for both broadcast and streaming, so we always seek the best possible protections for both content owners and marketers,” said Keith Kazerman, President of Streaming at Locality. “We are excited to work with HUMAN to safeguard our customers from anything that would negatively impact advertisers or our content partners.” "Our collaboration with Locality is focused on protecting its customers from cybercriminals who seek to defraud the digital advertising ecosystem,” said Jay Benach, GM of Media at HUMAN Security. “HUMAN’s MediaGuard is designed to identify fraud with unmatched speed, scale and precision while making advertising fraud unprofitable for these threat actors.” Locality’s goal is to unlock the full power of local TV advertising for brands seeking authentic connections with viewers, at scale. The company brings together the best players, tech and premium inventory in broadcast and streaming to help brand advertisers navigate both under one roof. Locality’s partnership with HUMAN enables the company to protect brand advertisers from CTV fraud while helping them grow by offering targeted, efficient, and attributable results. To learn more about MediaGuard and how it protects digital investments, visit here. About Locality Locality is the industry’s preeminent local television solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace. Formed through the union of CoxReps and Gamut, Locality brings together the best talent in both broadcast and streaming. With more than 11 locations in the US, Locality helps brands tap into the mindset of the local consumer and precisely reach optimal markets, nationally. Having served more than 1,500 ad agencies and 4,500 advertisers, to date, Locality offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale. For more information, please visit www.locality.com About HUMAN HUMAN is a cybersecurity company that protects organizations by disrupting bot attacks, digital fraud and abuse. We leverage modern defense to disrupt the economics of cybercrime by increasing the cost to cybercriminals while simultaneously reducing the cost of collective defense. Today we verify the humanity of more than 20 trillion digital interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com.. Contact Details Kite Hill PR for Locality Kerriann Becker +1 631-235-7796 kerriann@kitehillpr.com HUMAN Security Masha Krylova masha.krylova@humansecurity.com

September 20, 2023 08:05 AM Eastern Daylight Time

Bango reports strong first half and expects "spike in profitability" during H2

Bango PLC

Bango PLC (AIM:BGO, OTCQX:BGOPF) chief executive Paul Larbey speaks to Thomas Warner from Proactive after the global platform for data-driven commerce released its interim results for the six months to 30 June 2023. Larbey reports a robust first half with an impressive 88% revenue growth, bolstered by the acquisition of Docomo digital and a strategic agreement with NTT Docomo. Noteworthy is Bango's successful partnership with three out of the top five US telcos, positioning them strongly in a lucrative market. He also highlights the flourishing pipeline for what Bango calls the Digital Vending Machine (DVM), and provides an update on the new integrations launched with Amazon during 2023. Bango's technology has been used by telcos and wallet providers to offer Amazon's digital services, including Prime, Prime Video, Amazon Music Unlimited, Audible, and Kindle Unlimited to their customers via the Amazon Fuse partner program, as a bundle with their own first-party services, for over six years. The company also welcomes Darcy Antonellis, an accomplished figure in the entertainment industry, to its board of directors. Contact Details Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

September 20, 2023 06:06 AM Eastern Daylight Time

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Bloomsbury Publishing says latest Rundell book a work of "astonishing excellence"

Bloomsbury Publishing PLC

Bloomsbury Publishing PLC (LSE:BMY) Group Finance Director Penny Scott-Bayfield speaks to Thomas Warner from Proactive following the launch in the first of a new trilogy of books, for which Bloomsbury has exceptionally high hopes. Katherine Rundell's new book "Impossible Creatures" was released on 14 September and Scott-Bayfield describes its as a work of "astonishing excellence" and "an extraordinary book about a boy who enters this absolutely magical world and there's an element of danger and love and loss and extraordinary excitement and extraordinary originality." She highlights Rundell's track record of delivering much-loved and successful stories, noting that Rundell's work has already garnered critical acclaim, including the prestigious Costa Prize. Bloomsbury is known for being the publisher of the Harry Potter books, and Scott-Bayfield says that the company's broader strategy focuses on nurturing remarkable authors. "Part of our strategy is to develop amazing authors coming through, and we [also] benefit hugely from the success of Sarah J. Maas" whose upcoming release is highly anticipated. Contact Details Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

September 20, 2023 03:00 AM Eastern Daylight Time

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First Human Clinical Trials Of A Potentially “Game-Changing Broad Spectrum Antiviral” Are Progressing Successfully – Drug Could Treat COVID, RSV And Many Other Respiratory Viruses

Benzinga

By Rachael Green, Benzinga As COVID cases begin to rise again, heralding the beginning of another COVID wave, new variants have appeared leading this wave. EG.5 (“Eris”) is currently in the majority in the U.S.A, but a very different variant, BA.2.86 (“Pirola”) is already rising in the number of cases. BA.2.86 carries more than 30 changes in its spike protein, as well as changes in other proteins. Scientists believe it is questionable whether the newest booster vaccine shots would be effective for this one. The newest vaccines are “single-agent” targeting the XBB variant. It is not known how effective the approved drugs (mainly Paxlovid - Pfizer Inc. (NYSE: PFE)) would be against this new variant, and further on, as the virus keeps changing. It is now clear that the SARS-CoV-2 virus is here to stay, and that it will keep changing as it continues to learn to avoid vaccines and antibodies and our own immune systems and continues to learn to resist existing old-fashioned drugs. Even without new variants, for clinically vulnerable patients COVID has always continued to be a terrifying reality. In light of this, the broad-spectrum antiviral that is based on a novel nanomedicines platform being developed by one emerging drug company could be promising. NanoViricides, Inc (NYSE American: NNVC ) announced that it has made progress on its Phase 1a/1b clinical trial of NV-CoV-2, a novel antiviral drug candidate that has the potential to treat all strains of the coronavirus. The clinical-stage biotech reported that the safety and tolerability parts of the trial testing the antiviral in healthy subjects is nearly complete and it’s now preparing for the efficacy and dose optimization part of the trial with COVID patients. NanoViricides Broad Spectrum Antiviral Could Change How We Treat Viral Infections So far, NanoViricides has built a robust foundation of promising preclinical research that demonstrates the unique antiviral platform’s potential to treat not just COVID-19 but a wide range of other common and hard-to-treat viral diseases like other coronaviruses, RSV, shingles, herpes, rabies and the flu. The reason it could have such broad applicability is because the NanoViricides platform was specifically designed to target a particular binding site that’s common across many viruses and doesn’t change even as a virus mutates. Essentially, the nanoviricide platform mimics the binding site on a human cell that a virus would normally target in order to infect that cell. Then it seeks out the virus and when the virus binds to the nanoviricide instead, the drug candidate immediately engulfs the virus, where it’s unable to infect the patient’s cells or reproduce. The First Of These Drugs Is Now In Human Phase 1a And 1b Clinical Trials The Phase 1a/1b clinical trial includes single-ascending dose (SAD) and multiple-ascending dose (MAD) safety and tolerability studies in healthy subjects. NanoViricides reported that 26 of the 36 volunteers in the SAD study and 17 of the 36 volunteers in the MAD study have already completed the program. And so far, the early data looks promising. Neither adverse events nor serious adverse events have been found to date in either study. "The excellent safety and tolerability of NV-CoV-2 in both formulations in the clinical trials is consistent with the results of pre-clinical animal studies, giving us confidence that our preclinical animal studies can be expected to be predictive of human clinical trials,” said NanoViricides Executive Chairman and President, Anil R. Diwan, Ph.D. Ongoing Phase 1a And 1b Clinical Trials Will Give First Indication Of Nanoviricides Efficacy In Humans With that baseline of safety and tolerability, the next part of the trial is to enroll COVID patients in the trial and start evaluating whether the positive preclinical effectiveness results for the drug will translate to human trials. Once this trial is finished, NanoViricides plans to seek permission to move into phase 2 clinical trials from multiple regulatory agencies worldwide. Of note, the same drug was found to be effective in pre-clinical studies against another important respiratory virus, RSV. Such a broad spectrum antiviral effectiveness is reminiscent of the development of antibiotics against bacteria. This could be a game-changing development in antiviral therapeutics. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

September 19, 2023 09:25 AM Eastern Daylight Time

B2B Video Visibility & Monetization Platform VideoXRM’s Beta Launch Surpasses 5,000 Video Uploads; Expands Content Sourcing and Audience Engagement with Launch of “Company Advocate”

VideoXRM

VideoXRM, the pioneering B2B video platform that utilizes precise subject indexing and granular search capabilities to drive greater return on investment from video assets, announced today that its Beta launch has surpassed 5,000 video uploads to its platform from a growing base of companies. VideoXRM also announced the launch of its “Company Advocate” functionality to accelerate the growth of its video library through expanded audience engagement. There is no cost to upload or search for content on VideoXRM. The VideoXRM platform provides 75 search parameters including 25 different video/audio characteristics to identify and index the unique attributes of each video, including subject, industry, specialty, participants, roles, geography, corporate status, management, etc. “Company Advocate” VideoXRM’s new “Company Advocate” functionality enables business content creators, customers, partners, media outlets or fans to upload content on behalf of a company. This new feature is designed to expand the reach, engagement, and growth of content on the VideoXRM platform. David Baker, VideoXRM’s Founder and CEO, commented, “We are excited by the growing engagement and constructive customer comments and suggestions we have gained through our Beta launch. This feedback loop has already contributed to new features such as the ‘Company Advocate’ functionality that substantially expands potential content sources and value for our platform.” VideoXRM brings the “X factor” to Customer Relationship Management (CRM) by expanding it ALL stakeholders including partners, constituents, employees, analysts, suppliers, researchers, recruiters, marketers, journalists, investors, citizens, bankers, etc. Given the growing user preference for video and rich media, VideoXRM provides a powerful new medium for exposure and precise searches. About VideoXRM ( VideoXRM.com ) VideoXRM is a global, searchable video and audio sharing and networking platform connecting corporate rich media content with all potential stakeholders. The platform and smart search technology creates value and knowledge from mountains of unstructured digital media, delivering greater ROI from content investments. VideoXRMâs mission is harnessing the enhanced communicative power of rich media through a new distribution and discovery paradigm. VideoXRM was Co-founded by David N. Baker, who formed Revere Data LLC (Sectorbase) which was acquired by FactSet Data Systems, Inc. His Co-founders are Vadim A. Tarasov, Byron Kwok, and David Guzy. Connect with us on LinkedIn and Twitter and Facebook. Contact Details Catalyst IR David C. Collins +1 212-924-9800 videoxrm@catalyst-ir.com Company Website https://videoxrm.com

September 19, 2023 08:55 AM Eastern Daylight Time

September is Cholesterol Education Month

YourUpdateTV

September is Cholesterol Education Month and for people with unsafe levels of high LDL (bad) cholesterol, there are many options in the treatment toolbox. Recently, Preventive Cardiologist Dr. Seth Baum participated in a nationwide satellite media tour to discuss high LDL cholesterol, best treatment options, and tips for patients navigating challenges with their health coverage. A video accompanying this announcement is available at: https://youtu.be/rcUk4OWkpD4 Heart disease remains the leading cause of death in the United States and LDL-cholesterol, what we call the “bad” cholesterol, is a major risk factor which can lead to a heart attack or a stroke. While many can lower their LDL cholesterol with a heart healthy diet, some will need medication to reach their Safe Zone. Statins are often the first-line of treatment for individuals with high LDL cholesterol, not all patients reach their recommended LDL cholesterol levels with statins alone. In these cases, lipid-lowering medications, known as PCSK9 inhibitors, are often recommended to help lower cholesterol levels. Unfortunately, individuals who are prescribed PCSK9 inhibitors are facing significant hurdles in accessing and using these potentially life-saving drugs, despite their proven efficacy in reducing LDL cholesterol. One major obstacle is insurance company denials or rejections. Data published in the November 2022 Journal of the American Medical Association found that for commercially insured patients prescribed a PCSK9 inhibitor, only 42% of initial rejections were overturned. Sadly, nearly 75% of patients rejected for a PCSK9 inhibitor ended up on no therapy, which is not a win for anyone. Research from the Family Heart Foundation shows that compared to individuals who were able to obtain their prescribed PCSK9 inhibitor, those whose prescription was rejected or abandoned experienced more heart attacks, strokes, and other cardiovascular events within 12 months. For more information and resources that can help, visit LDLSafeZone.org About Seth Baum, MD, FACC, FACPM, FAHA, FNLA, FASPC Dr. Seth J. Baum is Chief Scientific Officer at Flourish Research, and clinical affiliate professor of Cardiology at FAU Medical School. He actively consults in Clinical Lipidology and Cardiovascular Disease Prevention and continues to offer lipoprotein apheresis for patients in southeast and central Florida. Dr. Baum has practiced Preventive Cardiology and Clinical Lipidology since 2000. He is a fellow of the American College of Cardiology, the American Heart Association, the American College of Preventive Medicine, the National Lipid Association, and the American Society for Preventive Cardiology. Dr. Baum is a past President of the American Society for Preventive Cardiology (ASPC). He currently serves on both the ASPC and Family Heart Foundation Advisory Boards. He has published over 100 peer reviewed papers and abstracts as well as two books. In 2013, he was awarded Cleveland Heart Lab’s “Heart Award” for lifelong dedication to Preventive Medicine. In 2019, Dr. Baum received Mended Hearts’ biennial Dwight Emary Harken Award. Dr. Baum is the Founder of Excel Medical Clinical Trials, LLC, a consortium of clinicians dedicated to the safe and professional conduct of high-level scientific trials. He has served as Principal Investigator in over 100 clinical trials covering a broad range of disease states. Dr. Baum is the Chief Scientific Officer of Flourish Research, a leading national clinical research company. Dr. Baum is a graduate of Columbia College and Columbia College of Physicians and Surgeons, and completed training in Internal Medicine, Cardiology, Interventional Cardiology, and Electrophysiology Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 18, 2023 10:27 AM Eastern Daylight Time

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News Direct Launches THE NEWS DIRECT PODCAST CHANNEL

News Direct

News Direct today announced the launch of The News Direct Podcast Channel, an innovative new product suite that harnesses the growing popularity and messaging impact of podcasts while leveraging the substantial SEO power of the newsdirect.com site. The News Direct Podcast Channel offers two distinct products. The first is News Directly with Steve Hutt, News Direct’s proprietary paid podcast series that provides senior corporate executives and key communications industry figures one-on-one interview opportunities with the program’s host, Steve Hutt. Hutt is the founder and host of the highly successful eCommerce Fastlane podcast who has also become a thought leader for eCommerce entrepreneurs and DTC marketing professionals. The second, and equally groundbreaking, service being launched accompanies News Directly on the channel, giving professional podcasters themselves a forum to expand their audiences. News Direct will host the programs of successful podcasting luminaries from a broad spectrum of interest areas alongside its own programming, thereby providing the benefit of newsdirect.com ’s strong domain authority to help these vehicles attract ever larger numbers of listeners and viewers. To support this effort, included in the offering will be a news release announcing each upcoming episode as well as a blog post summarizing the highlights of each interview on the site after it has been published. The company’s inaugural podcasting partners include Angelo Robles, host of Family Office TV, Ellis Martin, host of The Ellis Martin Report and News Direct partner Steve Hutt and his eCommerce Fastlane show. “The News Direct Podcast Channel is another disruptive concept we’re rolling out to advance the objective of establishing News Direct as a modern, multi-tiered message amplification platform for PR, IR and Marketing professionals”, stated Gregg Castano, founder and CEO of News Direct. “Though beginning life as an ultramodern, tech-centric newswire, we have always envisioned using that technology to become much more. With the numerous advancements of our newswire platform, we’re successfully competing head-on with the entrenched newswire status quo. But now, we can also provide communications pros with a more well-rounded suite of services to facilitate reaching target audiences via a variety of both ‘push’ and ‘pull’ strategies.” About News Direct News Direct is a technology-driven content distribution and amplification platform for PR, IR, corporate communications and marketing professionals. Our automated platform delivers a completely reimagined, modernized user experience for newswire users that has reshaped the industry landscape. Additionally, the company has expanded its offerings to include an array of technology- enhanced message amplification tools ranging from sponsored content to podcasting products, all in one online location. Contact Details News Direct Corp. News Direct Media Relations media@newsdirect.com Company Website http://www.newsdirect.com

September 18, 2023 09:00 AM Eastern Daylight Time

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News Release

Dog Law Specialists Cooper & Co Issue Statement on UK Government Intention to Ban American XL Bully Breed

Cooper & Co

Doglaw specialist solicitor Trevor Cooper from Cooper & Co Solicitors in Whitfield, Dover, who has acted for dog owners since the 1990s ( www.doglaw.co.uk ) today expressed his dismay that the Government has announced its intention to ban the American XL Bully under the Dangerous Dogs Act 1991 by the end of the year. “The government needs to learn from the mistakes of history, not repeat them,” said Mr Cooper. “Breed Specific Legislation has not worked. Just adding another type of dog onto the list of banned breeds is not going to protect the public. The Government needs to learn from the mistakes of history, not repeat them”. He continued “Not every XL Bully is going to be dangerous and not every owner who has one is irresponsible. If the ban is introduced, I urge the Government to have an exemption scheme which will allow dogs that do not pose a danger to public safety to be exempted from the prohibition”. “I shall need to consider the draft legislation and, in particular, will want to see how the Government is proposing to define which dogs this proposed ban applies to”. ENDS Notes Trevor Cooper is the Principal of Cooper & Co Solicitors of Whitfield, nr Dover (SRA 258139) and he maintains the website www.doglaw.co.uk. He has been qualified as a Solicitor for 36 years and is widely regarded as a leading expert in the law on dogs who deals with both civil and criminal issues on dogs in England & Wales. He can be reached on 01304 755 557 or 07768 105687 or trevor@doglaw.co.uk. Contact Details Cooper & Co Trevor Cooper +44 1304 755557 trevor@doglaw.co.uk Company Website https://doglaw.co.uk/

September 15, 2023 12:25 PM Eastern Daylight Time

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