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Quarantined and Engaged:They Said ‘Yes!’

D S Simon Media

The coronavirus outbreak has affected the wedding industry in many ways. Large wedding gatherings might be on hold, but what isn’t on hold is are couples showing their love for one another and getting engaged According to a report by The Knot, more than 6 in 10 engaged couples say that stay-at-home restrictions due to the coronavirus have strengthened their relationships. Jewelers say that despite difficult economic times, they are seeing consumers spend more than ever on diamond engagement rings. The reasons for this include: Increased sense of intimacy and desire to sacrifice for each other More budget available because of canceled weddings and honeymoons Pent up demand to spend after months of nowhere to go This holiday season, fine jewelry retailers are reporting that their diamond sales are strong, with bridal being the primary driver for consumer demand. Strong anecdotal evidence shows that engagements are up over the period since COVID hit in Spring 2020, and jewelers say more couples than ever are choosing diamond engagement rings – eschewing industry concerns that the difficult economy would impact the bridal market. Sally Morrison, Director of PR for Natural Diamonds at De Beers Group conducted a nationwide media tour to explain the latest trends in engagement rings and discussed: What research has shown when it comes to an increase in the number of people getting engaged What should a customer look for when it comes to picking a diamond For more information visit: forevermark.com About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 24, 2020 10:15 AM Eastern Standard Time

Travelling More Safely During the Holidays: Steps You Can Take to Reduce Your Risk

D S Simon Media

While the CDC recommends that you reduce your risk of contracting or spreading COVID by avoiding travel, there is recognition that many families will be gathering during Thanksgiving and the holiday season. What are some things they can do to reduce their risk? Emmy-Award winning medical journalist Dr. Bob Arnot conducted a nationwide media tour with AIrQueen.com to discuss tips, advice and resources to help increase safety. During the nationwide media tour Dr. Bob Arnot highlighted: The latest recommendations from the CDC to reduce risk when traveling Tips for proper mask wearing including when to change them and what you need to know to protect yourself in addition to protecting others Proper methods for staying sanitized Gift ideas to help keep your family safe during the holidays The AirQueen is made with a highly advanced nano-fiber material to provide extreme protection with a minimum of 95% protection and an average in excess of 97% particle filtration (see the Nelson Labs reports on the website for more details). The nano-filter allows extreme breathability and comfort which, in addition to the excellent protection provided, is one of its strong value propositions. Another major advantage of the AirQueen mask is that it can be cleaned up to 10 times with a simple 75% ethanol spray wash (also available on AirQueen.com) making it the most protective mask available which is also affordable. Even better is that the AirQueen is allowed to be sold to the general public which means you can provide the highest level protection for you and your family and loved ones. Lastly there is also a highly protective kids version, the Airbon mask, which is made from the same filter and manufacturing process as the AirQueen making it one of the safest masks for children on the market. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Media Contact: Michael O’Donnell D S Simon Media 212-736-2727 modonnell@dssimon.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 24, 2020 10:05 AM Eastern Standard Time

Video

How to Avoid Leaving Benefits on the Table

D S Simon Media

Navigating health plan offerings can be challenging, so it’s important for consumers to understand whether they qualify for more benefits that may help save money and improve health, which can help provide for a more secure and active future as a person ages. Recently, Dr. Stephen Cha, the Chief Medical Officer at UnitedHealthcare Community & State, teamed with YourUpdateTV on a satellite media tour to explain how people can qualify for a dual complete plan. A video accompanying this announcement is available at: https://youtu.be/MpNGLmYGmnA People who have Medicare and find that money is tight may qualify for a UnitedHealthcare Dual Complete plan – a dual special needs health plan, which may allow them to get better benefits, including dental, hearing and vision coverage at no extra charge. It can also include credits to buy healthy food and help purchase approved health items. Although requirements vary from state to state and by circumstances, if you are a family of one making less than $16,000 a year or a family of 2 making less than $21,000 a year, you may qualify. You will also have someone to help you manage and coordinate your care to help manage through health concerns, which is so important during this pandemic. Putting off care, especially annual wellness visits, can leave health risks undiagnosed and untreated. People eligible for a dual plan can usually enroll for no monthly premium, which may make it an affordable option. These plans are designed for people with low income who could use some extra help because of disabilities, health conditions or age. To learn if you are eligible and getting the most of your benefits, visit http://www.getdual.com or call 1-855-799-3199. About Dr. Stephen Cha Dr. Stephen Cha is Chief Medical Officer of UnitedHealthcare Community & State, where he oversees clinical strategies and programs while acting as the liaison for critical clinical initiatives. He also plays a key role in clinical thought leadership and serves as a subject matter expert in care decisions throughout Community & State. Prior to joining UnitedHealthcare, Dr. Cha served as the Group Director in the State Innovation Group at the Center for Medicare & Medicaid Innovation (CMMI). He has also served as the Chief Medical Officer at the Center for Medicaid & CHIP Services (CMCS), and is a practicing physician. Dr. Cha has a strong background in dynamic health policy thought leadership, health care transformation, and quality reporting. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 24, 2020 10:00 AM Eastern Standard Time

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Supporting Doctors on the Frontlines: How to Become an “Ally of Doctors”

D S Simon Media

2020 has been a tough year, and doctors and healthcare professionals have been working hard on the front lines – more than ever before. While the coronavirus pandemic has upended life for nearly everyone, healthcare workers and doctors have had to face more risks than most. So many of us are in awe of how these professionals still care for patients despite tremendous challenges. Mucinex is rallying Americans coast to coast to become an “Ally of Doctors” to show health care professionals and frontline heroes how much we support, appreciate, and trust them. With only 16% of consumers having reviewed their doctor in the past 12 months, Mucinex is making a nationwide call to action for patients to give back to those who have helped them get better by advocating for their doctors and health care professionals. Consumers are encouraged to review and recommend their own trusted doctors and health care professionals, providing them with the admiration and support they are deserving of, and helping them build a more robust patient network. For every new doctor review left on Healthgrades.com, Mucinex will donate $20 to the United Negro College Fund (UNCF), with the goal of donating $20,000 to the next generation of frontline heroes by the end of 2020. This is in addition to Mucinex parent company, RB’s larger pledge of donating 100 scholarships to UNCF – the nation’s most successful minority higher education organization. This support will benefit the organization’s hard-working students who aspire to become the next generation of frontline heroes. Consumers can visit Mucinex.com for more information and Healthgrades.com to review their doctor. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Media Contact: Michael O’Donnell D S Simon Media 212-736-2727 modonnell@dssimon.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 23, 2020 01:16 PM Eastern Standard Time

Video

Buyer Beware: Don't Let Counterfeit Goods Ruin Your Holidays

D S Simon Media

Counterfeit goods are a problem all year long, but demand for gifts, household products, virtual learning items, and even health products, means the holiday season is an especially busy time for crooks. Counterfeit products cost the global economy over $500 billion dollars a year. Ahead of the holiday shopping season, the U.S. Chamber of Commerce’s Global Innovation Policy Center is raising awareness with consumers about the dangers of counterfeit goods and how to avoid falling for scams. Because of the global pandemic and shifts in shopping habits more consumers than ever will be looking for a good deal online, and with that, the likelihood of coming across counterfeit items increases. Kasie Brill, Vice President of Brand Protection & Strategic Initiatives at the U.S. Chamber of Commerce conducted a nationwide media tour in conjunction with YourUpdateTV and D S Simon Media to discuss: How big of a problem the sale of counterfeit goods is in the U.S. Why the current Covid-19 pandemic is increasing the number and sale of counterfeit goods Details on why health products are also susceptible to counterfeiting How the U.S. consumer can protect themselves against buying counterfeit goods About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Media Contact: Michael O’Donnell D S Simon Media 212-736-2727 modonnell@dssimon.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 23, 2020 11:00 AM Eastern Standard Time

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Back on My Feet Expands National Presence with 14th City, Fort Lauderdale

Back on My Feet

Fort Lauderdale, FL (November 23, 2020) - Back on My Feet, the national non-profit that seeks to revolutionize the way society approaches homelessness, officially launched its 14th chapter on Friday, November 6th with the launch of their Fort Lauderdale location. The new chapter was able to launch thanks to a close partnership with Burdette Beckmann Inc. (BBI) and Back on My Feet’s facility partner, the Salvation Army Adult Recovery Center in Fort Lauderdale, and was launched during November in observance of National Hunger and Homelessness Awareness week, a week dedicated to drawing attention to the problems of hunger and homelessness across the US. On November 6th, new Back on My Feet program participants, Back on My Feet staff, BBI staff and community volunteers gathered at 5:30am for the inaugural run. Staff and volunteers will continue to meet with program participants for run/walks, workforce development and training workshops and more, with the ultimate goal of helping participants find sustainable employment and stable housing. “Back on My Feet is focused on the positive change that we can bring to the Fort Lauderdale community and the sustainable impact we can have on the lives of those who are at risk of or already experiencing homelessness”, said Katy Sherratt, CEO of Back on My Feet. “Since 2007, Back on My Feet has combatted homelessness through the power of running, community support and essential employment and housing resources. Due to the challenges 2020 brought, homelessness numbers are on the rise across the country, but our model is unique and innovative – and it works, having already helped almost 8,000 men and women find jobs and homes. We are honored to have BBI helping us expand into Fort Lauderdale, making our program accessible to so many more people here in Florida.” “BBI and the Taylor family strongly believe that we should give back to our community,” said Robert Taylor, CEO of BBI. “Back on My Feet offers a wonderful opportunity to help individuals experiencing homelessness transform their lives through the power and discipline of running and the healing influence of community and love.” Through the help of more than 150,000 volunteers, donors and community supporters nationwide, Back on My Feet’s unique, fitness-based, restorative model demonstrates that if you first build confidence, strength and self-esteem, individuals are better equipped to tackle the road ahead and move toward jobs, homes and new lives. In an economic impact study commissioned by Back on My Feet and validated by an external consulting group, for every $1 invested in the organization, there is a $2.50 return to the local community. This monetary return is achieved through increased economic output from employment and reduction in costs for shelters, medical services, incarceration and addiction treatment. Program participants are empowered by physical movement, but more importantly by the community built at morning runs and walks. If you are interested in getting involved in Fort Lauderdale please email ftlauderdale@backonmyfeet.org or visit backonmyfeet.org to learn more on how to get involved. About Back on My Feet Now operating in 14 major cities coast-to-coast, Back on My Feet recruits’ members at homeless and residential facilities and begins with a commitment to run three days a week. The second phase of the program, Next Steps, provides educational support, job training programs, employment partnership referrals and housing resources. Back on My Feet members have run more than 1,000,000 miles and obtained more than 7,800 jobs and homes, and the organization has engaged more than 150,000 volunteers and supporters. Every $1 invested in Back on My Feet returns nearly $2.50 to the local community through increased economic output and cost savings. Visit backonmyfeet.org/ and follow us on Facebook, Twitter and Instagram. About Burdette Beckmann Inc. Burdette Beckmann Inc. (BBI) is a national sales agency founded in 1955. We prioritize solution-based strategies and nurture lasting connections with our clients. Combining expertise in sales, marketing, and analytics, BBI guarantees meaningful results and productive outcomes for brands of every size and scope. Contact Details Kari Lindemann +1 215-772-1080 media@backonmyfeet.org Company Website https://backonmyfeet.org

November 23, 2020 09:00 AM Eastern Standard Time

CIPIO.ai completes a $1.25M pre-seed round in stealth mode to accelerate R&D for AI-Infused Customer Intelligence Platform

CIPIO.ai

CIPIO co-founders Growson Edwards (Ex-MicroPact CCO), Manoj Kumar Goyal ( Ex-Marketo CPO and Ex-Oracle GVP), and Dharm esh Trivedi ( Ex-Motionsoft SVP ) announced the completion of their pre-seed round of $1.25M, led by DX.Partners, a pre-seed Venture Studio, with participation from the co-founders and other angel investors. DX.Partners Founder & Managing Partner, Sundeep Sanghavi (ex-CEO & Founder of DataRPM, acquired by Progress Software (NASDAQ: PRGS)) is very bullish on the founders’ vision and focus on the B2C member/subscriber intelligence. “COVID-19 has accelerated the unprecedented changes in consumer behavior, causing massive disruption in the traditional brick & mortar industries like fitness, faith & spirituality, restaurants, live event venues, who now must transform digitally at an exponential pace,” said Sanghavi. Mr. Trivedi has scaled multiple startups from zero to $100M in revenue with two exits, Razorsight acquired by Synchronoss (NASDAQ: SNCR) and MotionSoft acquired by Daxco. “We have been heads down since the pandemic working on a minimum valuable product and have made tremendous progress,” said Trivedi. With our insights and industry expertise, early adopters like Crunch Fitness, World’s Gym, and the Xponential Fitness streaming platform called GO, which operates brands like Pure Barre, Club Pilates, AKT, YogaSix, Cyclebar, Row House, Stretch Lab, and Stride have seen significant ROI.” Mr. Trivedi reached out to Growson Edwards, an advisor at that time, to methodically launch CIPIO out of stealth mode. Mr. Edwards led MicroPact’s growth from $1M to $84M in revenue and has a knack for customer success resulting in a 106% net dollar retention. “I have launched and scaled five SaaS products across multiple markets. As an early advisor, I saw immense value in CIPIO’s IP, inspiring me to join Dharmesh and invest in the pre-seed round,” said Edwards. He quickly sought out San Francisco Bay area veteran MarTech platform executive Manoj Kumar Goyal to lead CIPIO’s R&D team. Mr. Goyal previously led Oracle’s Customer Data Platform (CDP) team and launched the platform in a record time of 12 months. Before Oracle, Mr. Goyal served as Marketo’s Chief Product Officer, meeting the performance and scalability needs of the most demanding CMOs (such as Google, AWS, and Microsoft), and driving annual revenue growth at a 25% pace to $300m+ revenue for 5000+ customers. “Whether you are a massive franchisor or the operator of a neighborhood corner gym, a church, a restaurant, or venue, the pandemic has impacted one and all like never before. All the idling forced by the novel coronavirus has necessitated that brick & mortar businesses go digital at warp speed. What’s lost in this rapid digital transformation is understanding the customer beyond the 360-degree intelligence that traditional CDPs provide. To understand the customer journey in this new hybrid world will require unparalleled intelligence that can only be produced by combining the power of AI & domain expertise,” said Mr. Goyal. “It’s very rare for a startup at a stealth stage to have such a strong customer validation along with a killer team,” said Sanghavi. CIPIO expects to launch commercially in Q1 of 2021 and expects to raise additional capital at that time. Contact Details Jennifer Isaac +1 315-398-9541 Jennifer@CIPIO.ai Company Website https://cipio.ai/

November 19, 2020 12:30 PM Eastern Standard Time

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Quidel Corporation Hosts Upcoming Webinar to Help Health Professionals Distinguish Lyme Disease, Flu and COVID-19 During Frightening Respiratory Season

Quidel Corporation

With the common symptoms of flu, COVID-19 and Lyme disease all converging to form a frightening respiratory season, health care professionals nationwide will converge themselves to join an important webinar on Dec. 3 focused on how to correctly diagnose and treat these look-alike conditions. The webinar is being sponsored by Quidel, the California-based diagnostic health care manufacturer known for successfully developing rapid diagnostic health solutions. As reported by the Centers for Disease Control and Prevention, the trio of Lyme disease, flu and COVID-19 share the common symptoms of fever/chills, fatigue, muscle aches and headaches. That makes it both challenging and critical for health care professionals to properly distinguish one from the other so that they can correctly treat their patients for the corresponding ailment. “In particular, physicians need to have their radar up for Lyme disease, which is known as ‘The Great Imitator’ because its symptoms often mimic those of flu and, most recently, COVID-19 infections,” said Roxanne Carfora, D.O., who will be conducting the webinar. “Early diagnosis of Lyme disease is critical because if not caught early or if misdiagnosed, Lyme disease can have long-term debilitating consequences. With Lyme disease afflicting as many as 400,000 Americans each year, we view this as an epidemic within the pandemic.” A recovering Lyme disease patient herself, Dr. Carfora is board certified in anti-aging and functional medicine and has been practicing family medicine on Long Island for more than 25 years. She is the founder of New York-based Ageless MD, which combines family medicine, anti-aging medicine and aesthetics in one patient-friendly environment. Dr. Carfora is a graduate of New York College of Osteopathic Medicine, host of the radio program “Getting You Healthy, Naturally” and co-author of “Ageless Adventures,” which provides tips on how to live a more active, healthy lifestyle. Lyme disease is a bacterial infection that is spread when people are bitten by an infected deer tick. It can strike anyone at any age and can lead to a number of serious, life-threatening problems if not caught early. Leading the way in Lyme disease testing is Quidel’s innovative Sofia® 2 Lyme FIA test. This test provides a patient as well as his or her physician with indicative results within minutes as opposed to days, which has historically been the norm. Performed in the privacy of a doctor’s office or local clinic, it is also the only test that can get results from a simple finger prick of blood. With appropriate antibiotic treatment, most people with Lyme disease recover completely; but the key is catching it early, and that means not hesitating to get tested. Among those expected to attend the free Dec. 3 webinar are physicians; allied health professionals; health researchers; and representatives of physician offices, laboratories, urgent care centers and others interested in the subject. The webinar, titled, “Doctor, I’m exhausted and have a fever. Do I have COVID? Could it be the flu or even Lyme disease?” will take place from noon-1 p.m. (EDT). To register, visit quidel.com/webinars. About Quidel Corporation Quidel Corporation (Nasdaq: QDEL) is a leading manufacturer of diagnostic solutions at the point of care, delivering a continuum of rapid testing technologies that further improve the quality of health care throughout the globe. An innovator for over 40 years in the medical device industry, Quidel pioneered the first FDA-cleared point-of-care test for influenza in 1999 and was the first to market a rapid SARS-CoV-2 antigen test in the U.S. Under trusted brand names, Sofia®, Solana®, Lyra®, Triage® and QuickVue®, Quidel’s comprehensive product portfolio includes tests for a wide range of infectious diseases, cardiac and autoimmune biomarkers, as well as a host of products to detect COVID-19. With products made in America, Quidel’s mission is to provide patients with immediate and frequent access to highly accurate, affordable testing for the good of our families, our communities and the world. For more information about Quidel, visit quidel.com. Contact Details Jim Yeager +1 424-644-0225 jim@breakwhitelight.com Company Website http://Quidel.com

November 19, 2020 07:00 AM Pacific Standard Time

Cyvatar Adds Starter Subscription to CSaaS Offering

Cyvatar

Cyvatar today announced the availability of its starter subscription, a fast and cost-effective introduction to the company’s revolutionary all-in-one cybersecurity-as-a-service (CSaaS) offering. Cyvatar delivers outcomes-based solutions to organizations that cannot hire in-house security teams, do not have the runway to experiment with multiple security tools as they scale, or cannot compete against larger firms for the scarce number of skilled resources available. Its starter subscription offers businesses the quickest route to remediation--the process of identifying and closing gaps or vulnerabilities in a security environment--by bundling expert practitioners, proven technologies, and a strategic long-term roadmap into a fixed monthly price. The starter subscription also enables companies trying to maintain standards including SOC 2, CMMC, NIST, ISO, HIPAA, and PCI to achieve complete and continuous compliance even as regulations change. “Companies often don’t realize the hidden costs of maintaining compliance,” said Cyvatar Founder and Chief Experience Officer Corey White. “They think if they purchase a compliance tool or managed service, they’ll be covered--but that’s rarely the case. Too often, such solutions uncover more problems that require remediation without providing the capabilities to patch vulnerabilities and keep an organization’s data both safe and compliant. Our experts provide solutions across the entire security lifecycle as part of an inclusive all-in-one subscription model.” Cyvatar’s starter subscription covers incident response services, IT asset inventory, continuous vulnerability scanning security gap analysis, and a strategic roadmap to ensure that once an organization achieves remediation it preserves that solved state over time while maintaining all applicable compliance requirements. Rather than simply sending alerts, Cyvatar’s seasoned cyber veterans manage the entire security process, from assessment to continuous remediation and maintenance. “You can spend a small fortune investing in a series of pen tests, assessments, or other costly activities that don’t bring you any closer to remediation,” said Craig Goodwin, founder and chief product and strategy officer at Cyvatar. “Historically, companies had good security or full compliance, but not both. We’re revolutionizing the industry by ensuring both goals are met simultaneously so customers no longer have to sacrifice one to achieve the other.” The Cyvatar starter subscription delivers guaranteed cybersecurity and compliance outcomes at a fraction of the cost of legacy approaches: What security challenges are you trying to solve? What barriers do you face? Click HERE to get started with Cyvatar’s cybersecurity-as-a-service (CSaaS) subscription and register for the Subscription Launch Party on December 8th. About Cyvatar Cyvatar.ai is a transformative cybersecurity company that operates at the intersection of our customers and technology to define what a cybersecurity solution should be: guaranteed business outcomes that are measurable. We break down barriers to create positive experiences for passionate companies globally. Cyvatar is headquartered in Irvine, California. Learn more at https://cyvatar.ai/ and follow us on LinkedIn and Twitter. Contact Details KC Higgins +1 303-434-8163 kc@cyvatar.ai Company Website https://cyvatar.ai/

November 19, 2020 08:22 AM Eastern Standard Time

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