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CIPIO Appoints AI and Big Data Pioneer Dr. Jin Yu as CTO and Launch 2.0 of Next-Gen Subscriber Experience Platform

CIPIO.ai

CIPIO, an AI company that is Humanizing Subscriptions TM, today announced the appointment of Dr. Jin Yu as its CTO as it gets ready for its next phase of growth with Next-Gen Subscriber Experience Platform TM 2.0. With 25 years of experience in big data, AI, and distributed computing, Dr. Yu is a seasoned technologist and a serial entrepreneur who has co-founded multiple startups including Kyndoo, an influencer marketing software platform with 2,000+ influencers and 90 million social user profiles, eBrain, an AI platform, and Portaura, a social data platform with 100 million location-based social user profiles. He started his career with HP (DEC) Systems Research Center, where he worked with several Turing Award recipients on distributed file systems and other cutting-edge technologies. Dr. Yu, who holds a Ph.D. in Computer Science and Engineering from the University of New South Wales, Masters from Stanford University, and a BS in Computer Sciences and a BA in Mathematics from the University of Texas, Austin, has authored several papers in AI, Big Data and Cloud Computing domain. Dr. Yu is also a serial entrepreneur, co-founded two startups, Portaura in social mobile big data and Martsoft in e-commerce search engine. Early in his career, he spent a number of years in HP(DEC) Systems Research Center, one of the top research labs in the world, where he worked closely with numerous Turing Award recipients in browser technology, search engine, multimedia, and distributed file systems. “We are currently living in a subscription economy, with little insight into the relationship between subscribers and their subscriptions,” said Dr. Yu. “That’s why I’m beyond thrilled to be joining a pathbreaker like CIPIO that obsesses over the subscriber journey. Our next-gen Subscriber Experience Platform TM helps digital subscription businesses and organizations create lifelong customers by strengthening and deepening the connection between a subscriber and their subscriptions. The platform incorporates patent-pending AI technology to supercharge any organization with the equivalent power of hundreds of data scientists.” As digital businesses look beyond the COVID-19 pandemic, they can no longer afford to leave acquisition, retention, and growth to chance. Digital businesses are faced with increasing competitive pressures as consumers have a plethora of choices and switching costs are nominal. CIPIO’s Subscriber Experience Platform TM enables these organizations to shift from a reactive approach to these challenges to a proactive one, allowing them to manage dynamic market pressures as well as aggressive competition. “CIPIO is proud to welcome onboard someone as highly decorated and revered as Jin; it’s an immense honor to have someone of his caliber join us as we reframe the digital subscription economy. Given our mission for Humanizing Subscriptions TM, we couldn’t have asked for anyone better to lead our product and technology roadmap and execute on our vision,” said Sundeep Sanghavi, CEO, CIPIO. “In the new norm, Hyper-Personalization is a must for every digital subscription organization and Jin’s deep knowledge, AI skills, and experience in processing social media data of structure, unstructured and deep learning is the key for our customers to augment their subscriber data and leapfrog in an ever-changing digital world.” On the heels of its explosive growth following its inception, CIPIO is now rapidly gaining momentum and leveling the playing field in media and entertainment, digital fitness, eLearning, eSports, and financial services by providing enhanced AI capabilities to players of all sizes. About CIPIO CIPIO Inc. provides the leading patent-pending AI platform that Humanizes Subscriptions TM for digital organizations. By bringing together human, machine, and domain data, CIPIO arms organizations to sense, learn, predict behaviors and patterns of their individual subscribers leading to a dramatic increase in engagement, retention, and new acquisitions by strengthening the subscriber and subscription relationship. CIPIO impacts both the top and bottom-line financials for some of the world’s leading brands such as happiTV, Zype, InteliVideo, and Jonas Fitness. Learn more about CIPIO here. Contact Details CIPIO Inc. Media Relations +1 315-398-9541 pr@cipio.ai Company Website https://cipio.ai/

July 29, 2021 09:00 AM Pacific Daylight Time

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Logitix Names CEO, Announces New Executive Chairperson, CFO, and Head of Engineering

Logitix

Logitix, the leader in live event ticketing technology and analytics, continues to strengthen its positioning in the marketplace by announcing enhancements to its leadership team. With a deep background in ticketing analytics and product, Stuart Halberg has been promoted to CEO. Sports and entertainment executive Kurt Schneider has been named Executive Chairperson. Additionally, Logitix furthered its leadership team with the hirings of Eric Ingram as CFO and Trent Stewart as Head of Engineering. Logitix optimizes ticket sales through proprietary dynamic pricing and distribution. Its unique platform analyzes millions of real-time data points, providing up-to-the-minute insights within the live event marketplace. Since 2013, Logitix has partnered with 18 concerts and live event promoters, 16 NFL teams, 14 NBA teams, 19 NHL teams, 16 MLB teams, 22 NCAA entities, five primary ticket providers, and more. Halberg has spent the last seven years as Logitix’s SVP of Strategy & Analytics, overseeing data and product strategy, as well as playing an integral role in developing its Pricing Intelligence Platform. He started his career with five seasons at the NHL’s Florida Panthers serving both hockey operations and business analytics. “We have an incredible team here at Logitix and I’m thrilled to take on the role of CEO,” said Halberg. “This is an exciting time as our partners welcome fans back into venues around the world. Our industry is ready for evolution and innovation, and we look forward to bringing our platform and services to our partners.” Schneider is the former CEO of the Harlem Globetrotters, where he rejuvenated the iconic brand and introduced the organization to a new generation of fans around the world producing record revenue and ticket sales year after year. Previously, he was EVP for World Wrestling Entertainment (WWE) where he oversaw the live events, marketing, international, and pay-per-view businesses. Schneider joins Logitix’s current board advisors, and industry veterans, Danielle Maged and Kraig Fox. “With the thousands and thousands of live events we produced at WWE and the Harlem Globetrotters, I’ve seen the evolution of the ticketing industry from waiting on the box office to open to up-to-the-minute dynamic pricing across all outlets,” said Schneider. “Logitix brings an offering of unique services to benefit every ticket seller in 2021 and beyond.” Logitix focuses on four unique services aimed to provide a single solution to all stakeholders in the live event ticketing industry. Logitix Lift focuses on optimizing pricing and yield management strategy. Logitix List is a distribution and fulfillment automation platform connecting ticket holders with all available sales channels. Logitix Live is a B2b ticket exchange bringing secondary ticket buyers and sellers together and Logitix Insights is a central hub for engagement of ticketing data. “I’m confident we have the team in place at Logitix to continue driving incremental revenue for our partners while protecting their brands and strengthening the core of their business.,” said Jordan Turkewitz, Co-Chief Investment Officer & Managing Partner at ZMC, the New York-based firm founded by Strauss Zelnick. Ingram comes to Logitix after serving seven years as CFO at TractManager, a SaaS provider for insights and compliance in the healthcare sector. During Eric’s time at TractManager, he led several initiatives resulting in 4x revenue growth. Eric previously spent nine years at PriceWaterhouseCoopers. Stewart joins Logitix after spending more than two years with Salesforce as a Director of Software Engineering, where he was responsible for infrastructure build services and leading the development efforts for Salesforce Government Cloud to support the US Government's adoption of Salesforce. Prior to that, he was with Microsoft for close to two decades holding various development and technology roles across the company. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. About ZMC ZMC is a leading private equity firm comprised of experienced investors and executives that invests in and manages a diverse group of media and communications enterprises. Founded in 2001, ZMC’s investment philosophy centers on operational value creation driven by targeted investment themes, deep sector expertise, and strong partnerships with industry and operating executives. ZMC approaches its investments in collaboration with management teams and has a successful track record of actively adding value to portfolio companies. ZMC is currently investing out of ZMC III, L.P., which closed on $775 million in commitments. For more information, visit www.zmclp.com. Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://logitix.com/

July 29, 2021 09:03 AM Eastern Daylight Time

MY.GAMES Q2 Results Build Solid Performance with 18% YoY Revenue Growth for the First Half of 2021

MY.GAMES

MY.GAMES revenue in the first half of 2021 increased by 18% compared to the previous year and amounted to 22.1 billion rubles ($297m). EBITDA for the first half of the year increased by 42% and amounted to 4.1 billion rubles ($55m). Global gaming brand MY.GAMES (part of Mail.ru Group) today announced its results for Q2 2021 - with revenue increasing by 1% and surpassing Q2 2020 in absolute revenues. This is all despite no new internal game launches and no significant studio acquisitions year-to-date, as well as IDFA related changes and the base effect. MY.GAMES received 74% of their games revenue in Q2 2021 outside Russia and CIS with the key markets being the United States, Germany and the United Kingdom. The company currently has more than 20 titles in the pipeline and the investment division - MCVG - also continues to develop the international and domestic business. War Robots, Warface, Hustle Castle, Rush Royale and Grand Hotel Mania were the main revenue contributors in the second quarter of 2021. The mobile segment accounted for 77% of the total revenue of MY.GAMES. The company enjoyed consolidated success in Q2 - with updates to existing games performing well and hit mobile titles Rush Royale, Hustle Castle and War Robots, launching on PC Allods Team has announced the game Blast Brigade vs. the Evil Legion of Dr. Cread, a two-dimensional platformer with elements of metroidvania. The game will be available in early access from September this year. Release dates on Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, XboxSeries X|S will be announced soon. The mobile game Rush Royale reached the mark of 9 million downloads, although it was released only in December last year, and monthly revenue in June approached 400 million rubles (5.4m USD), which set the project to one of the most successful launches in MY.GAMES history. The Warface franchise reached 117.4 million players worldwide on all platforms during the second quarter of 2021, and still remains among the top three in terms of revenue among MY.GAMES projects. On consoles, Warface has received a cross-play feature that unites more than 24 million PlayStation 4, Xbox One and Nintendo Switch players on shared servers. The game has also been released on the Epic Games Store, which expands the games’ reach further. As part of MY.GAMES ongoing investment in Cloud development June saw a strategic investment in Playkey as well as release of the MY.GAMES Cloud BETA for Mac OS in the Russian domestic market - the platform currently boasts more than 300 games and over 100k monthly active users (MAU). Vasily Maguryan, CEO at MY.GAMES commented: "In the second quarter of 2021, we managed to demonstrate growth against the background of a significant decline in the overall dynamics of the global games market. This was achieved by MY.GAMES strategic approach to portfolio diversification and our focus on organic product growth. The company's revenue grew by 18% in the first half of 2021, despite the effect of the high base of the previous year. In addition, we continue to successfully increase business efficiency — the second quarter of 2021 was the best in terms of marginality (24%) since the beginning of 2020." Overall Highlights for Q2: MY.GAMES Q2 EBITDA stood at RUB 2.7bn ($36.4m), delivering 13% YoY growth, with a margin of 24%, with the division on track to deliver a small margin improvement in 2021 and double-digit organic growth. The games War Robots, Warface franchise, Hustle Castle, Rush Royale and Grand Hotel Mania were the largest revenue contributors for the quarter. Share of revenue coming from markets outside Russia & CIS stood at 74%, with the US, Germany and the UK having the largest share in international revenue. Average MAU stood at 21.4mn in Q2 with a 4.7% share of paying monthly users, roughly unchanged versus the level seen in Q2 2020, during the peak of lockdowns and therefore player engagement. Highlights for the US Market are: Mobile advertising revenue up 117% y/y w mobile MAU up 2% y/y. PC revenue up 34% y/y w paying users share up 64% y/y. CB new users up 193% y/y w MAU up 173% y/y and revenue up 347% y/y. Grand Hotel Mania regs up 57% y/y w MAU up 291% y/y and revenue up 688% y/y. Left to Survive MAU up 7% y/y and revenue up 21% y/y. ARPPU up 12% y/y. Storyngton Hall sales up 18% q/q. Tacticool new users up 91% y/y w MAU up 64% y/y and revenue up 69% y/y. %PU up 15% y/y. Zero City new users up 26% y/y w MAU up 40% y/y and revenue up 39% y/y. Highlights for the mobile portfolio are: The top-5 revenue generating titles in Q2 remained War Robots, Hustle Castle, Rush Royale, Grand Hotel Mania and Left to Survive. War Robots (2014, Pixonic studio) shooter reached 197mn users in June, with average monthly revenue of ~RUB 800mn ($10.8m) in Q2 and significant positive EBITDA contribution. The RPG, Hustle Castle (2017, Nord Studio), reached 70mn downloads, with RUB 400mn ($5.4m) in monthly revenue in Q2. Other highlights from Nord Studio included Zero City (~19mn downloads, RUB 150mn ($2m) in monthly revenue) and American Dad! Apocalypse Soon, which performed well, with 9mn cumulative downloads as of the end of Q2. The Grand Hotel Mania (2020, Deus Craft) - a time management game reached 12mn installs, with ~RUB 300mn ($4m) in monthly revenue in Q2. Left to Survive (2018, Whalekit) shooter reached 38mn downloads and exceeded RUB 200mn ($2.7m) in monthly revenue in Q2, with >20% YoY growth along with almost 2x EBITDA improvement. Whalekit’s other title, Warface: Global Operations (2020), reached 18mn downloads. The Rush Royale (2020, IT Territory studio) a tower defense game reached 9mn downloads since its launch in December with monthly revenue exceeding RUB 400mn ($5.4m) in June, which makes it one of the most successful launches in MY.GAMES history. Tacticool (2019, Panzerdog) top-down pvp mobile shooter game reached ~20mn downloads and achieved a new monthly revenue record of RUB 150mn+ ($2m) in April with >50% YoY revenue growth. Highlights for the PC and Console portfolio are: The Warface (2013, PC/console/mobile) first-person shooter franchise reached 117.4mn players worldwide across all platforms and remains a top-3 revenue generator for MY.GAMES. Warface cross-play became available on console, connecting over 24mn of its players across PlayStation 4, Xbox One, and Nintendo Switch to the same server. Warface was also added to Epic Games Store, broadening distribution of this key franchise title. Allods Team has announced a new title – Blast Brigade vs. the Evil Legion of Dr. Cread, which is 2D action-adventure platformer with metroidvania elements. It's coming to Steam later this year. Launch dates on Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S will be announced soon. Lost Ark (PC, licensed from Smilegate) MMORPG released an update on Russia language servers and also announced an update with a 19th new class Demon Hunter on Russian language servers. Tactical action MMO Conqueror's Blade (2019, PC, licensed from Booming Games) reached 3.4mn in users and showed >50% YoY revenue growth in Q2 after another game update rolled out in March. Free-to-play MMO Skyforge (2017, PC, Allods Team) reached 13mn in registered users. In Q2 MY.GAMES continued to port its own mobile titles to PC on MY.GAMES Store as part of internal cross-selling and cross-integration, with Rush Royale, War Robots and Hustle Castle released in Q2. Highlights for Strategic Investments are: As part of its Cloud development efforts, in June MY.GAMES completed consolidation of Playkey, while also releasing the beta of MY.GAMES Cloud on Mac OS, with 300+ games and 100k MAU. MY.GAMES Store launched MY.GAMES Boost - a crowdfunding service based on the internal Boosty.to service, allowing content creators to receive donations for their work. Follow us on: Facebook LinkedIn Twitter MY.GAMES is an international gaming brand (part of Mail.ru Group) and a leading online entertainment company. MY.GAMES comprises 11 regional offices in Russia, Europe and the US, over 1,800 staff, and 13 development studios. MY.GAMES creates titles for the PC, consoles, and mobile devices. The company operates over 80 projects, with more than 150 titles in its portfolio including War Robots, Hustle Castle, Left to Survive, Skyforge, and Allods Online. MY.GAMES portfolio includes renowned titles like Warface, ArcheAge, Perfect World, Revelation Online, Conqueror's Blade, Lost Ark, and more. Contact Details Renaissance PR Stefano Petrullo +44 7828 692315 stefano@renaissancepr.biz Renaissance PR Emily Britt +44 7530 081191 emily@renaissancepr.biz Renaissance PR Vincent Gallopin +1 323-898-9891 vincent@renaissancepr.biz

July 29, 2021 09:00 AM Eastern Daylight Time

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Ereka Vetrini’s Guide to Summertime Fun

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/4K2p1T5ok44 This is the second summer in a row that Americans must be thoughtful when planning family getaways. Whether hitting the road or planning a staycation, most head of households still have safety top of mind. However, being careful doesn’t mean family and friends cannot enjoy some fun in the sun together. As a TV host, Lifestyle Expert, and Working Mom, Ereka Vetrini has figured out a way to balance her career and family time. She has come up with four easy ways to get the party poppin’ and keep it cool as the temperatures heat up over the summer months. STICK WITH THE TRADITIONAL: According to a recent summertime survey, most parents plan on spending more time outside with their families. That’s why Ereka suggests sticking to the tried and true, like beach days, barbeques, and hanging out by the pool. That way families get to spend time together outdoors while being safe and socially distanced from strangers. Before heading out-and-about, Ereka recommends packing up a tote with a new book, games for the kids, and treats the whole family will love. There’s a tasty candy brand crafted in Italy that recently launched in the United States. Fruit-tella Soft Gummies are made with fruit puree as the first ingredient. They come in two flavors, Strawberry & Raspberry and Peach & Mango. These candies are quite flavorful and each one has a fun and playful fruit character shape that makes for the perfect summertime treat. Fruit-tella can be found at CVS stores nationwide. www.us.fruittella.com Instagram: @fruittellaus Twitter: @fruittellaus https://www.facebook.com/Fruittellaus/ GET THE PARTY POPPIN’: Americas’ streaming addiction has only increased during the pandemic and parents are looking for new ways to watch TV programs and movies with their families. Ereka suggests outdoor movie nights. She says setting up a big screen in a backyard can easily do the trick, especially if you add America’s favorite snack. The most popular moviegoers treat, popcorn, just received a major upgrade with the newest innovation in microwave popcorn from Opopop. The secret to this brand’s taste is that each kernel is individually wrapped in exceptional flavors and a perfect mix of ingredients, prior to popping. Opopop comes in six fun flavors, including reimagined classics like Fancy Butter, and uniquely created experiences with Maui Heat, Vanilla Cake Pop, Salted Umami, Cinnalicious, and Chedapeno. Opopop can be purchased at Opopop.com. www.opopop.com Instagram: @opopopco https://www.facebook.com/Opopopco/ CHILL OUT: July is National Ice Cream Month and the perfect time to cool off as we head into those long hot dog days of summer. Ereka says nothing screams summer more than ice cream cake! She suggests keeping it easy with a few pre-made ice cream cakes like the Carvel ® Confetti Cake and the new Carvel Cookie Dough Cake from I Love Ice Cream Cakes. Ereka recommends keeping one in the freezer for family barbecues, get-togethers, pool parties, and to make everyday moments a touch sweeter. These cakes and others are available online and at grocery stores in the bakery or freezer section. ILoveIceCreamCakes.com has a helpful product locator. www.Iloveicecreamcakes.com Instagram: @LoveIceCreamCakes www.facebook.com/ILoveIceCreamCakes/ GRAB GEAR & GO: Many families are road-tripping throughout the summer months and that means children can catch up on reading, summer schooling, or gaming while heading to a destination. As a conscious consumer and parent, Ereka is often concerned about protecting her family’s tech gadgets from cracked screens and other mishaps that happen on-the-go. OtterBox for Kids combines trusted protection from OtterBox with products designed with kids in mind. These easy-to-use cases come in three different colors and offer an EasyGrab case stand to help little hands carry their tablet or easily hang a tablet between head rests. Other gadgets like the OtterBox Kids EasyGrab Mobile Charging & Audio Cable Bundle are available to keep the fun going while vacationing. OtterBox products are available at Verizon and Verizon.com. www.Verizon.com Instagram: @otterbox Twitter: @otterbox https://www.facebook.com/otterbox/ Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 27, 2021 12:15 PM Eastern Daylight Time

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Harmons to Accept Mobile Driver’s Licenses as Part of Utah Pilot Program

GET Group North America

GET Group North America and The Utah Driver License Division (DLD) jointly announced today that Harmons Grocery has signed on as the first grocer in Utah to participate in the state’s mobile driver’s license (mDL) pilot program. As a pioneer of Utah’s mDL, Harmons will accept mobile credentials to verify identity for pharmacy purchases, as well as for age-based purchases, at select locations. It will initially accept mDLs at its City Creek and Traverse Mountain locations, with plans to expand to additional stores. Utah is the first state in the U.S. to pilot an mDL that is fully compliant with international standards that ensure mDLs are accepted globally as a legal form of identification. Mobile driver’s licenses allow for information such as name or age to be confirmed contactlessly by a retailer with a simple tap or scan at point-of-sale -- without a physical credential or a mobile phone ever changing hands. It does not rely on visual inspection of an ID, therefore taking the subjectivity out of verifying its authenticity. Unlike with a physical driver’s license which discloses all personal information, with an optional mDL, the citizen has complete control of the data they choose to share -- limiting it to what is relevant for a specific transaction. mDLs can be verified using an International Standard and apps such as GET Mobile Verify. “Convenience and superior service for our customers is our primary focus and bringing mDL verification, a more secure and convenient form of ID that gives customers greater control over their identity information, is an ideal match,” said Mark Jensen, Harmons president and CEO. “We commend Harmons for embracing the future of ID and becoming a frontrunner in supporting their customers’ use of mDL technology at point-of-sale,” said Chris Caras, Director of the Driver License Division for the State of Utah Department of Public Safety. “The security, privacy and convenience of mobile IDs is something we anticipate the public will really be pleased with, and Harmons is enthusiastic about providing the best experience for their customers.” The pilot includes over 100 Utah residents and is expanding now to 10,000 participants including the broader public. Members of the public and media are invited to Harmons’ City Creek and Traverse Mountain locations between 10am-2pm on August 3 rd and 4 th to get an mDL; a valid driver’s license must be presented. About GET Group North America GET Group North America and its partners develop, manufacture, and implement end-to-end solutions for secure physical and mobile credentials that enable government agencies, motor vehicle departments, municipalities law enforcement organizations, and other entities to leverage the latest in secure identity management technologies. From photo ID cards, driver’s licenses and passports, to mDLs and mIDs, GET Group NA delivers advanced issuance, verification and personalization capabilities that prevent identification fraud, accommodate diversified customer needs, and support the future of ID use cases. About Harmons Since 1932, Harmons passion for innovation, commitment to its associates, and contributions to the community have provided the building blocks to help the company expand from a single fruit stand to 18 thriving locations spanning from Northern to Southern Utah. Harmons is known for its unique grocery industry approach, which provides a high-quality experience to its customers by offering fresh foods prepared in-store by chefs, artisans and experts; local Utah products; and an aggressive sustainability program. For more information about our stores, please visit harmonsgrocery.com. Contact Details Jordan Bouclin +1 401-490-9700 jordan.bouclin@svmpr.com Company Website https://getgroupna.com/

July 27, 2021 10:00 AM Eastern Daylight Time

Emax Launches #LevelUp with A Modern PC Campaign

Emax

Emax is the largest electronics retailer in the GCC. It has the widest selection of electronics in the UAE, with over 200 brands and 20,000 products all under one roof. The award-winning brand offers a diverse product range that includes photography, IT, mobiles, accessories, drones and robotics, sound and vision, personal audio, gaming, personal care, home appliances, health, and fitness. The brand provides solutions to enhance people's lifestyle and homes with the latest electronics, appliances, and gadgets from trusted brands such as Samsung, Apple, Microsoft, LG, Panasonic, Sony, HP, Bose, Siemens, Lenovo and more. Emax’s latest campaign, “#LevelUpWithAModernPC” encourages consumers to share their #LevelUp Story and win a Modern PC. The campaign further brings forth the promise, "You've got the talent, We’ve got the tech”. So, if technology is the driving force behind your success story, share with us how a Modern PC will help you do what you’re good at better and faster. Innovate and churn out your best creative works. And stand a chance to win a Modern PC ”. Providing impetus to this campaign is Microsoft – a valued partner supporting empowered consumers to achieve more using modern devices. Redington is yet another pillar of strength and technological partner without whom this endeavour would be incomplete. Keeping in mind the changing dynamic of consumer experience when it comes to sophisticated gadgets, Redington offers a plethora of devices for new-gen youth and professionals. The #LevelUpWithAModernPC campaign allows users to post their stories online and get an opportunity to win a Modern PC. The campaign is open to residents in Gulf. Speaking on the campaign, Emax commented, " The rationale of the #LevelUpWithAModernPC is to encourage consumers to explore and consider technology upgrades via modern devices. With the changing paradigm, a cross-section of students, working professionals, businessmen who spend several hours on PC are constantly looking for faster, smarter and tech-savvy products to enhance their deliveries while discovering a new dimension in them." Hence whether you are already on top or are gearing to reach the top, a Modern PC is the perfect, realistic and readily available solution for all! To make this campaign a huge success, the company has roped in renowned influencers from Dubai, viz. Nimmy, Big Rossi, Faith, Ines, Nikita and many more. They will share their interesting #LevelUp stories and encourage their followers to do the same. Furthermore, to inspire the audience to share their #LevelUp stories, Emax will give a Modern PC to all the winners. These stories can be viewed on the Emax campaign website (https://emax-ms.emaxme.com/), and audiences can like and share them and leave their comments. Though the campaign has just taken flight, we expect an overwhelming reach of 12-13M impressions and some exciting entries from our audience. Contact Details Pulp Strategy Ambika Sharma ambika@pulpstrategy.com

July 27, 2021 01:00 AM Eastern Daylight Time

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Summertime Fun Guide with Ereka Vetrini

YourUpdateTV

A video accompanying this announcement is available at: https://www.youtube.com/watch?v=4K2p1T5ok44&t=1s This is the second summer in a row that Americans must be thoughtful when planning family getaways. Whether hitting the road or planning a staycation, most head of households still have safety top of mind. However, being careful doesn’t mean family and friends cannot enjoy some fun in the sun together. As a TV host, Lifestyle Expert, and Working Mom, Ereka Vetrini has figured out a way to balance her career and family time. She has come up with four easy ways to get the party poppin’ and keep it cool as the temperatures heat up over the summer months. STICK WITH THE TRADITIONAL: According to a recent summertime survey, most parents plan on spending more time outside with their families. Ereka suggests sticking to the tried and true, like beach days, barbeques, and hanging out by the pool. That way families get to spend time together outdoors while being safe and socially distanced from strangers. Before heading out-and-about, She recommends packing up a tote with a new book, games for the kids, and treats the whole family will love. There’s a tasty candy brand crafted in Italy that recently launched in the United States. Fruit-tella Soft Gummies are made with fruit puree as the first ingredient. They come in two flavors, Strawberry & Raspberry and Peach & Mango. These candies are quite flavorful and each one has a fun and playful fruit character shape that makes for the perfect summertime treat. Fruit-tella can be found at CVS stores nationwide. www.us.fruittella.com Instagram: @fruittellaus Twitter: @fruittellaus https://www.facebook.com/Fruittellaus/ GET THE PARTY POPPIN’: Americas’ streaming addiction has only increased during the pandemic and parents are looking for new ways to watch TV programs and movies with their families. Ereka suggests outdoor movie nights. She says setting up a big screen in a backyard can easily do the trick, especially if you add America’s favorite snack. The most popular moviegoers treat, popcorn, just received a major upgrade with the newest innovation in microwave popcorn from Opopop. The secret to this brand’s taste is that each kernel is individually wrapped in exceptional flavors and a perfect mix of ingredients, prior to popping. Opopop comes in six fun flavors, including reimagined classics like Fancy Butter, and uniquely created experiences with Maui Heat, Vanilla Cake Pop, Salted Umami, Cinnalicious, and Chedapeno. Opopop can be purchased at Opopop.com. www.opopop.com Instagram: @opopopco https://www.facebook.com/Opopopco/ CHILL OUT: July is National Ice Cream Month and the perfect time to cool off as we head into those long hot dog days of summer. Ereka says nothing screams summer more than ice cream cake! She suggests keeping it easy with a few pre-made ice cream cakes like the Carvel Confetti Cake and the new Cookie Dough Cake from I Love Ice Cream Cakes. Ereka recommends storing one in the freezer for family barbecues, get-togethers, and pool parties. The Carvel Confetti Cake and new Cookie Dough Cake are available online at ILoveIceCreamCakes.com along with a helpful product locator or at your local grocer and bakery’s freezer section. www.Iloveicecreamcakes.com Instagram: @ILoveIceCreamCakes https://www.facebook.com/ILoveIceCreamCakes/ GRAB GEAR & GO: Many families are road-tripping throughout the summer months and that means children can catch up on reading, summer schooling, or gaming while heading to a destination. As a conscious consumer and parent, Ereka is often concerned about protecting her family’s tech gadgets from cracked screens and other mishaps that happen on-the-go. OtterBox for Kids combines trusted protection from OtterBox with products designed with kids in mind. These easy-to-use cases come in three different colors and offer an EasyGrab case stand to help little hands carry their tablet or easily hang a tablet between head rests. Other gadgets like the OtterBox Kids EasyGrab Mobile Charging & Audio Cable Bundle are available to keep the fun going while vacationing. OtterBox products are available at Verizon and Verizon.com. www.Verizon.com Instagram: @otterbox Twitter: @otterbox https://www.facebook.com/otterbox/ About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 26, 2021 10:50 AM Eastern Daylight Time

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NextFerm Technologies Announces First Commercial Purchase Order of ProteVin™ in the US

NextFerm Technologies Ltd.

NextFerm Technologies (TASE:NXFR), a food-tech company developing ProteVin™, a vegan, yeast-based, non-GMO protein alternative and other innovative yeast-based nutrients, announced that it has received first commercial Purchase Order for ProteVin™ from a US customer. The Purchase Order, of $70K, was received from PrimaLife Nutrition, a new brand aiming to be the first to launch a vegan sports protein powder based on ProteVin™ in the US and to provide athletes for the first time with a vegan formula with nutritional value similar to whey protein powder and excellent taste. This Purchase Order marks the achievement of a second out of three milestones set by the company for 2021 according to its strategic plan for commercialization of ProteVin™ in 2022. In light of the progress with a number of potential customers, the company expects to receive additional Purchase Orders for ProteVin™ by the end of 2021. On the production side, the company is currently in dialogues with several potential subcontractors in the food industry and is progressing as planned towards engagement with a subcontractor by the end of 2021. Boaz Noy, Chief Executive Officer of NextFerm, said, “ We are happy to announce of the receipt of first commercial Purchase Order for Protevin™ by PrimaLife Nutrition LLC, an emerging vegan-based sports’ nutrition brand from Florida. This order represents the achievement of yet another important milestone for commercialization Protevin™ by 2022, earlier than anticipated, and serves as a great vote of confidence in our technology and the benefits it has to the end consumers. In light of our progress with other potential customers, we expect to receive additional orders in the coming months as we advance towards engagement with manufacturing sub-contractor before the end of this year.” Walter Ross, Owner of PrimaLife Nutrition, said, “ I intend to promote Protevin™ through multiple channels, including digital campaigns as well as traditional brick and mortar stores. As someone who has received education and certifications in Sports Nutrition and Personal Training, I see great value in Protevin™ due to its high degree of sustainability and complete amino acid profile. Having a single-ingredient, environmentally friendly, and complete protein, with digestibility comparable to whey, makes Protevin™ a perfect solution. I also believe its flavor-neutral profile and a shelf-life similar to current market categories make implementing the technology and creating a demand feasible,” Mr. Ross concluded. About NextFerm Technologies NextFerm Technologies, traded on the Tel Aviv Stock Exchange (TASE:NXFR) is a food-tech company engaged in the research, development, manufacturing and marketing of innovative, functional and vegan yeast-derived, non-GMO protein alternatives for various applications in the food and food supplement markets and the growing market for animal-derived protein alternatives. NextFerm's flagship product is ProteVin™, a vegan, yeast-derived protein alternative with nutritional value that is similar to animal-derived protein and a neutral flavor, with no aftertastes that are typical of plant-based protein. ProteVin™ is designed for a variety of categories in the alternative protein market, which is estimated at $13 billion, with an annual growth rate of 10%, including milk and dairy substitutes, meat substitutes and additional categories such as infant nutrition, adult nutrition, and sports nutrition. NextFerm is gearing up for commercialization of the product in the US in 2022. Another product currently being sold is Astaferm®, an innovative astaxanthin-based antioxidant derived from yeast that has been sold in the US since the end of 2020 through well-established and leading brands in the food supplement market in the US. The company has additional products which have been licensed to Lallemand, a global giant focused on yeast. For more information, visit the NextFerm website at: www.nextferm.com Legal Notice Regarding Forward-Looking Statements This announcement also includes forecasts, projections, assessments, estimates and other information which refer to future events and matters, the realization of which is uncertain and not exclusively under the Company’s control (forward-looking information). The main facts and data used to support this information are facts and data regarding the current position of the Company and its businesses (including the scope of sales and levels of profitability, manpower, commercial engagements and more), facts and data regarding the current global position of the Company’s operating segments (including industry-specific financial developments, environmental regulatory developments, the competitive environment, technological developments, the reinsurance market and more), and macro-economic facts and data (including the economic situation both in Israel and around the world, yields in the capital markets, social and state developments and more), all as known by the Company when publishing this announcement. The forward-looking information included above in this announcement is significantly based upon, in addition to the existing information held by the Company, on the Company’s current assessments and expectations of future developments vis-a-vis each one of the aforementioned parameters, and the interconnectedness of each one of these developments. The Company has no certainty that its forecasts and assessments will indeed eventuate, and the Company’s operating results may be materially different than the results assessed or implicit based on that set forth above, inter alia, as a result of a change in any of the aforementioned factors. Contact Details Nextferm Technologies Ltd. Yossi Ohana - Chief Financial Officer +972 54-771-5893 yossio@nextferm.com Investor and Media contact Meirav Gomeh-Bauer +972 54-476-4979 meirav@bauerg.com Company Website https://www.nextferm.com/

July 26, 2021 10:03 AM Eastern Daylight Time

Rebecca and Kirk Treece Open Minuteman Press Franchise in Missoula, Montana

Minuteman Press International Inc

Rebecca and Kirk Treece are the new owners of Minuteman Press in Missoula located at 2100 South Avenue West. They bought the long-running independent printing business Advertiser Montana Printing, which has a 40-year history in Missoula, and are now operating as a Minuteman Press franchise. Rebecca says, “It is a real honor to become part of Missoula’s thriving business community. The Palmers (former owners) had a 40-year long relationship with this community and their loyal customers have welcomed us and trusted us with their service, which has given us a great start here in Missoula.” She continues, “We are enjoying the opportunity to help others promote and grow their business. Getting the word out to the community that we are so much more than just a copy center has been key! We have been out meeting new people, marketing, and making connections through the Missoula Chamber of Commerce and BNI groups. Over the course of these six months, people have been welcoming and genuinely happy for us when we tell them about our new venture. Many have stopped by for a tour and have been responsive to learning more about the services we provide.” One of the ways Rebecca is looking to stand out as a new business owner is by expanding on the products and services offered by Minuteman Press and educating clients on what is in high demand right now. She explains, “Our high-demand products are business cards, menus, point of sale products like invoices and forms, and medical facility materials. As businesses open up, the demand for envelopes, letterhead, and other consumables has grown. Being part of Minuteman Press family has given us a huge opportunity to share with customers our expanded line of products like mailing, signage, apparel, and promotional items. It has really given us the ability to help people promote their business.” “Missoula is a growing, vibrant, and diverse community that includes the University of Montana. We are sitting on the confluence of three beautiful rivers, between two amazing national parks. Owning a business for me is all about making connections. My goal is to help people market their business so they can use their unique skills to serve their clients. These growing businesses make our community stronger and I am proud to be part of that.” -Rebecca Treece, owner, Minuteman Press Missoula (formerly Advertiser Montana Printing) Career Transition Prior to Minuteman Press, Rebecca and Kirk had varying careers. Rebecca shares, “Before owning my own business, I was utilizing my teaching degree as a vision therapist at an optometry office in Missoula, working with children and adults to improve their visual skills. My husband Kirk was previously a financial and operational manager for a large company. He and I also own a franchise of Fish Window Cleaning and Sunbelt Business Brokerage. We are familiar with business and the franchise concept, but were really drawn to the Minuteman Press structure, training, support and record of success.” While Rebecca and Kirk have experience owning a business, they had never been involved in the printing industry before. Minuteman Press really helped them fill those knowledge gaps and was crucial in finding the right business for them to buy through their special conversion program that connects sellers of independent print shops with qualified buyers. Rebecca says, “Advertiser Montana Printing was an independent print shop that had been in business for 40 years and they had a very loyal base of long-standing customers. An established customer base was the opportunity we were looking for when buying a new business. Our goal is 100% retention and we have worked diligently to meet and develop relationships with each customer. We hit the ground running and it gave us an opportunity to get experience across the board. Our local Minuteman Press field representatives were able to train us on every aspect of the business, which gave us the confidence to meet the demands of our customers.” “The support from Minuteman Press has been exceptional. The training was very comprehensive, and we felt like we were well-prepared for starting up and getting straight to work. We also know exactly who to call when we have a question or issue to manage. The network of Minuteman Press is amazing in the way that everyone is there for you at any time and in any capacity that you need. The expertise of the training and the continual mentoring are the powerful tools we need to succeed.” Owning a Business vs. Having a Job Reflecting on her experiences as an employee and as a business owner, Rebecca shares her insights on the key differences between the two. “As an employee, you work hard and serve the customer. However, you have very little control over the direction of the business. As business owners, we have the power to create the type of business we want and control its presence in the community.” As for Minuteman Press in Missoula, Rebecca and Kirk know exactly where they want to go. She says, “Our goal is to become the premier printing and advertising design company in Missoula and the Greater Northwestern Montana area. We want to develop the reputation for supplying the highest quality products and having superior customer service. We strive to make Minuteman Press in Missoula the place to go for all advice and services. The main lesson Minuteman Press impressed upon me is that if you do not like the current state of your business, change it! Get up, get out there, market, make connections, and grow your business. We have been given the tools and the support to create something great and that is extremely exciting for us.” When asked about the rewards of owning her own business, Rebecca answers, “We are truly fortunate to have a highly skilled and dedicated staff and I love coming in every day to work side-by-side with these incredible people. It is personally rewarding to create a workplace that fosters teamwork and allows employees to create and take pride in their work. It is also very satisfying to develop quality relationships with customers and members of the community.” She continues, “Professionally, our goals are to grow this business significantly over the next year and become more involved members of the community. Business ownership has many challenges but the rewards are well worth it. Owning our own business allows us to balance our work and home lives and gives us the power to make the right decisions for our future.” Minuteman Press in Missoula is located at 2100 South Avenue West, Missoula, MT 59801. For more information, call (406) 728-5200 or visit their website: https://missoula-mt.minutemanpress.com. Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. Independent printers looking to sell their printing business can learn more about Minuteman Press International's conversion program at http://bit.ly/minutemanpressconversions. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 26, 2021 10:00 AM Eastern Daylight Time

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